Heard Mentality

In this episode of Heard Mentality, we explore why audio might be the most underused and powerful medium in advertising. Brittney Rigby sits down with three leaders in sound and creativity: Ralph Van Dijk (Founder of Eardrum), Sophie Haydon (Executive Creative Producer at Sonar Music), and Zac Pritchard (Executive Creative Director at Dentsu Creative). Together they unpack why audio captures attention in ways other media can’t, why much podcast advertising still misses the mark, and why brands should stop treating sound as an afterthought. From the emotional power of music to the craft of sonic branding, the conversation explores how great audio work is created and why authenticity, voice, and storytelling matter more than ever in an AI-driven world. If great advertising makes people feel something, this episode asks a simple question: should sound be where it starts?See omnystudio.com/listener for privacy information.

“The starting point. No one cares about your brand.” In this episode, brand consultant and marketing professor, Mark Ritson delivers the kind of straight-talk marketers know him for, exploring the fundamentals of growth, the power of audio in the media mix, and why long-term consistency still beats short-term tactics.See omnystudio.com/listener for privacy information.

In this episode of Heard Mentality, Brittany Rigby is joined by Webjet’s Oonagh Flannery, The Hallway’s Jules Hall, and Havas Host’s Gayle While to unpack how audio shapes travel brands — and why consistency in sound is one of the most powerful tools in building recognition and trust.See omnystudio.com/listener for privacy information.

Every brand has a look — the great ones also have a sound.Brittney Rigby speaks with Aaron Matthews (Original Audio) and Laura-Leigh Smith (Studiotonic) about the emotion, science, and consistency behind great sonic branding. Plus, we chat with Kimberley Flanagan (Strat Agency) about how Chemist Warehouse has used these principles to build one of Australia’s most recognisable retail brands.See omnystudio.com/listener for privacy information.

What does sushi have in common with Netflix? A killer sonic brand. In this episode of Heard Mentality, Brittany Rigby chats with Stuart White (Head of Marketing, Sushi Hub) and Charlton Hill (Head of Music & Innovation, Uncanny Valley) about the power of sound to build memory, emotion and culture. From the seven-second earworm that made Sushi Hub unforgettable to why the right sonic logo can outperform a million-dollar TV spot, this is your masterclass in making people hear your brand — and feel it.See omnystudio.com/listener for privacy information.

Audio is uniquely positioned to influence behaviour—it connects emotionally, can adapt in real time, and reaches audiences in the moments that matter. The ‘Power of Audio’ sets a benchmark for what’s possible when you combine insight, creativity, and context with audio’s unmatched ability to engage at scale. It’s exactly what we encourage brands to do: harness the full potential of audio to work harder, cut through, and deliver growthSee omnystudio.com/listener for privacy information.