Making BIG Shifts
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Making BIG Shifts is a growth and decision-making podcast for founders and operators, hosted by strategic integrator and founder of MKTG Reboot, Josh Anderson.
Each episode features real operators, founders, and leaders unpacking the hard parts of running a business, the tough decisions, the setbacks, the inflection points, and the wins that follow. Through founder stories, growth strategies, and startup strategy insights, conversations span growth, marketing, leadership, systems, and strategy, with a focus on the shifts that actually move businesses forward.
Each episode features real operators, founders, and leaders unpacking the hard parts of running a business, the tough decisions, the setbacks, the inflection points, and the wins that follow. Through founder stories, growth strategies, and startup strategy insights, conversations span growth, marketing, leadership, systems, and strategy, with a focus on the shifts that actually move businesses forward.
40 Episodes
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In this episode of Making BIG Shifts, host Josh Anderson sits down with Dre Baldwin, former professional basketball player and founder of Work On Your Game, to discuss how discipline, structure, and execution drive elite performance in business and life. Dre shares how he transitioned from a decade-long professional basketball career into building a successful personal brand and business by publishing content online and selling training programs to athletes. Over time, that evolved into helping entrepreneurs and professionals master the mental frameworks needed to perform consistently at a high level.
In this episode of Making BIG Shifts, host Josh Anderson sits down with Rabbi Ezra Max, a coach, creative strategist, and leadership advisor who helps entrepreneurs navigate complex decisions, high-pressure environments, and personal transformation. Ezra shares his extraordinary journey from working in corporate technology sales to becoming a leadership coach helping founders, executives, and entrepreneurs manage the emotional and relational challenges that come with building businesses. After a life-changing moment during the events of September 11, Ezra began exploring deeper questions of purpose, leadership, and personal meaning, ultimately shaping the work he does today, helping leaders navigate crossroads moments in their lives and businesses.
In this episode of Making BIG Shifts, host Josh Anderson sits down with Alejandro Sahuquillo, author of The Musk Way: Cracking Elon Musk’s Playbook to Disrupt Any Market. Alejandro shares the story behind writing his book and the deep research he conducted into Elon Musk’s entrepreneurial methodology. After launching a startup himself and investing in Tesla, Alejandro became fascinated with how Musk repeatedly builds world-changing companies.
In this episode of Making BIG Shifts, host Josh Anderson sits down with Jessica Miller, a business coach who helps entrepreneurs uncover hidden money in their businesses and dramatically increase profitability. Jessica shares her journey from corporate brand strategy in the pharmaceutical industry to entrepreneurship after a life-changing health scare. What began as mindset coaching evolved into a powerful consulting framework that helps businesses identify profit levers—the small, high-impact changes that can generate massive financial results.
In this episode of Making BIG Shifts, host Josh Anderson sits down with Hannah Mizelle, founder of Agency 102, to talk about the journey from freelance marketing consultant to running a growing marketing agency. Hannah shares the story behind starting Agency 102 during the COVID era, the moment she decided to leave traditional agency life, and how a simple freelancing opportunity turned into a full team working with clients across multiple industries. She also explains how her agency focuses on high-quality content marketing, strategic messaging, and helping companies adapt to modern marketing trends—including AI search visibility and video content.
In this episode of Making BIG Shifts, we sit down with Ali Garbero, brand messaging specialist and founder of Write Brand Marketing, to break down what truly makes marketing work—and why most businesses get it wrong. Ali shares her journey from corporate employee to real estate entrepreneur to marketing expert, revealing the key lessons she learned about building a business, finding your niche, and creating messaging that actually converts. At the core of her approach is one powerful idea: marketing should always tie back to revenue.
