Zip Code Kings Podcast

Are you a pest control owner looking to grow? Join Our Facebook Group with 3,000+ Members: https://www.facebook.com/groups/pestcontrolmillionairesIn this episode of the Zip Code Kings Podcast, Dan Leibrandt interviews Jake Sheldon, co-founder and co-owner of Pest Control Millionaires and owner of multiple service companies. Jake breaks down how to automate service communication for pest control companies, revealing the systems that prevent missed appointments, improve customer satisfaction, and increase retention rates. He explains that most pest control companies either have no service communication automation or rely on manual processes that fail when technicians get busy. For pest control owners dealing with customer complaints about unexpected arrivals or struggling to collect reviews consistently, this episode provides the complete automation framework.Jake emphasizes the importance of pre-service reminders sent 15 minutes before arrival, allowing customers to prepare by putting dogs away or clearing access to treatment areas, which prevents common complaints and no-shows. He recommends using CRMs like Gorilla Desk, Field Routes, or Jobber to automate these reminders at 9:45 AM for 10 AM appointments without requiring technician involvement. Post-service automation includes completion notifications with service notes detailing chemicals used and work performed, followed immediately by review requests that intelligently route customers based on their feedback score using if-else logic.The conversation covers Jake's smart review collection system that sends internal feedback requests first, then automatically directs five-star customers to Google review links while alerting owners to any ratings below four stars for immediate damage control before public reviews get posted. Jake stresses the balance between automation and personal touch, keeping phone conversations human while automating text-based communications like reminders and confirmations that customers actually prefer receiving via text. He addresses the current state of AI phone agents, noting they're improving but not yet perfect, recommending human virtual assistants for after-hours calls until AI technology catches up in early 2026 or beyond.Jake Sheldon, Co-Founder of Pest Control Millionaires:LinkedIn: https://www.linkedin.com/in/jake-sheldon-6a0981a9/Facebook: https://www.facebook.com/jake.sheldon.7Instagram: https://www.instagram.com/jakesheldon25/YouTube: https://www.youtube.com/@jakesheldonPCMDan Leibrandt, Co-Founder of Pest Control Millionaires:Facebook: https://facebook.com/DanLeibrandtOfficial  LinkedIn: https://linkedin.com/in/danleibrandt/   Twitter: https://twitter.com/DanLeibrandt   Website: https://danleibrandt.com #pestcontrol #pestcontrolmarketing #pestcontrolbusiness #pestcontrolowner #pestcontroladvertising #pestcontrolleads #pestcontrolads #growpestcontrolbusiness #pestcontrolmillionaires #danleibrandt #jakesheldon

Are you a pest control owner looking to grow? Join Our Facebook Group with 3,000+ Members: https://www.facebook.com/groups/pestcontrolmillionairesIn this episode of the Zip Code Kings Podcast, Dan Leibrandt interviews Jake Sheldon, co-founder and co-owner of Pest Control Millionaires and owner of multiple service-based businesses. Jake breaks down how to properly set up lead pipelines for pest control companies, revealing the critical mistake of lumping all leads into one pipeline instead of segmenting by campaign and service type. He explains that most companies under a million dollars don't even have proper pipeline systems, leaving them blind to their actual conversion metrics and unable to optimize advertising spend. For pest control owners struggling to track where leads are in the sales process or unsure which marketing channels actually generate revenue, this episode provides the complete pipeline framework.Jake outlines the essential pipeline stages including new leads for fresh prospects requiring immediate attention, hot leads who have responded and are ready to buy, follow-up stages tracking multiple contact attempts, sold and serviced sections, and critically a lost pipeline with tags identifying why deals fell through like price objections or choosing competitors. He emphasizes that Go High Level handles the lead nurturing pipeline while CRMs like Field Routes, Jobber, and Gorilla Desk handle scheduling and routing after the sale. Jake recommends checking pipelines daily with dedicated virtual assistants ensuring leads move through stages correctly and automation doesn't break, since technology failures can cause duplicate calls that frustrate prospects.The conversation reveals Go High Level's call recording feature as essential for quality control and training, with Jake's team listening to 30-60 minutes of sales calls daily to identify why deals are lost and sharpen closing skills. He stresses that even increasing close rates by just two more sales per day compounds into massive revenue gains over a year. Jake identifies the biggest pipeline mistake as lumping different campaigns like mosquito control and general pest into one pipeline, making it impossible to calculate separate cost per acquisition numbers and optimize ad spend toward the most profitable services. He explains that sophisticated large pest control companies know every number instantly, while smaller companies guessing at metrics waste money on underperforming channels.Jake Sheldon, Co-Founder of Pest Control Millionaires:LinkedIn: https://www.linkedin.com/in/jake-sheldon-6a0981a9/Facebook: https://www.facebook.com/jake.sheldon.7Instagram: https://www.instagram.com/jakesheldon25/YouTube: https://www.youtube.com/@jakesheldonPCMDan Leibrandt, Co-Founder of Pest Control Millionaires:Facebook: https://facebook.com/DanLeibrandtOfficial  LinkedIn: https://linkedin.com/in/danleibrandt/   Twitter: https://twitter.com/DanLeibrandt   Website: https://danleibrandt.com #pestcontrol #pestcontrolmarketing #pestcontrolbusiness #pestcontrolowner #pestcontroladvertising #pestcontrolleads #pestcontrolads #growpestcontrolbusiness #pestcontrolmillionaires #danleibrandt #jakesheldon

