Beyond SEO®

Welcome to Beyond SEO with Growthack.io. From search and content to product, data, and strategy, we dive into the ideas and conversations that go beyond SEO, revealing how high-impact teams connect brand with real commercial impact.Each episode takes you inside candid conversations with marketers, founders, and digital leaders who turn complex business challenges into measurable success.Hosted by the team at Growthack, an award-winning SEO consultancy, Beyond SEO cuts through the hype to uncover the systems, data, and mindset behind sustainable online growth. Growthack.io helps brands go Beyond SEO, specialising in building SEO systems that drive revenue: combining technical, content, data-driven insights and AI-ready strategies to help businesses scale smarter. Practical, award-winning SEO that helps your brand stay discoverable, trusted, and ready for what’s next. Hosted on Acast. See acast.com/privacy for more information.

Welcome to Beyond SEO, the podcast by Growthack.io where we explore what really drives brand growth, from search and content to data and strategy.In this first episode, Glen Chamisa sits down with Ryan Jones, Marketing Manager at SEOTesting.com, to unpack how experimentation shapes modern SEO.- Why testing matters more than ever in SEO- How AI search and LLMs are reshaping discovery- Building a testing culture inside SaaS and small teams- The balance between brand and acquisition- Lessons from running marketing for a bootstrapped SaaS00:00:00 Introduction – Beyond SEO with Growthack.io00:00:18 Guest Intro – Ryan Jones from SEOTesting.com00:01:39 The Power of Testing in SEO00:05:23 Why Most Businesses Avoid Experimentation00:06:45 How AI Search Is Changing the Game00:08:44 When and How to Test Campaigns Effectively00:10:44 Building a Testing Culture in Marketing00:11:56 Managing Time and Focus in Small SaaS Teams00:18:33 SaaS Onboarding and Retention Strategies00:18:43 Understanding the SaaS vs E-commerce Difference00:31:03 Personal Branding vs Company Branding in SaaS00:37:05 Word-of-Mouth as a Marketing Channel00:38:52 Brand vs Acquisition – Which Should You Prioritise?00:41:00 Lessons for Start-ups and Resource Management00:44:53 Core Values at SEOTesting.com00:51:44 Biggest Lessons from SaaS Marketing00:55:11 Closing Thoughts and Where to ConnectGrowthack.io specialises in building SEO systems that drive revenue by combining technical, content, data-driven insights and AI-ready strategies to help your business scale smarter. No hype. No guesswork.Award-winning SEO that helps your brand stay discoverable, trusted, and ready for what’s next.Connect with us:Growthack.io → https://blog.growthack.io/LinkedIn → https://www.linkedin.com/company/growthackdigitalRyan Jones → https://www.linkedin.com/in/ryan-g-jones/SEOTesting.com → https://seotesting.comSubscribe for more conversations that go beyond rankings and into what really drives growth.#BeyondSEO #SEOTesting #SEO #SaaSMarketing #Growthack #RyanJones #SearchMarketing #Podcast #StartUps Growthack.io helps brands go Beyond SEO, specialising in building SEO systems that drive revenue: combining technical, content, data-driven insights and AI-ready strategies to help businesses scale smarter. Practical, award-winning SEO that helps your brand stay discoverable, trusted, and ready for what’s next. Hosted on Acast. See acast.com/privacy for more information.

In this episode, Glen Chamisa and Kevin Kapezi sit down with Charlie Phillips, Founder of ATOM Promos, to unpack how building the right systems can make sales more scalable, consistent and profitable.By the end of this conversation, you’ll learn:- How to build a predictable sales system that drives results - Why personality alone isn’t enough in modern sales - How LinkedIn can become your most valuable sales channel - Actionable ways to improve your sales performance and personal brand 00:00:00 Introduction – Beyond SEO with Growthack.io 00:00:22 Guest Intro – Charlie Phillips from ATOM Promos 00:02:10 Charlie’s Journey: From Sales Starter to Systems Builder 00:05:45 Habits, Consistency and Lessons from Early Career 00:10:30 Building Predictable Sales Systems 00:14:50 Scaling Ethan Golding’s Coaching Business from $20K to $75K/month 00:19:15 The Difference Between Top Performers and Strugglers 00:24:00 What Makes an Effective Sales Process 00:28:20 Creating Structure and Consistency in Sales 00:33:10 Process vs Personality – The Truth About Sales Success 00:37:25 How to Build Confidence and Communicate Better 00:41:10 The Modern Sales Mindset – What’s Changed 00:45:00 The Salesperson as Consultant and Problem Solver 00:48:20 Balancing Persistence with Empathy 00:51:45 Common Misconceptions About Sales Today 00:54:10 LinkedIn and Personal Branding for Sales Professionals 00:56:45 Creating Trust-Driven Content That Converts 00:59:10 Measuring ROI and Building a Strong Online Presence 01:01:00 Closing Thoughts and Where to ConnectGrowthack.io specialises in building SEO systems that drive revenue by combining technical, content, data-driven insights and AI-ready strategies to help your business scale smarter. No hype. No guesswork. Award-winning SEO that helps your brand stay discoverable, trusted, and ready for what’s next.Connect with us:Growthack.io → https://blog.growthack.io/ Charlie Phillips → https://www.linkedin.com/in/charlie-p/Glen Chamisa → https://www.linkedin.com/in/glen-chamisa/Kevin Kapezi → https://www.linkedin.com/in/kevinkapezi/ #BeyondSEO #SalesSystems #LinkedInMarketing #Growthack #CharliePhillips #ATOMPromos #SalesTraining #PersonalBranding #B2BMarketing #PredictableGrowth Growthack.io helps brands go Beyond SEO, specialising in building SEO systems that drive revenue: combining technical, content, data-driven insights and AI-ready strategies to help businesses scale smarter. Practical, award-winning SEO that helps your brand stay discoverable, trusted, and ready for what’s next. Hosted on Acast. See acast.com/privacy for more information.

