The Copywriting Podcast

How I’m Helping My Mentees Close Ecom DTC Clients Over The Next 90 Days:https://www.skool.com/copysystems/about Find Balsam:https://www.facebook.com/balsam.elmezouari/Join my private email newsletter:https://list.copywriting.orgMost copywriters never break past inconsistent income…Not because they lack skill, but because they never truly solve the acquisition side of the business.In this interview, Balsam breaks down how he went from inconsistent income to averaging $25K months, and why mastering acquisition completely changes your leverage, your pricing, and your freedom.We go deep into why most outreach fails, the subtle shift that makes closing clients “easy mode,” and how solving one bottleneck can turn into long-term retainers and partnerships.If you want to build a copywriting business that gives you real control over your income, this episode is for you.-------------------------------When you're ready for the next level...Get my proven copywriting systems (that have generated hundreds of millions) here:https://www.skool.com/copysystems/aboutApply for the world's #1 copywriting mastermind here (successful copywriters only):https://www.CopyDojo.com

How I’m Helping My Mentees Close Ecom DTC Clients Over The Next 90 Days:https://www.skool.com/copysystems/about Join my private email newsletter:https://list.copywriting.orgIn this conversation with Brennan, we go deep into what actually separates copywriters who hover at “almost there” from the ones who quietly stack serious income year after year.We talk about the uncomfortable decisions most freelancers avoid, why reputation compounds harder than talent, and the subtle positioning shifts that make clients treat you differently.If you’re serious about building something long-term, not just chasing the next gig, this conversation is for you.-------------------------------When you're ready for the next level...Get my proven copywriting systems (that have generated hundreds of millions) here:https://www.skool.com/copysystems/aboutApply for the world's #1 copywriting mastermind here (successful copywriters only):https://www.CopyDojo.com

Join my private email newsletter:https://list.copywriting.orgMost people think scaling a personal brand is about better editing, better thumbnails, or “beating the algorithm.”It’s not.In this conversation, Sam Goddard breaks down how he helped scale Dan Martell from 100K followers to over 9 million and why most creators completely misunderstand what actually drives long-term growth.We go deep into demand vs. fit, why consistency compounds harder than talent, how elite scriptwriters think differently, and what it really takes to build a media machine that doesn’t burn you out.If you care about content, positioning, monetization, or building something that lasts 10+ years…this one will rewire how you think.Find Sam on Instagram:https://www.instagram.com/sam.gaudet/-------------------------------When you're ready for the next level...Get my proven copywriting systems (that have generated hundreds of millions) here:https://www.skool.com/copysystems/aboutApply for the world's #1 copywriting mastermind here (successful copywriters only):https://www.CopyDojo.com

Join my private email newsletter:https://list.copywriting.org A lot of copywriters dream about becoming offer owners, but most of them have no clue what they’re actually signing up for.In this interview, I sit down with Igor Kheifets, one of the highest-paid email marketers in the world, to talk about what it really takes to build offers, run traffic, manage volatility, and scale an email business that prints cash year after year.We cover the hidden realities nobody talks about: why winning offers don’t stay winning, why “passive income” is a myth, and the uncomfortable reason most marketers aren’t built for offer ownership.If you want to understand what the top 1% of email marketers actually do (and what they deal with behind the scenes), you’ll love this conversation.-------------------------------When you're ready for the next level...Get my proven copywriting systems (that have generated hundreds of millions) here:https://www.skool.com/copysystems/about Apply for the world's #1 copywriting mastermind here (successful copywriters only):https://www.CopyDojo.com

Join my private email newsletter:https://list.copywriting.org In this interview, I sit down with Bashar Katou,  who’s generated over $30 million online, to talk about what actually changes when you move beyond the early hustle phase and start thinking like a true business owner.We get into the hidden cost of ego, the painful blind spots most creators don’t see, and why scaling isn’t really about doing more..If you want to build a business that survives you, not one that depends on you, this conversation will hit different.-------------------------------When you're ready for the next level...Get my proven copywriting systems (that have generated hundreds of millions) here:https://www.skool.com/copysystems/about Apply for the world's #1 copywriting mastermind here (successful copywriters only):https://www.CopyDojo.com