Are you a pest control owner looking to grow? Join Our Facebook Group with 3,000+ Members: https://www.facebook.com/groups/pestcontrolmillionairesIn this episode of the Zip Code Kings Podcast, Dan Leibrandt interviews Jake Sheldon, co-founder of Pest Control Millionaires and owner of multiple home service companies. Jake breaks down the best lead nurture automation tools for pest control companies, with a deep dive into GoHighLevel as the all-in-one platform that replaces multiple scattered systems. He explains how automation removes manual work from lead nurturing while ensuring no prospect slips through the cracks. For pest control owners juggling multiple platforms and manually following up with leads, this episode reveals the automation tools that streamline operations and maximize conversions.Jake explains that Go High Level consolidates leads from Google, Facebook, Instagram, websites, and all platforms into one dashboard, eliminating the need to log into separate systems for tracking and reporting. The platform automates instant text messages when leads submit forms, follow-up sequences, review campaigns, reactivation campaigns, and upsell systems without requiring manual effort from owners or virtual assistants. Jake clarifies that Go High Level doesn't replace field service management software like Service Titan, Jobber, or Pest Pac for routing and scheduling, but instead handles the lead nurturing and automation side that those platforms struggle with. He recommends beginners use pre-built snapshots or automation templates rather than building complex workflows from scratch, which can take weeks or months to learn.The conversation covers advanced automation capabilities including AI chatbots powered by ChatGPT that can have full text conversations with leads using if-else logic to provide different responses based on prospect answers about pest issues. Jake emphasizes connecting Facebook pages, Google Business Profiles, and Instagram accounts to Go High Level so owners get instant notifications when prospects message them, preventing the common mistake of discovering 50 unanswered message requests weeks later. He identifies the biggest automation mistakes as insufficient follow-up sequences with only one or two touches instead of comprehensive nurture campaigns, and underutilizing the platform by connecting just one channel instead of all lead sources for maximum efficiency and revenue capture.Jake Sheldon, Co-Founder of Pest Control Millionaires:LinkedIn: https://www.linkedin.com/in/jake-sheldon-6a0981a9/Facebook: https://www.facebook.com/jake.sheldon.7Instagram: https://www.instagram.com/jakesheldon25/YouTube: https://www.youtube.com/@jakesheldonPCMDan Leibrandt, Co-Founder of Pest Control Millionaires:Facebook: https://facebook.com/DanLeibrandtOfficial  LinkedIn: https://linkedin.com/in/danleibrandt/   Twitter: https://twitter.com/DanLeibrandt   Website: https://danleibrandt.com#pestcontrol #pestcontrolmarketing #pestcontrolbusiness #pestcontrolowner #pestcontroladvertising #pestcontrolleads #pestcontrolads #growpestcontrolbusiness #pestcontrolmillionaires #danleibrandt #jakesheldon

Are you a pest control owner looking to grow? Join Our Facebook Group with 3,000+ Members: https://www.facebook.com/groups/pestcontrolmillionairesIn this episode of the Zip Code Kings Podcast, Dan Leibrandt interviews Jake Sheldon, co-founder of Pest Control Millionaires and owner of multiple service-based businesses. Jake reveals his advanced lead nurture and follow-up automation system that converts leads who don't buy immediately. He shares how his 21-touch-point follow-up sequence closed a customer after three years and why giving up on leads after one call is costing pest control companies thousands in lost revenue. For pest control owners who spend money generating leads but fail to convert them due to inadequate follow-up, this episode provides the complete nurture sequence that maximizes every lead's lifetime value.Jake explains that modern attention spans are so short that prospects genuinely forget they filled out forms within minutes of scrolling away, making relentless follow-up essential rather than annoying. He shares a personal story about filling out a dentist form for teeth whitening but missing their first four calls due to meetings, finally booking on the fifth day, demonstrating that missed calls don't equal disinterest. Jake recommends a minimum of one text and one phone call daily for the first five to seven days, though his company executes 21 touch points using virtual assistants to ensure no paid lead slips through the cracks. He addresses concerns about annoying prospects, confirming that in seven years he's never received a one-star review for excessive follow-up, with only rare instances of people asking to stop being contacted.The conversation covers long-term nurture sequences that extend beyond the first week, with Jake's automated system texting leads at 14 days, 21 days, 30 days, then every two months, then every six months indefinitely until prospects say no or stop. He emphasizes that email plays a minimal role for new leads with only two emails in the first seven days, while texts and calls dominate because email gets ignored, reserving email campaigns for existing customer reactivation and upsells. Jake reveals his system closed 40-50 additional customers from reactivation campaigns alone when running high lead volume, proving that small conversion percentages on large lead lists generate significant revenue over time.Jake Sheldon, Co-Founder of Pest Control Millionaires:LinkedIn: https://www.linkedin.com/in/jake-sheldon-6a0981a9/Facebook: https://www.facebook.com/jake.sheldon.7Instagram: https://www.instagram.com/jakesheldon25/YouTube: https://www.youtube.com/@jakesheldonPCMDan Leibrandt, Co-Founder of Pest Control Millionaires:Facebook: https://facebook.com/DanLeibrandtOfficial  LinkedIn: https://linkedin.com/in/danleibrandt/   Twitter: https://twitter.com/DanLeibrandt   Website: https://danleibrandt.com#pestcontrol #pestcontrolmarketing #pestcontrolbusiness #pestcontrolowner #pestcontroladvertising #pestcontrolleads #pestcontrolads #growpestcontrolbusiness #pestcontrolmillionaires #danleibrandt #jakesheldon

Are you a pest control owner looking to grow? Join Our Facebook Group with 3,000+ Members: https://www.facebook.com/groups/pestcontrolmillionairesIn this episode of the Zip Code Kings Podcast, Dan Leibrandt interviews Jake Sheldon, co-founder of Pest Control Millionaires and owner of multiple service companies including pest control, cleaning, and moving businesses. Jake breaks down the critical importance of speed to lead and follow-up workflows for pest control companies. He reveals how proper automation and relentless follow-up transformed his Facebook lead close rate from 10-15% to 40-45%, essentially tripling conversions without spending more on advertising. For pest control owners missing calls and losing leads to competitors, this episode provides the exact follow-up system that converts prospects into customers.Jake explains that speed to lead is more critical now than ever because competitors are responding within minutes, making the 24-hour response standard completely obsolete for platforms like Facebook, Google Ads, and paid directories where leads go cold in 5-10 minutes. He reveals his back-to-back calling strategy that sends an automated text within 30 seconds of form submission followed immediately by a phone call, then a second back-to-back call if unanswered, then a voicemail, with additional follow-up calls three to four hours later and again that night for a total of six call attempts per lead. Jake emphasizes that 80-86% of people won't answer calls from unsaved numbers, making the pre-call text message essential for displaying "Maybe Jake Sheldon" on caller ID and increasing answer rates dramatically.The conversation covers platform-specific differences in speed to lead urgency, with referrals allowing for slower follow-up while cold leads from Facebook and paid directories require immediate phone contact rather than text-based conversations that give competitors time to book the job. Jake stresses the importance of getting prospects on the phone to close them quickly, educate cold leads, and introduce referral programs rather than relying on slow text exchanges. He identifies the two biggest mistakes pest control owners make as not answering phones because they're busy on routes and not tracking leads across different platforms, leaving owners blind to how much revenue they're missing from unanswered calls that could easily pay for a CSR to handle incoming leads.Jake Sheldon, Co-Founder of Pest Control Millionaires:LinkedIn: https://www.linkedin.com/in/jake-sheldon-6a0981a9/Facebook: https://www.facebook.com/jake.sheldon.7Instagram: https://www.instagram.com/jakesheldon25/YouTube: https://www.youtube.com/@jakesheldonPCMDan Leibrandt, Co-Founder of Pest Control Millionaires:Facebook: https://facebook.com/DanLeibrandtOfficial  LinkedIn: https://linkedin.com/in/danleibrandt/   Twitter: https://twitter.com/DanLeibrandt   Website: https://danleibrandt.com#pestcontrol #pestcontrolmarketing #pestcontrolbusiness #pestcontrolowner #pestcontroladvertising #pestcontrolleads #pestcontrolads #growpestcontrolbusiness #pestcontrolmillionaires #danleibrandt #jakesheldon

