Big Podcast Playbook - Marketing for Podcasters (A Podcast on Podcasting)

Master the five essential on-mic skills every podcaster needs, from hosting and interviewing to storytelling and voice control, in this episode of Big Podcast Playbook ... Big Ideas in This Episode Why "one-trick podcasters" get left behind Outsmart big studios: master every podcast skill NPR advice that flops for independents Be the hired gun clients envy and chase Ignore "radio land" and make listeners feel chosen Rambling guests? Here's how to wrestle control Death, dedication, and the power of pacing Why You Should Listen Why mastering "core on-mic skills" gives you instant status and respect — even if you're a complete unknown How to make your podcast so binge-worthy, your competition will be green with envy (while their own listeners defect to you!) The embarrassing mistake smart podcasters STILL make on interviews (and how it kills growth… are you guilty?) Do you secretly lust after the power to control every conversation? Learn the pacing trick that puts you in command How to turn any guest — even ramblers and narcissists — into pure podcast gold (with a Jedi-level redirect tactic) The glutton's way to churn out episodes fast… without ever needing a guest again (you'll never be hungry for content) The dirty little secret NPR won't tell you about podcast production — and why ignoring it could keep you broke How the oldest active podcaster hacked her way to total creative independence (learn what she refused to outsource!) The one "get in, get good, get gone" formula that will make your show addictively efficient — most hosts NEVER do this How the dark art of monologuing gives you total control and audience loyalty (even if you think you ramble too much) Use the envy-triggering skill of storytelling to have listeners glued to your every word — longing for the payoff The 3-part "parking lot moment" method for crafting stories people can't turn off (even after arriving home) Why the voice-control technique used by radio legends like Casey Kasem gives you seductive authority on the mic (and how to steal it) Strategic silence: The forbidden trick that makes every word sound richer — and your rivals sound like frantic amateurs Why developing these podcasting skills lets you outlast, outplay, and out-earn even the most well-financed shows (power is yours, no matter your gear or budget) Episode Timestamps [01:25] "This guy was amazing. Had one of those movie trailer voices … but that was all that he had." — The brutal truth about relying on talent alone in podcasting. [02:35] "A lady from NPR… She's giving a presentation … and says, 'Well, that's really for your producer.'" — A hilarious real-life moment revealing how out of touch even big media pros can be with indie podcasters. [05:12] "You are a part of that sustainability. You have to be able to continue to show up…" — The overlooked secret behind keeping your podcast alive when most fade out. [07:52] "This is an episode for you. I am talking to you. I don't say… 'All my fans listening.'" — Why the personal touch matters more than ever (and what old-school radio still gets wrong!). [10:03] "Are you doing it? You go in with an agenda, ten questions … you go into that next thing without responding to what's happening." — The embarrassing interview mistake even top podcasters make—and how to avoid it! [13:40] "Monologuing is weird, so you're going to have to practice it. But if you want to be a powerful podcaster, you need to get better at it." — The daring challenge: Hold attention solo, no guests, no music. [16:13] "You're going to lose your ability to sustain … to take a deep breath and go on and on … I could do that forever because I work on my breath control." — The voice control secret that separates pros from amateurs (and what smoking can teach you about podcasting longevity). You want these links ... Subscribe to Big Podcast Playbook See Big Podcast AMP for personalized podcast growth assistance The Newsletter for Podcasters Big Podcast Insider - Weekly Podcasting Newsletter ​ Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click.​ Want more help growing your podcast audience? Big Podcast Extra - Podcasting Tips Big Podcast AMP (Audio Monetization Program) Click the icon below to listen.

Can podcast awards really boost your reputation, and what happens when you return to podcasting after years away? David Hooper shares stories, listener letters, and hard-won insights in this episode of Big Podcast Playbook ... Big Ideas in This Episode Game podcast awards for envy-inducing credibility Micro-fame: win an award with only 50 votes Awards hype: open doors, but hollow inside Quit for years? Return with even more power Feel like a beginner again ... and win Old podcast kings return: threatened or inspired? Your fans crave glory too ... give it to them Why You Should Listen The hidden reason winning podcast awards can make your audience obsessed with you (and how to exploit it for massive loyalty) Why most awards are "vanity metrics" — and the sneaky little trick to use them for big-time credibility The under-the-radar method to game nearly any awards system (without breaking a single rule) "Best None of the Above"? How targeting obscure categories can make you a legend What elite podcasters do to turn tiny wins into doors flung open ... while you're still begging outside How to use jealousy to make your fandom fight for your honor (and skyrocket your reach overnight) The Cinderella story: coming back to podcasting after years in the abyss (Are you doomed or destined for a comeback?) Want a tribe who worships every word? Learn the community-building move that'll make your podcast listeners ravenous for more The one mistake fresh podcasters make when chasing awards (and how you can profit from their failure) Why the rules of podcasting have changed forever (and how industry dinosaurs will never see you coming) The real secret to regaining power after you've disappeared from the scene (and how to turn your absence into envy-fueled advantage) Why your rusty "return" is your most powerful superpower ... if you remember this one thing How seasoned hosts quietly outmaneuver the young hotshots ... with less effort and a bigger payday The hidden cost of burning yourself out (and why laziness just might lead to long-term podcasting power) The quickest way to get your confidence and voice back (plus a little-known daily ritual almost no podcast coach will tell you about) Episode Timestamps [00:01:47] How winning podcast awards is actually more about community building than personal achievement (and how few votes it really takes to win!) [00:02:10] The untold story of how a niche Renaissance Festival band topped the global charts thanks to a "Lord of the Rings" tune (and what it reveals about gaming online popularity) [00:04:46] The eye-opening truth: It might only take five votes to become an award-winning podcaster ... and how one "crappy" album cover won five times! [00:07:00] The secret behind accepting an award in an empty arena—how one podcaster created viral excitement by live streaming his own victory. [00:08:52] The Christopher Cross "curse" ... why the Best New Artist Grammy went from a shrine to a closet, and what it teaches you about chasing external validation. [00:13:00] How coming back to podcasting after years away makes you a different (and potentially better) creator, and why embracing that transformation is your secret edge. [00:20:18] The real reason podcasters get stuck after a break: feeling like a beginner again, and David Hooper's battle plan for getting your groove (and confidence) back faster than you think. You want these links ... Subscribe to Big Podcast Playbook See Big Podcast AMP for personalized podcast growth assistance The Newsletter for Podcasters Big Podcast Insider - Weekly Podcasting Newsletter ​ Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click.​ Want more help growing your podcast audience? Big Podcast Extra - Podcasting Tips Big Podcast AMP (Audio Monetization Program) Click the icon below to listen.