Glen⁠ and ⁠Kevin⁠ sit down with ⁠Azeem Ahmad,⁠ international marketing speaker and strategy director of ⁠Reflect Digital⁠, to unpack what it really takes to build B2B brands that people remember.By the end of this conversation, you’ll learn:- How brand building works differently in B2B compared to B2C- How to balance short-term performance with long-term brand growth- Why creativity and emotion still matter in “boring” B2B industries- How to build trust, community, and human connection in your marketing- The skills and mindset that define the next generation of B2B marketers00:00:00 Introduction00:00:16 Guest Intro – Azeem Ahmad (Azeem Digital)00:01:18 Azeem’s Background and Career Journey00:03:15 Challenges and Wins in Global B2B Marketing00:04:26 Internal Communication and Leadership Challenges00:07:34 Dealing with Egos and Navigating Politics in B2B00:09:26 The Role of Good Managers and Empowering Teams00:14:33 Integrity, Data, and Speaking the Truth in Business00:16:23 Moving from In-House to Agency – Lessons Learned00:20:21 Continuous Learning and Staying Uncomfortable00:26:02 Seeing the Bigger Picture Beyond One Channel00:31:00 From Specialist to Strategic Leader – Confidence and Delegation00:38:06 Public Speaking and Representation in Marketing00:43:11 Overcoming Fear and Finding Your Voice on Stage00:49:49 Why B2B Marketing is Seen as “Boring” and How to Fix It00:52:10 Letting Customers Go to Build Trust00:55:03 The Rise of Creativity and Human-Centred B2B Brands00:56:52 Learning from B2C and Adding a Human Face to B2B01:01:09 Future Skills and Mindsets for the Next Generation of Marketers01:06:02 Exciting Projects – The “Search Pulse” Report01:11:12 Trust, AI, and Changing Search Behaviour01:13:53 Where to Connect with Azeem01:15:02 Outro – Subscribe and Connect with Growthack.ioSearch Pulse Report here: https://searchpulse.reflectdigital.co.uk/Growthack.io specialises in building SEO systems that drive revenue by combining technical, content, data-driven insights and AI-ready strategies to help your business scale smarter. No hype. No guesswork.Award-winning SEO that helps your brand stay discoverable, trusted, and ready for what’s next.Connect with us:Growthack.io → https://blog.growthack.io/Azeem Ahmad → https://www.linkedin.com/in/azeema1/Glen Chamisa → https://www.linkedin.com/in/glen-chamisa/Kevin Kapezi → https://www.linkedin.com/in/kevinkapezi/#BeyondSEO #Growthack #AzeemAhmad #AzeemDigital #B2BMarketing #BrandBuilding #PerformanceMarketing #MarketingPodcast #DigitalMarketing #B2BBranding #MarketingStrategy #LinkedInMarketing #GlenChamisa #KevinKapezi Growthack.io helps brands go Beyond SEO, specialising in building SEO systems that drive revenue: combining technical, content, data-driven insights and AI-ready strategies to help businesses scale smarter. Practical, award-winning SEO that helps your brand stay discoverable, trusted, and ready for what’s next. Hosted on Acast. See acast.com/privacy for more information.

What does success really mean in business and life? In this bonus episode with Charlie Phillips, we kept the camera rolling and the mics live for this more personal conversation, which was supposed to be off the record!Charlie explores what truly motivates him, his dad, and how he inspired him to become an entrepreneur from an early age, as well as why entrepreneurs need to maintain a positive mindset around money.00:00 Intro – Bonus Episode with Charlie00:21 The “Bars of Gold” Mindset & Comparison Trap01:23 Money, Success and the Fulfilment Gap02:26 Happiness vs Fulfilment – Internal vs External Drivers03:33 Purpose, Fatherhood and Staying Grounded05:11 The Mountain Analogy – Finding Alignment in Business07:21 Saying No, Client Fit and the 10K Ceiling09:49 Revenue vs Profit – Why Charlie Went Solo12:26 Investing in Yourself – Mentors, Mindset and SNME15:40 Money Mindset, Confidence and Need vs Want18:18 Desperation in Decision Making19:17 Outro – Where to Find Charlie and GrowthackIf you'd like to see the previous conversation, tune in to EP02: LinkedIn as a Sales Engine: Systems, Branding & ROI.Growthack.io specialises in building SEO systems that drive revenue by combining technical, content, data-driven insights and AI-ready strategies to help your business scale smarter. No hype. No guesswork.Award-winning SEO that helps your brand stay discoverable, trusted, and ready for what’s next.Connect with us:Growthack.io → https://blog.growthack.io/Charlie Phillips → https://www.linkedin.com/in/charlie-p/Glen Chamisa → https://www.linkedin.com/in/glen-chamisa/Kevin Kapezi → https://www.linkedin.com/in/kevinkapezi/#BeyondSEO #successmindset #personalgrowth #Growthack #CharliePhillips #personaldevelopment #entrepreneurship #entrepreneurmindset #businessgrowth #businesssuccess Growthack.io helps brands go Beyond SEO, specialising in building SEO systems that drive revenue: combining technical, content, data-driven insights and AI-ready strategies to help businesses scale smarter. Practical, award-winning SEO that helps your brand stay discoverable, trusted, and ready for what’s next. Hosted on Acast. See acast.com/privacy for more information.

