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Say Hola Wealth
Say Hola Wealth
Author: Say Hola Wealth
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Welcome to the Say Hola Wealth Podcast, the ultimate personal finance podcast for Latinas ready to achieve financial freedom and become #CashLibre! Each week, hosted by Luzy King, an award-winning, certified trauma-informed Financial & Business Coach (MBA, CPFI), brings empowering conversations on money mindset, investing, entrepreneurship, and practical systems. Designed for busy professionals, this podcast helps you reclaim your time, purpose, and financial power.
Hosted on Acast. See acast.com/privacy for more information.
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In this conversation, financial therapist Rahkim Sabree discusses the concept of financial trauma, its impact on individuals across different income levels, and the importance of community in healing. He shares his journey from banking to financial therapy, emphasizing the need for awareness and understanding of financial trauma. The discussion also touches on the systemic nature of financial trauma and the role of personal agency in navigating financial challenges. Rahkim highlights the significance of community support and shares personal anecdotes about his experiences with money.What you'll learn:Chapters00:00 Introduction to Financial Trauma03:47 The Journey to Financial Therapy06:27 Understanding Financial Trauma09:17 The Impact of Financial Trauma on Individuals11:55 The Role of Community in Healing14:53 Financial Trauma Across Different Income Levels17:33 Coping with Financial Trauma20:15 The Importance of Awareness23:02 The Systemic Nature of Financial Trauma26:02 Personal Agency and Financial Trauma28:54 Happy Money Memories31:19 Supporting the Community through Financial EducationIf you enjoy this episode, subscribe to the Cash Libre Newsletter to receive weekly, money tips directly to your inbox.www.sayholawealth.com/hola Hosted on Acast. See acast.com/privacy for more information.
In this episode of The Say Hola Wealth Podcast, Luzy King is joined by licensed therapist and coach Stephanie Olano (@awkmoney) to unpack the emotional weight of money—from financial trauma and ADHD to the guilt Latina therapists often feel about charging their worth.Stephanie shares how money became a trigger in her own mental health journey, even as a trauma-informed professional. Together, they explore:Why money convos still feel taboo in Latinx cultureHow financial trauma shows up in the bodyThe overlap between ADHD and money mismanagementWhy undercharging is self-abandonment, not serviceAnd how to reframe money boundaries as emotional careIf you’re a first-gen Latina therapist or coach struggling to charge your worth or manage money without shame—this episode is for you. Healing your relationship with money doesn’t make you less of a healer—it makes you a whole one.Resources + Links Mentioned💻 Work with Luzy 1:1: sayholawealth.com/hola💌 Join the Cash Libre Newsletter: sayholawealth.com📲 Follow Stephanie on Instagram: @awkmoney Hosted on Acast. See acast.com/privacy for more information.
In this powerful episode of the Say Hola Wealth Podcast, Leticia Torres shares her journey from being a farm worker and DACA recipient to building a $100K wealth portfolio as a first-generation Latina investor and money coach. Leticia opens up about navigating the immigrant experience, transitioning from tech into entrepreneurship, and building financial freedom through intentional saving, investing, and mindset shifts.Whether you're a first-gen wealth builder, aspiring entrepreneur, or woman of color seeking financial independence, Leticia's story will inspire you to redefine success and pursue your dreams — without guilt.What You’ll Learn in This Episode:How Leticia built a $100K wealth portfolio as a DACA recipientThe emotional challenges of leaving corporate America for entrepreneurshipWhat a “Freedom Fund” is and how it can support your exit strategyWhy financial literacy and money coaching matter in immigrant communitiesThe importance of redefining wealth and success on your own termsTips for building generational wealth as a first-gen LatinaHow to turn guilt into growth and money shame into powerJoin the Cash Libre Community today and connect with like-minded Latinas building generational wealth: https://sayholawealth.com Hosted on Acast. See acast.com/privacy for more information.