Join my private email newsletter:https://list.copywriting.orgMost people think organic growth is about posting more.Kai Lode helped grow one of the biggest creator brands on YouTube and email by obsessing over something very few people pay attention to: how audiences actually build trust over time.In this interview, Kai breaks down how he went from cold outreach to running end-to-end organic growth systems, and why most creators sabotage themselves by trying to look perfect instead of being consistent.If you care about organic growth, audience trust, and building something that lasts, this conversation will change how you think about content.Check out Kai here:X: https://x.com/kailodee?s=20Instagram: https://www.instagram.com/kailodee/Quiz Funnel: https://www.quizfunnel.ai/ -------------------------------When you're ready for the next level...Get my proven copywriting systems (that have generated hundreds of millions) here:https://www.skool.com/copysystems/aboutApply for the world's #1 copywriting mastermind here (successful copywriters only):https://www.CopyDojo.com

Join my private email newsletter:https://list.copywriting.orgIn this interview, Alex breaks down what really separates freelancers who are constantly chasing work from those who are quietly booked out through referrals.What Alex shares on network harvesting and why so many freelancers are sitting on opportunities they don’t even realise they have..is eye opening.If you want to stop relying on platforms and start building a freelance career that feeds itself, this conversation will change how you think about getting clients.Go check out Alexandre:https://www.themodernfreelancer.com/Use his Sales tracker:https://themodernfreelancer.gumroad.com/l/sales-tracker------------------------------------When you're ready for the next level...Get my proven copywriting systems (that have generated hundreds of millions) here:https://www.skool.com/copysystems/aboutApply for the world's #1 copywriting mastermind here (successful copywriters only):https://www.CopyDojo.com

Join my private email newsletter:https://list.copywriting.orgCreative strategy is everywhere right now, and most copywriters have no idea what it actually means.In this interview, Jenn and I unpack why “creative strategist” has suddenly become one of the most in-demand roles in marketing..and why copywriters are uniquely positioned to step into it if they understand how the market has shifted.If you’ve been seeing creative strategy roles everywhere and wondering whether this is something you should pay attention to, this conversation will give you the clarity you’re missing.When you're ready for the next level...Get my proven copywriting systems (that have generated hundreds of millions) here:https://www.skool.com/copysystems/aboutApply for the world's #1 copywriting mastermind here (successful copywriters only):https://www.EmailDojo.com

Join my private email newsletter:https://list.copywriting.orgIn this video, I break down a pattern I’ve seen again and again with smart, talented copywriters who should be earning far more than they are… but somehow stay stuck at the same income level for years.If you’ve ever felt like you’re doing everything “right” but the results don’t match the effort…this will give you something to think about.-----------------------When you're ready for the next level...Get my proven copywriting systems (that have generated hundreds of millions) here:https://www.skool.com/copysystems/aboutApply for the world's #1 copywriting mastermind here (successful copywriters only):https://www.EmailDojo.com

Join my private email newsletter:https://list.copywriting.orgIn this conversation, Matt and I explore what it actually takes to build mastery over years, not months, and why most creators, copywriters, and marketers quietly sabotage themselves by optimizing for short-term validation.If you’re serious about building skills, audience, and leverage that compound for decades, this interview will challenge how you think about progress.Check him out:  @mattvsjapan  ------------------When you're ready for the next level...Get my proven copywriting systems (that have generated hundreds of millions) here:https://www.skool.com/copysystems/aboutApply for the world's #1 copywriting mastermind here (successful copywriters only):https://www.EmailDojo.com

Join my private email newsletter: https://list.copywriting.orgIn this conversation, Andrew breaks down the realities of becoming a high-earning copywriter, from going beyond “just writing words,” to understanding audiences, offers, research, and the full ecosystem businesses operate in.Once you hear how Andrew diagnoses businesses like a doctore, you’ll understand exactly why some copywriters become indispensable and others stay stuck writing commodity-level copy.If you want to evolve from a writer into a revenue-driving strategic partner, this is the interview to study.--------------------------When you're ready for the next level...Get my proven copywriting systems (that have generated hundreds of millions) here:https://www.skool.com/copysystems/aboutApply for the world's #1 copywriting mastermind here (successful copywriters only):https://www.EmailDojo.com