What’s really changing in SEO right now?In this internal episode of Beyond SEO, Kevin, Glen and Sarif take you inside Growthack to break down the technical work, strategic thinking and data challenges shaping modern SEO.From website migrations and data integrity to server-side tracking and the impact of AI on search, this episode shows how Growthack approaches SEO differently — and why brands are shifting away from the traditional agency model.If you want an honest, practical look at how a specialist team executes, this is it.What you’ll learn in this episode:- Why migrations are becoming one of the most critical SEO services- How broken or missing tracking is costing brands growth- Why AI is exposing weaknesses in brand, content, CRO and CRM- How data integrity and server-side tracking change decision-making- Why Growthack’s agile model outperforms traditional agencies- What “good-fit clients” look like (and who Growthack avoids)- How SEO links with brand, paid, CRO, PR and email in 2025- Why transparency, detail and communication matter more than everChapters00:00 – Intro: Beyond SEO with Growthack.io00:18 – Meet the team: Kevin & Sarif introductions01:20 – What we’re working on now & AI disruption01:46 – Why migrations are a core focus at Growthack03:30 – Reporting, analytics & making sense of AI-era data04:52 – “Your data is a mess” – data chaos, AI & the need for clean inputs05:39 – Server-side tracking and why it’s so complex (but necessary)06:11 – Fix your brand, product & fundamentals before chasing AI07:33 – Why clients really choose Growthack (and our best-fit client profile)10:27 – Small enough to care, big enough experience: the anti–big agency model11:06 – UK awards nights & competing with larger agencies12:38 – Client feedback: easy to work with, quality, and retention15:02 – Transparency, calling out bad data & not hiding issues from clients17:00 – How we approach growth “beyond SEO” (brand, audience, outcomes)18:07 – Case study: elementsuite, content planning & brand-aligned SEO21:19 – Unified marketing: SEO, email, paid, CRO and social working together23:47 – What a good-fit Growthack client looks like & using specialist partners24:53 – “It’s all connected” – closing thoughts25:18 – Call to action for eCommerce & B2B brands looking for growthWork with GrowthackWe help eCommerce and B2B brands improve technical SEO, fix data issues, navigate migrations and unlock sustainable growth.We only take on clients who fit our specialist model.Get in touch: https://www.growthack.io#SEO#TechnicalSEO#AISearch#SearchMarketing#DigitalMarketing#WebsiteMigration#DataAnalytics#ServerSideTracking#FutureOfSearch#Growthack#BeyondSEO#SEOTips#MarketingTrends#EcommerceSEO#B2BMarketing Growthack.io helps brands go Beyond SEO, specialising in building SEO systems that drive revenue: combining technical, content, data-driven insights and AI-ready strategies to help businesses scale smarter. Practical, award-winning SEO that helps your brand stay discoverable, trusted, and ready for what’s next. Hosted on Acast. See acast.com/privacy for more information.