In this episode of Making BIG Shifts, host Josh Anderson sits down with Ross Goldberg, founder of Immortal Marketing and author of Authority Website Schema: The Complete Schema Markup Implementation Guide for Entrepreneurs and Authors. Ross shares his incredible journey from launching an internet business in 2005, surviving a life-threatening coma, and becoming one of the early pioneers in SEO. Today, Ross focuses on helping entrepreneurs build authority-driven websites that rank not just in Google; but in the rapidly evolving world of AI search engines and recommendation systems.
In this episode of Making BIG Shifts, we sit down with Seva Ustinov, CEO of Plurio AI, an AI agent platform transforming how performance marketers manage campaigns and optimize results. Seva shares his journey from building a marketing agency to launching an AI-powered platform that can automate up to 90% of a performance marketer’s daily work. We dive deep into how AI agents are reshaping marketing operations—and what the future looks like when businesses shift from manual workflows to autonomous systems.
In this episode of Making BIG Shifts, Josh Anderson sits down with Bill Miller, CEO advisor, Zabooom, co-founder, and author of What Every CEO Must Know. Bill shares the real challenges first-time CEOs face, from leadership blind spots and decision-making mistakes to building trust with teams and boards. He explains how confidence, communication, and structured thinking frameworks help leaders make better decisions under pressure. Bill also explores how AI tools are transforming leadership, strategy, and the way CEOs prepare for high-stakes decisions.
In this episode of Making BIG Shifts, host Josh Anderson interviews Joel Block, a former professional blackjack player turned entrepreneur and CEO of the Advantage Player Institute. Joel shares his journey from the casino tables to the boardroom, emphasizing the importance of strategic thinking and a winning mentality in business. He discusses the challenges of transitioning from gambling to business, the significance of empowering middle-sized companies, and the art of making impactful decisions. Joel also highlights the need for businesses to play to win rather than playing not to lose, and he offers insights on raising capital and the transformative power of the Advantage Player Institute.
In this episode of Making BIG Shifts, host Josh Anderson interviews April Dunford, a renowned positioning expert and author. They discuss the importance of market positioning, how it drives growth, and the common mistakes companies make in their positioning strategies. April shares her experiences in product repositioning and the transformative impact of effective positioning on organizations. The conversation also touches on personal branding for founders, misconceptions about positioning, and the necessity of team alignment to execute effective positioning strategies. April concludes by discussing her updated book on positioning and sharing insights on navigating market changes and competition.
In this episode of Making BIG Shifts, host Josh Anderson interviews Brandon Tidd, author of 'The 10,000 Minute Mindset.' They discuss the transformative power of AI in learning and personal development, emphasizing the shift from traditional 10,000-hour mastery to achieving functional competence in just 10,000 minutes. Brandon shares insights on the craft framework, the importance of passion and portability in learning, and how AI can democratize knowledge. The conversation also touches on practical applications of AI, the future of software as a service, and the significance of community engagement in navigating the evolving landscape of technology.
In this episode of Making BIG Shifts, host Josh Anderson speaks with Dr. Alejandro Badia, an orthopedic surgeon with over 30 years of experience. Dr. Badia discusses his book 'Healthcare from the Trenches', which outlines the challenges faced by healthcare providers and patients. He emphasizes the need for collaboration among physicians and shares insights on marketing strategies for attracting international patients. The conversation also touches on the future of healthcare, the role of insurance companies, and Dr. Badia's personal philosophy on life and work.
In this episode of Making BIG Shifts, host Josh Anderson interviews Joshua Becker, founder of Becoming Minimalists and bestselling author. They discuss the principles of minimalism, the journey towards a minimalist lifestyle, and how minimalism can lead to greater mental clarity and focus. Joshua shares insights on maintaining a minimalist lifestyle, the impact of minimalism on work and personal life, and the importance of digital minimalism. The conversation concludes with Joshua's current projects and final thoughts on living a meaningful life through minimalism.