Are you a pest control owner looking to grow? Join Our Facebook Group with 2,000+ Members: https://www.facebook.com/groups/pestcontrolmillionairesIn this episode of the Zip Code Kings Podcast, Jake Sheldon interviews Dan Leibrandt, owner of Pest Control SEO, a successful marketing agency for pest control companies. Dan delivers a complete website optimization masterclass covering conversion factors, page speed, Google Business Profile optimization, landing page construction, and conversion tracking. He reveals the low-hanging fruit that most pest control companies completely overlook, showing how simple optimizations can double or triple customer acquisition without spending more on traffic. For pest control owners getting visitors but not enough conversions, this comprehensive episode provides the exact framework to transform passive browsers into paying customers.Dan breaks down the critical conversion elements starting with click-to-call buttons in sticky headers with standout colors, simple contact forms with minimal fields to reduce friction, and trust signals like review widgets and authentic customer testimonials featuring real technicians. He covers page speed optimization including proper hosting with WP Engine, WordPress, and Cloudflare, image compression to fix oversized photos that slow loading times, and eliminating excessive plugins that bog down performance. Dan explains that page speed isn't just about user experience but directly impacts SEO rankings since Google demotes pages with high bounce rates. He reveals that people have seven-second attention spans, making every second of load time critical for keeping prospects engaged.The conversation dives into Google Business Profile optimization including using posts as free advertising space for offers rather than social content, adding at least 50 photos and five videos showing smiling technicians actively working, and properly handling review replies even when facing fake one-star reviews. Dan shares his landing page structure featuring hero sections with friendly technician photos, headlines that immediately call out the market, and unique location-specific content rather than duplicated generic pages. He stresses that friendly, authentic images of real people outperform stock photos or pest images because prospects want to see who's coming to their home. Dan concludes with conversion tracking fundamentals using Google Analytics to measure key events, CallRail for source attribution, and working backwards from leads rather than obsessing over traffic as a vanity metric.Jake Sheldon, Co-Founder of Pest Control Millionaires:LinkedIn: https://www.linkedin.com/in/jake-sheldon-6a0981a9/Facebook: https://www.facebook.com/jake.sheldon.7Instagram: https://www.instagram.com/jakesheldon25/YouTube: https://www.youtube.com/@jakesheldonPCMDan Leibrandt, Co-Founder of Pest Control Millionaires:Facebook: https://facebook.com/DanLeibrandtOfficial  LinkedIn: https://linkedin.com/in/danleibrandt/   Twitter: https://twitter.com/DanLeibrandt   Website: https://danleibrandt.com #pestcontrol #pestcontrolmarketing #pestcontrolbusiness #pestcontrolowner #pestcontroladvertising #pestcontrolleads #pestcontrolads #growpestcontrolbusiness #pestcontrolmillionaires #danleibrandt #jakesheldon

Are you a pest control owner looking to grow? Join Our Facebook Group with 2,000+ Members: https://www.facebook.com/groups/pestcontrolmillionairesIn this episode of the Zip Code Kings Podcast, Jake Sheldon interviews Dan Leibrandt, owner of Pest Control SEO, a marketing agency for pest control owners. Dan breaks down how to properly track landing page conversions for pest control companies and why most owners focus on the wrong metrics. He reveals that tracking conversions is essential for optimization and that pest control companies leaving conversion tracking unaddressed are losing customers they've already paid to attract. For pest control owners unsure whether their marketing is actually working or struggling to identify which channels drive real revenue, this episode provides the complete tracking framework.Dan emphasizes the importance of tracking multiple metrics in chronological order including impressions, clicks, and average time on page, with 30 seconds being the minimum threshold before prospects are considered bouncing. He explains that bounce rate directly impacts SEO rankings because Google demotes pages that users immediately click away from, making conversion optimization inseparable from ranking performance. Dan stresses that Google Analytics is the core tool for tracking conversion events like call button clicks and form fills, with Google Tag Manager available for advanced tracking needs. He criticizes the industry's obsession with traffic as a vanity metric, arguing that pest control owners should work backwards from leads and revenue rather than celebrating high traffic numbers that don't convert.The conversation covers proper lead attribution through distinct phone numbers for each traffic source including separate numbers for Google Ads campaigns and individual Google Business Profiles using tools like CallRail or Go High Level. Dan walks through his audit process for new clients, explaining that most pest control companies don't have proper conversion tracking set up at all, making it impossible to evaluate performance until the foundation is built. He recommends pest control owners spend an afternoon exploring their Google Analytics account to understand traffic patterns and conversion behaviors. For pest control companies blind to which marketing channels actually drive customers or wasting money on strategies that look good on paper but don't generate revenue, this episode delivers the tracking systems needed to make data-driven decisions and eliminate guesswork.Jake Sheldon, Co-Founder of Pest Control Millionaires:LinkedIn: https://www.linkedin.com/in/jake-sheldon-6a0981a9/Facebook: https://www.facebook.com/jake.sheldon.7Instagram: https://www.instagram.com/jakesheldon25/YouTube: https://www.youtube.com/@jakesheldonPCMDan Leibrandt, Co-Founder of Pest Control Millionaires:Facebook: https://facebook.com/DanLeibrandtOfficial  LinkedIn: https://linkedin.com/in/danleibrandt/   Twitter: https://twitter.com/DanLeibrandt   Website: https://danleibrandt.com#pestcontrol #pestcontrolmarketing #pestcontrolbusiness #pestcontrolowner #pestcontroladvertising #pestcontrolleads #pestcontrolads #growpestcontrolbusiness #pestcontrolmillionaires #danleibrandt #jakesheldon