Real estate isn’t just about property—it’s about power, stability, and long-term wealth. In this episode, real estate agent Diego Canedo breaks down how to buy or sell a home with confidence, especially as a first-time buyer or seller.From understanding your home’s true value with a CMA, to negotiation strategies that can save you thousands, to how AI is reshaping the industry—Diego offers practical, no-fluff guidance you can actually use. We also talk about his journey from Mexico, his mission to help Latino families become homeowners, and why redefining wealth goes far beyond money.Whether you’re dreaming about your first home or preparing to sell, this conversation will help you move smarter and more empowered.Connect with Diego on InstagramWhat you'll learn:00:00 – Meet Diego Canedo: His Real Estate Journey from Mexico02:49 – Step-by-Step Guide to Selling a Home05:43 – How to Choose the Right Real Estate Agent08:28 – Real Estate Negotiation Tips That Save You Thousands11:13 – What Is a CMA? Understanding Comparative Market Analysis14:27 – Legal Tips for Home Sellers: Closing the Deal Smoothly17:13 – First-Time Home Buyer Advice: What You Need to Know19:53 – Helping Latino Families Buy Homes: Diego’s Mission22:48 – Dream Homes, Family Values, and Real Estate Goals25:36 – How AI Is Changing the Real Estate Industry27:55 – Redefining Wealth: More Than Just MoneyReady to build wealth with intention and community?Join the CASH Libre Community today:www.sayholawealth.comThis is where first-gen Latinas learn how to grow wealth without shame, confusion, or burnout. Hosted on Acast. See acast.com/privacy for more information.
Talking about money can feel uncomfortable — but avoiding the conversation keeps us stuck. In this powerful episode, Luzy King is joined by financial strategist Sainte Fanie Billings to break down how women — especially first-gen entrepreneurs — can use tax planning, cash flow strategies, and financial education to build sustainable wealth.They discuss how to align your business structure with your income goals, the importance of managing cash flow, and how to leverage debt strategically — not fearfully. If you’re a high earner or on your way to becoming one, this episode will shift how you think about wealth, taxes, and financial growth.What You’ll Learn:How tax planning helps you build and keep more wealthWhy understanding cash flow is key to business successThe mindset shift around using debt as a toolHow women can position themselves as financial leadersWhy being in the right room unlocks new opportunitiesThe value of continuous education and strategic networksConnect with Saint on Instagram on her website.💌 Join the Cash Libre Newsletter: https://sayholawealth.com🎓 Say Hola Wealth Academy: https://sayholawealth.com/academy💼 Work With Luzy 1:1: https://sayholawealth.comLet's Become Cash Libres Juntas Hosted on Acast. See acast.com/privacy for more information.
In this empowering episode of the Say Hola Wealth Podcast, Luzy shares 5 essential ways to reset your money mindset for 2026. From reflecting on past financial behaviors to detoxing from limiting money beliefs, Luzy dives deep into how to realign your financial goals with confidence and clarity. You'll learn how AI tools can accelerate your wealth-building journey, why mastering negotiation and sales is non-negotiable for success, and how to take intentional action toward generational wealth.This episode is a must-listen for first-gen Latinas, ambitious professionals, and mujeres who are ready to embody a new financial identity and create abundance on their own terms.00:00 – Introduction: Why Your Money Mindset Needs a Reset01:33 – 5 Ways to Reset Your Money Mindset for 202604:53 – How AI Can Help You Grow Financially08:22 – Detoxing from Toxic Financial Beliefs11:26 – Why Sales & Negotiation Skills Are Key to Wealth14:47 – Final Words: Embodying Your Wealth Identity in 2026Want to be part of the Cash Libre community? Join here: www.sayholawealth.com/holaReady to increase your net worth by $20K or more?Private coaching is now open for first-gen wealth builders who are ready to get focused, supported, and financially empowered.For six months, you’ll work 1:1 with me to rewrite your money story and build real, sustainable wealth through:💼 Salary negotiations🔁 Career pivots🧠 Mindset coaching📈 Smart investing strategies tailored to your goals✨ If you’re craving a personalized path to financial freedom and want a coach who understands your journey — this is for you.Spots are limited to ensure high-touch support.Apply now to get started: https://sayholawealth.com/financial-coaching/ Hosted on Acast. See acast.com/privacy for more information.