Can paying for podcast awards actually help you grow your audience, or is your money better spent elsewhere? Why most trophies aren't worth chasing in this episode of Big Podcast Playbook ... Big Ideas in This Episode The ugly truth behind paid podcast awards Trophy chasing: envy fuels empty victories Sponsors don't care about your shiny award Award-winning? Listeners don't care Judge panels: old, out of touch, easily bought Why $300 is better spent on gear, not glory Make your podcast irresistible Why You Should Listen Why "award-winning" bragging rights could mean less than you think ... and what actually makes sponsors drool The dirty little secret behind paid podcast awards (and why the winners aren't always the best) How to game the system for credibility ... or why most "award panels" secretly don't care about you The golden rule for getting listeners that no trophy can ever unlock Tired of hustling for sponsors? Discover what they truly lust after (and it's not a shiny medal) The quickest way to get more respect in podcasting without swiping your credit card Why "celebrity panels" are a mirage ... and the jaw-dropping truth about who's really judging your podcast How envy fuels the award racket ... and how to stay immune to their sales pitches The hidden power move: Invest in your mic, not a meaningless certificate What top podcasters do instead of chasing awards (and how you can steal their strategy) Why throwing cash at awards is perfect for the lazy podcaster (but deadly for the ambitious one) Could a $100 microphone bring you more listeners than $1000 worth of "award entries"? The seductive myth of credibility ... and how to seize real control of your reputation How insider clubs (and "peer voting") at the Grammys reveal the truth about podcast awards Stop lusting after trophies ... grab hold of tactics that spike your audience and make rivals beg for your secrets Episode Timestamps [00:00:28] Why most podcast awards are actually a "pay to play" business (and how much podcasters are really spending for a shot at a trophy) [00:02:38] The seductive dream of credibility and sponsors: What podcasters think trophies unlock (and the reality behind it) [00:03:35] How anyone can make up an award (including you!), and why most listeners don't care about your shiny medal [00:05:53] The hard truth: Listeners and sponsors don't care about your awards (they care about something else entirely) [00:06:44] The sub-sub-category bestseller scam: How you can "win" without really winning—and why it doesn't matter [00:07:33] The secret reason truly successful podcasters don't even submit for awards (and what they're doing instead) [00:09:30] The real question: Do you want your work judged by a random panel ... or do you want your listeners to decide your worth? You want these links ... Subscribe to Big Podcast Playbook See Big Podcast AMP for personalized podcast growth assistance The Newsletter for Podcasters Big Podcast Insider - Weekly Podcasting Newsletter ​ Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click.​ Want more help growing your podcast audience? Big Podcast Extra - Podcasting Tips Big Podcast AMP (Audio Monetization Program) Click the icon below to listen.

Turning casual listeners into loyal podcast fans and building true community, plus how shorter episodes, punchy hooks, and connecting with your audience can grow your show in this episode of Big Podcast Playbook ... Big Ideas in This Episode Hook listeners with stolen cowboy boots mystery Shorter episodes: save time, boost completion envy Secrets to building real podcast community revealed Tease your best stories ... ignite listener curiosity Audiograms that actually convert: the three-bullet fix Turn guests into trusted insiders, gain listener loyalty Are you the host no one likes? Brutal truth exposed Why You Should Listen The sneaky shortcut for turning one-time listeners into raving, loyal fans (even if they're complete strangers now) Why 35% podcast completion rates can be a secret goldmine ... and how to double them without spending a dime The forbidden "cold open" trick that hooks listeners in seconds — even those with zero attention span How to tap into envy and make every founder desperate to appear on your show The lazy podcaster's hack for building a vibrant community (without endless social media posts or wasted DM replies) Are you making the deadly mistake that chases new listeners away before they finish episode one? The "commuter psychology" secret: how to hijack drive-time and steal market share from mega-shows like Joe Rogan The single question that transforms a boring interview into must-listen drama ... and no guest can resist answering it Why posting more audiograms and quote cards might actually be killing your repeat listens (and the devilishly simple fix) How to wield LinkedIn and Instagram to trigger listeners' lust for status ... and make them brag about your show to their entire network The glutton's guide to packing episodes with the right amount of irresistible hooks (plus what happens when you add just one more) How to use the power of "insider secrets" to make listeners greedily consume every episode (and skip your competitors' shows) One spoken line that makes guests and listeners feel instantly connected, admired … and totally under your control The dark psychology behind why founders won't admit they're lost ... and how your show can become their safe haven The little-known way to wield power in any niche community (use this and people will chase you for interviews, not the other way around!) Episode Timestamps [01:24] The silent struggle: Why your interview podcast might feel like "talking to strangers" instead of building real community [02:27] Are your episodes losing listeners because they're too long? The commuter's secret podcast formula revealed [03:39] Why a podcast's 35–40% completion rate could be a sign you're doing better than YouTube or blogging—don't miss this hidden strength! [04:43] The political campaign trick that breaks through the noise ... and how podcasters can steal it [05:12] The stolen truck full of cowboy boots: How building suspense hooks listeners (and how you can use this radio technique in your own podcast) [08:11] The "three-bullet ad" trick: Teasing irresistible content in your audiograms and why this gets listeners to click [12:00] The credibility gap: Why early-stage founders won't open up (and why building trust is the secret weapon for podcasters who want big guests and loyal fans) You want these links ... Subscribe to Big Podcast Playbook See Big Podcast AMP for personalized podcast growth assistance The Newsletter for Podcasters Big Podcast Insider - Weekly Podcasting Newsletter ​ Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click.​ Want more help growing your podcast audience? Big Podcast Extra - Podcasting Tips Big Podcast AMP (Audio Monetization Program) Click the icon below to listen.

Cutting through overwhelming noise, building real connections, and using grassroots strategies to grow your podcast, plus the surprising lessons learned from a local political campaign, in this episode of Big Podcast Playbook ... Big Ideas in This Episode Grassroots hustle beats big-budget political noise Viral fame fades, relationships anchor true power Forget algorithms ... "door-knocking" builds real loyalty Annoying or helpful? Your marketing's razor's edge Neighborhood influence trumps paid ads, every time Listeners lust for connection, not more email Envy the "hidden giants" winning offline Why You Should Listen How political campaigns in your backyard can unlock secret podcast marketing tricks (no politics required!) The cunning ways local candidates are cutting through relentless noise ... and how you can steal their playbook for your podcast Why overwhelming your audience with more "content" could be killing your downloads (and the anti-noise shortcut that seduces listeners) Ever been added to an email list you never signed up for? Use this psychological switch to make listeners beg for your updates instead What makes relentless door-knocking insanely effective ... get ready to make your audience lust after your show The forbidden mistake: Why most marketers (and podcasters) become the enemy by ignoring this two-word strategy How becoming "helpful" (instead of "annoying") can instantly boost your listening rates and win rabid fans Discover the envy-inducing story of the dark horse candidate who mobilized an army ... using zero advertising dollars! The seduction of live events ... why toe-to-toe connections crush viral videos and social media hacks, every single time Sneaky ways to leverage word-of-mouth, harness laziness, and let others do your marketing for you Want listeners who never jump ship? Use this "community glue" secret no social network algorithm can touch The glutton's path: How consuming more content leads to chaos ... and how saying less gets you heard How to wield power and control over your niche by showing up where your listeners already worship Dominate local meetups, crush online webinars, and invade secret events for unfair audience growth Why even mega-podcasters with "bajillion downloads" envy grassroots hustlers who grind out unstoppable loyal fanbases Episode Timestamps [00:02:56] The secret of surviving overwhelming noise: why most podcast ads are just clutter—and what you can do about it right now [00:05:42] The cringe story of how a political candidate put me on her mailing list without permission ... and why it's a marketing mistake you must avoid [00:06:42] The truck stop fire rescue: when "annoying" becomes "helpful" ... a must-hear lesson for marketers on grabbing attention for the right reasons [00:08:31] Why viral videos won't build your real audience (and what Nashville's "Hoktua girl" can teach you about lasting impact) [00:10:33] The grassroots army that knocked on 1,000 doors in my neighborhood ... how a "long shot" candidate flipped the script in a deeply red district [00:12:23] How to activate a network effect: turning one-on-one connections into contagious enthusiasm for your podcast [00:13:32] The radical truth: stepping off social media for a few days will show you what real relationships look like ... here's why offline connection wins every time You want these links ... Subscribe to Big Podcast Playbook See Big Podcast AMP for personalized podcast growth assistance The Newsletter for Podcasters Big Podcast Insider - Weekly Podcasting Newsletter ​ Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click.​ Want more help growing your podcast audience? Big Podcast Extra - Podcasting Tips Big Podcast AMP (Audio Monetization Program) Click the icon below to listen.