Are you a pest control owner looking to grow? Join Our Facebook Group with 2,000+ Members: https://www.facebook.com/groups/pestcontrolmillionairesIn this episode of the Zip Code Kings Podcast, Jake Sheldon interviews Dan Leibrandt, owner of Pest Control SEO, a successful marketing agency for pest control owners. Dan delivers a comprehensive breakdown of how to build high-converting landing pages specifically for pest control companies. He explains that landing pages are any page prospects land on, whether from SEO, Google Ads, or Facebook Ads, making optimization critical for maximizing returns. For pest control owners getting traffic but struggling with conversions, this episode reveals the exact page structure and elements that turn visitors into customers.Dan outlines the classic landing page structure starting with a hero section featuring a technician smiling while working on the right side, with a headline calling out the market on the left like "Are you looking for termite control in Chicago?" followed by trust-building copy and a prominent call-to-action button in a unique standout color. He recommends using a call button on the first section rather than a contact form to avoid conflicting conversion paths and emphasizes that landing pages function as funnels themselves, with the top of the page being top of funnel and bottom being bottom of funnel. Dan stresses the importance of unique, relevant content for each location page rather than duplicating the same generic copy across all pages, which both hurts SEO rankings and reduces conversion rates because prospects want location-specific information.The conversation covers essential conversion elements including review widgets displaying your highest-review Google Business Profile, value demonstration through your pest control process and frequently asked questions, and most importantly, friendly photos of real technicians smiling and actively working rather than stock images or pictures of pests and equipment. Dan explains that pest control isn't sexy and prospects, especially women making household decisions, want to see the friendly person who will come to their home, not gross images of bugs or intimidating equipment shots. He warns against using the same images across multiple pages as this creates duplicate content issues for SEO and makes pages feel fake to prospects who want authentic, real content especially in the current AI era where trust is harder to earn.Jake Sheldon, Co-Founder of Pest Control Millionaires:LinkedIn: https://www.linkedin.com/in/jake-sheldon-6a0981a9/Facebook: https://www.facebook.com/jake.sheldon.7Instagram: https://www.instagram.com/jakesheldon25/YouTube: https://www.youtube.com/@jakesheldonPCMDan Leibrandt, Co-Founder of Pest Control Millionaires:Facebook: https://facebook.com/DanLeibrandtOfficial  LinkedIn: https://linkedin.com/in/danleibrandt/   Twitter: https://twitter.com/DanLeibrandt   Website: https://danleibrandt.com #pestcontrol #pestcontrolmarketing #pestcontrolbusiness #pestcontrolowner #pestcontroladvertising #pestcontrolleads #pestcontrolads #growpestcontrolbusiness #pestcontrolmillionaires #danleibrandt #jakesheldon

Are you a pest control owner looking to grow? Join Our Facebook Group with 2,000+ Members: https://www.facebook.com/groups/pestcontrolmillionairesIn this episode of the Zip Code Kings Podcast, Jake Sheldon interviews Dan Leibrandt, owner of Pest Control SEO, a pest control marketing agency. Dan breaks down how to optimize your Google Business Profile for conversions, revealing the low-hanging fruit that most pest control companies completely overlook. He explains that while ranking is the hard part, converting visitors once they find your profile is easy if you know which features to optimize. For pest control owners getting Google Business Profile traffic but not enough phone calls, this episode provides the exact optimization checklist to turn browsers into paying customers.Dan emphasizes the critical difference between website optimization and Google Business Profile optimization, noting that the profile is much simpler with fewer elements to manage but still neglected by most companies. He identifies Google Business Profile posts as free advertising space where pest control companies should showcase offers, testimonials, and top services rather than treating them like social media content. Dan recommends adding products for all top services that link to corresponding website pages to establish congruency and location relevance. The most important conversion factor is reviews, with both quantity and quality mattering, as prospects often choose competitors with higher star ratings even if they have fewer total reviews.The conversation covers photo and video optimization, with Dan recommending at least 50 photos and five videos per profile showing technicians smiling and actively servicing customers to build trust and connection. He warns against geotagging images as overkill and instead focuses on authentic content showing real people doing real work. Dan shares a cautionary tale about review replies, warning pest control owners never to lose their cool even with fake one-star reviews, as public responses reveal company character. He explains that 4.5 to 4.9 star ratings actually convert better than perfect 5.0 ratings because they appear more authentic and trustworthy to prospects.Jake Sheldon, Co-Founder of Pest Control Millionaires:LinkedIn: https://www.linkedin.com/in/jake-sheldon-6a0981a9/Facebook: https://www.facebook.com/jake.sheldon.7Instagram: https://www.instagram.com/jakesheldon25/YouTube: https://www.youtube.com/@jakesheldonPCMDan Leibrandt, Co-Founder of Pest Control Millionaires:Facebook: https://facebook.com/DanLeibrandtOfficial  LinkedIn: https://linkedin.com/in/danleibrandt/   Twitter: https://twitter.com/DanLeibrandt   Website: https://danleibrandt.com #pestcontrol #pestcontrolmarketing #pestcontrolbusiness #pestcontrolowner #pestcontroladvertising #pestcontrolleads #pestcontrolads #growpestcontrolbusiness #pestcontrolmillionaires #danleibrandt #jakesheldon

Are you a pest control owner looking to grow? Join Our Facebook Group with 2,000+ Members: https://www.facebook.com/groups/pestcontrolmillionairesIn this episode of the Zip Code Kings Podcast, Jake Sheldon interviews Dan Leibrandt, owner of Pest Control SEO, a successful pest control marketing agency. Dan breaks down why page speed is critical for pest control websites and how slow loading times kill conversions before prospects even see your offer. He reveals that people have attention spans of just seven seconds, shorter than a goldfish's eight seconds, making fast page loads essential. For pest control owners getting traffic but losing leads due to slow websites, this episode provides the exact optimization steps to eliminate this conversion bottleneck.Dan explains that slow page speed closes your marketing funnel completely, wasting all the money spent on SEO, Google Ads, and Facebook Ads by preventing prospects from ever reaching your contact forms. He recommends WP Engine for hosting at $25 monthly, WordPress as the builder, and Cloudflare at $20 monthly for optimal speed and SEO performance. The biggest page speed killers are oversized images that haven't been compressed, too many WordPress plugins from multiple agencies stacking up, and unnecessary animations on landing pages. Dan advises using image optimizer plugins to compress photos from massive dimensions like 5000x3000 down to appropriate sizes without noticeable quality loss.The conversation covers proper page speed monitoring using Google's free PageSpeed Insights tool, recommending monthly audits at minimum but more frequent checks when making significant changes to high-traffic pages like location pages and homepages. Dan emphasizes the 80-20 rule, focusing optimization efforts on the 20% of pages generating 80% of leads rather than auditing every page on the site. He warns against excessive JavaScript from too many plugins and recommends core SEO plugins like Rank Math over Yoast for better performance. For pest control companies losing leads to slow loading pages or unsure if their website speed is competitive, this episode delivers the complete page speed optimization framework to keep your conversion funnel wide open.Jake Sheldon, Co-Founder of Pest Control Millionaires:LinkedIn: https://www.linkedin.com/in/jake-sheldon-6a0981a9/Facebook: https://www.facebook.com/jake.sheldon.7Instagram: https://www.instagram.com/jakesheldon25/YouTube: https://www.youtube.com/@jakesheldonPCMDan Leibrandt, Co-Founder of Pest Control Millionaires:Facebook: https://facebook.com/DanLeibrandtOfficial  LinkedIn: https://linkedin.com/in/danleibrandt/   Twitter: https://twitter.com/DanLeibrandt   Website: https://danleibrandt.com#pestcontrol #pestcontrolmarketing #pestcontrolbusiness #pestcontrolowner #pestcontroladvertising #pestcontrolleads #pestcontrolads #growpestcontrolbusiness #pestcontrolmillionaires #danleibrandt #jakesheldon