Are you building a business but still feeling unsure about taxes and money moves? In this conversation, I sat down with Laura Zarrate, CPA, to break down what every small business owner needs to know. We talked about the truth behind LLCs, write-offs, and quarterly taxes—plus the mindset shift it takes to go from employee to entrepreneur. Laura also shared her powerful perspective on defining wealth beyond just money—because for many of us, it’s about freedom, time, and familia.Chapters:00:00 – Meet Laura Zarrate, CPA: Latina Entrepreneur & Tax Expert06:25 – LLCs and Taxes: What Small Business Owners Need to Know11:52 – How Quarterly Taxes Work (and How to Stay Ready)16:17 – Small Business Write-Offs: What You Can (and Can’t) Deduct22:47 – Shifting Your Sales Mindset: Charge Your Worth with Confidence26:09 – Redefining Wealth: Freedom, Family, and Time Over Money🚀 Ready to launch your project or business idea in 90 days or less?Apply now to join the Jefas y Wealth Mastermind — a high-impact space for bold mujeres ready to turn their vision into action with strategy, support, and comunidad.Spots are limited, so don’t wait!https://sayholawealth.com/jefas-wealth/✨ Enjoyed this episode?Don’t forget to subscribe to the channel, leave a comment with your biggest takeaway, and share this video with another poderosa Latina ready to launch her dream.💌 Want more behind-the-scenes insights and exclusive convos?Join our Cash Libre Newsletter at https://sayholawealth.com — where we keep it real about building wealth, purpose, and legacy. 💸Let's Build Wealth Juntas,Luzy Hosted on Acast. See acast.com/privacy for more information.
In this engaging conversation, Hadi Mendez shares her journey as the author of 'Calladita No More,' discussing her upbringing, experiences with money, and the motivation behind her book. She emphasizes the importance of confidence, self-advocacy, and planning for career growth, particularly for women in the workplace. Hadi also reflects on her passion for street art and photography, and she redefines wealth as being about relationships and community rather than just financial success.What You'll Learn:00:00 Introduction to Hadi Mendez and Her Journey02:01 Growing Up and Money Experiences06:35 The Motivation Behind Writing 'Calladita No More'08:38 Building Confidence and Overcoming Imposter Syndrome12:14 Navigating Workplace Challenges and Demotions16:14 Taking Charge of Your Career and Self-Advocacy20:49 Planning for the Future in a Challenging Workplace24:40 The Importance of Community and Connection28:25 Hadi's Passion for Street Art and Photography30:13 Defining Wealth Beyond MoneyBuy Hadi's book using our affiliate link: https://bookshop.org/shop/sayholawealthConnect With Hady on Instagram.Ready to increase your net worth by $20K or more?Join The Say Hola Wealth Academy — our signature program where we help first-gen wealth builders grow their wealth through salary negotiations, career pivots, mindset coaching, and smart investing.✨ If you’re ready to rewrite your money story and step into your financial power, this is for you.Join today at https://sayholawealth.com/academy✨ Enjoyed this episode?Don’t forget to subscribe to the channel, leave a comment with your biggest takeaway, and share this video with another poderosa Latina ready to launch her dream. Hosted on Acast. See acast.com/privacy for more information.
In this episode, Luzy breaks down the top money lessons from 2025 and the wealth-building moves she’s making in 2026. From navigating economic uncertainty to managing unexpected health scares, she shares a transparent look at how financial preparedness, intentional investing, and strategic planning shaped her year.Luzy explores why investing in your health is one of the most powerful wealth decisions you can make, how automating your finances reduces stress and overthinking, and why aligning your money with your values matters now more than ever. She also dives into the difference between good money vs. quick money, the rise of ethical investing, and the importance of diversifying your skill set to stay competitive in a changing economy.00:00 – Introduction: Top Money Lessons from 2025 and What’s Ahead for 202601:08 – How to Navigate Financial Uncertainty and Personal Setbacks02:51 – Health Scares and the Importance of Financial Preparedness05:31 – Investing in Your Health: The Wealth Strategy Most People Ignore07:52 – Why Automating Your Finances Reduces Stress and Builds Wealth09:34 – Understanding Economic Challenges and Building a Resilient Money Mindset11:11 – Good Money vs. Quick Money: How to Make Wealth-Aligned Financial Decisions16:16 – Ethical Investing: Aligning Your Portfolio With Your Personal Values19:05 – Skill Diversification: How Continuous Learning Increases Your Earning Power21:42 – Wealth Goals for 2026 and How to Plan for Long-Term Financial Growth✨ If you’re craving a personalized path to financial freedom and want a coach who understands your journey — this is for you.Spots are limited to ensure high-touch support.Apply now to get started: https://sayholawealth.com/financial-coaching/Want to stay in the loop with wealth-building tips and behind-the-scenes insights?Join our Cash Libre Newsletter at https://sayholawealth.com — where we keep it real about building wealth, purpose, and legacy. 💸Let’s build wealth juntas,Luzy Hosted on Acast. See acast.com/privacy for more information.