Audacity 4 is here (sort of), and David takes you inside the alpha version, sharing why it's a game-changer for podcasters and how you can help shape its future in this episode of Big Podcast Playbook ... Big Ideas in This Episode Audacity 4: the free DAW pros will envy Upgrade your workflow, unlock hidden podcast power Take control, shape your tools Sound like a pro ... minimal gear, maximum impact Get inside: break, report, and shape Podcasters influencing software ... how your wish becomes reality Why You Should Listen How switching your podcast workflow can shatter your creative rut — steal this music industry trick The "spaghetti code" curse that's killing software How Audacity 4's destructive-free editing lets you reverse mistakes… even 50 steps later  Sound professional with hardware under $200  My plugin arsenal that can transform even dull recordings into something that sounds great What the alpha release of Audacity 4 really means for early adopters How to get on the ground floor of Audacity 4's development — and quietly shape a tool used by thousands How you, even as a hobbyist, can gain power over the podcasting world by having your voice heard The lazy podcaster's hack: let passionate coders build the perfect DAW for you — all you do is ask How to infiltrate top podcast workflows and steal their best features (this will make your own show unstoppable) The irresistible allure of open source Episode Timestamps [01:17] The songwriter's trick for instantly transforming your podcast workflow and defeating creative ruts [02:27] Is Audacity just for amateurs? The real story behind its reputation (and what's about to change) [03:47] Why Audacity 4 is finally a "real" DAW: the inside scoop on the dramatic rewrite and what it unlocks [04:25] How RX 11 plugins and $150 of gear can deliver studio-level audio—proof inside [06:10] The unusual opportunity podcasters have right now to shape Audacity's future—before anyone else [08:19] Why seasoned podcasters are "flipping out" about Audacity 4 ... and what you'll miss if you ignore the buzz You want these links ... Subscribe to Big Podcast Playbook See Big Podcast AMP for personalized podcast growth assistance The Newsletter for Podcasters Big Podcast Insider - Weekly Podcasting Newsletter ​ Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click.​ Want more help growing your podcast audience? Big Podcast Extra - Podcasting Tips Big Podcast AMP (Audio Monetization Program) Click the icon below to listen.

What really makes a podcast guest great (and why it's not just about filling out forms, sharing tips, or being a great speaker) in this episode of Big Podcast Playbook ... Big Ideas in This Episode Your story's impact: would your audience miss you? Does vulnerability really trump selling in interviews? The secrets behind unforgettable guest energy Famous guests: does likability even matter? Reinvent your story? Or bore with "greatest hits"? The red light effect: overcoming instant stage fright Celebrity interviews: don't expect a glowing review Why You Should Listen The dirty little secret to landing podcast interviews (even if you're a total nobody) by mastering just three words How to hypnotize even the most famous guest into working as hard as YOU to make your show shine Why being "vulnerable" and "authentic" might be the most overrated advice in podcasting (and what REALLY moves listeners to action) The effortless way to make celebrities beg to be on your podcast (hint: no forms, no groveling, no nonsense) The only question you must ask before ever releasing a guest episode (miss this and risk sabotaging your entire show) How to sniff out guests who are only there to sell (and what to do if the "product over people" formula just might serve you) The "energy-hacker" move that gets slouchy, tired, reluctant guests buzzing with secrets they've never revealed anywhere else Why you should never, ever expect (or care) if your guest shares your episode ... and what to demand instead The shocking truth about "trusted podcast networks" (and why trying to make friends with your guests could be killing your power) Stories vs. Perfection: The twisted reason your listeners lust for messy, memorable anecdotes (and how to get guests to spill them all) The evil genius way to make even jaded "greatest hits" guests unleash fresh, envy-inducing stories that light your audience on fire "Red Light Syndrome" exposed—how to shatter a guest's crippling stage fright and turn nervous wrecks into captivating interview gold How to banish boring "transparent and authentic" interviews forever by invoking ancient gluttony for dramatic tales, confessions, and regrets The little-known trick to controlling any interview ... even when sleazy PR reps and bored celebrities try to turn your show into a snooze-fest Why focusing on one listener (not thousands) gives you an unfair, almost greedy hold over your audience's loyalty, pocketbook, and mind Episode Timestamps [00:01:41] The one email test: How a guest's vulnerability and authenticity decide "Yes" or "Pass" for interviews [00:03:02] The homeless man's untold story: Why every person on the street could be your podcast's most unforgettable guest [00:06:01] Mic legends and faceless reps: Should you ever choose the product over the person when booking guests? [00:08:17] "Tin can and a string" — Why Dolly Parton never had to fill out a guest form (and why the rules change for superstars) [00:10:22] A secret guest-hacking trick: The backstage moment that gets rock stars excited in interviews [00:16:23] The Dennis DeYoung debacle: Why "playing Broadway tunes for a Styx crowd" is a podcasting mistake you must avoid [00:19:33] The "red light syndrome": How guests transform when the record button is hit (and what hosts must do to get the real story) You want these links ... Subscribe to Big Podcast Playbook See Big Podcast AMP for personalized podcast growth assistance The Newsletter for Podcasters Big Podcast Insider - Weekly Podcasting Newsletter ​ Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click.​ Want more help growing your podcast audience? Big Podcast Extra - Podcasting Tips Big Podcast AMP (Audio Monetization Program) Click the icon below to listen.