Are you a pest control owner looking to grow? Join Our Facebook Group with 2,000+ Members: https://www.facebook.com/groups/pestcontrolmillionairesIn this episode of the Zip Code Kings Podcast, Jake Sheldon interviews Dan Leibrandt, owner and founder of Pest Control SEO, a successful marketing agency for pest control companies. Dan breaks down the top website conversion factors that transform passive visitors into paying customers for pest control businesses. He reveals the critical elements that turn traffic from SEO, Google Ads, and Facebook into actual revenue. For pest control owners getting traffic but not enough conversions, this episode provides the exact optimization framework to double or triple your website's conversion rate.Dan emphasizes that conversion optimization is low-hanging fruit that can immediately double your customer count without increasing traffic. He explains the two main conversion methods are call buttons and contact forms, with call buttons needing to be click-to-call, brightly colored, and sticky in the top right corner so they follow users down the page. Contact forms should appear on the first or second section of every landing page with minimal fields like name, phone, email, and zip code, since every additional field adds friction and reduces conversions. Dan warns against forcing visitors to navigate to a separate contact page, which creates unnecessary friction and loses potential customers.The conversation covers trust signals like review widgets displaying Google reviews prominently on landing pages and authentic customer testimonials through co-created video content featuring technicians and real customers. Dan recommends against using stock images or AI-generated faces for testimonials, instead suggesting selfies or short interview-style videos that feel genuine and conversational. He also addresses live chat functionality as an essential third conversion method, recommending tools like Leadferno that convert website chats into text conversations since customers prefer texting over email. Dan advises against displaying clear pricing on websites, suggesting pest control companies should instead focus on compelling offers that drive contact while allowing owners to diagnose and prescribe the right package.Jake Sheldon, Co-Founder of Pest Control Millionaires:LinkedIn: https://www.linkedin.com/in/jake-sheldon-6a0981a9/Facebook: https://www.facebook.com/jake.sheldon.7Instagram: https://www.instagram.com/jakesheldon25/YouTube: https://www.youtube.com/@jakesheldonPCMDan Leibrandt, Co-Founder of Pest Control Millionaires:Facebook: https://facebook.com/DanLeibrandtOfficial LinkedIn: https://linkedin.com/in/danleibrandt/ Twitter: https://twitter.com/DanLeibrandt Website: https://danleibrandt.com#pestcontrol #pestcontrolmarketing #pestcontrolbusiness #pestcontrolowner #pestcontroladvertising #pestcontrolleads #pestcontrolads #growpestcontrolbusiness #pestcontrolmillionaires #danleibrandt #jakesheldon

Are you a pest control owner looking to grow? Join Our Facebook Group with 2,000+ Members: https://www.facebook.com/groups/pestcontrolmillionairesIn this episode of the Zip Code Kings Podcast, Jonas Olson interviews Jake Sheldon, co-founder of Pest Control Millionaires, owner of multiple service-based companies, and fractional CMO for businesses across the country. Jake delivers a complete Facebook advertising masterclass specifically for pest control companies. He covers everything from campaign setup and creative strategy to advanced targeting, split testing, and retargeting. For pest control business owners ready to scale beyond Google Ads and SEO, this episode provides the complete roadmap for generating consistent, profitable leads at low cost.Jake reveals his proven Facebook ads framework starting with lead ads as the preferred campaign type. Facebook favors keeping users on platform, which results in costs as low as $2-3 per lead. He breaks down the essential creative elements that stop the scroll. These include disruptive visuals with bright colors, pain point imagery, and strategic headlines that summarize offers. Jake shares specific high-performing examples like general pest bundled with free mosquito control and hyper-local neighborhood campaigns. He covers advanced targeting strategies including women aged 35-55 interested in home and garden topics. Jake also explains his radius-to-zip-code progression that starts broad for testing then narrows to specific neighborhoods for maximum ROI.The conversation reveals Jake's systematic A/B split testing methodology. He emphasizes that testing is the second most important factor for success after disruptive creative. The proper testing sequence is offer first, then image or video, headlines, and ad copy. You should only test one variable at a time across four simultaneous variations. Jake stresses that cost per acquisition matters far more than cost per lead. He recommends a minimum $600 monthly budget to meet Facebook's auction threshold. Jake concludes with retargeting strategies that capture lost leads by targeting people who engaged with previous ads or partially completed forms. These campaigns should run continuously year-round for maximum conversion.Jonas Olson, Co-Founder of Pest Control Millionaires:Instagram: https://www.instagram.com/jonasaolson/Facebook: https://www.facebook.com/jonas.olson.18LinkedIn: https://www.linkedin.com/in/jonas-olson-00b34b8b/YouTube: https://www.youtube.com/@pestcontrolmillionaireJake Sheldon, Co-Founder of Pest Control Millionaires:LinkedIn: https://www.linkedin.com/in/jake-sheldon-6a0981a9/Facebook: https://www.facebook.com/jake.sheldon.7Instagram: https://www.instagram.com/jakesheldon25/YouTube: https://www.youtube.com/@jakesheldonPCM#pestcontrol #pestcontrolmarketing #pestcontrolbusiness #pestcontrolowner #pestcontroladvertising #pestcontrolleads #pestcontrolads #growpestcontrolbusiness #pestcontrolmillionaires #jonasolson #jakesheldon

Are you a pest control owner looking to grow? Join Our Facebook Group with 2,000+ Members: https://www.facebook.com/groups/pestcontrolmillionairesIn this episode of the Zip Code Kings Podcast, Jonas Olson interviews Jake Sheldon, co-founder of Pest Control Millionaires, owner of multiple service-based companies, and fractional CMO for businesses across the country. Jake breaks down Facebook ads retargeting strategies specifically for pest control companies, revealing how to leverage Facebook's powerful retargeting capabilities to convert prospects who have already shown interest in your services. For pest control business owners leaving money on the table by not following up with warm leads, this episode exposes the retargeting systems that dramatically lower cost per acquisition and boost conversion rates.Jake explains the various retargeting audiences pest control companies can leverage, including people who visited your Facebook page, liked your page, visited your website, engaged with previous ads, or are existing customers, with the optimal lookback window being 90 days for maximum effectiveness. He identifies his highest-converting retargeting strategy as targeting people who started filling out a lead form from a previous ad but never submitted, allowing for hyper-specific messaging like "Hey, I saw you didn't fill out your form all the way. What happened? Here's an extra discount." Jake emphasizes that retargeting ads consistently outperform regular Facebook ads because they reach warm audiences already familiar with your pest control brand, resulting in significantly lower cost per lead and cost per acquisition.The conversation reveals that retargeting campaigns should run continuously year-round rather than in short bursts, since fresh audiences constantly flow in from regular conversion ads and website traffic, preventing ad fatigue while maintaining consistent engagement with interested prospects. Jake walks through the technical setup process using Facebook's custom audiences feature rather than lookalike audiences, and stresses the importance of making retargeting messages specific and personalized rather than generic. For pest control companies not currently running retargeting ads or those running them with generic messaging, this episode delivers the complete framework for capturing lost leads and maximizing the value of every prospect who has ever shown interest in your services.Jonas Olson, Co-Founder of Pest Control Millionaires:Instagram: https://www.instagram.com/jonasaolson/Facebook: https://www.facebook.com/jonas.olson.18LinkedIn: https://www.linkedin.com/in/jonas-olson-00b34b8b/YouTube: https://www.youtube.com/@pestcontrolmillionaireJake Sheldon, Co-Founder of Pest Control Millionaires:LinkedIn: https://www.linkedin.com/in/jake-sheldon-6a0981a9/Facebook: https://www.facebook.com/jake.sheldon.7Instagram: https://www.instagram.com/jakesheldon25/YouTube: https://www.youtube.com/@jakesheldonPCM#pestcontrol #pestcontrolmarketing #pestcontrolbusiness #pestcontrolowner #pestcontroladvertising #pestcontrolleads #pestcontrolads #growpestcontrolbusiness #pestcontrolmillionaires #jonasolson #jakesheldon

