Making BIG Shifts
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Making BIG Shifts is a growth and decision-making podcast for founders and operators, hosted by strategic integrator and founder of MKTG Reboot, Josh Anderson.
Each episode features real operators, founders, and leaders unpacking the hard parts of running a business—the tough decisions, the setbacks, the inflection points, and the wins that follow. Conversations span growth, marketing, leadership, systems, and strategy, with a focus on the shifts that actually move businesses forward.
Each episode features real operators, founders, and leaders unpacking the hard parts of running a business—the tough decisions, the setbacks, the inflection points, and the wins that follow. Conversations span growth, marketing, leadership, systems, and strategy, with a focus on the shifts that actually move businesses forward.
33 Episodes
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In this episode of Making BIG Shifts, we sit down with Seva Ustinov, CEO of Plurio AI, an AI agent platform transforming how performance marketers manage campaigns and optimize results. Seva shares his journey from building a marketing agency to launching an AI-powered platform that can automate up to 90% of a performance marketer’s daily work. We dive deep into how AI agents are reshaping marketing operations—and what the future looks like when businesses shift from manual workflows to autonomous systems.
In this episode of Making BIG Shifts, Josh Anderson sits down with Bill Miller, CEO advisor, Zabooom, co-founder, and author of What Every CEO Must Know. Bill shares the real challenges first-time CEOs face, from leadership blind spots and decision-making mistakes to building trust with teams and boards. He explains how confidence, communication, and structured thinking frameworks help leaders make better decisions under pressure. Bill also explores how AI tools are transforming leadership, strategy, and the way CEOs prepare for high-stakes decisions.
In this episode of Making BIG Shifts, host Josh Anderson interviews Joel Block, a former professional blackjack player turned entrepreneur and CEO of the Advantage Player Institute. Joel shares his journey from the casino tables to the boardroom, emphasizing the importance of strategic thinking and a winning mentality in business. He discusses the challenges of transitioning from gambling to business, the significance of empowering middle-sized companies, and the art of making impactful decisions. Joel also highlights the need for businesses to play to win rather than playing not to lose, and he offers insights on raising capital and the transformative power of the Advantage Player Institute.
In this episode of Making BIG Shifts, host Josh Anderson interviews April Dunford, a renowned positioning expert and author. They discuss the importance of market positioning, how it drives growth, and the common mistakes companies make in their positioning strategies. April shares her experiences in product repositioning and the transformative impact of effective positioning on organizations. The conversation also touches on personal branding for founders, misconceptions about positioning, and the necessity of team alignment to execute effective positioning strategies. April concludes by discussing her updated book on positioning and sharing insights on navigating market changes and competition.
In this episode of Making BIG Shifts, host Josh Anderson interviews Brandon Tidd, author of 'The 10,000 Minute Mindset.' They discuss the transformative power of AI in learning and personal development, emphasizing the shift from traditional 10,000-hour mastery to achieving functional competence in just 10,000 minutes. Brandon shares insights on the craft framework, the importance of passion and portability in learning, and how AI can democratize knowledge. The conversation also touches on practical applications of AI, the future of software as a service, and the significance of community engagement in navigating the evolving landscape of technology.
In this episode of Making BIG Shifts, host Josh Anderson speaks with Dr. Alejandro Badia, an orthopedic surgeon with over 30 years of experience. Dr. Badia discusses his book 'Healthcare from the Trenches', which outlines the challenges faced by healthcare providers and patients. He emphasizes the need for collaboration among physicians and shares insights on marketing strategies for attracting international patients. The conversation also touches on the future of healthcare, the role of insurance companies, and Dr. Badia's personal philosophy on life and work.
In this episode of Making BIG Shifts, host Josh Anderson interviews Joshua Becker, founder of Becoming Minimalists and bestselling author. They discuss the principles of minimalism, the journey towards a minimalist lifestyle, and how minimalism can lead to greater mental clarity and focus. Joshua shares insights on maintaining a minimalist lifestyle, the impact of minimalism on work and personal life, and the importance of digital minimalism. The conversation concludes with Joshua's current projects and final thoughts on living a meaningful life through minimalism.
In this episode of Making BIG Shifts, host Josh Anderson interviews Clayton Williams, a professor and bestselling author, about the intricacies of strategy in business. Clayton shares his eclectic background, the journey that led him to write his book on strategy, and the importance of understanding strategy as a collective organizational effort rather than an individual pursuit. He emphasizes the need for a robust strategic system, the role of culture, and the significance of closing the information loop in strategic decision-making. The conversation also delves into how to audit a company's strategy and the mindset shifts necessary for effective strategic thinking.