Want to know what really makes a podcast host great? David Hooper breaks down the secrets to setting the space, guiding guests, and running unforgettable interviews in this episode of Big Podcast Playbook ... Big Ideas in This Episode The truth about co-author interviews Guests that kill episode momentum How big-name guests hog all attention Insider secrets for making podcast guests shine Why publicists ruin unforgettable interviews Good hosts aren't born, they're made Why You Should Listen The secret weapon to making your podcast unforgettable (even your mom will brag about it) The forbidden hosting mistake that kills guest chemistry How to harness guest envy to supercharge your podcast's impact (and your own authority!) The host's power move for dealing with pushy publicists ... and why Howard Stern never deals with this Are you making the "value meal blunder" on your show? How to avoid it ... The little-known trick for setting the stage so guests deliver their most brilliant insights (without begging) The easiest way to make every guest desperately want to impress you Build instant trust with even the most nervous first-timer (they'll follow your lead all episode) The dangerous temptation of scripted questions ... how to break free and ignite deeper conversations Why great podcast hosts are forged in the flames of failure (and how laziness can help you shortcut the process) The seductive art of listening: why stealing singer secrets will make your hosting irresistible Use the "closet trick" to sound like a pro ... even if you're broke and recording at home How to exploit guest greed for exposure by giving them social media "bling" they'll lust after The psychology of power: Why you must command the energy before the mics get hot The glutton's guide to extracting maximum value from every guest (without letting them hijack your show) Episode Timestamps [00:02:35] Why having more than one guest can sabotage your interview ... and the secret "guest differential" mistake most podcasters don't see coming [00:03:45] The time a big-name musician brought "sidecar"  [00:05:31] Why "value meal" interviews don't work [00:06:32] The forbidden role of publicists [00:07:47] The real art of "setting the space"—sneaky ways to make guests shine and why pre-interviews aren't just for question lists [00:09:03] "You're the chauffeur, the Sherpa" ... the surprising reason your energy as a host can make or break your guest's performance [00:11:34] Why being a great podcast host is exactly like being a great singer ... and the key lesson from an acapella legend that will transform your interviews You want these links ... Subscribe to Big Podcast Playbook See Big Podcast AMP for personalized podcast growth assistance The Newsletter for Podcasters Big Podcast Insider - Weekly Podcasting Newsletter ​ Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click.​ Want more help growing your podcast audience? Big Podcast Extra - Podcasting Tips Big Podcast AMP (Audio Monetization Program) Click the icon below to listen.

Why spending big money on ads, chasing viral fame, or following every new platform isn't the answer (and what really builds a podcast audience that matters) in this episode of Big Podcast Playbook ... Big Ideas in This Episode Luck, ads, or fame: podcast growth myths exposed Viral moments: why fame doesn't equal loyalty $15,000 spent, only 178 downloads ... now what? Famous parents, forgotten children Coaches promising millions Build longing: make a podcast worth missing Small hinges, big doors  Why You Should Listen How podcasters burn thousands on ads Why "famous" is worthless (and what really drives listener obsession) The jaw-dropping viral video contract The real reason coaches push "the basics" (and why the lazy are secretly drawn to them) When $15,000 in ads only gets you 178 listeners How podcast consultants charge $7500 The seductive power of a giant antenna (and why you'll never buy your way to the top) What social media "gurus" won't tell you about YouTube, TikTok, Instagram and podcast growth Why unlocking listener loyalty unleashes total control over your audience (and their wallets) The envy-fueled drama behind working with "competitors" (and why it's no real competition) How churches and religious groups quietly dominate media ... and the secrets you can steal What Fox News-style audience swapping reveals for hungry podcasters The lazy podcaster's shortcut: Think you can survive without changing? Think again How "air checks" from the pros create radio envy ... and a path to dominating your niche Why the "small hinges, big doors" formula can make power, greed, and loyalty swing YOUR way Episode Timestamps [00:02] The letter from a frustrated podcaster: Is there really very little you can do to grow a show unless you're lucky or famous? [06:05] "Viral moments won't get you loyal listeners" ... the Nashville Hawk Tuah girl story and the myth of overnight success [07:18] Spending $15,000 on ads for 178 downloads per day: Is audience growth really for sale? [09:16] Why even the daughter of the King of Rock and Roll can't leverage fame into real influence ... and what that teaches us about podcasting [13:16] The hard truth about religious and niche shows: why your topic might get you ignored no matter how much you spend [15:06] The $4000 guitar mistake: Why buying the fanciest tools won't make your podcast sing if you skip this one thing [22:24] The secret to becoming a better podcaster that most will never try ... what SiriusXM jocks do that you probably don't You want these links ... Subscribe to Big Podcast Playbook See Big Podcast AMP for personalized podcast growth assistance The Newsletter for Podcasters Big Podcast Insider - Weekly Podcasting Newsletter ​ Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click.​ Want more help growing your podcast audience? Big Podcast Extra - Podcasting Tips Big Podcast AMP (Audio Monetization Program) Click the icon below to listen.

After nearly 700 episodes, David Hooper made the bold decision to change this podcast's name. Why he did it, how it impacts his listeners, and what you should consider before a rebrand in this episode of Big Podcast Playbook ... Big Ideas in This Episode Change your name, change your momentum The grass is greener: podcasters crave novelty Big mistakes: don't buy your own hype Sunk cost: abandon your old podcast identity? Relentless rebranding: how Shaq forced my hand Scud Busters ... why trendy names die fast Your audience isn't loyal (they barely notice) Why You Should Listen Why changing your podcast name might be the breakthrough you crave ... discover when to strike for maximum momentum (even if you're 700 episodes in!) The dangerous false hope behind "just one name change" ... and how the real pros use rebrands to seize power and control over their audience (and competition!) The 5-question "naming test" top podcasters use to bulletproof their brand for years—most quit after question #2 (you won't!) How to seduce bored listeners back to your show (without spending a dime or recording a single extra episode) The secret curse of "linear" podcast names and how they trap you in startup mode forever (and what to do about it!) When the thrill is gone: the dirty truth about why most podcasters can't keep up—plus a play to outlast your laziest rivals A classic "relaunch" play ripped from the WWE's billion-dollar script to conquer confusion and cement listener loyalty for life The hidden power in a boring podcast title—why placing one special letter at the front can rocket you to the top of every directory (and block giants like Shaq) The "asset audit" checklist that reveals all the secret places your old podcast name is still haunting you…and how to erase it for good The ruthless mindset shift: how to kill sunk cost perfectionism (and why loyal listeners actually envy the bold who change course) The most overlooked source of seduction in podcasting—how your internal motivation can make your show irresistible in any market The glutton's guide to reusing old content—stack your best hits and fool new listeners into binging your "fresh" format The step-by-step rollout to ensure your rebrand dominates every directory, email, and feed (miss one, and you'll lose your herd) The forbidden lesson from celebrity podcasts and why blindly chasing their success leads straight to exhaustion and obscurity The real reason listeners miss name changes for months (even superfans)—and the sneaky, persistent way to implant your new identity in their brains forever Episode Timestamps [00:01:49] Why most podcasters change their show name five or six times—and how it might sabotage your success [00:03:26] The little-known "B at the front" strategy for podcast names and how alphabetical sorting can change your show's fate [00:04:12] Why "big" and "podcast" are the riskiest words to put in your podcast title (and how Shaquille O'Neal almost stole the show) [00:09:16] The brutally honest advice: "Don't stay in a bad relationship with your podcast" (and why sunk cost should never trap you) [00:10:53] The secret story behind WWE's epic rebrand from WWF and what it teaches about perfect timing for change [00:13:40] The cautionary tale of "Big Podcast Daily" ... how a name can attract the wrong audience, and why it pays to ignore downloads [00:25:27] The hilarious "Scud Busters" morning show blunder ... how fleeting trends can ruin your brand for years You want these links ... Subscribe to Big Podcast Playbook See Big Podcast AMP for personalized podcast growth assistance The Newsletter for Podcasters Big Podcast Insider - Weekly Podcasting Newsletter ​ Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click.​ Want more help growing your podcast audience? Big Podcast Extra - Podcasting Tips Big Podcast AMP (Audio Monetization Program) Click the icon below to listen.

