DiscoverIntentional Strategies for Female Solopreneurs Balancing Life and Business: Balanced Business Formula
Intentional Strategies for Female Solopreneurs Balancing Life and Business: Balanced Business Formula
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Intentional Strategies for Female Solopreneurs Balancing Life and Business: Balanced Business Formula

Author: Rosemary Dede

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Welcome to The Balanced Business Formula, (previously known as Thriving on Purpose), the podcast where business coach Rosemary Dede helps entrepreneurs, especially women, create thriving businesses that align with their lives, values, and aspirations.

Each week, we dive into heartfelt conversations, actionable strategies, and real-life stories to guide you toward building a business that supports you—not the other way around. Whether you're just starting out, scaling to the next level, or seeking more balance in your busy life, this podcast offers practical lessons to help you find clarity, confidence, and sustainable success.

Through personal insights, expert advice, and inspiring interviews, we cover everything from work-life harmony and personal growth to business strategy and community building. Every episode feels like a conversation with a trusted friend who truly gets the highs and lows of being an entrepreneur.

You will love this show if you've ever asked yourself these questions:

- How do I balance running a business and life without feeling overwhelmed?
- How do I grow my business without burnout?
- What systems do I need to scale my business?
- How do I prioritize my time as an entrepreneur?
- How do I make more money in my business without working more?