In this special 5-year anniversary episode of Beyond SEO, Glen (Host & Technical Lead) sits down with Kevin (Founder of Growthack) and Sarif (SEO Strategist) to look back at how Growthack went from a solo consultancy to a specialist SEO team working with leading B2B and eCommerce brands.You’ll hear how Growthack started in 2020 while Kevin was still at Experian, why he chose to focus on smaller, high-impact clients, and how the Growthack brand, name and website were pulled together at the very beginning.We also walk through Sarif’s full journey – from arriving in the UK, taking a chance on a marketing path, and joining Growthack as a content intern in early 2022… to becoming a full-time SEO Strategist owning content process, client communication, and commercial outcomes.If you’re interested in SEO careers, building an agency, or how people actually grow inside a small specialist team, this episode is for you.What you’ll learn in this episode1. How Growthack started in 2020 during lockdown while Kevin was still at Experian2. The story behind the Growthack name, branding, and first website3. How Sarif joined as a 6-week intern and ended up creating his own role4. Why real client work matters more than just “learning SEO” in theory5. How content strategy at Growthack goes beyond “traffic” and into commercial value6. Why SEO is 30–40% technical and 60–70% communication7. How working across B2B, eCommerce and SaaS accelerates learning8. Why Growthack is built as a platform for self-development, not just a job00:00 – Intro: Welcome to Beyond SEO with Growthack00:18 – Growthack’s 5th Year Anniversary & Team Reflections01:02 – From Solo Consultant to Specialist SEO Team02:06 – Sarif’s Journey: Joining Growthack in Early 202203:14 – How Growthack Started in 2020 (Experian, lockdown, side projects)04:09 – Choosing the Name “Growthack” & DIY Branding04:57 – Sarif’s Internship: Design, Content & Rebuilding the Website06:00 – From Intern to Junior Exec: Doing “a bit of everything”07:02 – Learning SEO via YouTube + Real Client Work08:20 – Moving into a Strategic Role & Owning Content09:45 – Content Beyond Traffic: Commercial Value & ROI11:00 – Why Real Conversations with Clients Shape Strategy12:15 – Working Across B2B, eCommerce & SaaS (and why it matters)13:06 – “It Depends”: Industry, context & hard conversations in reporting13:35 – You Can’t Learn SEO Without Doing It14:35 – Why Kevin Hired Sarif: Initiative, Websites & Freelance Work15:35 – Sarif’s Background: From Bangladesh to the UK & Choosing Marketing17:05 – Discovering SEO as an Introvert-Friendly Path (then realising it’s not just “behind a laptop”)18:02 – SEO as Football: Technical vs Positioning & Communication18:13 – Kevin: Technical SEO is 30–40%, Communication is 60–70%19:21 – Building SEOs Who Can Sit in the Room with CMOs & Brand Leads20:05 – University vs Real-World Experience in Marketing20:45 – The Self-Development Piece: Why Growthack Exists22:00 – Growthack as a Platform to Create Your Role23:41 – How the Business Has Changed: Kevin Doing Everything → Real Team24:56 – Glen & Sarif Taking Ownership, Freeing Kevin to Work on the Business25:32 – Sarif Now: Full Lifecycle Ownership of Client Content27:00 – Taking Responsibility & Fixing Problems Before Clients See Them28:09 – Closing Thoughts & 5-Year Reflection28:25 – Follow the Podcast & Get in Touch Growthack.io helps brands go Beyond SEO, specialising in building SEO systems that drive revenue: combining technical, content, data-driven insights and AI-ready strategies to help businesses scale smarter. Practical, award-winning SEO that helps your brand stay discoverable, trusted, and ready for what’s next. Hosted on Acast. See acast.com/privacy for more information.

In Episode 6 of Beyond SEO, Glen Chamisa sits down with Founder Kevin Kapezi and SEO Strategist Sarif Sarker to explore the future of Growthack, from moving beyond a one-man consultancy to building a small, senior “special forces” SEO team.Together they break down:1. Why long-term 5-year plans don’t make sense in 2025. 2. The shift from consultant → leader. 3. How a lean expert team can outperform larger agencies. 4. The differences between B2B and eCommerce SEO. 5. What Growthack wants to achieve in the next five years. 6. Why specialist-led client relationships work better than account management layers.If you’re a CMO, marketing leader or senior SEO looking to understand how small teams scale impact — this is the episode.00:00 – Introduction 00:20 – Meet Kevin & Sarif 01:40 – Why 5-year plans don’t work anymore 02:20 – Growthack’s next 6–12 months 03:00 – From consultant to specialist team 04:30 – Technical, content and strategic roles 05:15 – Why specialists should stay client-facing 06:50 – What excites the team about the future 08:00 – “If you want to go far, go together” 09:00 – Kevin’s mindset shift from doing → leading 11:00 – Advice for SEOs wanting to hire their first team member 13:00 – Sarif: The impact of a proper team structure 14:30 – B2B vs eCommerce SEO 16:30 – Why B2B is more interesting than people think 18:00 – Patience + buying cycles in B2B 19:10 – Glen: Why Growthack can compete with bigger agencies 20:00 – Recent client wins & performance stories 21:00 – How Growthack builds trust with clients 22:00 – What Growthack wants to be saying in 5 years 24:00 – Final thoughts & how to get in touch Work with GrowthackWe help eCommerce and B2B brands improve technical SEO, fix data issues, navigate migrations and unlock sustainable growth.We only take on clients who fit our specialist model.Get in touch: https://www.growthack.io#growthack #BeyondSEO #SEOpodcast #SEOcareers #technicalSEO #contentstrategy #SEOteam #B2BSEO #ecommerceSEO #digitalmarketing #agencylife #SEOfuture Growthack.io helps brands go Beyond SEO, specialising in building SEO systems that drive revenue: combining technical, content, data-driven insights and AI-ready strategies to help businesses scale smarter. Practical, award-winning SEO that helps your brand stay discoverable, trusted, and ready for what’s next. Hosted on Acast. See acast.com/privacy for more information.

