Media Tech Talk

Media Tech Talk #017 - Chris Manson (Ogury)Chris Manson, Country Director ANZ at Ogury, joins Media Tech Talk to discuss how persona-based targeting, zero-party data, and privacy-first advertising are reshaping the future of ad tech, digital publishing, programmatic advertising, and media technology.As identity signals disappear from digital advertising, publishers, agencies, and ad tech platforms are exploring new ways to understand audiences without tracking individual users. In this episode, Chris explains how Ogury’s persona intelligence model uses survey-based data and contextual signals to build scalable audience segments.The conversation explores the implications of signal loss, the rise of hybrid audience strategies, the role of AI in advertising optimisation, and what these changes mean for publishers navigating traffic and monetisation challenges.Chapters(01:59) Chris Manson’s journey into ad tech and Ogury(07:49) What Ogury does and the concept of persona intelligence(10:24) What zero-party data means in digital advertising(13:39) Building personas using survey-based audience signals(17:21) Leading Ogury across APAC markets(19:49) Signal loss and hybrid audience strategies explained(26:15) Privacy-first advertising and the future of targeting(31:16) Ogury One platform and persona activation(35:31) Agentic AI and the future of advertising automation(40:44) The future of publisher monetisation and audience strategy💬 Guest: Chris Manson – Country Director ANZ, Oguryhttps://ogury.com | https://www.linkedin.com/in/chrismanson/🎧 Hosts:Daevid Richards – https://www.linkedin.com/in/daevidrichards/Paul Luckett – https://www.luckettmediaconsulting.com | https://www.linkedin.com/in/paul-luckett/Media Tech Talk explores ad tech, digital media, AI in advertising, programmatic monetisation, audience engagement, and the technologies shaping the future of publishing.#MediaTechTalk #AdTech #ProgrammaticAdvertising #DigitalPublishing #MediaTechnology #AIinAdvertising

Media Tech Talk #016 - Dan Rua (Admiral)Dan Rua (CEO of Admiral) joins Media Tech Talk to discuss visitor relationship management, ad blocker recovery, and the future of digital publishing in an AI-driven media landscape.From the early days of Napster and Grooveshark to building Admiral — the Visitor Relationship Management (VRM) platform used by major publishers — Dan shares lessons from decades of digital disruption and explains why the future of publishing depends on direct audience relationships rather than anonymous traffic.In this episode, we explore how ad blockers, privacy regulation, consent loss, AI platforms, and shifting distribution models are forcing publishers to rethink their commercial strategies — and why the next era of the internet will be defined by trust, engagement, and first-party audience relationships.Chapters(00:00) – Welcome to Media Tech Talk(01:29) – Dan Rua’s Journey: IBM, Venture Capital & Grooveshark(05:23) – Napster, Streaming & Lessons From the Digital Music Wars(10:50) – Why Disruption Is Constant in the Internet Economy(14:30) – Publisher–Visitor Relationships: The Future of Media Monetisation(18:00) – Ad Blockers Explained: Dark Traffic & Lost Publisher Revenue(21:20) – Visitor Relationship Management (VRM): Building Audience Value(30:11) – Why Traffic Declines Are Forcing Publisher Strategy Changes(47:27) – AI, Bots & Admiral’s Visitor Co-Pilot for Publishers(50:03) – The Future of Publishing: Relationships vs Traffic Scale💬 Guest: Dan Rua – CEO, Admiral https://www.getadmiral.com | https://www.linkedin.com/in/danrua/🎧 Hosts:Daevid Richards – https://www.linkedin.com/in/daevidrichards/Paul Luckett – https://www.luckettmediaconsulting.com | https://www.linkedin.com/in/paul-luckett/Media Tech Talk explores ad tech, digital media, AI in advertising, programmatic monetisation, audience engagement, and the technologies shaping the future of publishing.