Ever wonder if you should really pay attention to your instincts—or if chasing excitement will only burn you out? David Hooper breaks down the final step to finding your podcasting voice (and what NOT to do with your flaws) in this episode of Big Podcast Playbook ... Big Ideas in This Episode Change your podcast name, ignite listener curiosity Exploit your flaws ... but don't overshare your failures Dopamine addiction: how podcasts spiral into extremes Most podcasters sabotage themselves with fake "voice" Data-driven shows: fun-killers or growth hacks? Show up relentlessly; earn envy, respect, loyalty Ready to commit? Podcasting tests your willpower Why You Should Listen The dirty little secret behind finding your podcasting "voice" (most podcasters never figure this out) Why obsessing over your own flaws will make you irresistible ... or ignite envy in rivals who wish they had your vulnerability The simple introspection hack that exposes what actually excites, repels, and thrills you (so you can binge-feed your audience's gluttony for authenticity) The ironclad way to tell if you should show off your skeletons … or bury them forever How to use "failure porn" to command eyeballs (but why it's a trap for the lazy weaklings of the podcasting world) Trusting your instincts: the power move that gives you complete control, even when your numbers say you shouldn't Why chasing dopamine spikes is a recipe for podcast mediocrity ... plus what to do instead if you crave influence and power The subtle distinction most podcasters miss between talking about who you were … and showing off who you are NOW (envy alert: this is how the pros do it) The truth about voicing your private conversations ... what if "the real you" threatens to sabotage your own growth? The notorious "two camps" podcaster dilemma: Are you a cold-blooded stat-watcher or a gut-driven visionary? How to build a cult-like audience that spreads your message for you—all while making your critics drool with jealousy The ultimate litmus test for podcaster success ... are you brave enough to set boundaries and define your own rules? Why the raw agony of being ignored is your secret weapon for outlasting every wannabe who gives up too soon How to plan five years ahead and engineer a binge-worthy empire people lust after… starting from today's episode The mystique of rebranding after 700+ episodes: What you can steal from a master podcaster's bold move (and why it might set you free) Episode Timestamps [00:00] Meet the new podcast ... same as the old podcast? Why David switched names after 700+ episodes! [00:01] "People don't care about your flaws." Why showcasing your failures might actually hurt your podcast. [00:01:49] The shocking truth about "failure porn" ... why stories of hitting rock bottom get clicks, but may destroy your message. [00:02:33] When paying attention to yourself backfires ... what happens if you listen to your past, not your future? [00:03:17] Are you trapped by the dopamine hit? The dark side of chasing listeners using extreme stories. [00:04:27] The #1 question every podcaster must ask: could you commit to your show for three years (or even five)? [00:05:32] How showing up again and again builds respect and finds your true audience, even if you're not a household name. You want these links ... Subscribe to Big Podcast Playbook See Big Podcast AMP for personalized podcast growth assistance The Newsletter for Podcasters Big Podcast Insider - Weekly Podcasting Newsletter ​ Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click.​ Want more help growing your podcast audience? Big Podcast Extra - Podcasting Tips Big Podcast AMP (Audio Monetization Program) Click the icon below to listen.

Should you copy what other successful podcasters do, or blaze your own trail—and does paying attention to others really help you find your unique voice? David breaks it down in this episode of Build a Big Podcast ... Big Ideas in This Episode How "pay attention to others" triggers creative envy Ignore the rules ... why breaking them brings power Don't copy Rogan: fame's unfair advantage exposed Secret signal: Why listeners follow the herd The hidden danger of "famous microphone" obsession Seduced by conversation: media events as social status Elevate your voice by understanding audience desires Why You Should Listen The hidden shortcut top podcasters use to "find their voice" and leave silent competitors choking in the dust Why copying what celebrity podcasters do kills your growth ... and a trick for using their moves to your advantage How to piggyback on what the world's already obsessed with so your podcast instantly commands attention The dirty little secret about the "status quo" nobody tells podcasters ... and how ignoring it lets you break out of obscurity The simple listening habit that quietly separates six-figure hosts from the wannabes scrambling for scraps Why blindly imitating best practices from the radio elite could sabotage your show ... unless you spot this ONE glaring flaw The jaw-dropping mic blunder major TV hosts make ... and how fixing it gives you the irresistible sound of authority How to "read the crowd" like a showbiz king, so your episodes tap into the primal urges listeners can't resist The TRUTH about why people listen to Joe Rogan ... and how to lure their audience without selling your soul How to tap into the envy and herd mentality swirling around trending topics ... and ride it to effortless downloads The sneaky marketing tactic to find out exactly what the world wants (and shove your podcast to the front of the line) Why listening to conversation leaders is your backdoor to mass influence (and how to worm your way into the talk of the town) The shocking reason great podcasts fail to get noticed ... and what you must do differently, starting today How to spot whether a "pro" podcaster is faking it (and the secret power move that makes you bulletproof) The power play for turning casual listeners into die-hard fans who'll gladly spend money to enter your world Episode Timestamps [00:01:14] Why paying attention to others might be overrated ... and David's challenge to the status quo for podcasters [00:02:12] The surprising truth about what it really takes to "speak to the world" through your podcast [00:03:03] The ESPN sports channel mic mistake: How broadcast pros get it totally wrong (and what podcasters can learn) [00:03:34] Why copying famous podcasters' techniques could hurt you ... instead of help you [00:04:22] The hidden advantage of reality TV and traditional media for creators (and what you can do if you don't have it) [00:05:12] The real reason people join trends even when the content doesn't interest them [00:05:31] Why "Atlas Shrugged" is a masterclass in conversational marketing (despite its flaws) You want these links ... Subscribe to Big Podcast Playbook See Big Podcast AMP for personalized podcast growth assistance The Newsletter for Podcasters Big Podcast Insider - Weekly Podcasting Newsletter ​ Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click.​ Want more help growing your podcast audience? Big Podcast Extra - Podcasting Tips Big Podcast AMP (Audio Monetization Program) Click the icon below to listen.

Why simply practicing your podcast isn't enough and how the right kind of focused practice will actually help you find your authentic voice in this episode of Build a Big Podcast ... Big Ideas in This Episode Are you brave enough to speak your fears? Use your flaws ... listeners secretly envy authenticity Ignore podcasting "rules" and seize control Practice isn't enough ... "perfect practice" breeds power Creative limits spark unexpected, lust-worthy brilliance Content isn't king ... exceptional content wins greed Make every episode art, not just "more" Why You Should Listen The powerful reason why "perfect practice" beats aimless repetition ... and how 99% of podcasters waste time spinning their wheels Why copying "content kings" guarantees mediocrity ... steal this twist to finally stand out The secret artists use to force creativity (and how it can weaponize your podcast voice) How imposing strict limitations on yourself actually makes you more original … and magnetic The simple mental move for lazy improvement—use it and bury your competition What podcasting "rules" to ignore … and which ones to master so you can break them with confidence The musician's mind trick that will have listeners envying your unique sound How boring practice sessions keep you broke ... and the stealth tactic for transforming every recording into gold The hidden danger of "just letting the tape roll" (It's killing your growth ... and here's what to do instead) How the world's most-played song proves not all content is created equal ... and how to hijack this secret for yourself The "Sausage Factory" routine that breeds fast confidence and control behind the mic What pro musicians know about switching instruments that podcasters MUST steal to stay ahead How to force yourself into creating your most addictive content ever ... without working harder The dirty little reason why most branded shows are forgettable … and how to instantly fix yours The ultimate power move: Practice with a greedy goal in mind ... and watch your voice (and audience) grow ravenous Episode Timestamps [00:00:19] Speak what you're scared to speak: The advice that could help you unlock your true podcasting voice ... and why David partially disagrees. [00:01:01] Why "practice makes perfect" is a myth (and what kind of practice actually works for podcasters). [00:01:58] The strange songwriting trick musicians use to spark creativity ... and how podcast hosts can steal it to find their voice. [00:02:46] Want to get creative? The power of setting bizarre limitations on yourself (and why breaking the rules isn't always the answer). [00:03:41] "Content is king." Or is it? The harsh truth about why not all podcasts ... or content—are equal. [00:04:11] The tale of "Happy Birthday": Why writing more podcasts is not enough to find lasting success. [00:05:16] Inside the "sausage factory" ... David's daily, unfiltered practice routine that reveals the real way great hosts get better. You want these links ... Subscribe to Big Podcast Playbook See Big Podcast AMP for personalized podcast growth assistance The Newsletter for Podcasters Big Podcast Insider - Weekly Podcasting Newsletter ​ Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click.​ Want more help growing your podcast audience? Big Podcast Extra - Podcasting Tips Big Podcast AMP (Audio Monetization Program) Click the icon below to listen.