Are you a pest control owner looking to grow? Join Our Facebook Group with 2,000+ Members: https://www.facebook.com/groups/pestcontrolmillionairesIn this episode of the Zip Code Kings Podcast, Jonas Olson interviews Jake Sheldon, co-founder of Pest Control Millionaires, fractional CMO, and owner of multiple service industry businesses. Jake delivers a comprehensive breakdown of A/B split testing for Facebook ads, revealing why testing is the second most important factor for pest control advertising success and how to systematically test every variable to find winning campaigns. For pest control business owners struggling with inconsistent Facebook ad results or unsure which elements to optimize, this episode provides the exact testing framework Jake uses to identify profitable ads that work year after year.Jake explains the critical importance of A/B split testing, emphasizing that what works in one zip code may completely fail in another, making systematic testing non-negotiable for Facebook ad success. He outlines the proper testing sequence starting with offer testing as the highest priority, followed by image or video creative, headlines, and ad copy, while stressing the golden rule of only testing one variable at a time to accurately identify what drives results. Jake reveals his approach of running four different ad variations simultaneously and testing demographics like age groups in ranges of 30-44, 45-54, 55-64, and 65 plus before moving to radius, interest targeting, and creative elements.The conversation covers the most important metric for evaluating ad performance, with Jake warning against focusing solely on cost per lead and instead prioritizing cost per acquisition, since a $30 lead with a 50% close rate dramatically outperforms a $10 lead with a 1% close rate. He shares real-world insights about platform differences, noting that Instagram performs well in major cities like LA, Miami, Dallas, and New York but underperforms in Midwest markets where Facebook dominates. Jake also reveals the Meta Ads Library tool that allows pest control owners to spy on competitor ads and identify winning offers while maintaining differentiation. For pest control companies ready to stop guessing and start systematically optimizing their Facebook campaigns, this episode delivers the complete A/B testing playbook that transforms inconsistent results into repeatable, scalable success with ads that continue working for years.Jonas Olson, Co-Founder of Pest Control Millionaires:Instagram: https://www.instagram.com/jonasaolson/Facebook: https://www.facebook.com/jonas.olson.18LinkedIn: https://www.linkedin.com/in/jonas-olson-00b34b8b/YouTube: https://www.youtube.com/@pestcontrolmillionaireJake Sheldon, Co-Founder of Pest Control Millionaires:LinkedIn: https://www.linkedin.com/in/jake-sheldon-6a0981a9/Facebook: https://www.facebook.com/jake.sheldon.7Instagram: https://www.instagram.com/jakesheldon25/YouTube: https://www.youtube.com/@jakesheldonPCM#pestcontrol #pestcontrolmarketing #pestcontrolbusiness #pestcontrolowner #pestcontroladvertising #pestcontrolleads #pestcontrolads #growpestcontrolbusiness #pestcontrolmillionaires #jonasolson #jakesheldon

Are you a pest control owner looking to grow? Join Our Facebook Group with 2,000+ Members: https://www.facebook.com/groups/pestcontrolmillionairesIn this episode of the Zip Code Kings Podcast, Jonas Olson interviews Jake Sheldon, Facebook ads expert, owner of multiple service businesses, and fractional CMO for companies across the country. Jake breaks down advanced Facebook ad targeting strategies specifically for pest control companies, revealing how to leverage Facebook's powerful targeting capabilities to reach high-quality homeowners while avoiding wasted ad spend. For pest control business owners struggling with poor lead quality or expensive Facebook campaigns, this episode provides the exact targeting framework Jake uses to generate profitable results across his portfolio.Jake explains why Facebook excels at targeting, describing how the platform uses AI to track interests and behaviors, allowing pest control companies to reach homeowners interested in home and garden, home ownership, and HGTV content. He recommends targeting women aged 35-55 in most markets, though he notes that retired areas like Florida, California, Phoenix, and New Mexico often see higher male engagement and require different targeting approaches. Jake also reveals his lookalike audience strategy, explaining how pest control owners can upload their customer lists to Facebook and target prospects who share similar characteristics with their best existing customers, creating a powerful scaling mechanism for lead generation.The conversation covers Jake's radius versus zip code targeting philosophy, recommending broad radius targeting initially to test offers and creative, then narrowing down to specific zip codes once winning campaigns are identified. Jake shares his hyper-local targeting strategy, creating neighborhood-specific ads for areas like lakeside communities experiencing mosquito problems with time-limited offers that generate urgency and higher conversion rates. He warns against common targeting mistakes including going too broad for too long, targeting ages 18-29 who rarely own homes, and failing to test multiple variations as Facebook's algorithm requires. Jake also addresses how weather patterns and local events dramatically impact campaign performance, advising pest control owners to launch new campaigns during sunny weather and capitalize on post-rain conditions for ant control ads. For pest control companies ready to maximize Facebook ad ROI and eliminate wasted spend on unqualified leads, this episode delivers the complete targeting playbook needed to reach the right homeowners at the right time.Jonas Olson, Co-Founder of Pest Control Millionaires:Instagram: https://www.instagram.com/jonasaolson/Facebook: https://www.facebook.com/jonas.olson.18LinkedIn: https://www.linkedin.com/in/jonas-olson-00b34b8b/YouTube: https://www.youtube.com/@pestcontrolmillionaireJake Sheldon, Co-Founder of Pest Control Millionaires:LinkedIn: https://www.linkedin.com/in/jake-sheldon-6a0981a9/Facebook: https://www.facebook.com/jake.sheldon.7Instagram: https://www.instagram.com/jakesheldon25/YouTube: https://www.youtube.com/@jakesheldonPCM#pestcontrol #pestcontrolmarketing #pestcontrolbusiness #pestcontrolowner #pestcontroladvertising #pestcontrolleads #pestcontrolads #growpestcontrolbusiness #pestcontrolmillionaires #jonasolson #jakesheldon