In this episode of Making BIG Shifts, host Josh Anderson interviews Jason VanDevere, author of 'Dream Driven' and owner of Goal Crazy. Jason shares his entrepreneurial journey, the importance of finding a meaningful business idea, and the Dream Driven approach to entrepreneurship. He discusses the 3Ls framework for validating business ideas, the significance of mentorship, and how to overcome perfectionism in launching a business. The conversation also delves into what makes a good planner and Jason's future plans for coaching others in entrepreneurship.
In this episode of Making BIG Shifts, host Josh Anderson interviews Becky Amble, author of 'Grow or Die', who discusses the four pillars of profit essential for business growth. Becky emphasizes the importance of foundational strategies over quick fixes and shares insights on market penetration, product development, market development, and diversification. She also highlights the role of AI in enhancing business efficiency and the necessity of thorough market research. The conversation provides actionable advice for entrepreneurs looking to optimize their business strategies.
In this episode of the Making BIG Shifts podcast, host Josh Anderson welcomes marketing leader and author Shawna Suckow, who discusses her latest book, "Small Is Your Superpower." Shawna shares her journey from being a corporate buyer to becoming a marketing expert, emphasizing the importance of authenticity in marketing for small businesses. She highlights a significant shift in consumer behavior, noting that trust in businesses is at an all-time low, which presents an opportunity for small businesses to connect with customers on a more personal level. Shawna advocates for 'out-humaning' larger competitors by being transparent and relatable, which can help small businesses build trust and loyalty with their audience.The conversation delves into practical strategies for small businesses to leverage their unique advantages, such as agility and authenticity, in a landscape dominated by larger brands. Shawna encourages listeners to embrace imperfection in their marketing efforts, suggesting that being genuine and sharing real experiences can resonate more with consumers than polished, corporate messaging. As the episode wraps up, Shawna shares insights on the evolving trends in marketing, including the role of AI and the importance of maintaining a human touch in business communications.
In this episode of Making BIG Shifts, host Josh Anderson welcomes Ravi Bijlani, founder of KYXStart, to discuss the critical issue of digital trust in today's technology landscape. With over two decades of experience in identity verification and fraud prevention, Ravi shares insights into how his company is addressing the challenges of trust between humans and machines, as well as machine-to-machine interactions. He emphasizes the importance of a unified approach to identity verification, moving beyond point solutions to create a comprehensive trust framework that can handle the complexities of modern transactions.Ravi elaborates on the innovative features of KYXStart, including their unique signal-based approach to identity verification, which not only confirms identities but also assesses the intent behind transactions. This method aims to create a frictionless user experience while combating fraud effectively. The conversation also touches on the importance of customer recommendations in marketing, the lessons learned from previous entrepreneurial ventures, and practical advice for future founders. Ravi's vision for the future of digital trust is both ambitious and essential, as he believes it will play a pivotal role in shaping the economy.
In this episode of Making BIG Shifts, host Josh Anderson welcomes David Newman, a certified speaking professional and author of the book "Marketing Eminence: 22 Strategies to Build a Bold, Personal Brand." David shares insights on how CEOs and entrepreneurs can earn attention in a noisy, AI-driven world. He introduces a three-part formula for achieving marketing eminence: visibility, respect, and brand preference. David emphasizes the importance of differentiating oneself in the marketplace and offers practical strategies for building a contrarian slant in branding and messaging. He discusses the shift from traditional 'how-to' content to more strategic 'how-to-think' content, encouraging listeners to embrace authenticity and transparency in their branding efforts.
In this episode of Making BIG Shifts, host Josh Anderson interviews Karen Strauss, founder of Hybrid Global Publishing. They discuss the evolution of publishing, the pros and cons of traditional versus self-publishing, and the importance of books in marketing for entrepreneurs. Karen shares insights on how to get started with writing a book, the post-publishing marketing strategies they offer, and the ROI authors can expect from their books. She also introduces the Big Leap Retreat, a two-day virtual event designed to help aspiring authors outline and pitch their books. The conversation emphasizes the need for authors to overcome fear and take action in their writing journey.