In this episode of Making BIG Shifts, host Josh Anderson interviews Clayton Williams, a professor and bestselling author, about the intricacies of strategy in business. Clayton shares his eclectic background, the journey that led him to write his book on strategy, and the importance of understanding strategy as a collective organizational effort rather than an individual pursuit. He emphasizes the need for a robust strategic system, the role of culture, and the significance of closing the information loop in strategic decision-making. The conversation also delves into how to audit a company's strategy and the mindset shifts necessary for effective strategic thinking.
In this episode of Making BIG Shifts, host Josh Anderson interviews Jason VanDevere, author of 'Dream Driven' and owner of Goal Crazy. Jason shares his entrepreneurial journey, the importance of finding a meaningful business idea, and the Dream Driven approach to entrepreneurship. He discusses the 3Ls framework for validating business ideas, the significance of mentorship, and how to overcome perfectionism in launching a business. The conversation also delves into what makes a good planner and Jason's future plans for coaching others in entrepreneurship.
In this episode of Making BIG Shifts, host Josh Anderson interviews Becky Amble, author of 'Grow or Die', who discusses the four pillars of profit essential for business growth. Becky emphasizes the importance of foundational strategies over quick fixes and shares insights on market penetration, product development, market development, and diversification. She also highlights the role of AI in enhancing business efficiency and the necessity of thorough market research. The conversation provides actionable advice for entrepreneurs looking to optimize their business strategies.
In this episode of the Making BIG Shifts podcast, host Josh Anderson welcomes marketing leader and author Shawna Suckow, who discusses her latest book, "Small Is Your Superpower." Shawna shares her journey from being a corporate buyer to becoming a marketing expert, emphasizing the importance of authenticity in marketing for small businesses. She highlights a significant shift in consumer behavior, noting that trust in businesses is at an all-time low, which presents an opportunity for small businesses to connect with customers on a more personal level. Shawna advocates for 'out-humaning' larger competitors by being transparent and relatable, which can help small businesses build trust and loyalty with their audience.The conversation delves into practical strategies for small businesses to leverage their unique advantages, such as agility and authenticity, in a landscape dominated by larger brands. Shawna encourages listeners to embrace imperfection in their marketing efforts, suggesting that being genuine and sharing real experiences can resonate more with consumers than polished, corporate messaging. As the episode wraps up, Shawna shares insights on the evolving trends in marketing, including the role of AI and the importance of maintaining a human touch in business communications.
In this episode of Making BIG Shifts, host Josh Anderson welcomes Ravi Bijlani, founder of KYXStart, to discuss the critical issue of digital trust in today's technology landscape. With over two decades of experience in identity verification and fraud prevention, Ravi shares insights into how his company is addressing the challenges of trust between humans and machines, as well as machine-to-machine interactions. He emphasizes the importance of a unified approach to identity verification, moving beyond point solutions to create a comprehensive trust framework that can handle the complexities of modern transactions.Ravi elaborates on the innovative features of KYXStart, including their unique signal-based approach to identity verification, which not only confirms identities but also assesses the intent behind transactions. This method aims to create a frictionless user experience while combating fraud effectively. The conversation also touches on the importance of customer recommendations in marketing, the lessons learned from previous entrepreneurial ventures, and practical advice for future founders. Ravi's vision for the future of digital trust is both ambitious and essential, as he believes it will play a pivotal role in shaping the economy.
In this episode of Making BIG Shifts, host Josh Anderson welcomes David Newman, a certified speaking professional and author of the book "Marketing Eminence: 22 Strategies to Build a Bold, Personal Brand." David shares insights on how CEOs and entrepreneurs can earn attention in a noisy, AI-driven world. He introduces a three-part formula for achieving marketing eminence: visibility, respect, and brand preference. David emphasizes the importance of differentiating oneself in the marketplace and offers practical strategies for building a contrarian slant in branding and messaging. He discusses the shift from traditional 'how-to' content to more strategic 'how-to-think' content, encouraging listeners to embrace authenticity and transparency in their branding efforts.
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