Are you a pest control owner looking to grow? Join Our Facebook Group with 2,000+ Members: https://www.facebook.com/groups/pestcontrolmillionairesIn this episode of the Zip Code Kings Podcast, Jonas Olson interviews Jake Sheldon, co-founder of Pest Control Millionaires, owner of multiple service businesses including pest control, cleaning, and moving companies, and fractional CMO for numerous other businesses. Jake delivers an advanced masterclass on Facebook ad creative and content strategy, revealing the exact visual elements, headlines, and offers that stop people from scrolling and generate high-converting pest control leads. For pest control business owners struggling to create effective Facebook ads or frustrated with poor results from their current campaigns, this episode breaks down the proven creative formula Jake uses across his portfolio.Jake explains that successful Facebook ads require disruptive visual elements like bright colors, strong hooks, and pain point imagery such as mosquitoes biting people or families in yards to break through doom scrolling and capture attention. He emphasizes the critical difference between Facebook ads and organic content, clarifying that paid ads should be sales-focused and advertise-heavy while organic posts and Facebook groups require value-driven content that builds trust and authority. Jake shares specific high-performing ad examples including a general pest service bundled with free mosquito control for a year, a $67 initial service for annual contracts, and before-and-after lawn aeration images that crushed in competitive markets.The conversation reveals common mistakes pest control owners make with Facebook advertising, including treating paid ads like organic posts, featuring technicians or family photos instead of pain points, and running generic offers like $50 off that blend in with every competitor. Jake stresses the importance of differentiation, recommending pest control companies create unique offers and bundles that stand out in their market rather than copying what everyone else is doing. He also covers headline optimization, warning against including phone numbers or company names in headlines and instead focusing on clear offer summaries that drive action. For pest control business owners ready to scale their Facebook advertising or fix underperforming campaigns, this episode provides the complete creative framework needed to generate consistent leads at low cost per acquisition.Jonas Olson, Co-Founder of Pest Control Millionaires:Instagram: https://www.instagram.com/jonasaolson/Facebook: https://www.facebook.com/jonas.olson.18LinkedIn: https://www.linkedin.com/in/jonas-olson-00b34b8b/YouTube: https://www.youtube.com/@pestcontrolmillionaireJake Sheldon, Co-Founder of Pest Control Millionaires:LinkedIn: https://www.linkedin.com/in/jake-sheldon-6a0981a9/Facebook: https://www.facebook.com/jake.sheldon.7Instagram: https://www.instagram.com/jakesheldon25/YouTube: https://www.youtube.com/@jakesheldonPCM#pestcontrol #pestcontrolmarketing #pestcontrolbusiness #pestcontrolowner #pestcontroladvertising #pestcontrolleads #pestcontrolads #growpestcontrolbusiness #pestcontrolmillionaires #jonasolson #jakesheldon

Are you a pest control owner looking to grow? Join Our Facebook Group with 2,000+ Members: https://www.facebook.com/groups/pestcontrolmillionairesIn this episode of the Zip Code Kings Podcast, Jonas Olson interviews Jake Sheldon, co-owner of Pest Control Millionaires, owner of multiple pest control companies, and CMO for several other pest control businesses. Jake shares his expertise on Facebook advertising for pest control companies, breaking down the most effective campaign strategies and budget allocations that drive consistent leads. For pest control business owners looking to scale beyond Google Ads and SEO, this episode reveals the proven Facebook advertising framework that Jake has used across his portfolio of companies.Jake identifies lead ads as the most effective campaign objective for pest control businesses, explaining that Facebook algorithmically favors these campaigns because they keep users on the platform rather than directing them to external websites. He addresses the common misconception about Facebook lead quality, clarifying that while conversion rates are lower than Google Ads at 25-30%, the dramatically reduced cost per lead often as low as a few dollars makes Facebook advertising highly profitable for pest control companies. Jake also breaks down ad format preferences, recommending still images for beginners due to their ease of creation and replacement while acknowledging that video content performs exceptionally well for those who understand video psychology and attention-grabbing techniques.The conversation covers critical budget allocation strategy, with Jake revealing Facebook's $600 monthly threshold or $20 per day as the minimum investment needed to compete effectively in the advertising auction and generate optimal results. He explains how Facebook's auction system works, where pest control companies bid for attention against all advertisers, not just competitors in the home services industry, making adequate budget investment essential for visibility. Jake also addresses when to run short-term versus continuous campaigns based on market size and ad performance, warning that smaller markets with 15,000 people will hit ad saturation quickly while larger markets like Dallas can sustain long-term campaigns. For pest control owners ready to add Facebook advertising to their lead generation strategy or frustrated with previous unsuccessful attempts, this episode delivers the foundational knowledge needed to launch profitable campaigns and avoid common beginner mistakes.Jonas Olson, Co-Founder of Pest Control Millionaires:Instagram: https://www.instagram.com/jonasaolson/Facebook: https://www.facebook.com/jonas.olson.18LinkedIn: https://www.linkedin.com/in/jonas-olson-00b34b8b/YouTube: https://www.youtube.com/@pestcontrolmillionaireJake Sheldon, Co-Founder of Pest Control Millionaires:LinkedIn: https://www.linkedin.com/in/jake-sheldon-6a0981a9/Facebook: https://www.facebook.com/jake.sheldon.7Instagram: https://www.instagram.com/jakesheldon25/YouTube: https://www.youtube.com/@jakesheldonPCM#pestcontrol #pestcontrolmarketing #pestcontrolbusiness #pestcontrolowner #pestcontroladvertising #pestcontrolleads #pestcontrolads #growpestcontrolbusiness #pestcontrolmillionaires #jonasolson #jakesheldon

