Scale-Up Sessions

PR is changing, and getting attention is harder than ever. With newsrooms shrinking and competition growing, how do you cut through the noise and get the right people to care about what you’re building?In this episode of Scale-Up Sessions, we explore how growing businesses can use PR as a powerful growth lever — building trust, credibility and visibility in increasingly crowded markets. From understanding what journalists actually want, to choosing the right media placements and turning coverage into real commercial impact, this conversation is packed with practical advice for scaling brands.Joining us is Matt McKenna, Head of Communications and Content at Finder, where he leads the UK PR strategy and helps translate complex topics into compelling stories that resonate with millions of consumers.Scale-Up Sessions is brought to you by Cynergy Bank. To get started and claim £200 for your business, visit the Cynergy Bank website HEREFollow Martin on LinkedIn: https://www.linkedin.com/in/martinkennington/Follow Matt McKenna on LinkedIn: https://www.linkedin.com/in/matthewmckenna2/This episode was produced by Flamingo Media. If you want to create a chart-topping podcast visit www.flamingo-media.co.uk

Is discomfort a sign that you’re failing or growing?In this episode of Scale-Up Sessions, we explore how founders can build resilience, empower their teams, and create a culture of transparency and psychological safety that drives high performance. From reframing discomfort to giving honest feedback without breaking trust, this conversation is packed with practical strategies for scaling under pressure.Joining us is Tom Emery, leadership coach and performance specialist who works with founders and executive teams to build resilience and high-performing cultures.Follow Martin on LinkedIn: https://www.linkedin.com/in/martinkennington/Follow Tom Emery on LinkedIn: https://www.linkedin.com/in/tom-emery-b8809818/Scale-Up Sessions is brought to you by Cynergy Bank. To learn more about Cynergy Bank, visit https://www.cynergybank.co.uk/This episode was produced by Flamingo Media. If you want to create a chart-topping podcast visit www.flamingo-media.co.uk

Can you grow your brand without blowing your budget?In this episode of Scale-Up Sessions, we dive into how scaling businesses can make every marketing pound count. From prioritising the right channels to proving ROI and adapting when budgets shrink - this conversation is packed with actionable advice that your business can put into practice right away .Joining us is Haly Berni (formerly Haly Brill), Head of Marketing at Here East, who helps businesses maximise impact through smart, data-driven marketing strategies.Follow Martin on LinkedIn: https://www.linkedin.com/in/martinkennington/Follow Haly Berni on LinkedIn: https://www.linkedin.com/in/haly-berni-bbbab7123/Scale-Up Sessions is brought to you by Cynergy Bank. To learn more about Cynergy Bank, visit https://www.cynergybank.co.uk/This episode was produced by Flamingo Media. If you want to create a chart-topping podcast visit www.flamingo-media.co.uk

Is your company’s purpose just words on a wall, or is it actively driving business growth, performance, and real-world impact?In this episode of Scale Up Sessions, we're joined by Becky Willan, co-founder and CEO of Given, the agency for purpose-driven businesses. Becky works with ambitious brands to define and activate purpose across their organisation, moving it beyond statements and into everyday decisions that create value for both business and society.we explore how leaders can embed purpose into business strategy so it genuinely shapes decision-making, engages teams, and fuels sustainable growth as organisations scale.You’ll learn why so many growing companies fall into the “purpose gap”, the disconnect between what businesses say their purpose is and what employees actually experience day to day and what leaders can do to close it. We discuss how purpose-led companies outperform, why purpose must be inspiring, credible, and actionable, and how to hard-wire it into governance, culture, investment, and people decisions.This conversation is packed with practical guidance for founders, CEOs, and leadership teams, including:How to use purpose as a decision filter, not a marketing statementWhy purpose often breaks down as businesses scale and how to prevent itHow to get genuine buy-in from teams and boards, not just surface-level alignmentThe role of leadership in turning purpose into daily actionHow embedded purpose drives employee engagement, retention, innovation, and long-term performanceIf you’re leading a scale-up or growing organisation and want to understand how purpose can become a competitive advantage, this episode offers clear, actionable insight you can start using immediately.Follow Martin on LinkedIn: https://www.linkedin.com/in/martinkennington/Follow Becky Willan on LinkedIn:https://uk.linkedin.com/in/becky-willan-5887a88The Purpose Gap | Anthesis GlobalScale-Up Sessions is brought to you by Cynergy Bank. To learn more about Cynergy Bank, visit https://www.cynergybank.co.uk/This episode was produced by Flamingo Media. If you want to create a chart-topping podcast visit www.flamingo-media.co.uk