Media Tech Talk #015 - Bartosz Malinowski (Adform)Bartosz Malinowski (Regional President – CEE, MEA & APAC at Adform) joins Daevid Richards and Paul Luckett to discuss the evolution of programmatic advertising, identity solutions, omnichannel advertising, and the future of the open internet.With more than two decades in the ad tech industry, Adform has built one of the few truly independent full-stack advertising platforms.In this episode, we explore how the company approaches identity, AI adoption, retail media, and the rapidly changing digital advertising landscape.Chapters(00:05) – Introduction to Adform and Bartosz Malinowski(02:49) – Bartosz’s Career Journey (IBM → Adobe → Adform)(07:00) – Hiring Philosophy and Adform Company Culture(12:17) – What Adform Actually Does (Full-Stack Platform)(18:55) – ID Fusion and the Future of Identity Solutions(25:10) – Dynamic Creative Optimisation and Campaign Innovation(30:40) – Industry Trends: Privacy, AI and the Open Internet(37:45) – AI in Advertising: Hype vs Practical Reality(50:30) – Omnichannel Advertising and the Future of Display(57:00) – Leadership Advice for the Next Generation💬 Guest:Bartosz Malinowski – Regional President (CEE, MEA & APAC), Adform | https://www.linkedin.com/in/bmalinowski/🎧 Hosts:Daevid Richards – https://www.linkedin.com/in/daevidrichards/Paul Luckett – https://www.luckettmediaconsulting.com | https://www.linkedin.com/in/paul-luckett/Media Tech Talk explores ad tech, programmatic advertising, identity, AI in media, retail media, and the technologies shaping the future of digital publishing.#MediaTechTalk #Adform #ProgrammaticAdvertising #IdentitySolutions #AIinAdvertising #RetailMedia #DigitalAdvertising #Omnichannel #AdTech

Media Tech Talk – Maddie Basso & Eliot Thompson (Yahoo)Maddie Basso (Head of Yahoo DSP Australia) and Eliot Thompson (Head of Solutions and Product Strategy) from Yahoo join Daevid Richards and Paul Luckett to explore how AI, automation, and product innovation are reshaping digital advertising and media execution.This episode dives into campaign automation, agentic AI systems, startup thinking inside enterprise environments, and what it takes to evolve product strategy at global scale.As media organisations grapple with increasing complexity and rising expectations, the conversation examines whether AI is finally delivering on the promise of scalable execution.In this episode:(01:40) – Welcome + Leadership in a Changing Media Landscape(04:08) – Startup vs Corporate: Career Lessons & Media Inflection Points(09:55) – Finding Purpose in Ad Tech & Meaningful Campaigns(12:14) – What Yahoo DSP Is Today (Publisher + Platform Advantage)(16:31) – Agentic AI Explained: Yours, Mine & Ours + Blueprint(23:59) – Australian-Built Campaign Automation Scaling Globally(28:27) – Commerce Media vs Retail Media (Afterpay, Mix & ROAS)(33:36) – Identity, Privacy Regulation & Preparing for Change(45:32) – 2026 Outlook: AI, Omnichannel & Product Evolution(52:29) – Final Leadership Advice: AI, Curiosity & Human Impact💬 Guests:Maddie Basso – https://www.linkedin.com/in/maddie-basso-0849b4b9/Eliot Thompson – https://www.linkedin.com/in/eliot-thompson-bab0a997/🎧 Hosts:Daevid Richards – https://www.linkedin.com/in/daevidrichards/Paul Luckett – https://www.luckettmediaconsulting.com | https://www.linkedin.com/in/paul-luckett/Media Tech Talk explores ad tech, media technology, AI in advertising, digital transformation, product innovation, commerce media, and the systems shaping the future of digital advertising.#MediaTechTalk #Yahoo #AdTech #CampaignAutomation #AgenticAI #DigitalAdvertising #MediaInnovation #AIinAdvertising #CommerceMedia #ProductStrategy