Join Copy Systems and level up your copywriting skills:https://www.skool.com/copysystems What happens when one of the most respected copywriting minds on the planet sits down and explains how he actually thinks?In this conversation, David Deutsch opens the hood on creativity, research depth, idea generation, and what separates copywriters who plateau, from the ones who become masters of the craft.You’ll hear David unpack the hidden skills behind great copy, the mental models, the questions, the frameworks, and the perspectives that most writers never develop.And you’ll see Matthew pull out insights David has NEVER shared publicly in this way before.If you’re serious about becoming a world-class copywriter, this is one of those interviews you’ll want to watch more than once.00:00 - Opening & How Great Copywriters Think03:00 - Curiosity & Asking Better Questions10:00 - Understanding the Product18:00 - Story, Emotion & Holding Attention26:00 - Generating Big Ideas & Creative Breakthroughs34:00 - Developing Taste: Editing, Rewriting & Discernment42:00 - Coaching, Collaboration & External Feedback50:00 - The Craft of Rewriting58:00 - AI & Creativity01:07 - Psychology, Persuasion & Why People Buy01:16 - Career Longevity: Becoming a Timeless Copywriter01:28 - Final Reflections & Where to Learn More01:42 - End------------------------------And when you're ready to take your business to the next level…Join my private email newsletter: https://list.copywriting.orgApply for the world's #1 copywriting mastermind here (successful copywriters only):https://www.CopyDojo.com

Join my private email newsletter: https://list.copywriting.orgWith 47 years in the game, Bond shares all his best kept secrets he absorbed growing up in the Halbert household; from writing ads at the kitchen table to learning the psychology behind persuasion, and understanding how world-class copy is actually created.If you’re a copywriter, marketer, or student of persuasion, this is a masterclass you’ll return to for years.Go check out Bond Halbert!:https://bondhalbert.com/00:00 - Growing Up Halbert02:15 - Learning Copy as a Kid06:30 - How World-Class Copywriting Actually Happens10:45 - Attention, Editing & the Reality of Modern Readers15:20 - Walking in the Prospect’s Shoes & Mining Real Insights20:10 - The Boron Letters, Amazon Strategy & Smart Marketing Moves26:40 - Psychology-Driven Headlines, Curiosity & Writing Systems32:50 - Understanding Buyers, Risk, and the Hidden Forces Behind Decisions38:05 - Great Conversations - Great Copy: Pattern Recognition & Ideas44:40 - The Future of Copy, AI, and What Will Always Win50:10 - Swipe Files, Models, and Thinking Independently as a Marketer56:00 - Timeless Lessons for Copywriters Who Want Longevity-----------------------------And when you're ready to take your business to the next level…Join Copy Systems and level up your copywriting skills:https://www.skool.com/copysystems Apply for the world's #1 copywriting mastermind here (successful copywriters only):https://www.CopyDojo.com

Level up your copy skills now:https://www.skool.com/copysystemsIn this episode we dive deep into the philosophy, creativity, and unconventional psychology behind Daniel’s writing. From why his emails feel “alive”… to how he creates characters, tension, and story worlds that keep readers addicted.One of my favorite parts of this interview is what Daniel revealed about the real source of originality and why most writers never tap into it.👉 If you want to write emails people can’t stop reading, watch this one end-to-end.00:00 – Intro03:10 – Fiction, Characters & Worldbuilding07:45 – Email as Entertainment12:20 – Psychology, Curiosity & Story Loops17:00 – Why Most Writers Sound the Same22:15 – Originality & Creative Identity28:40 – Writing Fast vs Writing Well34:20 – Handling Criticism & Polarity40:10 – The “Daniel Throssell Effect”46:30 – Storytelling as Differentiation52:00 – Creativity & AI58:45 – Final Thoughts------------------------------And when you're ready to take your business to the next levelJoin my private email newsletter: https://list.copywriting.orgApply for the world's #1 copywriting mastermind here (successful copywriters only):https://www.CopyDojo.com