Should you break podcasting rules or learn them first? David dives into how knowing the rules helps you find your voice and when it's time to break them in this episode of Build a Big Podcast ... Big Ideas in This Episode Change your podcast name—power move or mistake? Break podcasting rules and dominate your niche Podcast what scares you—your audience craves it Leverage your darkest flaws for listener loyalty Stand out: ignore "safe" advice, dominate minds Hit podcast fame: don't chase creativity, chase impact Listeners expect structure—defy it, but beware crashes Why You Should Listen How breaking the rules of podcasting can make you irresistible to listeners (and when it backfires spectacularly) The forbidden secret: why the best podcasters podcast what terrifies them ... could this unlock cult-like loyalty? The lazy podcaster's shortcut to standing out: no effort, only guts Why showcasing your flaws can trigger envy and magnetize influence. They'll wish they had your courage! The greedy way to leverage your weirdest experiences for massive audience growth (even if you've "failed" before) The all-powerful "ignore the rules" mindset—how rule-breakers seduce listeners and scare rivals How to wield creative control and make your show legendary (no permission needed) What to do when the experts say "don't" and why following your own playbook can make you unstoppable The true reason people expect structure (intro, meat, conclusion) and how to use it to hypnotize their ears Power move: switch your podcast's name after 700 episodes, and make listeners lust after what's next The gluttonous method to feed your show with controversy … while your competition plays it safe How to stun the podcast world by rewriting the rules on-air leaving listeners hooked and begging for more Why shattering expectations instantly gives you the upper hand and why control freaks envy your freedom What the music industry taught about "hits" that top podcasters steal to stay filthy rich The golden opportunity to break rules ONLY when you know them ... how ignorance turns into profit for the truly cunning Episode Timestamps [00:01:32] Ignore the rules. There are none? Provocative advice for finding your podcasting voice. [00:02:01] Why breaking podcasting "rules" can cost you listeners (and how to do it thoughtfully). [00:02:45] The real reason audiences expect a beginning, middle, and end in every episode revealed! [00:03:08] "I'm the most creative person you've ever met" ... the story of a songwriter who learned a hard lesson about creativity vs. connection. [00:03:20] The surprising 'rules' for hit-making: creativity alone isn't enough if you can't perform and get along! [00:03:48] Is changing your podcast's name after 700 episodes a bold move or a mistake? David reveals his reasoning. [00:04:32] "Don't ignore rules. Know them. Choose to break them." ... David Hooper's controversial take on podcasting success. You want these links ... Subscribe to Big Podcast Playbook See Big Podcast AMP for personalized podcast growth assistance The Newsletter for Podcasters Big Podcast Insider - Weekly Podcasting Newsletter ​ Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click.​ Want more help growing your podcast audience? Big Podcast Extra - Podcasting Tips Big Podcast AMP (Audio Monetization Program) Click the icon below to listen.

Should you try to stand out or fit in—and can you do both at once? David shares how bringing your own voice and experience to podcasting is the real key to being noticed (without reinventing the wheel) in this episode of Build a Big Podcast ... Big Ideas in This Episode Stand out: fitting in feeds your podcast's death Breaking rules? Learn them first, then rebel Mention your scars, but don't parade them Your podcast voice: envy-worthy or echo chamber? Copy the crowd? Producer or star? Control your on-mic destiny Flaunt your skills quietly—power is subtle Why You Should Listen The strange power of standing out—even if you're secretly terrified of being in the spotlight How to reap the rewards of success without ever going on camera (let your voice do the work) The single broadcasting mistake keeping you shouting into the void—and how to rise above the crowd Why "fitting in" could be strangling your podcast's influence ... and the simple way to break free The forbidden shortcut: Skip years of trial and error by hijacking proven podcasting best practices How exposing a tiny flaw (not a trainwreck) makes listeners addicted to your show The overlooked law that lets average podcasters appear like industry "giants" Why trying to be the opposite of everyone else is a sucker's trap ... here's what to do instead The sad but true reason most wild innovators crash and burn (and how you can win by playing it smarter) The subtle art of "copying and twisting" ... how to profit by borrowing and bending what already works How a musician's dirty secret can explode your audience size and keep you in control Why some podcasts get showered with fame while others languish ... unseen and unloved The little-known move podcast pros use to engineer unforgettable interviews (even before hitting record) How to use envy and authority to magnetize high-value listeners (without looking desperate) The real way to get noticed—without bragging, oversharing, or burning yourself out on social media Episode Timestamps [00:00] Have you ever seen a Prius with a "drill baby, drill" bumper sticker? Why David Hooper relates to contradictory identities—and what that reveals about podcasting. [00:01:16] "We're raised to fit in with the crowd…" The bold argument for standing out as a podcaster—and why doing things your own way can be a double-edged sword. [00:02:35] The music industry myth: Why "not doing what everybody else is doing" could actually backfire in podcasting (and what tuning guitars has to do with your podcast). [00:04:24] Should you break all the podcasting rules? The surprising truth about best practices and why copying others might be your secret weapon. [00:04:48] The controversial debate: Are pre-interviews for guests a waste of time, or the key to a better show? David reveals what thousands of episodes have taught him. [00:06:37] From producing 200+ audiobooks to pioneering web audio before Spotify—how David's unique background shapes his podcasting voice (and why it matters for you). [00:07:41] The Tesla and the Rolex: Why you don't need to "showcase" your unique value, and what really makes you stand out to your audience. You want these links ... Subscribe to Build a Big Podcast See Big Podcast AMP for personalized podcast growth assistance The Newsletter for Podcasters Big Podcast Insider - Weekly Podcasting Newsletter ​ Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click.​ Want more help growing your podcast audience? Big Podcast Extra - Podcasting Tips Big Podcast AMP (Audio Monetization Program) Click the icon below to listen.