Media Tech Talk #013 – Dean Swan (monday.com)Dean Swan, Head of APAC & Japan at monday.com, joins Daevid Richards and Paul Luckett to explore the evolution of modern work — from spreadsheets and email chains to AI-powered work execution platforms.As burnout rises and productivity declines globally, monday.com is shifting from being a traditional work management platform to a Work Operating System (WorkOS) designed to execute tasks through automation and AI.This episode covers agile vs waterfall methodology, hybrid “wagile” approaches, COVID-driven digital acceleration, AI workflow assistants, and how media organisations are planning and delivering content at scale.In this episode:(00:00) – Modern work isn’t working(02:00) – Dean’s journey: Microsoft, Dropbox, monday.com(06:00) – What makes product-led companies different(11:00) – Democratizing software & flexibility by design(16:00) – Work management vs work execution(21:00) – monday CRM & rapid product innovation(26:00) – Agile vs waterfall vs “wagile”(32:00) – COVID, remote work & digital visibility(38:00) – AI assistants & automated brief intake(43:00) – Burnout, productivity & the future of work💬 Guest: Dean Swan – Head of APAC & Japan, monday.co🎧 Hosts:Daevid Richards – https://www.linkedin.com/in/daevidrichards/Paul Luckett – https://www.luckettmediaconsulting.com | https://www.linkedin.com/in/paul-luckett/Media Tech Talk explores ad tech, media technology, SaaS platforms, AI in business, digital transformation, agile leadership, and the systems shaping the future of work.#MediaTechTalk #MondayDotCom #FutureOfWork #WorkOperatingSystem #AIinBusiness #AgileTransformation #DigitalCollaboration #SaaSLeadership #MediaTechnology #ProductManagement

Media Tech Talk #012 – Marko Markovic (AdFixus)Marko Markovic, Founder of AdFixus, joins Daevid Richards and Paul Luckett to unpack privacy-first identity, first-party data strategy, deterministic vs probabilistic ID models, and the future of digital identity in programmatic advertising.As third-party cookies decline and AI-driven advertising accelerates, publishers and advertisers are rethinking how identity, consent, and data control should work. AdFixus has built a privacy-first identity solution designed to give publishers full ownership of their first-party data — without relying on identity graphs or cross-site tracking.This episode explores what real privacy-first advertising infrastructure looks like, how conversion APIs improve attribution accuracy, and why AI agents and bot traffic may reshape identity strategy over the next five years.In this episode:(00:00) – Rebuilding digital identity without tracking user data(02:00) – Marko’s journey from Microsoft machine learning to AdFixus(06:30) – What a privacy-first identity solution actually means(10:30) – First-party identity across multi-domain publishers(15:30) – Deterministic vs probabilistic IDs explained(21:00) – Conversion APIs & real-time event streaming(25:00) – Premium publisher conversions vs social attribution(32:30) – GDPR, Australian Privacy Act & US federal regulation outlook(42:30) – AI agents, bot traffic & the future of programmatic identity(49:00) – Leadership philosophy & driving industry-wide change💬 Guest: Marko Markovic – Founder, AdFixus | https://www.adfixus.com/🎧 Hosts:Daevid Richards – https://www.linkedin.com/in/daevidrichards/Paul Luckett – https://www.luckettmediaconsulting.com | https://www.linkedin.com/in/paul-luckett/Media Tech Talk explores ad tech, media technology, programmatic advertising, identity solutions, AI in advertising, and publisher monetisation through candid conversations with the leaders shaping the future of digital media.#MediaTechTalk #AdFixus #AdTech #DigitalIdentity #FirstPartyData #PrivacyFirst #ProgrammaticAdvertising #AIinAdvertising #PublisherMonetisation #ConversionAPI #DataStrategy

Media Tech Talk #011 - Nicolas Schueller (Adomik)Nicolas, CEO & Co-Founder of Adomik, joins Daevid Richards and Paul Luckett to unpack revenue fragmentation, reporting complexity, and the evolving economics of digital publishing.From 300+ monetisation connectors to 400,000+ mapped campaign labels, this episode dives deep into how publishers can build a true single source of revenue truth — and why that matters more than ever in an AI-driven environment.In this episode:(00:00) – The chaos of programmatic revenue(02:30) – Nicolas’ journey from Orange to Adomik(10:20) – Revenue fragmentation post-header bidding(15:30) – 300 connectors and the API reality(19:30) – Mapping 400,000+ advertiser labels(24:50) – Real-time anomaly detection & pacing alerts(27:50) – Sales enablement through market benchmarking(44:15) – AI’s impact on publisher traffic & CPMs(52:00) – Publisher advocacy and SSP mediation(55:00) – Leadership lessons & adapting in fast-moving markets💬 Guest: Nicolas – CEO & Co-Founder, Adomik🎧 Hosts:Daevid Richards – http://linkedin.com/in/daevidrichards/Paul Luckett – Luckett Media Consulting | https://www.linkedin.com/in/paul-luckett/Media Tech Talk explores the intersection of media, technology, and innovation through candid conversations with the people shaping the future of digital advertising.#MediaTechTalk #Adomik #AdTech #Programmatic #PublisherRevenue #AI #DigitalMedia #RevenueOps