So, grab your favorite drink, settle in, and let's explore what's possible when you create success on your own terms. It's time to grow, thrive, and build a business—and life—that feels as good as it looks.
65 Episodes
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2025 stretched me in ways I didn't expect and I know I'm not the only one. In this honest reflection episode, I'm walking you through the wins, the lessons, and the behind-the-scenes stories that shaped me this year as a mom, CEO, and woman. From navigating launches during homeschool chaos… to building a business that actually supports my nervous system… to showing up more visibly without burning out, this year taught me so much about alignment, sustainability, and softness. Whether you're a coach, creative, or service-based entrepreneur trying to grow without losing yourself, this is your permission slip to pause, reflect, and realign. We're not just building businesses here, we're rewriting how success gets to feel. 🎁 Grab Your FREE Gifts --> Grab the balanced CEO Reflection Guide  --> Join my Skool community
As we close out 2025, many of us are carrying twelve months of decisions, emotions, and responsibilities. If you feel mentally full or "behind," I want to offer you a different way forward. This isn't a hustle-filled planning session; it's a grounded invitation to create space for a business that feels lighter and deeply supported. In this episode, I'm offering you a grounded, calm reset. A way to get clear on what actually matters and what no longer needs to come with you. In this episode, I'm breaking down: The Reset Audit: A gentle way to rate the friction in your business across clarity, schedule, and systems. The Balanced Business Formula: My four core pillars. Clarity, Simplify, Systemize, and Amplify. And how they create a business that runs with you, not on you. The Myth of Willpower: Why consistency isn't about discipline, but about creating systems that offer emotional and energetic safety. Your 2026 Activation: Three steps to choose your direction and intentionally remove what drains you before the new year begins. Whether you are a neurodivergent entrepreneur, a multi-tasking mama, or you're simply tired of being in the "messy middle", this is for you. If you are ready for the clarity, systems, and strategy that allow you to move into the new year without the weight of overwhelm, I invite you to join us. Looking for a space to ask questions, get feedback, and connect with like-minded women? Join our Free Online Community. Ready for deeper support in 2026? Join the Balanced CEO Circle: Access our annual membership for a special promotion of €497 (usually €997). This is a space for support through implementation so you don't have to do it all alone.  
Do you ever feel like you wake up already behind, because you're the one holding everything together: business, home, family, memories, deadlines… all of it? In this episode of the Balanced Business Formula, I'm talking to all the high‑achieving, heart‑led women who are doing all the hats, but secretly carrying the mental load alone. I'm Rosemary: holistic business coach, homeschooling mama of three, and passionate about helping women build businesses that align with their lives (instead of draining them). Join me as I dive into: Why doing it all alone becomes the "silent burnout" behind many businesses, even successful ones Real stories: what it looks like when the business depends entirely on you (even unnoticed) Clear signs you might be carrying too much mental load (and what to watch out for) 3 simple but powerful mindset & structure shifts that help you move from "engine" to "CEO" How to start building a business that supports your life, not the other way around If you're tired of the constant hustle, the juggling, and the overwhelm, and you dream of a business that feels balanced, sustainable, and fulfilling, this one's for you. 💬 Loved this episode? DM me "lighter" on Instagram @rosemary.dede and I'll send you a voice note + a little coaching gift to help you take your next aligned step forward. 🎧 Want to connect with other purpose-driven women building businesses that actually support their lives? Join the Balanced CEO Community on Skool, it's totally free and full of women who get it.
Ever sit down to work and somehow end up 45 minutes deep in 25 tabs, halfway through editing a freebie from 2022… while the email you meant to send is still sitting in drafts? That's not a motivation problem. It's digital clutter and it's quietly killing your focus, peace, and revenue. In this episode, I'm breaking down: What digital clutter actually looks like (spoiler: it's not just a messy desktop) How it's draining your capacity without you even realizing it The three simple shifts I use with my clients to create calm, clear systems that actually support their business (and brain) If you're a neurodivergent entrepreneur, a multi-tasking mama, or just so done with scattered systems that steal your energy, this one's for you. 📦 Want support decluttering and simplifying your backend? Come join us inside the Balanced CEO Circle, my monthly membership where we're doing this work together. Each month we focus on one area of your business, and this month is all about reclaiming peace, clarity, and momentum. [Insert link] 🎉 Not ready for the full Circle? Join our free community to stay connected and get support without the scroll.  Let's ditch the digital chaos and finally create the space you need to grow.
Feeling stuck, burnt out, or ready to rebuild your business with more intention? In this episode, I share what I'd do differently if I were starting my coaching business from scratch, after 7 years of growing my business while homeschooling, juggling multiple offers, and still protecting my peace. These are the mindset shifts, systems, and simple decisions that helped me and my clients stop overworking and actually build businesses that feel good and grow. We'll cover:  Why most women stay stuck in burnout mode The biggest mistake I see 90% of entrepreneurs make  What to focus on first (instead of another funnel or new strategy) How to finish the year strong without pushing harder Grab my🎁 FREE DOWNLOAD → the Balanced Business Roadmap here.
If you've ever told yourself, "I just need to be more consistent…" …this episode is your wake-up call with love. Because the truth is, lack of consistency isn't a discipline problem. It's usually a sign that your systems are misaligned with your capacity, your season, or your goals. In this episode, we'll unpack: Why "showing up consistently" has nothing to do with trying harder How to tell if your current routine is working against you, not for you The subtle signs of misalignment (that often get mislabeled as procrastination) Real examples from my clients who were stuck in stop-start cycles, until we reset their strategies to match their life Plus, I'll walk you through what we're doing this week inside the 21-Day CEO Reset and how it's helping entrepreneurs like you rebuild consistency from clarity, not pressure. Whether you've been ghosting your own goals… Or you're tired of relying on motivation alone… This episode will give you the reset you didn't know you needed. 🔗 Join the Reset: rosemarydede.com/business-reset 🎧 Tune in now and let this be your permission to do it differently  