Is AI the ultimate growth hack, or a shortcut to costly mistakes? In this episode of Scale-Up Sessions, we explore how businesses can harness AI to boost efficiency without risking compliance or customer trust. From identifying the right processes to automate, to setting guardrails and keeping humans in the loop - this is your roadmap to safe, smart AI adoption. Joining us is Rana Bhattacharya, Chief Digital Information Officer at Cynergy Bank, who leads the Bank’s digital strategy and AI innovation.Follow Martin on LinkedIn: https://www.linkedin.com/in/martinkennington/Follow Rana Bhattacharya on LinkedIn: https://www.linkedin.com/in/rana-bhattacharya-585b85/ Scale-Up Sessions is brought to you by Cynergy Bank. To learn more about Cynergy Bank, visit https://www.cynergybank.co.uk/This episode was produced by Flamingo Media. If you want to create a chart-topping podcast visit www.flamingo-media.co.uk

Is burnout the hidden cost of rapid growth?In this episode of Scale-Up Sessions, we explore how fast-growing businesses can maintain momentum without exhausting their teams or damaging their bottom line. You’ll learn why constant high performance is a myth, how to anticipate pressure points, and the simple shifts that help to create sustainable growth. Joining us is Leanne Spencer, workplace well-being and resilience expert, bestselling author and keynote speaker.Follow Martin on LinkedIn - https://www.linkedin.com/in/martinkennington/Follow Leanne Spencer on LinkedIn - https://www.linkedin.com/in/leannespencerkeynote/Leanne’s 12 Stages of Burnout Framework - https://leannespencer.co.uk/the-12-stages-of-burnout/Cadence Model for Sustainable Performance - https://leannespencer.co.uk/category/cadence-approach/Scale-Up Sessions is brought to you by Cynergy Bank. To learn more about Cynergy Bank, visit https://www.cynergybank.co.uk/ This episode was produced by Flamingo Media. If you want to create a chart-topping podcast visit www.flamingo-media.co.uk

Is your leadership team ready for the next stage of growth, or are they holding you back?In this episode of Scale-Up Sessions, we unpack how to hire, evolve and align your senior team so they can take your business where you want it to go. From creating clear job scorecards to avoiding the trap of abdication, we discuss the practical steps to building a stronger, more aligned leadership team.Joining us is Dominic Monkhouse, CEO mentor & Founders coach at Monkhouse & Company, who helps leaders build high-performing teams and scale without chaos.Follow Martin on LinkedIn - https://www.linkedin.com/in/martinkennington/Follow Dominic Monkhouse on LinkedIn - https://www.linkedin.com/in/dominicmonkhouse/Six Conditions Leadership Team Diagnostic - https://6teamconditions.com/services/diagnosticsOne-Page Strategic Plan Framework - https://www.monkhouseandcompany.com/resources/tools/what-is-a-one-page-strategic-plan-opsp-and-why-your-business-needs-one/Scale-Up Sessions is brought to you by Cynergy Bank. To learn more about Cynergy, visit https://www.cynergybank.co.uk/ This episode was produced by Flamingo Media. If you want to create a chart-topping podcast visit www.flamingo-media.co.uk

Welcome to Scale Up Sessions, your roadmap to scale your business.I’m Martin Kennington, and every week, I’ll be joined by experts from across finance, entrepreneurship, and investment to help you craft pitches that win, make smarter financial decisions, and scale your business with confidence.We’ll share the key to all areas of modern business strategies, decode what investors are really looking for, and bring you stories from leaders who’ve been exactly where you are now - and made it happen.Because scaling up isn’t just about ambition- it’s about knowing how to execute it.

Welcome to Scale Up Sessions, your roadmap to building the perfect business plan to scale your business, from inside the bank itself.I’m Martin Kennington, and every week, I’ll be joined by experts from across finance, entrepreneurship, and investment to help you craft pitches that win, make smarter financial decisions, and scale your business with confidence.We’ll share the key to all areas of modern business strategies, decode what investors are really looking for, and bring you stories from leaders who’ve been exactly where you are now - and made it happen.Because scaling up isn’t just about ambition- it’s about knowing how to execute it.