Should you highlight your flaws to stand out, or does "failure porn" turn listeners off? David breaks down the difference and reveals what really makes your podcast matter in this episode of Build a Big Podcast ... Big Ideas in This Episode Why "perfect" podcasts bore people ... and how to stop Oversharing your flaws? It's failure porn Listeners crave authenticity, not your confessions Your podcast: church, cult, or community? Podcast hosts: main character or just a guide? Master relatability without wallowing in misery Is it about you or your listeners' desires? Why You Should Listen Why "oversharing" could be killing your podcast's credibility ... and what to do instead The one flaw top creators secretly use to make listeners hang on every word How to seduce your audience's attention by being "rough around the edges" ... and why perfection could be costing you downloads When sharing your biggest weaknesses can backfire ... and turn your show into a punchline The dirty secret behind "failure porn"—are you accidentally making your podcast all about YOU? How to channel the envy of your audience into podcast growth (without being shameless) The subtle art of imperfection: use it to sound more authentic—and get listeners to trust you The difference between being relatable and wallowing in self-pity (most hosts get this dead wrong) The juggler's trick for making your podcast more addictive (miss this and your episodes sound robotic) Why listeners crave "real" podcasts—but will tune out if you keep dropping the ball Unlock the gluttony for drama: how to sprinkle "dirt" into your show to keep them coming back Gain power over your competition by knowing exactly which flaws to reveal—and which to bury Are you suffering from Main Character Syndrome? Discover the truth about who your podcast should really be about The path to podcast riches: why focusing on the present (not your past pains) convinces listeners (and sponsors) to pay up The lazy podcaster's guide to building a show that people miss when you're gone (and beg for more) Episode Timestamps [00:01:40] Should you really showcase your flaws as a podcaster ... or is that terrible advice? [00:02:24] The danger of "failure porn": Why oversharing might be killing your credibility [00:03:18] What evangelical church testimonies teach us about content creation (and the real reason people fixate on flaws) [00:03:59] "We've all got a church" ... How the 'Church of Big Podcast' uses relatable flaws to build trust and loyalty [00:04:36] Are you making your podcast about you or your audience? The "main character syndrome" mistake even pro podcasters make [00:05:51] What juggling can teach you about podcast authenticity—and when dropping the ball just turns listeners off [00:06:17] The secret line between being "real" and being boring: Why perfect podcasts are forgettable but flawed ones are sticky You want these links ... Subscribe to Build a Big Podcast See Big Podcast AMP for personalized podcast growth assistance The Newsletter for Podcasters Big Podcast Insider - Weekly Podcasting Newsletter ​ Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click.​ Want more help growing your podcast audience? Big Podcast Extra - Podcasting Tips Big Podcast AMP (Audio Monetization Program) Click the icon below to listen.

Your unique life experiences are the secret weapon to making a podcast that truly stands out—how to leverage them and why it matters in this episode of Build a Big Podcast ... Big Ideas in This Episode Leverage your life—no one else has your story Scared to share? That's your secret weapon ... maybe Don't fake authority—audiences crave "been there" truth Outshine AI: machines copy, you live the story Turn failures and weird jobs into podcast gold Combine life lessons with your topic Why You Should Listen The dirty little secret behind broadcasting from a "tricked out closet"—and why million-dollar studios are just making you jealous. Why podcasters with less gear (and less cash) can dominate the industry anyway. The simple question that turns your most embarrassing or painful experience into podcasting gold—even if nobody else dares talk about it. The "been there, done that" edge: how living through hell gives your voice the one thing AI never can. The unspoken reason your podcast is bland—and how to inject an addictive dose of you that can't be copied or replaced. How to ruthlessly milk your unique life story so listeners are hooked, loyal, and can't stop binging your episodes. The shocking advantage of starting late in life (one podcaster did it at 69 and is crushing all the young guns). Outperform the experts: Why mixing skills from two totally different careers can make your podcast impossibly irresistible. How to turn failed marriages, dead-end jobs, and humiliating moments into podcast episodes that listeners crave. The fatal mistake most podcasters make when sharing "failures"—and how to do it in a way that boosts your credibility and power. The one thing AI and imitators can never steal from you (unless you let them). Want cult-like loyalty? Here's how bringing real-life scars and battle stories into your show gives you ultimate control over the audience. Why "broadcast voices" and tech tricks are turning your competitors into background noise—and what to do instead. How to piggyback off Nashville's music scene secrets (even if you've never touched an instrument) to make your show the epicenter of your niche. Steal this "edge-pushing" move to make your next episode impossible to forget—and impossible for competitors to rip off. Episode Timestamps [01:43] Why fancy equipment won't make your podcast stand out—and what actually does [02:44] Growing up in a high-tech 1980s high school studio—what it taught me about making standout audio [03:59] The unbeatable advantage you have over every other podcaster (hint: no one's experiences match yours) [04:37] Why a 69-year-old podcaster refused to hire help—and how it skyrocketed her authenticity [05:59] How connecting musician struggles to podcasting creates instant chemistry and trust [07:09] My challenge: Combine your most unexpected life experience with your podcast topic to make something nobody can copy [08:33] The real difference between you and AI—why your lived data is your secret weapon You want these links ... Subscribe to Build a Big Podcast See Big Podcast AMP for personalized podcast growth assistance The Newsletter for Podcasters Big Podcast Insider - Weekly Podcasting Newsletter ​ Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click.​ Want more help growing your podcast audience? Big Podcast Extra - Podcasting Tips Big Podcast AMP (Audio Monetization Program) Click the icon below to listen.

Sharing your true self, even what scares you, could be the key to standing out and connecting with your audience, and David explores just how to do it in this episode of Build a Big Podcast ... Big Ideas in This Episode Nashville's podcasting scene: a hotbed for success Scared to share? That's your true voice ... maybe Stop hiding behind "old school" podcast masks Are you just another bland Manhattan coffee list? Share yourself—but don't dive into "failure porn" Comfort expands: revealing more leads to more connection Manipulation vs. meaning: which are you podcasting for? Why You Should Listen The Nashville advantage The untapped secrets to making your podcast impossible to ignore—even if you have zero celebrity guests How to instantly spot if your show sounds like every other vanilla, "10 Best Coffee Shops" podcast (and what to do if it does) The "scared to share" method: how revealing just the right amount can unlock rabid listener loyalty Why most podcasts are doomed by generic content—and a brazen shortcut to make yours magnetic Old-school radio tricks that top-tier stations never wanted you to know—now yours to steal The single most dangerous mistake podcasters make in trying to "find their voice" (and how to sidestep it for an unfair advantage) A backdoor way to make listeners feel like insiders—so devoted, they'll never miss an episode The forbidden path to growing influence: should you use your deepest secrets to create irresistible content? How to turn wounds, hardships, and even your darkest moments into podcasting gold without coming off like a sob story Why "safe" podcasting keeps you broke—and what happens when you dare to go where others won't The lazy podcaster's hack for stumbling into authenticity without endless practice or fake "energy" How to use envy to your advantage—get listeners hooked by revealing what others are too scared to say out loud The uncomfortable power of parasocial relationships—and how to make complete strangers feel like they know you better than your own friends The secret weapon Nashville's top podcast insiders use to turn everyday life into binge-worthy audio their competitors can only dream about Episode Timestamps [00:00:44] The inside scoop on why Nashville is the "Podcast City," and what it really means for podcasters aiming to stand out [00:01:55] The harsh truth about generic content and why most podcasts risk sounding just like bland sponsored articles [00:02:43] Why "finding your voice" isn't what you think—and why the common advice might be leading you astray [00:03:54] The musician's secret to unforgettable podcasting: How living a great life outside the studio fuels stories that truly connect [00:04:47] The #1 thing you must do before you can "find your voice"—and the publisher's advice that could change your creative direction [00:05:43] Should you reveal your personal struggles on air? A real-life decision and the dilemma of old-school radio secrecy vs. modern podcast openness [00:07:53] The dark side of "comfort expands"—what every podcaster must ask before sharing more (and the risky path from relatable stories to manipulative "failure porn") You want these links ... Subscribe to Build a Big Podcast See Big Podcast AMP for personalized podcast growth assistance The Newsletter for Podcasters Big Podcast Insider - Weekly Podcasting Newsletter ​ Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click.​ Want more help growing your podcast audience? Big Podcast Extra - Podcasting Tips Big Podcast AMP (Audio Monetization Program) Click the icon below to listen.