If you've ever thought, "Burnout isn't something I deal with I love what I do"... this episode is your wake-up call. Today, I'm sharing my honest story about how burnout snuck up on me even though I loved my business, loved my clients, and was doing the work I felt called to do. You'll hear: The subtle (and not-so-subtle) signs of burnout most women ignore What high-functioning burnout looks like for female entrepreneurs 5 of the biggest causes of burnout I see in my clients Why bubble baths and vision boards aren't enough How the 21-Day CEO Reset can help you rebuild sustainable momentum without burning it all down This isn't about doing more. It's about doing what matters from a place of clarity, not survival. ✨ Tune in now and give yourself permission to pause, reset, and move with intention again. 🎧 Join the Reset 
If September already feels like a sprint and your brain is juggling a million tabs, this one's for you. In this episode, I'm walking you through how to reset your energy, simplify your focus, and move forward, without burning out. Plus, I'm inviting you into my free 21-day Reset September experience to help you finish the year strong (without the hustle). Click here to join us: https://rosemarydede.com/business-reset
If launches are draining you, this is for you. You've done the launch checklists. The webinars. The countdowns. You've stayed up late triple-checking links and tweaking sales pages. And sure, maybe it worked. But at what cost? In this episode, I'm pulling back the curtain on why I stopped building my business around high-stress launch cycles… and what I do instead to consistently fill my coaching spots without burning out. This isn't an anti-launch rant (spoiler: I still launch!). It's about finding a simpler, more sustainable rhythm,  one that fits your life, your energy, and your version of success. 🎧 You'll hear: The moment I realized my launches were running me (not the other way around) Why "more visibility" isn't the real fix for your sales slump What I'm doing now to sell more consistently, without needing a full production every time How you can start creating your own sales rhythm,  even if you're short on time or support If your business is working… but it doesn't feel good, this is your sign to simplify. Let's build a strategy that supports you, not drains you. Want help simplifying your sales and strategy? Book your free [Balanced Business Audit] my 30-min clarity session to help you pinpoint your bottleneck and plan your next 90 days.  
If you've been craving more balance but don't know how to step out of hustle mode without losing momentum, this episode is for you. In today's conversation, I'm getting honest about: What it really means to run a business with intention (not laziness) Why doing less can actually help you earn more How honoring your energy is one of your greatest business strategies The subtle ways burnout creeps in when you're doing "all the right things" And how to make space for rest without guilt I'm also sharing a peek into my own journey, the moment I stopped overcomplicating everything and finally created a business that gives me space to breathe (and still grows). If you're nodding along, wondering how to do business your way without burning out, then listen in. Plus: I'll tell you how to grab a free 30-minute Balanced CEO Business Audit, where we'll map out your next most aligned move, no fluff, no overwhelm. 🎧 Hit play and let's build a business that feels as good as it looks.
If you've ever found yourself saying, "Nothing is working… I've tried it all and I still don't know what I'm doing wrong," this one's for you. Because I've been there too. And here's what I've learned: Clarity doesn't come from doing more. It comes from pausing, zooming out, and getting honest about what's actually working. In this episode, I'm breaking down: ✨ The real reason most entrepreneurs stay stuck (hint: it's not your strategy) ✨ What to do before you burn it all down and start over ✨ 3 powerful questions to help you reflect, reset, and move forward with clarity ✨ Why checking your numbers matters more than your emotions and how to make it simple ✨ And how to use my Balanced CEO Reflection Guide to set aligned goals without the guesswork Plus: I'm inviting you behind the scenes of CEO Time, a monthly reset ritual I do (and host for my community) to help you build momentum intentionally, not reactively. 🎧 Tune in, take a breath, and let's get clear on your next right move, minus the burnout. 👇🏾 Links & Resources: Grab the Balanced CEO Reflection Guide (free!) Join the list to get access to the next CEO Time session
Feeling like you have to post, email, or show up every single day just to stay relevant? That advice might actually be killing your creativity and your business. In this episode, I share why I intentionally paused my podcast for 3 months, what I learned from working with a female entrepreneur in Ghana, and how launching a side project (Novo Closet) gave me more clarity and momentum than forcing consistency ever could. You'll learn: Why consistency without alignment leads to burnout (and how to avoid it). 3 types of "forced consistency" that hurt your growth more than help it. A simple 3-step approach to build sustainable, aligned momentum. If you've ever felt like you're on the content hamster wheel or afraid to slow down, this episode will give you permission and a plan to grow without constant hustle. Free Resource: Download my Balanced Business Roadmap to get clear on what really moves the needle in your business.
What if the support you've been craving isn't in another course or coach but in the right room, with the right women? In this episode, I'm taking you behind the scenes of the quiet rebrand of my membership from The Inner Circle to the Balanced Business Formula Hub. I'll share why I stepped back, what made me return to this model, and how this membership is built differently with strategy, systems, and soul. Whether you've been flying solo and craving community, or you're tired of consuming information and ready to actually implement with support this episode is for you. Inside, I break down: Why I reimagined the membership model Who this space is really for (and who it's not) What makes BBF different from everything else out there How to know if this is your next best move If you're ready for more structure, less hustle, and a space that helps you grow your business without burning out this is your invitation. 🔗 Join the BBF Hub today!