Media Tech Talk - Gabbi Stubbs (Adobe)Gabbi Stubbs, who leads strategy and product marketing for data, identity, privacy, and AI across APAC at Adobe, joins Daevid Richards and Paul Luckett to explore how AI, agentic systems, and strong data foundations are reshaping marketing and customer experience.From Adobe Experience Platform and real-time data orchestration to agentic AI, governance, and brand discoverability, this episode cuts through the hype to focus on what brands need to get right in 2026.In this episode:(00:00) – Welcome to Media Tech Talk & kicking off 2026(02:40) – Gabbi’s career across media, data, and technology(05:00) – From DMPs to Adobe Experience Platform(10:15) – Why AEP was a foundational step change(15:50) – Creative Cloud vs Experience Cloud(22:40) – Data minimisation, governance & AI readiness(26:00) – What agentic AI really means(32:30) – Human creativity vs machine automation(47:50) – Adobe’s roadmap and priorities for 2026(52:00) – Predictions: discoverability, governance & the agentic web💬 Guest: Gabbi Stubbs – Adobe | https://www.linkedin.com/in/gabbistubbs/🎧 Hosts:Daevid Richards – http://linkedin.com/in/daevidrichards/Paul Luckett – Luckett Media Consulting | https://www.linkedin.com/in/paul-luckett/Media Tech Talk explores the intersection of media, technology, and innovation through candid conversations with the people shaping the future of digital advertising.

Media Tech Talk #009 - Pamela Slea (Boltive)Pamela Slea, President of Boltive, joins Daevid Richards and Paul Luckett to unpack one of the most under-discussed problems in digital advertising: bad ads. From malvertising and celebrity-impersonation scams to privacy compliance and AI-driven detection, this episode explores how publishers can protect users in real time.In this episode:(00:00) – Intro: The invisible problem of bad ads(02:00) – Pamela’s career: Google, AppNexus & purpose-driven ad tech(06:00) – What Boltive does and why it exists(09:30) – How prevalent malicious and miscategorised ads really are(14:00) – How bad actors evade detection(18:00) – AI, synthetic users & real-time threat detection(23:00) – Privacy Guard, CMP gaps & compliance challenges(30:00) – How ads are scanned before they render(38:00) – Publisher risk, legal exposure & brand trust(50:00) – Leadership, ethics & Boltive’s mission💬 Guest: Pamela Slea – https://boltive.com | LinkedIn: https://www.linkedin.com/in/pamelaslea/🎧 Hosts:Daevid Richards – https://www.linkedin.com/in/daevidrichards/Paul Luckett – https://www.luckettmediaconsulting.com | https://www.linkedin.com/in/paul-luckett/Media Tech Talk explores the intersection of media, technology, and innovation through candid conversations with the people shaping the future of digital advertising.#MediaTechTalk #Boltive #AdSecurity #Programmatic #PublisherTech #Privacy #FraudPrevention #MediaInnovation