In episode 7 of Beyond SEO, we’re joined by Jack Moore, founder of My Finance Function, to unpack what financial clarity really means for owner-led businesses heading into 2026.What you’ll learn in this episode:- Why cash flow matters more than profit for most businesses- The biggest financial mistakes founders make when planning for growth- When it makes sense to bootstrap vs raise investment- How planned losses differ from uncontrolled burn- The metrics business owners should actually be tracking- Why marketing budgets are often cut first — and why that’s risky- How AI and automation are changing finance (and where human judgment is still critical)- What financial clarity should look like going into 2026If you’re a founder, agency owner, SaaS operator, or running an owner-led business, this episode will help you think more clearly about money, growth, and decision-making in the year ahead.00:00 – Welcome to Beyond SEO + introducing Jack Moore (My Finance Function)00:52 – Jack’s background: from apprenticeship to audit → outsourced finance02:08 – Why compliance isn’t enough: cash flow + forward planning matters03:26 – The #1 mistake founders make: only looking backwards at the numbers05:06 – What outsourced finance actually does (and why it saves founders time)06:33 – 2026 planning + the UK budget: minimum wage impact and pricing decisions08:45 – “Kaplan Hall of Fame” AI mistake + what it teaches about verification12:26 – Bootstrap vs raise: when external investment actually makes sense16:33 – The danger of funding: overspending, losing discipline, repeating cycles22:15 – The core metrics to track: cash runway, debtor days, gross vs net margin30:23 – When bookkeeping isn’t the issue: making strategic decisions (hiring, capex)32:00 – Finance in 2026: automation, dashboards, AI—plus hallucination risk37:32 – Jack’s key advice for 2026: financial clarity isn’t a luxury anymore38:49 – Where to find Jack + what My Finance Function is building nextWith rising costs, minimum wage increases, tighter margins, and more pressure on cash flow, many businesses are still making decisions based on historical numbers rather than forward-looking insights. This conversation cuts through compliance, myths about growth, and surface-level reporting to focus on what actually keeps businesses alive and scalable.About the guestJack Moore is the founder of My Finance Function, delivering outsourced finance operations for owner-led and growing businesses. With a background in audit, compliance, and strategic finance, Jack helps businesses move beyond bookkeeping and into real financial decision-making.Useful links🔗 Connect with Jack on LinkedIn: https://www.linkedin.com/in/jackmoore7/🔗 Learn more about My Finance Function: https://www.myfinancefunction.com/If you got value from this episode, like, subscribe, and follow Beyond SEO for more honest conversations on growth, strategy, data, and decision-making that go beyond traditional SEO.#growthack  #BeyondSEO  #SEOpodcast  #finance#business#startups Growthack.io helps brands go Beyond SEO, specialising in building SEO systems that drive revenue: combining technical, content, data-driven insights and AI-ready strategies to help businesses scale smarter. Practical, award-winning SEO that helps your brand stay discoverable, trusted, and ready for what’s next. Hosted on Acast. See acast.com/privacy for more information.

AI search has spawned a new wave of acronyms, e.g. GEO, AEO, LLMO, and it’s creating confusion for brands and SEOs alike.In this internal roundtable at Growthack, Kevin, Glen and Sarif break down what these terms actually mean, where “GEO” came from, and what’s genuinely changing (and what isn’t) as AI Overviews and zero-click behaviour reshape search.We also talk openly about the commercial reality: prospects are asking for “AI search specialists”, even when the winning play is still strong fundamentals.In this episode, we cover:- Why GEO exists (and why it’s dividing the SEO industry)- What AI Overviews and zero-click really change for traffic and intent- The ethical line: educating clients vs selling jargon retainer- What’s changed vs what hasn’t (content, technical, links still matter)- Why brand sentiment, community and “off-site signals” are getting louder- The practical 2026 focus: foundations first, then smart distributionKey takeaway: if you’re not performing in traditional search, “AI SEO” won’t save you. Fix the basics first, then earn visibility everywhere your customers are.If you want to talk through your SEO foundations, content strategy, or how AI search impacts your category, reach out:Follow Growthack on LinkedIn:https://www.linkedin.com/in/kevinkapezi/https://www.linkedin.com/in/glen-chamisa/https://www.linkedin.com/in/sarif-sarker/Chapters:00:00 – Intro: GEO, AEO, LLMO & AI Search (Too many acronyms)00:48 – Why this episode: debunking myths + losing a deal over “AI specialist” optics01:31 – Where “GEO” came from: LLM growth + research paper context03:26 – The real reason acronyms keep spawning (shiny object syndrome)05:32 – AI Overviews, zero-click, and the “nothing new” argument07:18 – Why brands push GEO: exec-level buzzwords + SEO industry pressure09:16 – The ethical line: education vs selling jargon retainers11:31 – The bubble question: does AI hype actually make money?12:34 – Fundamentals first: tech foundations before “advanced techniques”14:50 – What’s actually changed: prioritising off-site signals and sentiment17:39 – “Name 3 things”: GEO vs SEO challenge + PR/brand mentions aren’t new19:07 – Practical focus for 2026: technical, content, links + clear messaging24:16 – Entities + being where customers are (YouTube, Reddit, communities)26:28 – Final takeaway: levels to this — basics before advanced plays#SEO#AISEO#AISearch#GEO#AEO#LLMO#SearchMarketing#GoogleAIOverviews#ZeroClickSearch#TechnicalSEO#BrandMarketing#GrowthMarketing Growthack.io helps brands go Beyond SEO, specialising in building SEO systems that drive revenue: combining technical, content, data-driven insights and AI-ready strategies to help businesses scale smarter. Practical, award-winning SEO that helps your brand stay discoverable, trusted, and ready for what’s next. Hosted on Acast. See acast.com/privacy for more information.

