The UGC Playbook For Creators

Want to create UGC ads that convert — not just content that looks good?In this episode of The UGC Playbook, Sisi breaks down how to create User-Generated Content (UGC) ads with stronger hooks, simple scripts and purposeful B-roll that helps brands communicate clearly, hold attention and create content they can actually use.You’ll learn:• What makes UGC different from a traditional ad• Why the first few seconds matter so much• Different hook styles you can use in UGC ads• A simple structure for writing UGC scripts• How to move from problem → solution → proof → CTA• How to use B-roll to support the message instead of just filling space• What makes UGC feel natural and native to social media• Common mistakes that make UGC feel generic or overly scripted• How to create content brands can test as paid social creative• Why understanding the brand’s goal can make you a more valuable UGC creator Great UGC is not just about making something aesthetically pleasing. It is about creating content that connects with the viewer, communicates the message clearly and gives the brand creative it can actually use.🎓 FREE UGC CLASSLearn how to work towards your first £1,000 as a UGC creator — even with zero followers:https://www.theugcplaybook.com/free-ugc-class📱 FREE UGC DEAL TRACKERTrack your UGC brand leads, deals, deliverables, payments and follow-ups for free:https://www.theugcplaybook.com/ugc-deal-trackerNew episodes of The UGC Playbook every Tuesday.

What are UGC usage rights — and when should a brand pay you more to use your content?In this episode of The UGC Playbook, Sisi breaks down UGC usage rights in simple terms so creators can understand what they’re agreeing to before signing a contract or accepting a brand deal.You’ll learn:• The difference between organic usage and paid usage• What UGC usage rights actually mean• How paid ad usage works• What Spark Ads are and how brands use creator content on TikTok• What whitelisting means for UGC creators• What perpetual usage means — and why you should pay attention to it• How usage length can affect what you charge• Why exclusivity and usage rights are not the same thing• Questions to ask before agreeing to extended or unlimited usage• Common usage-rights mistakes creators make when negotiating brand dealsCreating the content is only one part of a UGC deal. How, where and for how long a brand can use that content matters too.🎓 FREE UGC CLASSLearn how to work towards your first £1,000 as a UGC creator — even with zero followers:https://www.theugcplaybook.com/free-ugc-class📱 FREE UGC DEAL TRACKERTrack your UGC brand leads, deals, deliverables, payments and follow-ups for free:https://www.theugcplaybook.com/ugc-deal-trackerNew episodes of The UGC Playbook every Tuesday.This episode is for educational purposes and isn’t legal advice.

Want to know how much to charge for UGC in 2026 — without underpricing yourself or guessing what brands will pay?In this episode of The UGC Playbook, Sisi breaks down UGC rates, pricing and packages so you can make more confident decisions when brands ask, “What are your rates?”You’ll learn:• How to think about your base UGC rate• What should influence how much you charge• Beginner UGC pricing vs more experienced creator rates• How to price single videos compared with UGC packages• When bundles and add-ons make sense• How revisions, complexity and deliverables affect your quote• Why there is no single “correct” UGC rate• Common pricing mistakes that lead creators to undercharge• How to raise your rates as your experience and demand grow• What to say when a brand asks for your rateYour UGC pricing should reflect the work, value and scope of the project — not simply what another creator happens to charge.Next week, we’ll break down UGC usage rights, paid ads, whitelisting and perpetual usage, including when brands should pay more to use your content beyond the original deliverable.🎓 FREE UGC CLASSLearn how to work towards your first £1,000 as a UGC creator — even with zero followers:https://www.theugcplaybook.com/free-ugc-class📱 FREE UGC DEAL TRACKERTrack your UGC brand leads, deals, deliverables, payments and follow-ups for free:https://www.theugcplaybook.com/ugc-deal-trackerNew episodes of The UGC Playbook every Tuesday.

Want to get more UGC brand deals without spending all day cold pitching?In this episode of The UGC Playbook, Sisi breaks down 5 practical ways UGC creators can find paid brand work in 2026 — including direct outreach, creator platforms, agencies, freelance marketplaces, inbound opportunities and referrals.You’ll learn:• Where UGC creators are actually finding paid work in 2026• How to approach brands directly without sending generic cold pitches• Which UGC platforms and marketplaces are worth using• How agencies can become a source of repeat creator work• How to make your portfolio and profile easier for brands to discover• Why inbound opportunities matter more as you grow• How to use referrals and repeat clients to reduce constant pitching• What to focus on if you’re still trying to land your first paid UGC dealYou do not need to rely on one method to find work. The strongest UGC creators build multiple ways for brands to find, hire and rehire them.🎓 FREE UGC CLASSLearn how to work towards your first £1,000 as a UGC creator — even with zero followers:https://www.theugcplaybook.com/free-ugc-class📱 FREE UGC DEAL TRACKERTrack your UGC brand leads, deals, deliverables, payments and follow-ups for free:https://www.theugcplaybook.com/ugc-deal-trackerNew episodes of The UGC Playbook every Tuesday.

Want to build a UGC portfolio that actually helps you land paid brand deals — even if you’ve never worked with a brand before?In this episode of The UGC Playbook, Sisi breaks down how to create a strong UGC portfolio from scratch, what brands are actually looking for, and how to stop waiting for paid experience before showing what you can do.You’ll learn:• What a UGC portfolio actually needs in 2026• How many UGC examples you should include• How to create portfolio samples without previous brand deals• Which types of videos to showcase• The portfolio mistakes that can make brands scroll past• Why your follower count matters less than you think• How to make your portfolio easy for brands to understand and act on• What to do once your portfolio is readyYour UGC portfolio doesn’t need to be huge or perfect. It needs to show brands that you understand how to create content they can actually use.🎓 FREE UGC CLASSLearn how to work towards your first £1,000 as a UGC creator — even with zero followers:https://www.theugcplaybook.com/free-ugc-class📱 FREE UGC DEAL TRACKERTrack your UGC brand deals, deliverables, payments and follow-ups for free:https://www.theugcplaybook.com/ugc-deal-trackerNew episodes of The UGC Playbook every Tuesday.