Media Tech Talk #008 - Georgia Brammer (Innovid)Georgia Brammer - GM APAC at Innovid - joins Daevid Richards and Paul Luckett to break down the future of CTV, dynamic creative, and AI-powered personalisation. From real-time sport-triggered video to creative intelligence and leadership in tech, this episode explores how creativity and data are finally converging.In this episode:(00:00) – Intro: The evolution of personalised TV(02:00) – Georgia’s journey: Fairfax → London → Innovid(07:00) – Why Innovid × Flashtalking matters for advertisers(14:00) – CTV personalisation, interactivity & shoppable formats(20:00) – Mobile vs TV: APAC viewing and cultural behaviour(25:00) – Retail feeds, sports feeds & real-time video rendering(33:00) – Creative Intelligence: AI’s role in creative optimisation(42:00) – How AI writes insights & accelerates strategy(46:00) – Case studies: banks, retail, alcohol & localisation at scale(53:00) – Leadership, women in tech & Georgia’s philosophy(55:00) – What “It’s Personal” really means in modern advertising💬 Guest: Georgia Brammer – https://www.innovid.com | LinkedIn: https://www.linkedin.com/in/georgia-brammer-9a557658/🎧 Hosts:Daevid Richards – https://www.linkedin.com/in/daevidrichards/Paul Luckett – https://www.luckettmediaconsulting.com | https://www.linkedin.com/in/paul-luckett/Media Tech Talk explores the intersection of media, technology, and innovation through candid conversations with the people shaping the future of digital advertising.

Media Tech Talk #007 - Jonah Goodhart (Mobian)Jonah Goodhart - Co-Founder & CEO of Mobian and Co-Founder of Moat - joins Daevid Richards and Paul Luckett for a deep dive into the future of measurement, contextual intelligence, and AI-powered media transparency.In this episode:(02:00) - Jonah’s 27-year journey: Cornell → Right Media → Moat(14:00) - DoubleClick, prioritisation hacks & the birth of programmatic(20:00) - How Moat evolved & the philosophy of independent measurement(29:00) - Why measurement matters more with $700B+ in digital spend(34:00) - Rethinking walled gardens, content & distribution(40:00) - Mobian: AI-powered contextual intelligence explained(42:00) - The Taylor Swift & “violent star” problem with legacy models(46:00) - Multimodal AI: text, audio, video, frames, sentiment & emotion(53:00) - Fox & Prudential: real results and industry signals(59:00) - Will measurement ever be solved? Jonah’s prediction(01:04:00) - Final advice: technology fades, people remain💬 Guest: Jonah Goodhart - https://mobian.com | LinkedIn: https://www.linkedin.com/in/jonahgoodhart/🎧 Hosts:Daevid Richards - https://www.linkedin.com/in/daevidrichards/Paul Luckett - https://www.luckettmediaconsulting.com | https://www.linkedin.com/in/paul-luckett/Media Tech Talk explores the intersection of media, technology, and innovation through candid conversations with the people shaping the future of digital advertising.

Media Tech Talk #006 - Brian O’Kelley (Scope3)Brian O’Kelley - Co-Founder & CEO of Scope3 and the architect behind AppNexus - joins Daevid Richards and Paul Luckett to explore how AI, sustainability, and open standards are transforming advertising into a force for good.In this episode:(02:00) - From AppNexus to Carbon Accounting in Ad Tech(08:30) - Agentic Advertising Explained & Why It Uses Less Carbon(13:50) - Fixing Incentives in Programmatic Markets(20:00) - The AppNexus Legacy and Xandr Transition(24:40) - AI as the New Operating System for Media(35:10) - Hiring, Productivity & the AI Workforce Shift(40:00) - How Scope3 Models Carbon Across the Supply Chain(47:00) - Open Protocols vs Walled Gardens in AI-Native Ad Tech(55:00) - Brian’s Advice for Leaders in an Agentic World💬 Guest: Brian O’Kelley - https://www.scope3.com | https://www.linkedin.com/in/brianokelley/🎧 Hosts: Daevid Richards & Paul LuckettMedia Tech Talk explores the intersection of media, technology, and innovation through candid conversations with the people shaping the future of digital advertising.#MediaTechTalk #BrianOKelley #Scope3 #AppNexus #AdTech #Sustainability #Programmatic #AIAdvertising #OpenStandards #DigitalCarbon #MediaInnovation #AgenticAI #PublisherTech #AdOperations #FutureofMedia #AdContextProtocol