In this episode of Beyond SEO, Kevin flips the script and interviews Glen Chamisa — Growthack’s technical SEO lead and the usual host of the show.We go deep on what technical SEO really looks like in 2026: not just audits and jargon, but execution + stakeholder communication + commercial impact.Glen shares how his computer science background shaped his approach, why many ecommerce brands (especially supplements, skincare and healthcare) build hidden technical debt as they scale, and why the SEOs who win next will be the ones who can “show their working” — like GCSE maths — and translate technical fixes into revenue outcomes.What you’ll learn:- Why technical SEO is getting its “moment” in the AI era- How fast-growing brands outgrow crawlability, indexing and site architecture- Why brand + paid can mask technical problems until it’s painful- How compliance changes content velocity in supplements/health- The skill gap for 2026: implementing + explaining (not just knowing)- How to communicate SEO to COOs/finance-led stakeholders in ROI languageChapters:00:00 Intro + flipping the script (Kevin interviews Glen)01:00 Why Glen joined Growthack (personal goals + team direction)03:15 How Glen’s podcast built communication + hosting skills06:00 Thinking “Beyond SEO”: how other disciplines improve SEO10:05 Supplements/healthcare SEO: compliance vs speed (and why it matters)11:45 E-commerce scaling issues: crawlability, indexing, variants, duplicates13:10 Why brands ignore technical foundations (brand masks the problems)16:05 2026 technical SEO: deep knowledge + implementation + transparency19:15 The communication gap: how SEOs navigate finance/COO scrutiny22:00 “Show your working”: translating fixes into revenue outcomes24:00 Glen’s hobbies + how to connect (LinkedIn)Connect with GlenFind Glen on LinkedIn:https://www.linkedin.com/in/glen-chamisa/About GrowthackGrowthack helps brands win organic growth through technical SEO, migrations, data integrity and AI-era visibility.https://growthack.io/Subscribe for weekly episodes on SEO, content, product data, analytics and growth strategy.#TechnicalSEO #SEO #EcommerceSEO #AISEO #DigitalMarketing #SEOStrategy #WebsiteMigrations #DataIntegrity #CrawlBudget #GrowthMarketing #BeyondSEO #Growthack Growthack.io helps brands go Beyond SEO, specialising in building SEO systems that drive revenue: combining technical, content, data-driven insights and AI-ready strategies to help businesses scale smarter. Practical, award-winning SEO that helps your brand stay discoverable, trusted, and ready for what’s next. Hosted on Acast. See acast.com/privacy for more information.

In this episode of Beyond SEO, Glen and Kevin sit down with Luke Dalton — former Royal Marines Commando / UK Special Forces, now an SEO specialist and founder of Contact Coffee. Luke breaks down what the military taught him about planning, resilience, and execution, and how those lessons translate into modern marketing — where the rules change fast, expectations are messy, and strategy only matters if you can actually implement it. We also get into the real-world stuff most “marketing journeys” skip: - The identity shift after leaving the forces - Building a brand without a business plan (and why that sometimes works) - Why social reach often doesn’t equal revenue - Why email still outperforms most channels for intent + ROI - Micro-influencers vs “big names” (and what actually worked for Contact Coffee) - SEO expectations, agency checklists, and what business owners should focus on instead - Luke’s side project that’s outranking major brands like Costa (with basic execution) If you’re into marketing, entrepreneurship, e-commerce growth, or career transitions, this one’s for you. Chapters:00:00 – Intro: Beyond SEO + Luke joins (Royal Marines → SEO)01:00 – Leaving the Marines: deployments, downtime, and the “entrepreneur spark”02:10 – Starting Contact Coffee while still serving03:10 – Military skills that translate to marketing: resilience + execution05:40 – The identity shift after leaving the forces (the bit people don’t talk about)08:05 – Military planning frameworks and why agencies often fail continuity10:40 – Contact Coffee origin story: from Afghanistan to a UK gap in the market13:20 – KPIs vs organic growth: expectation-setting when money’s involved15:30 – Loving the grind: why founders need the ugly phase17:20 – “Mission-led SEO”: why product + operations come before strategy19:15 – Why coffee matters in the military (and “Give a Coffee” campaign)24:00 – Social media reality: full-time job, lower posting, more ROI elsewhere26:00 – Email vs social: why intent wins (and “viral” doesn’t always pay)28:45 – Influencers: micro-influencers strategy that actually drove returns31:00 – SEO expectations: why business owners get it wrong (and how to fix it)36:15 – When SEO budget is misallocated (and why SEO should start at build stage)39:00 – Integrity in agency work: telling clients the uncomfortable truth42:00 – Advice to business owners: understanding SEO + outsourcing properly45:00 – Consultant vs agency: why experience beats checklists47:25 – 2026 e-commerce SEO: category/collection pages + schema basics50:10 – Luke’s side project: outranking Costa with simple execution52:15 – Why every SEO needs a side project to test and break things53:50 – Where to find Luke + outro Find Luke on LinkedIn: https://www.linkedin.com/in/luke-dalton-ccco/Contact Coffee: https://www.contactcoffee.com/Luke’s project: workingfromcoffeeshops.co.uk #BeyondSEO #MarketingPodcast #Entrepreneurship #SEO #Ecommerce #FounderJourney #military #VeteransInBusiness #BrandBuilding #EmailMarketing #DigitalMarketing #CareerTransition #royalmarines #royalmarinecommando #UKBusiness Growthack.io helps brands go Beyond SEO, specialising in building SEO systems that drive revenue: combining technical, content, data-driven insights and AI-ready strategies to help businesses scale smarter. Practical, award-winning SEO that helps your brand stay discoverable, trusted, and ready for what’s next. Hosted on Acast. See acast.com/privacy for more information.