Ever feel like you're creating so much content that just disappears? In this episode, I'm sharing how I turned one summit talk into a paid offer and how you can do the same with content you already have. No big launch. No fancy funnel. Just a simple strategy to help you repurpose what's already working and get paid. I'll walk you through: How to know if your content is "repurpose-ready" Where to look for hidden offer gold How to bundle your brilliance into a low-ticket product Why this works even with a small audience If you're tired of giving so much away for free and ready to finally make money from your magic this one's for you. Want to create your first digital offer in a few days? Grab my new mini course, Repurpose Like a CEO, and let's make it happen. 👉🏾 Click here to join now
If your to-do list is a mile long and your calendar feels more like a punishment than a plan… this episode is for you. Today, I'm taking you behind the scenes of a real Business Audit session I hosted with a brilliant, multi-passionate entrepreneur from my mastermind. Her calendar was packed with back-to-back calls, her to-do list was endless, and despite doing "all the right things," she still felt stuck. In this episode, I walk you through: Why batching too far ahead can be busy work in disguise How we turned her best-performing offer into a recurring revenue stream The real reason she was burnt out by networking (and the simple fix we made) Why having zero time for strategic thinking is keeping you in hustle mode The mindset shifts & CEO habits that created more freedom without sacrificing growth If you're booked and busy but feel like you're still behind… this episode will help you shift from chaos to clarity. And if you're curious about how a Business Growth Audit could help you do the same? Book Your Audit Here!
Scaling and growing your business are NOT the same thing but so many entrepreneurs get them confused. If you've been working harder but not seeing the freedom or revenue growth you want, you might be stuck in the Growth Trap instead of truly scaling. In this episode, we're diving into: The key difference between growth and scaling (and why it matters), the 4 phases of business growth and how to know where you are, the top mistakes keeping you stuck in hustle mode, what to focus on RIGHT NOW to scale your business without burnout If you're tired of doing more but not seeing better results, this episode will help you shift your strategy and start scaling the smart way.  if you're wondering what's keeping you stuck in growth mode and stopping you from scaling, then I want you to book a free business growth audit with me where I will help you pinpoint exactly what is keeping you stuck in constant hustle mode, identify the biggest opportunity for you to scale without burnout, and map out the Your next best steps  
If the word sales makes you cringe, you're not alone. Many entrepreneurs, especially heart-centered coaches and service providers struggle with selling because they don't want to come off as pushy, manipulative, or salesy. But here's the truth: If you don't learn how to sell, you don't have a business you have a hobby. And the best part? Selling doesn't have to feel icky. In fact, when done right, it feels natural, aligned, and even fun. In this episode, we're breaking down how to master sales without feeling sleazy so you can confidently book clients, close sales, and grow your business with ease. Inside, we'll cover: - Why people really buy (hint: it's not just about price!) - The 3C Sales Framework that makes selling simple and effective - How to handle objections without discounting or feeling desperate - The exact words to use when asking for the sale without feeling awkward If you've ever struggled to confidently talk about your offers, price your services, or close the sale, this episode is for you. Ready to master sales and build a business that supports your lifestyle? Book a FREE Business Growth Audit to get personalized insights on how to improve your sales and attract aligned clients. 🔗 Book your free audit here 🎧 Hit play now and start selling with confidence!
Have you ever felt like one day, someone's going to figure out that you don't actually know what you're doing? Like you're just faking it while everyone else has it all together? If so, welcome to the "I Feel Like a Fraud" Club where even the most successful entrepreneurs, CEOs, and thought leaders secretly struggle with imposter syndrome. The good news? You're not alone. The even better news? Imposter syndrome doesn't have to keep you stuck. In this episode, I'm breaking down: Why imposter syndrome shows up (and why it's lying to you). The biggest mindset shift that helped me finally own my expertise. Three tangible strategies you can start using right now to show up, sell, and lead with confidence. And why waiting to "feel ready" is the biggest mistake keeping you small (and what to do instead) Because the truth is, you already know enough. You're already good enough. You just need to start showing up like it. 🎧 Tune in now to learn how to stop second-guessing yourself and start owning your authority like the CEO you truly are. Ready to get clear on the next best steps for your business? Book a free Business Growth Audit, where I'll help you identify what's keeping you stuck and map out an action plan for real results. Spots are limited grab yours now!   
Are You Running Your Business Like a CEO Or Just Managing Tasks? In today's episode, I'm breaking down three powerful shifts that helped me go from overworked and overlooked to confidently leading my business like a true CEO. Shift #1: Stop Waiting for Invitations—Make Yourself Visible & Create Your Own Opportunities Shift #2: Stop Running Your Business Like an Employee—Start Leading Like a CEO Shift #3: Own Your Authority & Take Up Space If you're ready to step into your CEO energy, take control, and build a business that works for YOU (instead of consuming you)—this episode is for you. 🎧 Hit play now and start making the shift! Ready to get personalized support on this? Book a 90-Minute Breakthrough Session, and let's map out the exact steps to help you step into your CEO role with clarity and confidence. Click here to book your session now!
Ever feel like you're doing all the things in your business, but the results just aren't showing up? I've been there. If I had to start my business from scratch knowing what I know now, I'd do things VERY differently. So in today's episode, I'm sharing the 3 things I would focus on if I were starting over—so you can avoid the mistakes and fast-track your success. 🔹 What You'll Learn in This Episode: ✔️ The biggest mistakes I made when I started my business (so you don't have to) ✔️ Why content perfection won't get you clients—but visibility will ✔️ The truth about simplifying your offers (and why more ≠ better) ✔️ Why you need to sell way more than you think—and how to do it with confidence ✔️ How to avoid imposter syndrome and FOMO from consuming too much in your niche PLUS: Want to know exactly what's keeping your business stuck? Apply for a FREE Business Growth Audit, and let's map out your next steps together! This is a rare opportunity to get 1:1 clarity with me on the podcast, so don't miss it. Click here to apply!
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