Media Tech Talk #005 - Ben Pheloung (Mantis)Ben Pheloung - General Manager at Mantis, the AI brand safety and contextual advertising platform used by Nine Entertainment, LADbible Group and Reach PLC - joins Daevid Richards and Paul Luckett to discuss the future of contextual targeting, and how AI is helping publishers reclaim blocked inventory, improve transparency, and build trust with advertisers in a post-cookie world.In this episode:(00:00) - Intro and Mantis overview(02:20) - How AI reads pages for brand safety & context(05:05) - Real-world examples: The Independent & “safe hard news”(07:10) - Fixing keyword misfires like “chicken breast” and “shoot out”(09:25) - The evolution of contextual vs verification vendors(13:50) - Can AI make contextual tools obsolete or democratise them?(16:30) - Video and broadcast AI challenges + Nine partnership(24:29) - Data feeds and how publishers use Mantis signals(31:32) - Transparency & custom brand safety profiles(44:30) - AI roadmap and next-gen publisher toolsGuest: Ben Pheloung - General Manager, Mantis | https://www.mantissolutions.com | https://www.linkedin.com/in/ben-pheloung-2a0b302b/Hosts: Daevid Richards & Paul Luckett🎧 Media Tech Talk explores the intersection of media, technology, and innovation through candid conversations with the people shaping the future of digital advertising.#MediaTechTalk #BenPheloung #Mantis #AdTech #BrandSafety #ContextualAdvertising #NineEntertainment #ReachPLC #Programmatic #AIinAdvertising #DigitalPublishing #Transparency #PublisherTech #MediaInnovation #AIContextual #AdOperations #MediaTechnology

Media Tech Talk #004 - Tony Abrahams (AI-Media)Tony Abrahams - Co-Founder and CEO of AI-Media, one of Australia’s most successful media technology exports - joins Daevid Richards for a conversation about the evolution of accessibility in media, the power of AI-driven captioning, and what it takes to build a global company at the intersection of technology and inclusion.In this episode:(00:00) – Introduction & the question that started AI-Media(02:00) – Meeting Foxtel and pitching accessibility as opportunity(06:00) – The science behind why captions improve comprehension(07:00) – Launching live captioning and Facebook partnership(10:00) – From respeakers to real-time AI captioning(12:00) – “AI is like water” – the ubiquity and economics of automation(14:00) – Founding leap of faith and early partnerships(16:00) – Co-founders Alex Jones & Leonie Jackson’s impact and legacy(18:00) – Regulation, inclusion, and Australia’s accessibility advantage(20:00) – The EEG acquisition and building global infrastructure(26:00) – Shifting from human to AI-driven models(28:00) – Lexi Voice: the “Babel fish” for real-time translation(32:00) – The power of being closest to the data(33:00) – Scaling Lexi products worldwide(36:00) – Balancing innovation and responsibility(37:00) – Introducing Lexi AI and internal “dogfooding”(39:00) – Leonie Jackson’s message: accessibility benefits everyone(41:00) – Closing reflections💬 Guest: Tony Abrahams - https://www.ai-media.tv | LinkedIn: https://www.linkedin.com/in/tonyabrahams/Host: Daevid Richards & Paul Luckett (Paul was unable to make this episode)🎧 Media Tech Talk explores the intersection of media, technology, and innovation through candid conversations with the people shaping the future of digital advertising.#MediaTechTalk #TonyAbrahams #AIMedia #AccessibilityTech #Captioning #AdTech #MediaTechnology #AI #BroadcastTechnology #DigitalInclusion #SpeechAI #Automation #MediaInnovation #AustraliaTech

Media Tech Talk #003 – Ari Paparo (Marketecture Media)Ari Paparo - founder of Markitecture, former CEO of Beeswax, and author of Yield: How Google Bought, Built, and Bullied Its Way to Advertising Dominance, joins Daevid Richards and Paul Luckett for a deep dive into how Google came to dominate ad tech, what the DOJ trial could change, and how AI is shaping the next phase of media automation.In this episode:(00:00) – Origins at DoubleClick & creating VAST0(07:00) – The rise of RTB and AppNexus(12:00) – Building Beeswax and the Bidder-as-a-Service model(20:00) – Launching Marketecture & making ad tech make sense(27:00) – AI hype, fatigue, and where the value really is(33:00) – The DOJ vs Google AdX/GAM trial explained(46:00) – Yield: the inside story of Google’s dominance(56:00) – Lessons for publishers, platforms, and the open web💬 Guest: Ari Paparo – https://markitecture.tv | https://aripaparo.comYield: How Google Bought, Built, and Bullied Its Way to Advertising Dominance - https://www.amazon.com/Yield-Google-Bullied-Advertising-Dominance/dp/B0F67HV2BB/Hosts: Daevid Richards & Paul Luckett🎧 Media Tech Talk explores the intersection of media, technology, and innovation through candid conversations with the people shaping the future of digital advertising.#MediaTechTalk #AriPaparo #AdTech #Markitecture #Programmatic #DigitalAdvertising #Beeswax #Yield #GoogleAdTech #PublisherTech #AIinAdvertising #DOJTrial #AdOperations #MediaTechnology