Doughnotts started with £10 and a side hustle mindset. Now it is multiple retail stores, big expansion plans, and a franchise model built around customer service.In EP11 of Beyond SEO, Glen and Kevin sit down with Wade Smith to unpack the real story behind building one of Nottingham’s most recognised doughnut brands.This episode covers the unglamorous bits people skip: learning by doing, brand naming battles, domain drama, retail economics, why business rates crush stores, and why Wade believes customer service outweighs product.Chapters00:00 Intro and guest welcome00:55 Who Wade is and what Doughnotts is02:12 The real origin story. Man vs Food, broke beginnings, first sales07:19 Early lessons. Persistence, learning by doing, staying honest08:14 Ego check. The Ferrari story and “business money is not your money”13:57 Naming, rebrands, cease and desist letters, domains, trademarks16:26 Becoming the face of the brand and managing public identity25:26 Scaling decisions. Physical stores, supermarkets, and why Co-op did not work26:40 The kiosk-on-wheels model. No rates, lower risk, faster expansion29:04 Why experience matters. Lighting, vibe, and what brands like 200 Degrees get right34:51 Online sales as a data engine, not just revenue38:06 COVID. The bakery gamble, survival mindset, and the cookie pivot40:05 If Doughnotts disappeared tomorrow. What Wade would do differently42:28 UK investment reality. Due diligence, negotiations, underpromise and overdeliver43:29 Franchising model, economics, and “customer service franchise” thinking55:17 Where to follow Wade and Doughnotts55:48 OutroFollow Wade: @wadey_doughnottsDoughnotts: https://doughnottsofficial.com/Instagram and TikTok: @doughnottsofficialGrowthack: https://growthack.io/Beyond SEO playlist: https://www.youtube.com/watch?v=wmk-iXDeDmI&list=PLyRi3SnB4M7bqeTm2Ku_kNhypxZeuUiSW#BeyondSEO #Doughnotts #WadeSmith #Nottingham #Entrepreneurship #Hospitality #Retail #Franchising #BrandBuilding #CustomerExperience Growthack.io helps brands go Beyond SEO, specialising in building SEO systems that drive revenue: combining technical, content, data-driven insights and AI-ready strategies to help businesses scale smarter. Practical, award-winning SEO that helps your brand stay discoverable, trusted, and ready for what’s next. Hosted on Acast. See acast.com/privacy for more information.

Data isn’t the problem. The way marketing teams use it is. 👉 Read our Insights here: https://growthack.io/beyond-seo/ In EP12 of Beyond SEO, Glen sits down with Thierry Ngutegure, Head of Data Storytelling at Six Chillies, to unpack why marketing data often fails to drive decisions — and how to fix it. From a broken reporting culture to fragmented dashboards and stakeholder misalignment, this episode explores why more data rarely leads to more clarity. Thierry shares how he went from biological sciences to digital PR to leading insight teams, and why he calls himself a “data translator” — sitting between technical analysts and decision-makers to turn overwhelming data into clear stories that drive action. This episode covers: • Why most marketing reporting fails stakeholders • The “Why → How → What” framework for data storytelling • How large brands misuse data through fragmentation • The confidence gap stopping teams from challenging insights • What AI gets wrong about data (trust and taste) • Why taste will matter more than ever in an AI-driven world • The mindset shift required to move from implementer to strategic leader Thierry also shares why he did stand-up comedy to overcome public speaking fear, how to build a cross-department data culture, and why “imposter syndrome” is something you should actively pursue. If you work in SEO, paid media, analytics, insights, or marketing leadership and want your data to influence decisions, not just sit in reports — this episode is essential. Chapters 00:00 Intro 01:10 Thierry’s unconventional path into data 03:48 Becoming a “data translator” 06:54 Why → How → What storytelling framework 11:03 Stop stereotyping stakeholders 18:14 Why Thierry did stand-up comedy 24:04 “Pursuit of imposter syndrome” mindset 25:24 How big brands misuse data 30:30 Removing bias from data 34:56 Fixing broken reporting in agencies 43:02 Moving from Specialist to Marketing Leader 47:00 Stakeholder storytelling and unlocking budget 51:40 Using trend data to shape product strategy 55:55 Why Six Chillies was founded 01:00:00 Buying a car entirely through ChatGPT 01:04:10 AI, trust, and the collapse of certainty 01:06:30 Why taste will outlast automation Follow Thierry: https://www.linkedin.com/in/thierryngutegure/ Six Chillies: https://www.sixchillies.com/ #DataStorytelling #MarketingData #DigitalMarketing #BeyondSEO Growthack.io helps brands go Beyond SEO, specialising in building SEO systems that drive revenue: combining technical, content, data-driven insights and AI-ready strategies to help businesses scale smarter. Practical, award-winning SEO that helps your brand stay discoverable, trusted, and ready for what’s next. Hosted on Acast. See acast.com/privacy for more information.

