Interview Connections | The Leading Podcast Booking Agency

Episode DescriptionWhat’s actually working for coaches in 2026 when it comes to client acquisition?In this episode, Jessica sits down with Wendy McCallum—former lawyer turned business coach and founder of the Business Building Bootcamp—to unpack how Wendy has built a thriving coaching business for more than 15 years… and why she’s doubling down on podcasts, conversations, and human-first marketing.Wendy shares:Why she still uses the same “old-school” strategies she relied on in the early daysHow her podcast became her top-of-funnel growth engineThe one-to-many “open house” strategy that converts listeners into clientsHow SEO and blogging quietly drive new leads every weekWhy AI search tools like ChatGPT are now sending clients her wayAnd how coaches can grow without forcing themselves into marketing that feels misalignedIf you’re a coach in your first five years—or simply tired of chasing shiny marketing tactics—this conversation is a must-listen.What You’ll Learn in This EpisodeWhy relationship-driven marketing is making a comebackHow Wendy structures her Business Building Bootcamp and open housesThe real role podcasts play in building trust and authorityHow to choose podcast topics your ideal clients are already searching forSimple SEO strategies that compound over timeWhy voice notes, Looms, and personal outreach outperform automation for many coachesThe importance of finding a marketing strategy that actually brings you joyResources & Links MentionedWendy’s Website: https://wendymccallum.comBusiness Building Bootcamp Info: http://wendymccallum.com/bbbWendy’s Podcast: The Coaching Edge Loved This Episode?If you enjoyed this behind-the-scenes look at how real coaches are growing their businesses, subscribe to the podcast and leave a review—it helps more coaches discover these conversations.And don’t forget to share this episode with a fellow coach who’s rethinking their marketing strategy in 2026!

What really turns listeners into clients?In this episode, Jessica sits down with longtime entrepreneur, SaaS founder, author, and podcasting OG Lynette Young to unpack exactly how she attracts high-quality coaching clients through podcasting, storytelling, and consistent long-form content—especially while navigating a major business shift.Lynette is the creator of the 7 Seas Framework, a cyclical model for the stages of business growth she has refined since 1999. She is also the host of The Entrepreneur’s Voyage podcast and one of the earliest podcasters in the iTunes directory, landing six figures in sponsorships before most people even knew what podcasting was.Together, Jessica and Lynette dive into:How Lynette is reinventing her business while expanding from SaaS into coaching and consultingWhy podcasting beats short-form content for deep trust and authorityThe importance of consistency and keeping promises to your audienceHow sharing your “messy middle” activates buyers already in your worldWhy storytelling attracts the right clients and repels the wrong onesLynette’s strategy for using multiple podcast formats and fast publishing cadencesTurning your existing audience into your best source of new clientsWhat type of entrepreneur Lynette works best withHow vulnerability and real-time sharing build credibility, not weaken itThis episode is a must-listen for coaches, consultants, and entrepreneurs who feel stuck, are navigating change, or want a more authentic way to grow their client base through podcasting.Connect With LynetteVisit 7seasvoyage.com to explore:The Entrepreneur’s Voyage podcastLynette’s articles and resourcesHer new course, Entrepreneur’s Quick StartA 30-day emergency business triage for entrepreneurs who need to stabilize revenue fastReady to Get Booked on Podcasts?If you are ready to turn podcast interviews into real clients, head to interviewconnections.com and book a discovery call.Jessica and her team would love to help you get in front of the right audiences and grow your business through podcast guesting.

In this episode of the Interview Connections podcast, Jessica sits down with Laura Wright to unpack the power of podcasting both as a guest and a host, for growing a coaching business. Laura shares her insights on how she's using podcast interviews to build her list of prospective clients and expand her mastermind programs.Who is Laura?Laura A. Wright is a coach and business consultant who transforms overworked and underpaid business women into seven-figure empire builders by creating structure in their business and showing them how to completely reframe how they think about their business model.In the past 20 years, Laura has closed over $43 million in sales, sold over $47 million worth of goods and services, helped 4,800 artists sell tens of thousands of dollars worth of work, sold and filled multi-million dollar events and turned over 6-figure profits in real estate.She is the founder of EPIC at sales and is responsible for over 200 women reaching their fullest income. Laura believes that when smart women hold true wealth, that is how we change the world. She is committed to helping brilliant-minded women who have amazing service to give to the world understand how to do it in a way that has them at their highest potential and making the most amount of money. Her big desire is for women to create their own economy.Tune in for a lively conversation that covers not only the strategy behind leveraging podcasts for lead generation but also the art of making a sales pitch feel natural and inviting. If you’ve ever wondered how to convert listeners into clients without the sleaze factor, Laura has some gems to share. Don't miss it!Links:Laura’s LinkedIn: https://www.linkedin.com/in/epicatsales/Laura’s website and free book: https://epicatsales.comLaura's quiz: epicatsales.com/quizReady to turn podcast interviews into dream coaching clients? Go to https://interviewconnections.com/

Join me for this solo episode to hear what's going on behind the scenes at Interview Connections. Ready to turn podcast interviews into dream coaching clients? Go to https://interviewconnections.com/

In this episode, I share what my plans are for the next era for this podcast!