If you've ever worried about outrage, rebranding backlash, or haters coming for your podcast, here's how to handle the noise, protect your show, and keep your community strong in this episode of Build a Big Podcast ... Big Ideas in This Episode Outrage sells: how brands survive culture wars Viral backlash? Build a spine, not just spikes Podcast mob attacks—will you stand or crumble? Ditch shallow trends; create legendary podcast status Cash grabs kill trust—choose sponsor partners wisely "Dance with the one that brung ya"—protect your core Controversy is a tax—pay only for real reach Why You Should Listen The sly, one-sheet "non-negotiables" trick that lets you dictate the rules and never let cancel culture own your show—command respect without groveling! How to spot the outrage merchants who want to hijack your podcast buzz for their own greedy clickbait empire (ignore this at your peril!) The little-known "community over controversy" method for outlasting every flash-in-the-pan influencer—while your rivals burn out chasing short-term spikes Why chasing viral outrage is a losing game—and how the best podcasters quietly build a rabid, loyal tribe that'll follow them to the ends of the Internet The secret test every sponsor must pass before they get anywhere near your audience—get filthy rich without selling your soul to fly-by-night scammy advertisers The dark arts of manipulating "vanity metrics"—and the unsexy metric that powers the richest podcasters you've never heard of The real reason brands, personalities, and podcasts are eaten alive by culture wars—plus, a proven way to future-proof your own show (even if you're a nobody now) How to profit from "performative outrage" (Kid Rock edition)—without ever getting burned or hijacked by poser mobs or fake boycotts! The brutally honest script for handling haters, outrage mobs, and trolls—just say this once and watch the entire mob melt away in silence Why platform-hopping is suicide for podcasters—and the dirty secret about "rented land" that defines who wins and who gets wiped out overnight The hidden formula for making your show legendary—not just a flash in the pan. (Hint: It's despised by wannabe celebrities and algorithm chasers.) What to do the instant the "hot take industrial complex" comes for YOUR show (Don't panic! Steal this 3-step crisis playbook instead) How to use "storm protocol" to turn controversy into cash and power—while your competition flails and cowers under Twitter dogpiles The irresistible storytelling trick that lets your audience see your greatness (no humblebragging or awkward "Do You Know Who I Am?" rants required) Why "Go Woke Go Broke" is a gambler's lie—and the simple, ultra-controlling move that stops hidden-agenda mobs from sabotaging your future on their terms Episode Timestamps [00:01:05] Why outrage—and not genuine belief—drives today's biggest social media controversies (including brands like Cracker Barrel, Target, and Bud Light) [00:03:26] The untold story of a podcasting conference that lost its core audience chasing short-term profits—and what every podcaster must learn from it [00:06:32] The myth of "owning your audience": Why building your podcast on rented platforms can destroy your career overnight (feat. YouTube horror stories) [00:09:09] "Dance with the one that brung ya"—How chasing trends almost always leads to losing your die-hard fans [00:11:50] The dark side of podcast sponsorships: Why saying yes to easy money (pills, potions, and crypto) might destroy your brand for good [00:14:02] Kid Rock's performative outrage and the secret reality behind viral boycotts that listeners never see [00:17:12] Why controversy is a tax on clarity—and how embracing community over clicks is your unfair advantage as a podcaster You want these links ... Subscribe to Build a Big Podcast Like to read? Try Big Podcast Extra for more podcasting-related content. See Big Podcast AMP for personalized podcast growth assistance The Newsletter for Podcasters Big Podcast Insider - Weekly Podcasting Newsletter ​ Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click.​ Want more help growing your podcast audience? Big Podcast Extra - Podcasting Tips Big Podcast AMP (Audio Monetization Program) Click the icon below to listen.

Everything can go wrong when the clock is ticking on live radio, even for veterans. How David handled 28 seconds of dead air and what every podcaster can learn from it in this episode of Build a Big Podcast ... Big Ideas in This Episode What 28 seconds of dead air teaches power Dead air: your biggest fear, greatest opportunity The broadcast clock doesn't care—control or chaos? Mistakes: your shortcut to true podcast authority Why desperation for guests destroys your show Skip apologies: your absence drives listener envy Solo hosting mastery—the control freak's secret weapon Why You Should Listen The one radio disaster even seasoned professionals dread—and how mastering it will make you unstoppable as a podcaster The counterintuitive reason why "dead air" can seduce your listeners into craving more of you (and how to use silent power for maximum control) Why your podcast episodes MUST have clockwork precision if you want envious audiences hanging on your every word The #1 psychological trigger old-school radio used to dominate—and how to inject it into your podcast so people can't stop listening How podcasting gives you total freedom—but can tempt you into lazy habits that kill your momentum (the gluttony trap to avoid!) The cult-secret backup strategy top hosts use to ensure they never lose a dollar or a second—how you can steal this today When everything breaks, here's how "over-preparation" gives you godlike power over any broadcast crisis How a simple mistake can turn into the most memorable, talked-about moment in your show's history (envy follows those who dare) The embarrassing error David made live on air—and why making your gnarliest mess-ups public can boost your authority Why relying on guests is the ultimate weakness—and the habit that gives you the seductive power of going solo anytime you want The secret stash: A lazy podcaster's cheat-code for never running out of compelling episode ideas again The "Storyworthy" method for turning your most boring day into a podcast people can't stop talking about How mastering silence, disaster, and on-the-fly recoveries will make your competitors writhe with jealousy as you build an indestructible reputation What to say the instant you're caught screwing up on air to flip audience irritation into raving loyalty (beating your critics to the punch) Episode Timestamps [00:05] Why live radio is more exciting—and magical—than podcasting [03:01] The intense pressure of hitting the "Welcome to the show" hot key at the exact second—what happens if you miss it [06:08] The nightmare of dead silence: When nothing works live and every second stretches forever [07:36] "Even on the best days, you're going to get a curve ball"—why being over prepared is essential [09:48] The hidden blessing of technical disasters and how they force you to level up fast [13:02] The truth about podcast consistency: Do you really need to explain or apologize to your audience for taking time off? [17:49] Why some on-air screwups can become the most talked-about, memorable moments—and how to turn mistakes into magic You want these links ... Subscribe to Build a Big Podcast See Big Podcast AMP for personalized podcast growth assistance The Newsletter for Podcasters Big Podcast Insider - Weekly Podcasting Newsletter ​ Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click.​ Want more help growing your podcast audience? Big Podcast Extra - Podcasting Tips Big Podcast AMP (Audio Monetization Program) Click the icon below to listen.