Why do so many digital ad campaigns fail?👉 Read our Insights here: https://growthack.io/beyond-seo/In this episode of Beyond SEO, Kevin Kapezi and Glen Chamisa sit down with Matt Daley, founder of RUNWAY FIVE, to explore the realities of growing, exiting, and rebuilding in digital marketing.Episode Topics• Building and exiting a digital agency• The identity shift after leaving a business• Moving to Spain and designing a better lifestyle• Why many digital ad campaigns fail• Aligning paid media, SEO, and growth strategy• The rise of the Fractional CMO model• Building RUNWAY FIVEMatt shares his journey from building a digital agency over more than a decade, navigating a management buyout, and eventually stepping away to rethink his next chapter. The conversation dives into the strategic and emotional realities of leaving a business that defined your identity for years.We also explore the bigger picture behind performance marketing today. Matt breaks down the fundamentals of profitable digital advertising, why many brands believe their ads “don’t work,” and what marketers should check before changing budgets or creative.Finally, we discuss Matt’s new venture RUNWAY FIVE, his shift toward consultancy and strategic advisory, and how the Fractional CMO model is helping brands connect paid media, SEO, and broader growth strategy.This episode is a must-watch for founders, marketing leaders, and agency owners thinking about the future of performance marketing.00:00 Introduction to Beyond SEO01:10 Matt Daley’s background in digital marketing03:45 Building a digital agency and early lessons08:30 The inflexion points that drove agency growth14:10 The reality of exiting an agency18:45 Detaching identity from the business23:30 Moving to Spain and designing a new lifestyle27:40 When brands say “ads don’t work”31:10 How paid media and SEO should work together36:00 The shift to consultancy and Fractional CMO41:00 Building RUNWAY FIVE46:00 Advice for founders and marketing leadersGuest LinksConnect with Matt Daley:https://www.linkedin.com/in/matthewdaley/RUNWAY FIVEhttps://runwayfive.com/About Beyond SEOBeyond SEO is a podcast by Growthack exploring what truly drives modern marketing growth across search, content, data, and strategy.Hosted by Kevin Kapezi and Glen Chamisa.#PaidMedia#PPC#AgencyLife#BeyondSEO#DigitalMarketing#MarketingStrategy#FractionalCMO#DigitalAdvertising#GrowthStrategy Growthack.io helps brands go Beyond SEO, specialising in building SEO systems that drive revenue: combining technical, content, data-driven insights and AI-ready strategies to help businesses scale smarter. Practical, award-winning SEO that helps your brand stay discoverable, trusted, and ready for what’s next. Hosted on Acast. See acast.com/privacy for more information.

Final Episode of Season 1👉 Read our thoughts here: https://growthack.io/beyond-seo/In Episode 14 of Beyond SEO®, Kevin Kapezi and Glen Chamisa sit down with Edd Wilson, who leads Organic Growth at Frontify, to break down what actually drives growth in modern B2B SaaS.This isn’t a conversation about rankings or traffic.It’s about how SEO has evolved into a cross-functional growth system that connects product, brand, content, and commercial performance in the AI era.From working across product marketing and CRO to aligning with sales and revenue teams, Edd shares how Frontify approaches organic growth as an orchestration problem rather than a channel.What You’ll Learn– Why SEO as a silo is fundamentally broken in SaaS– How Frontify connects SEO with product marketing and brand– The shift from traffic metrics to revenue and opportunity value– How AI search is changing discovery, positioning, and visibility– Why most SaaS content strategies fail to drive real business impact– How to use sales calls, CRM data, and customer insights to shape strategy– What “organic growth” actually means in a modern B2B organisation🧠 Key InsightOrganic growth today is not about ranking pages.It’s about orchestrating visibility across channels, aligning messaging across teams, and translating that into commercial outcomes.As Edd puts it, the real shift is moving from SEO as execution to SEO as orchestration across the entire business.🎯 Who This Is For– B2B SaaS founders and marketing leaders– In-house SEOs and growth teams– Agencies working with SaaS or enterprise clients– Anyone navigating AI search, LLMs, and modern discoveryAbout Beyond SEO®Beyond SEO® explores what actually drives growth in modern search.From SEO and content to product, data, and commercial strategy, each episode breaks down how leading brands are building visibility, trust, and revenue in a changing search landscape.Connect with Edd: https://www.linkedin.com/in/eddwilson/Frontify: https://www.frontify.com/Chapters00:00 Introduction to Beyond SEO & Edd Wilson01:00 From SEO to Organic Growth Thinking02:00 Why SEO Should Not Be Siloed04:00 AI Search & The Shift in Discovery06:00 Agency vs In-House: The Commercial Gap09:00 Why Traffic Is the Wrong Metric12:00 Reporting on Revenue, Not Clicks14:00 Getting Access to CRM & Sales Data17:00 Using Customer Conversations for Strategy19:00 Brand Is No Longer Separate from SEO21:00 Working Across Product, Brand & Growth23:00 What Makes Great Modern SEOs26:00 CRO, Website Strategy & “SEO as Systems”29:00 Quick Wins: Using PPC Data for SEO32:00 Building an Organic Growth Function35:00 Aligning with Product Teams37:00 SaaS Content Strategy That Actually Converts41:00 Orchestrating Content Across Channels45:00 Why SEO Budgets Lag Behind Paid47:00 AI Search, LLMs & The Future of SEO51:00 90-Day Growth Plan for SaaS54:00 Final Thoughts & Closing#B2BSaaS#SEO#AISearch#DigitalMarketing#ContentStrategy#GrowthMarketing#SaaSMarketing#BeyondSEO#OrganicGrowth#MarketingStrategy Growthack.io helps brands go Beyond SEO, specialising in building SEO systems that drive revenue: combining technical, content, data-driven insights and AI-ready strategies to help businesses scale smarter. Practical, award-winning SEO that helps your brand stay discoverable, trusted, and ready for what’s next. Hosted on Acast. See acast.com/privacy for more information.