After 8 years of being 50/50 owners, our partnership has come to an end. Listen for the story and learn where you can continue to follow Margy after her departure from Interview Connections.BrainBased.com (Affiliate Link)Margy's Instagram: https://www.instagram.com/heymargy

In today's episode, we will teach you how to analyze your podcast guest results and identify areas for improvement! Pace/Frequency - How many podcasts have you been on? Any less than 30 to 50 podcasts LIVE, there simply is not enough data to analyze. Correct show fit - are you in front of the right audience and connecting with the right hosts? The quality of your interview - Are you telling compelling stories? Are you giving value? Check in on your mindset and your energy. Are you showing up to interviews genuinely looking to collaborate with hosts and give value, or are you thinking a lot about how much you’ll GET from it?Are you clearly communicating how listeners can connect with you after the interview?Then look at your business: Is the place you are sending listeners optimized to convert? Do you have an effective nurture strategy in place? Not everyone is ready to buy right away; are you emailing, texting, posting to social media so your new leads are nurtured by you? Is your offer needed, valuable, and priced right? Is the messaging about what you’re selling clear? Consider your sales cycle - how long, on average, do your clients follow you before buying?Are you posting about your interviews and engaging with your audience on a regular basis? This is why we audit clients’ interviews as part of our service. We want to understand what’s happening and provide personalized feedback and coaching to help improve the results. This takes a willingness to be honest with yourself with embrace a growth mindset. If you are getting on the right shows speaking to the right audiences, it’s time to look. A problem you can see is better than a problem you can’tReady to get on podcasts? Book a consult with us now at http://interviewconnections.com/consult

One of the biggest questions we get from business owners who are just starting to consider podcast guesting is: “What’s the ROI?”In this episode, we break down the different ways that you can see a return on investment from being a podcast guest and why the value goes far beyond immediate sales.What You’ll Learn in This EpisodeDirect ROI: New Clients & SalesThe most straightforward return is closing clients who discover you on a show. It happens more often than you’d think—but it’s only the beginning.SEO & Backlink BenefitsEvery interview often comes with a link to your website or social media. These backlinks strengthen your site authority and help improve your search rankings long-term.Instant Thought Leadership ContentEach interview becomes repurposable content you can share across your platforms—positioning you as the trusted expert your audience needs.Expanded Brand AwarenessShowing up on multiple podcasts allows more people to get to know who you are and what you do. When someone asks their network for a solution you offer, you’re the one they recommend.High-Value Relationships With HostsHosts are well-connected and often introduce our clients to referral partners, JV collaborators, and speaking opportunities.Speaking Engagement OpportunitiesMany podcast hosts run events, mastermind groups, or conferences. Guesting puts you on their radar for future invitations.Sharpen Your MessageEach interview is a rep—but with a live audience. You’ll quickly learn what messaging resonates and what falls flat.Traffic to Your Website & SocialsListeners who connect with you take action. Podcast appearances reliably drive warm traffic to your online platforms.A Reality Check on Your OfferIf you’re getting exposure to thousands of listeners and dozens of hosts—but no one is reaching out—this is priceless data. It’s a sign to look at your offer, messaging, or audience fit.Opportunity to Address Common ObjectionsHosts often ask the same questions your leads ask—and your answers can remove objections before prospects even get on a call.Educate Your Audience at ScaleEvery interview teaches listeners who you are, what you do, and why it matters—building familiarity and trust before they ever speak to you.Check out dozens of client case studies showing every type of ROI we covered in today’s episode:interviewconnections.com/case-studiesBook a Free 20-Minute Discovery CallIf you’re ready to get ROI from podcast guesting, book a consult with our team:InterviewConnections.com/consult

In This Episode, You’ll Learn:What “Who Not How” means and how this simple mindset shift unlocks exponential business growth.Jessica’s early podcast story: how she quickly realized learning how to edit a podcast wasn’t a good use of time — and why hiring a WHO was a game-changer.The real reason Interview Connections scaled to seven figures (hint: it’s the hundreds of WHOs behind the scenes).If you’ve mastered your business but are ready to become known for your expertise, let Interview Connections be your WHO for podcast guesting. Book a discovery call now at https://interviewconnections.com/consult

The right tactics and strategies are essential for success with podcast guesting, but the most important factor in achieving success is your energy. Podcasts, energetically, are responsive and collaborative. As a guest, you are responding to questions that the host asks you, and you collaborate with the host to co-create the episode.Enjoy this conversation between Jess and Margy about an invisible yet powerful recipe for success in podcast guesting: your energy. Schedule a consultation call at https://interviewconnections.com/consult