Delia Ruiz discusses the lack of representation in translated literature by non-Latine authors and emphasizes the importance of integrating culture and experiences into educational standards. She encourages individuals to take initiative in creating the content they wish to see and highlights the importance of community and diversity in these efforts.Episode Highlights00:00 Introduction to Delia Ruiz00:37 Inspiration Behind Delia's Books00:40 Publishing Journey: Self-Publishing vs TraditionalAbout our guest: Delia is a first-generation Latina author whose stories bloom from her rich Mexican heritage. Delia weaves worlds with words while keeping her heart anchored to her culture. Through her social platforms, she champions diverse literature and creates teacher resources that celebrate multicultural voices and experiences. She hopes to inspire the next generation of writers who also come from immigrant households.Connect with Delia on instagram.Ready to increase your net worth by $20K or more?Join The Say Hola Wealth Academy — our signature program where we help first-gen wealth builders grow their wealth through salary negotiations, career pivots, mindset coaching, and smart investing.✨ If you’re ready to rewrite your money story and step into your financial power, this is for you.Join today at https://sayholawealth.com/academy✨ Enjoyed this episode?Don’t forget to subscribe to the channel, leave a comment with your biggest takeaway, and share this video with another poderosa Latina ready to launch her dream.💌 Want more behind-the-scenes insights and exclusive convos?Join our Cash Libre Newsletter at https://sayholawealth.com — where we keep it real about building wealth, purpose, and legacy. 💸Let's Build Wealth Juntas,Luzy Hosted on Acast. See acast.com/privacy for more information.
En este episodio, converso con Vanessa Franco de Franco Financial Coaching sobre cómo hablar de dinero en pareja sin miedo, sin drama y con claridad. Aprenderás estrategias reales para mejorar la comunicación financiera, crear metas en conjunto, pagar deudas, y construir la libertad que toda pareja necesita.Episode HighlightsCómo iniciar conversaciones de dinero con tu pareja sin miedo ni conflicto.La importancia de los money dates para crear claridad y metas en conjunto.Estrategias reales para pagar deudas, mejorar el crédito y tomar decisiones financieras juntos.Cómo la crianza, la migración y las heridas emocionales influyen en nuestra relación con el dinero.Por qué la libertad financiera te da opciones, presencia y un futuro con intención.Connecta con Vanesa en Instagram¿Lista para crear tu libertad financiera? Unete a nuestra communidad www.sayholawealth.com/hola Hosted on Acast. See acast.com/privacy for more information.
In this episode of the Say Hola Wealth Podcast, Luzy sits down with Dr. Christina, a first-generation Latina scientist, veteran, and creator of Running on Science, to discuss how she broke into STEM against all odds.From growing up in La Puente, CA, navigating grief and financial struggles, to joining the military, returning to school with the GI Bill, and cold-emailing her way into a research lab, Dr. Christina shares what it really looks like to pursue a STEM career as a Latina. She also opens up about her work studying traumatic brain injuries, her love for running and travel, and why her definition of wealth is deeply tied to freedom and time.If you’re a first-gen Latina thinking about STEM, career pivots, or redefining what’s possible for you, this conversation will give you both inspiration and permission to dream bigger.If this episode reminded you that you deserve more options with your money and your career, make sure you’re on the Cash Libre newsletter.Join the Cash Libre newsletter to get weekly, culture-centered money tips, and wealth-building tools.www.sayholawealth.com/hola Hosted on Acast. See acast.com/privacy for more information.