Media Tech Talk #001 - Jonas Jaanimagi (IAB Ausralia)In our debut episode, Jonas Jaanimagi - Technology Lead at IAB Australia and one of the most recognisable voices in Australian ad tech - joins Daevid Richards and Paul Luckett for a wide-ranging conversation about the evolution of the IAB, the role of open standards, and how AI is reshaping the publisher ecosystem.From startups in London to steering industry collaboration in Australia, Jonas shares lessons on leadership, innovation, and why curiosity and connection have been the driving forces behind his career.In this episode:(00:00) – Welcome & the origins of Jonas’s IAB journey(02:20) – Lessons from startups, mentors, and leadership(05:45) – Inside the IAB: measurement, standards, and collaboration(10:00) – The rise of AI and the new publisher challenge(16:20) – Networking, connection, and building industry community(19:50) – How IAB Tech Lab drives global standards(24:10) – Translating complex tech for real-world understanding(30:10) – AI crawlers, content control & monetising the bots(35:50) – The future of connected TV and live event ad delivery(44:20) – Lessons from old-school broadcast to today’s automation(46:30) – Mentorship, curiosity, and advice for the next generation💬 Guest: Jonas Jaanimagi – https://iabaustralia.com.au | LinkedIn: https://www.linkedin.com/in/jonasjaanimagi/Hosts: Daevid Richards & Paul Luckett🎧 Media Tech Talk explores the intersection of media, technology, and innovation through candid conversations with the people shaping the future of digital advertising.#MediaTechTalk #JonasJaanimagi #IABAUS #AdTech #DigitalAdvertising #AIinMedia #PublishingInnovation #Programmatic #MediaTechnology #OpenStandards #ConnectedTV #PodcastLaunch

Media Tech Talk #002 – Tess O’Brien (FreeWheel)Tess O’Brien - Managing Director of FreeWheel Australia & New Zealand - joins Daevid Richards and Paul Luckett to talk about her journey from New York back to Sydney, leading FreeWheel’s APAC expansion, and how the TV and streaming ecosystem is transforming through programmatic, automation, and AI.In this episode:(00:00) – From law to media: Tess’s early career and the move to New York(02:00) – Inside FreeWheel’s evolution and global growth(07:00) – How Australia became one of the most programmatic-advanced TV markets(10:00) – The differences between US cable and Australian free-to-air(14:00) – Why Australia is a testing ground for global ad tech innovation(16:00) – Introducing Universal Ads and the rise of SMB advertisers on TV(20:00) – AI, automation, and unified decisioning in streaming(23:00) – Delivering programmatic ads in live events like the Olympics(32:00) – Building trust and managing risk with major broadcasters(35:00) – FreeWheel’s partnership with Paramount and the future of streaming(38:00) – Recognition, leadership, and mentorship in ad tech(45:00) – The future of TV and advertising in 2030(49:00) – Curiosity, discomfort, and advice for the next generation💬 Guest: Tess O’Brien - Managing Director, FreeWheel Australia & New Zealand🔗 https://freewheel.com | LinkedIn: https://www.linkedin.com/in/tesselizabethobrien/Hosts: Daevid Richards & Paul Luckett🎧 Media Tech Talk explores the intersection of media, technology, and innovation through candid conversations with the people shaping the future of digital advertising.#MediaTechTalk #TessOBrien #FreeWheel #AdTech #CTV #Streaming #Programmatic #AIMarketing #MediaTechnology #DigitalAdvertising #Comcast #TVAdvertising #AdOperations #PublisherTech #AdvertisingInnovation