We’re pulling back the curtain on how we went from contractors to a self-led W-2 team that runs on Scrum, thrives with a 4-day workweek, and delivers at a seven-figure scale.Inside this episode:Our journey: contractors → W-2 employees → ScrumHow we made the 4-day workweek sustainableWhat a self-led, client-obsessed culture really looks likeThe biggest lessons (and mistakes) along the wayTop tips:Be a multiplier, not a diminisherEmbrace agility and experimentationGet support (coaches, consultants, mentors)Learn fast from your mistakesResources mentioned: The story of Margy becoming the first employee, then co ownerScrum: The Art of Doing Twice the Work in Half the Time (book)Our first HR Specialist, Carmen TorresMultipliers, Revised and Updated: How the Best Leaders Make Everyone Smarter (book)Brandi Olson, our agility consultantVisibility and the Nervous System episodeBrain Based Wellness affiliate link (nervous system regulation)The Capacity Gap Workshop

Karen McNenny spent years quietly watching from the sidelines, unsure if she had a message worth sharing. But after stepping into the guest seat on 30+ podcasts with Interview Connections, she built visibility, found clients, and even landed a book deal with Wiley Publishing.In this emotional and inspiring story, Karen shares:✅ Why she waited years before stepping into visibility✅ How podcast guesting helped her define her message✅ The unexpected opportunities that came from her interviews✅ Her mission to transform how we experience and talk about divorce✅ And how one podcast listener helped her become a soon-to-be published author🎙️ If you’ve ever wondered if podcast guesting is worth it—this story answers it loud and clear.💻 Learn more about Karen at https://www.karenmcnenny.com/

Don't miss this interview with Jonathan Porter-Whistman where he reveals how he has generated over 9 figures in revenue from podcasts booked by Interview Connections!

Click here to register for The Capacity Gap free workshop!

In this episode of the Interview Connections podcast, Jess & Margy riff on visibility and the nervous system! To start your free trial of The Rewire, click here!* Affiliate link

Initially published in 2022, we're excited to replay this interview with Interview Connections client Steve Wiideman, an SEO expert who has secured a $ 60,000 client through podcast guesting. Ready to get started with podcast guesting? Book a call now at https://interviewconnections.com/get-started/You can connect with Steve on LinkedIn at https://www.linkedin.com/in/seoexpert/

If you’re a coach, your story is your differentiator. In this episode, Jessica and Margy break down why podcast guesting is one of the most powerful tools for attracting coaching clients—without funnels, fancy websites, or writing a book.From the coaches we’ve hired ourselves to the clients we’ve helped get booked, one truth keeps rising to the surface: People hire coaches not just for information—but for who they are.Why podcast interviews convert better than content or ads:The nuance of coaching comes through in conversationPeople say yes to a coach based on how they respond—not just what they postYour presence, energy, and lived experience are your brandYou’ll learn:How to use podcast guesting to demonstrate your coaching in real timeWhat you really need in place to start getting clients from podcasts (it’s simpler than you think)The difference between “visibility” and aligned visibility—and how to attract the clients ready to pay for your transformationWhether you're doing low-volume, high-end work or just starting out, this episode will show you how to show up and get paid just for being yourself.Ready to start getting booked on podcasts? Book a call at https://interviewconnections.com/get-started/

Tired of grinding away on social media or spending thousands on ads without seeing real growth? In this episode, we're pulling back the curtain on the real way to grow your business organically—even if you don’t have a huge following, an email list, or a big marketing budget.You’ll learn the three foundational elements every business needs to close organic sales, plus what to focus on next if you want to scale without burnout.What You’ll Learn in This Episode:The 3 non-negotiables for consistent organic sales (even without a big audience)How to clarify your ideal buyer and align your messaging so they know you’re speaking to themWhy visibility to cold, targeted audiences is the key to sustainable growthWhat your “storefront” (social media, website, etc.) needs to actually convert strangers into buyersThe best ways to move cold leads into your world and warm them upWhy podcast guesting is one of the warmest and most effective visibility strategies for experts and service providersHow we coach and audit our clients’ interviews to make sure this strategy keeps working—and scalingIf you’ve ever felt stuck growing beyond your warm market, or overwhelmed by all the “you should be on TikTok” advice—this episode will give you a grounded, proven path to build and grow your business with clarity and confidence.Resources & Links:Book a call to learn how we help experts and entrepreneurs get visibility that converts: interviewconnections.com/callConnect with us on Instagram: https://www.instagram.com/interviewconnections/

One of the biggest questions our incoming clients ask us is: How do I know if a show is a good fit for me? Lots of podcast guests assume that if a show host has a big social media following, they must also have a big podcast audience, or if they have a lot of ratings and reviews on Apple, their audience must have a lot of engaged buyers in the audience. In this episode, we will help you understand and analyze each available data point in podcasting so you can implement a sound podcast guesting strategy and choose the RIGHT podcasts to be on for your business goals.You’ll learn:Why social media follower counts are misleading—and what to look at insteadThe one website metric that could skyrocket your SEOThe truth about listener numbers (hint: you don’t have access to them)Why Spotify, Apple, and YouTube reviews don’t tell the full storyWhat ListenNotes “score” really means—and why it’s flawedThe real reason you might be obsessing over numbers: lack of strategyPlus, we share a powerful mindset shift: stop treating podcast guesting as a volume game, and start treating it like a networking strategy. Because with the right message and funnel, a podcast with 100 listeners could lead to millions in revenue.