In this conversation, Luzy discusses the significance of high yield savings accounts as a financial cushion during uncertain times. She emphasizes their role in providing access to funds when regular income is disrupted and highlights their importance in building a foundation for generational wealth.What you'll learn:00:00 Introduction to High Yield Savings Accounts00:08 Building Financial Safety with Savings00:43 Factors Influencing High Yield Savings RatesIf you want to open a HYSA with my favorite bank feel free to use my affiliate link: https://www.ally.com/referral?code=7S4J6Y5M5Z&CP=MobileAppReferFriendSubscribe to the Cash Libre Newsletter today: www.sayholawealth.com/hola Hosted on Acast. See acast.com/privacy for more information.
n this episode, Luzy shares her journey of writing her upcoming book, 'Cash Libre.' She discusses the challenges she faced in the writing process, her decision to explore different publishing options, and the importance of community and cultural impact in her work. Luzy also talks about her preparations for the book launch, including finding advanced readers and working with a voice coach to enhance her narration skills.Episode Highlights:00:00 Introduction to Cash Libre04:49 The Writing Process and Challenges09:33 Publishing Options Explored14:01 Choosing the Right Publishing Model18:46 Preparing for Launch and Voice CoachingReady to become Cash Libre? Join our newsletter or more about our programs here:www.sayholawealth.com/hola Hosted on Acast. See acast.com/privacy for more information.
It’s spooky season, and we’re exposing the scary habits haunting small business owners’ bank accounts — from comparison traps to confusing social media with real strategy.If you’ve ever thought, “If Susanna has a website, I need one too,” this episode is your reminder to stop comparing and start building your business with intention.Perfect for Latina entrepreneurs and small biz owners ready to ditch fear and create a 30-day plan that supports peace and profit.What You’ll LearnHow comparison keeps you stuck and drains your profitsThe difference between a business plan and a social media planWhy paying yourself — even $50 — is crucial from day oneCreative ways to generate demand during slow seasonsHow to plan your business finances for the next 30, 60, and 90 daysWhat to focus on first if you’re ready to grow your business sustainably Join the Say Hola Wealth CommunityReady to grow your business and your wealth with confidence?Join our free email list for exclusive tools, workshops, and financial wellness tips for Latinas and first-gen entrepreneurs.👉Sign up at sayholawealth.com/holaLet’s build wealth sin miedo — together. 💫 Hosted on Acast. See acast.com/privacy for more information.
If you've ever felt financially behind, this episode is your reminder: you're doing better than you think. Luzy shares the 3 truths about finances she wishes she knew in her 20s and how to start building wealth as a first-gen Latina.Episode Highlights:00:00 – Intro: Why this episode matters Luzy shares why conversations about money matter, especially for Latinas navigating adulthood and finances. 02:04 – “I’m not good with money” mindset. Where this belief comes from and how to find evidence that you are actually good with money. 05:50 – Financial confidence starts with awareness. Showing up to your job, paying your bills, and thinking about money are all signs of financial capability. 08:32 – Truth #1: Education is not the key to wealth Why traditional education opens doors, but financial education is what keeps you in the room. 12:20 – Truth #2: Loyalty doesn’t build wealth A career warning: staying loyal to a company won’t protect your finances. Learn what you should be loyal to. 16:30 – Truth #3: No one is coming to save us The myth of financial rescue—and why your future success depends on you, not outside systems. 20:08 – The power of who you surround yourself with. We are the average of the five people around us. Are your friends holding you back or pushing you forward? 24:00 – Weekly challenge & closing thoughts Luzy shares one action step to help you reflect and take control of your financial journey. Ready to increase your net worth by $20K or more? Private coaching is now open for first-gen wealth builders who are ready to get focused, supported, and financially healthy. www.sayholawealth.com/hola Hosted on Acast. See acast.com/privacy for more information.
In this enlightening conversation, Alana shares her transformative journey from feeling lost and anxious about money to embracing a wealthy mindset and making audacious financial moves. With the guidance of Luzy she learns the importance of self-care, spending, investing, and breaking free from limiting beliefs about money. Alana's story highlights the power of financial education and the impact of having open conversations about money, especially within marginalized communities. Episode highlights:00:00 Introduction to Alana's Journey01:48 From Existing to Thriving: Alana's Transformation03:44 Redefining the Relationship with Money06:48 Investing in Self-Care and Abundance09:35 Making Audacious Money Moves12:18 The Power of Financial Projections15:29 Breaking Money Taboos and Conversations17:13 Encouragement for Future Millionaires Ready to start your financial freedom? Book a call with me today using the link below. www.sayholawealth.com/hola Hosted on Acast. See acast.com/privacy for more information.