Join the challenge here:https://vip.seanferres.com/bf-challenge?affiliate_id=4317337In this conversation with Sean Ferres we dive into the data behind why Q4 is secretly the best season to land clients and how to use timing, psychology, and AI to your advantage.One of my favorite parts of this interview is what Sean reveals about how you can turn your inbox into a client-signing machine, especially when everyone else thinks it’s a “slow season.”If you want to learn how to close higher-value clients faster (and stay relevant in 2026), watch this one all the way through.00:00 – Intro03:20 – Why Q4 Is Client-Signing Season07:00 – The Meta & AI Shift10:20 – Black-Friday Deliverability Chaos15:20 – The Reverse Outreach System20:40 – Hyper-Targeted Outreach24:00 – December Dynamics28:00 – Copywriter to Creative Strategist32:00 – The Rise of AI Ads37:30 – Deep Market Research with AI41:00 – The First-Mover Advantage44:30 – Becoming a Growth Partner47:10 – The 5-Day Challenge49:20 – Closing Thoughts

In this conversation with Tobias Allen we unpack what separates average marketers from great marketers. And how you can significantly increase your marketing skills to sell more of anything to anyone.Contact Tobias: linkedin.com/in/tobias-allen-33230314a------------------------------And when you're ready to take your business to the next level…Join my private email newsletter: https://list.copywriting.orgApply for the world's #1 copywriting mastermind here (successful copywriters only):https://www.CopyDojo.com

In this conversation with David, we break down what happens after you “make it” as a copywriter, and the shifts that you need to make in order to go from freelancer to business owner.One of my favourite parts of this interview is what David revealed about how to make your work (and life) sustainable.If you’ve ever hit a ceiling and wondered how to take your copywriting career to the next level, watch this interview all the way through.Check out David's channel:  @davidgarfinkel2787  00:00 – Intro: The Truth About “Copywriting Freedom”02:10 – When Success Feels Like a Ceiling05:40 – Balancing Creative Ambition with Business Reality08:20 – Systems, Discipline, and Buying Back Time12:10 – Lessons From Managing Teams and Scaling Work16:45 – Money, Clarity, and the Psychology of Growth21:10 – The Future of Copywriting in the Age of AI24:30 – Final Thoughts: Direction Over Hustle------------------------------And when you're ready to take your business to the next level…Join my private email newsletter: https://list.copywriting.orgApply for the world's #1 copywriting mastermind here (successful copywriters only):https://www.CopyDojo.com

What are the chances you get to interview THE Sean MacIntyre right here in Osaka, Japan.Watch as he breaks down all the things he wishes he could’ve done differently at the beginning of his copywriting journey.Check out Sean and the CopyThat crew:  @CopyThat  Check out Sean's interview with Matthew on CopyThat:https://www.youtube.com/watch?v=gh5iM_3USbA---------------------------------------------------------------When you're ready for the next level…Join my private email newsletter: https://list.copywriting.orgApply for the world's #1 copywriting mastermind here (successful copywriters only):https://www.CopyDojo.com

Join the Copywriting Launchpad Here: https://www.skool.com/copywriting-launchpadIn this interview with Nabeel Azeez, we talk about the highest paying copywriting projects, how you can close them, and what to do to launch your copywriting career.------------------------------Chapters:00:00 – Intro01:58 – What clients actually pay for in 202604:19 – The state of email copywriting09:12 – High-ticket projects16:10 – The industries quietly paying top dollar19:30 – AI-proof work23:17 – Why most writers plateau26:17 – How to position yourself for high-value clients29:39 – What “big-picture” copywriting actually looks like33:26 – Building trust and long-term client relationships37:59 – High paying projects42:46 – Copywriting Launchpad53:09 – High paying projects continued01:06:49 - Final thoughts and wrap-up--------------------------------------When you're ready for the next level…Join my private email newsletter: https://list.copywriting.orgApply for the world's #1 copywriting mastermind here (successful copywriters only):https://www.CopyDojo.com

In this interview with Sean Macintyre (Copy That), we pull back the curtain on the different copywriting "bizops" out there and what actually makes a difference in your income.Sean made me laugh a lot, I know you're going to enjoy it.Sean's details:https://www.copythatshow.com/https://www.youtube.com/@CopyThat------------------------------And when you're ready to take your business to the next level…Join my private email newsletter: https://list.copywriting.orgApply for the world's #1 copywriting mastermind here (successful copywriters only):https://www.CopyDojo.com