Are you a pest control owner looking to grow? Join Our Facebook Group with 2,000+ Members: https://www.facebook.com/groups/pestcontrolmillionairesIn this episode of the Zip Code Kings Podcast, Jake Sheldon interviews Dan Leibrandt, owner of Pest Control SEO and digital marketing expert specializing in pest control companies. Dan delivers a comprehensive masterclass on paid directories, covering everything from platform selection and profile optimization to lead conversion and ROI tracking. For pest control business owners looking to generate consistent leads beyond Google and SEO, this episode provides the complete roadmap for succeeding with platforms like Yelp, Thumbtack, HomeAdvisor, and Angi.Dan reveals which paid directories drive the highest quality pest control leads and explains the critical differences between platforms, identifying Yelp as the premium option while breaking down how Thumbtack and lesser-known directories attract more price-conscious customers. He shares his proven optimization strategies including filling out profiles completely, adding 3-5 project showcases with before-and-after photos for each major service category, and collecting platform-specific reviews that boost both rankings and conversion rates. Dan emphasizes the importance of speed to lead, recommending pest control companies respond within 5-10 minutes in competitive markets and prioritize phone conversations over text exchanges to maximize conversion rates before competitors steal prospects.The conversation dives deep into advanced strategies including review collection across multiple platforms, proper handling of negative reviews to demonstrate professionalism, and incentivizing customers to leave reviews on the same platform where they found your company. Dan provides clear benchmarks for success, recommending pest control owners commit at least three months and 10 reviews to each platform before deciding whether to continue, while implementing call tracking systems to accurately measure ROI and cost per lead. For pest control business owners ready to add paid directories to their marketing mix or those currently wasting money on underperforming platforms, this comprehensive episode delivers every strategy, system, and metric needed to generate profitable leads and outperform competitors on every major home service directory.Jake Sheldon, Co-Founder of Pest Control Millionaires:LinkedIn: https://www.linkedin.com/in/jake-sheldon-6a0981a9/Facebook: https://www.facebook.com/jake.sheldon.7Instagram: https://www.instagram.com/jakesheldon25/YouTube: https://www.youtube.com/@jakesheldonPCMDan Leibrandt, Co-Founder of Pest Control Millionaires:Facebook: https://facebook.com/DanLeibrandtOfficial  LinkedIn: https://linkedin.com/in/danleibrandt/   Twitter: https://twitter.com/DanLeibrandt   Website: https://danleibrandt.com#pestcontrol #pestcontrolmarketing #pestcontrolbusiness #pestcontrolowner #pestcontroladvertising #pestcontrolleads #pestcontrolads #growpestcontrolbusiness #pestcontrolmillionaires #danleibrandt #jakesheldon

Are you a pest control owner looking to grow? Join Our Facebook Group with 2,000+ Members: https://www.facebook.com/groups/pestcontrolmillionairesIn this episode of the Zip Code Kings Podcast, Jake Sheldon interviews Dan Leibrandt, owner of Pest Control SEO and digital marketing expert specializing in pest control companies. Dan breaks down how to properly track ROI from paid directories and determine whether platforms like Yelp, Thumbtack, and HomeAdvisor are actually profitable for your pest control business. For pest control owners investing thousands of dollars monthly in paid directories, this episode reveals the metrics and systems needed to make data-driven decisions about where to allocate marketing budgets.Dan emphasizes the critical importance of call tracking for every paid directory platform, explaining that pest control companies need distinct tracking numbers for each platform to accurately measure which directories generate quality leads. He addresses cost per lead expectations, revealing that paid directories typically cost similar amounts to other marketing channels like Google Ads and Facebook Ads, with pest control companies often needing to accept breaking even on the first service to capture the lifetime value of recurring monthly customers. Dan also explains why the market naturally equalizes pricing across platforms as competitors shift budgets based on performance and competition levels.The conversation covers the realistic testing timeline for paid directories, with Dan recommending at least three months and a minimum of 10 reviews before deciding whether to continue or discontinue a platform. He stresses that the first month is typically a learning period where both the pest control company and the platform algorithm are figuring out lead quality, response patterns, and optimal targeting. For pest control business owners struggling to determine if their paid directory investment is worthwhile or considering cutting underperforming platforms too early, this episode provides the exact benchmarks and patience required to give each platform a fair test while protecting your marketing budget from wasteful spending.Jake Sheldon, Co-Founder of Pest Control Millionaires:LinkedIn: https://www.linkedin.com/in/jake-sheldon-6a0981a9/Facebook: https://www.facebook.com/jake.sheldon.7Instagram: https://www.instagram.com/jakesheldon25/YouTube: https://www.youtube.com/@jakesheldonPCMDan Leibrandt, Co-Founder of Pest Control Millionaires:Facebook: https://facebook.com/DanLeibrandtOfficial  LinkedIn: https://linkedin.com/in/danleibrandt/   Twitter: https://twitter.com/DanLeibrandt   Website: https://danleibrandt.com #pestcontrol #pestcontrolmarketing #pestcontrolbusiness #pestcontrolowner #pestcontroladvertising #pestcontrolleads #pestcontrolads #growpestcontrolbusiness #pestcontrolmillionaires #danleibrandt #jakesheldon

Are you a pest control owner looking to grow? Join Our Facebook Group with 2,000+ Members: https://www.facebook.com/groups/pestcontrolmillionairesIn this episode of the Zip Code Kings Podcast, Jake Sheldon interviews Dan Leibrandt, owner of Pest Control SEO and digital marketing expert specializing in pest control companies. Dan dives deep into review strategies specifically for paid directories like Yelp, Thumbtack, and HomeAdvisor, revealing how pest control businesses can build their reputation and stand out from competitors on these platforms. For pest control owners investing in paid directories, this episode explains why reviews are just as critical on these platforms as they are on Google and how to systematically collect them.Dan recommends asking customers for reviews in person immediately after service, especially for the first 10 reviews which provide the biggest psychological impact and conversion boost. He emphasizes requesting reviews on the same platform where the customer originally found your pest control company, making the ask feel natural rather than forced. Dan also covers the importance of responding to all reviews on paid directories, treating positive reviews as opportunities to show gratitude and build customer loyalty while handling negative reviews publicly to demonstrate how your company addresses problems and maintains professional standards even when things go wrong.The conversation reveals a surprising insight about review strategy: pest control companies should incentivize reviews on paid directories just as aggressively as Google reviews, offering the same compensation because these reviews build SEO authority, feed AI platforms like ChatGPT, and can even display on your Google Business Profile. Dan explains the compound effect of reviews, where companies with more reviews naturally attract additional reviews through social proof and bandwagon psychology. For pest control business owners looking to dominate paid directories and maximize their investment in platforms like Yelp and Angie, this episode provides the complete framework for building an unstoppable review collection system that drives both rankings and conversions.Jake Sheldon, Co-Founder of Pest Control Millionaires:LinkedIn: https://www.linkedin.com/in/jake-sheldon-6a0981a9/Facebook: https://www.facebook.com/jake.sheldon.7Instagram: https://www.instagram.com/jakesheldon25/YouTube: https://www.youtube.com/@jakesheldonPCMDan Leibrandt, Co-Founder of Pest Control Millionaires:Facebook: https://facebook.com/DanLeibrandtOfficial LinkedIn: https://linkedin.com/in/danleibrandt/ Twitter: https://twitter.com/DanLeibrandt Website: https://danleibrandt.com#pestcontrol #pestcontrolmarketing #pestcontrolbusiness #pestcontrolowner #pestcontroladvertising #pestcontrolleads #pestcontrolads #growpestcontrolbusiness #pestcontrolmillionaires #danleibrandt #jakesheldon