In this episode of Making BIG Shifts, host Josh Anderson speaks with Jennifer Neitzel, a public speaker, business coach, and author, about the importance of relationship-driven marketing. Jen shares her journey from the mortgage industry to becoming a successful notary loan signing agent and how she developed her five-point marketing system. The conversation delves into overcoming fear in marketing, the significance of follow-up, and the need for building relationships both in-person and online. Jen emphasizes that entrepreneurship is not just about business tactics but also about personal growth and mindset. She also discusses her future projects, including a new book and transitioning her coaching focus to mobile businesses.
In this episode of Making BIG Shifts, host Josh Anderson interviews Tyson Cobb, an orthopedic surgeon turned real estate investor and author of 'Wealth By Design.' They discuss Tyson's transition from medicine to real estate, the importance of financial education, and the strategies he used to build wealth through real estate investing. Tyson shares insights on syndication, the Bones Method for wealth building, and the roll-up strategy in business. The conversation emphasizes the need for a mindset shift, networking, and taking action to achieve financial success.
In this episode of Making BIG Shifts, host Josh Anderson speaks with Alex Kutsishin, founder of Fuel !nc, about the significant shifts in entrepreneurship and performance training. Alex shares his journey as a serial entrepreneur, emphasizing the importance of timing and capable people in business success. He discusses the need for a new approach to education and performance training, advocating for expert-guided practice as a means to improve skills and capabilities. The conversation also touches on the dynamics of team management, the role of innovation, and the future of Fuel !nc in transforming education for the next generation.Connect with today's speakers:🔗 LinkedIn https://www.linkedin.com/in/josh-anderson-diy/🔗 LinkedIn https://www.linkedin.com/in/fuelinc/#MakingBigShifts #PerformanceTraining #FutureOfWork#MarketingReboot #JoshAnderson #AlexKutsishin #FuelPlatform #Entrepreneurship #StartupLeadership #BusinessGrowth #PerformanceImprovement #LeadershipDevelopment #SalesTraining #WorkforceDevelopment #HighPerformanceTeams #TalentDevelopment #ScalingCompanies #FounderMindset #ExecutionOverKnowledge
In this episode of Making BIG Shifts, host Josh Anderson speaks with Brian Potter, a senior fellow at IFP and author of 'The Origins of Efficiency.' They explore the historical context of efficiency, its principles, and how it applies to various industries, particularly construction. Brian discusses the challenges of improving efficiency in construction, the importance of repetition and learning curves, and the impact of AI on future efficiency gains. The conversation also touches on design considerations for manufacturing and the relevance of these concepts in marketing and service-based industries.Connect with today's speakers:🔗 LinkedIn https://www.linkedin.com/in/josh-anderson-diy/🔗 https://ifp.org/author/brian-potter/
In this episode of Making BIG Shifts, host Josh Anderson sits down with Sam Caucci, Founder of One Huddle and author of Wasted Talent: How Greed, Exploitation, and the Promise of the Future of Work Has Failed the Frontline—and a Plan to Fix It.Sam shares why today’s workforce challenges aren’t caused by “lazy workers” or generational gaps—but by outdated systems, broken onboarding, and organizations failing to unlock the talent already in front of them. Drawing from over a decade of experience helping companies onboard and train frontline workers, Sam explains how businesses can move from wasting talent to accelerating it.The conversation explores onboarding speed, middle management as coaches, workforce exploitation, wages, AI’s impact on work, and why companies must rethink how they train, develop, and support frontline employees. Sam also introduces practical frameworks—including the ABCs of people development (Autonomy, Belonging, Capability)—that leaders can apply immediately.Connect with today's speakers:🔗 LinkedIn https://www.linkedin.com/in/josh-anderson-diy/🔗 LinkedIn https://www.linkedin.com/in/erik-braund/#MakingBigShifts #FutureOfWork #WastedTalent #JoshAnderson #SamCaucci #OneHuddle #EmployeeEngagement #FrontlineWorkers #LeadershipDevelopment #Onboarding #WorkforceTraining #PeopleFirst #TalentDevelopment #HRInnovation #WorkplaceCulture #EmployeeExperience #BusinessLeadership #ModernWork #Reskilling #Upskilling #ManagementCoaching
In this episode of Making BIG Shifts, Josh Anderson interviews Dylan Conroy, an author and podcaster, about the transformative impact of AI on business and sales. Dylan shares insights on how AI can enhance productivity, improve sales strategies, and the importance of building genuine relationships in business. He discusses his experience with podcasting as a tool for networking and lead generation, emphasizing the value of starting a podcast for personal and professional growth. The conversation also touches on practical tips for maintaining productivity while traveling and the essential tools for effective outreach in the digital age.
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