In this episode of The Say Hola Wealth Podcast, Luzy King shares how one first-gen Latina went from feeling stuck and unsafe around money to confident and financially secure.Through the Say Hola Wealth Academy, she learned to understand her money, release family-limiting beliefs, and grow her wealth — fast, but without burnout. She calls this journey “the best investment I’ve ever made.” 🎧 Tune in to learn:How to identify and release family money beliefsWhy safety and support are key to building wealthWhat growing your wealth “fast” really means — sustainably and joyfullyHow The Say Hola Wealth Academy helps first-gen Latinas transform their financial livesReady to build wealth with clarity, confidence, and community?Apply to be part of our membership program today at sayholawealth.com/academy Hosted on Acast. See acast.com/privacy for more information.
In this engaging conversation, Tatiana Bolanos shares her inspiring journey from being one of the youngest Latinas to sign with Sony Music to founding the Lilac Agency, a thriving talent management firm. She discusses the significance of the creator economy, the unique strengths of her agency, and practical steps for creators to work with brands.Episode Highlights:00:00 From Music to Management: Tatiana's Journey03:16 The Creator Economy: Understanding Its Impact05:59 Building a Community: The Unique Strengths of Lilac Agency08:50 Practical Steps for Creators: Working with Brands11:35 Challenges in the Creator Space: Dismantling Barriers15:36 The Importance of Speaking Up: Creators and Advocacy18:27 Long-Term Opportunities: Beyond Brand Deals20:57 Navigating Growth: When to Seek Management23:56 Balancing a 9 to 5 with Content Creation25:47 Defining Wealth: Freedom and BeyondAbout our guest Tatiana:Tatiana Bolaños got her start in Mexico's mariachi music scene, becoming the youngest artist ever signed to Sony Records at just six years old, even sharing the stage with Mexican singing legend Vicente Fernández (see image attached). Today, she is the founder and CEO of The Lilac Agency, a $4 million talent management agency representing some of the internet's biggest creators. Tatiana has built a safe, intentional space for BIPOC and women of color creators in an industry where they're often overlooked, proving that cultural power and visibility coexist at a large scale.Connect with Tatiana on Instagram. Want to stay in the loop with wealth-building tips and behind-the-scenes insights?Join our Cash Libre Newsletter at https://sayholawealth.com — where we keep it real about building wealth, purpose, and legacy. 💸 Let’s build wealth juntas, Luzy Hosted on Acast. See acast.com/privacy for more information.
In this episode of the Say Hola Wealth Podcast, Luzy interviews her client, Martha Elizabeth González, a Latina who shares her inspiring journey to financial independence. From navigating life as an immigrant and pursuing higher education to overcoming the weight of student loans, Martha opens up about her money fears, mindset shifts, and the importance of cultural identity in financial conversations.Her recent achievement of student loan forgiveness marks a powerful milestone in her wealth journey.✨ Tune in for an empowering conversation on:00:00 Introduction to Martha's Journey02:50 Navigating Cultural and Educational Challenges05:43 Financial Struggles and Student Loans08:34 Overcoming Fears and Mindset Shifts11:09 Transforming Debt into Wealth14:01 Future Financial Vision and Investments17:00 Celebrating Financial Accomplishments Ready to increase your net worth by $20K or more?Join The Say Hola Wealth Academy — our signature program where we help first-gen wealth builders grow their wealth through salary negotiations, career pivots, mindset coaching, and smart investing. ✨ If you’re ready to rewrite your money story and step into your financial power, this is for you. Join today at https://sayholawealth.com/academy ✨ Enjoyed this episode? Don’t forget to subscribe to the channel, leave a comment with your biggest takeaway, and share this video with another poderosa Latina ready to launch her dream.💌 Want more behind-the-scenes insights and exclusive convos? Join our Cash Libre Newsletter at https://sayholawealth.com where we keep it real about building wealth, purpose, and legacy. 💸 Let's Build Wealth Juntas, Luzy Hosted on Acast. See acast.com/privacy for more information.

















