Claim OwnershipDoing It Online : Funnels, Sales & Scaling for Coaches Who Hate Launching
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© Kate McKibbin
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The Doing It Online podcast is your weekly dose of sales funnel strategies, evergreen automation, and scaling tips for coaches who want to grow without burning out.
Hosted by Kate McKibbin—7-figure funnel strategist and founder of Hello Funnels—this show helps you make more sales with less selling.
We're talking: profitable sales funnels, email automation that actually converts, creating high-ticket group programs, ditching exhausting launches, and building a coaching business that runs on autopilot.
If you want consistent revenue without the burnout, you're in the right place.
Hosted by Kate McKibbin—7-figure funnel strategist and founder of Hello Funnels—this show helps you make more sales with less selling.
We're talking: profitable sales funnels, email automation that actually converts, creating high-ticket group programs, ditching exhausting launches, and building a coaching business that runs on autopilot.
If you want consistent revenue without the burnout, you're in the right place.
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Did you know that the economy section of an airline is pretty much break-even? They're covering costs, but they're not making real profit on those seats.The actual profit comes from business class and premium economy. Smaller sections. Fewer people. Way more profitable.And there's a huge lesson here for anyone running a coaching or course business in 2026.Because a lot of us are running our businesses like economy-only airlines—serving as many people as possible with razor-thin margins, completely exhausted, and wondering why we're working so hard but barely seeing profit.In this episode, I'm breaking down what the airline industry can teach us about building a more profitable business, why most course creators are stuck in exhausting models, and how adding one premium offer could add $200K or more to your business this year—without burning out.Watch the training: "One Change You Can Make to Add $200K to Your Year" This is your final week to watch it before it comes down.Want to chat about what a premium offer could look like in your business?Drop me a DM on Instagram @hellofunnels
Last week, Amy Porterfield made a shocking announcement: she's no longer selling Digital Course Academy—the signature program that's made her $60+ million.And while her announcement focused on evolution and new challenges, I think there's a much bigger story here about what's happening in the online course industry right now.If you have an online course that's not selling the way you thought it would, or you're wondering why the strategies you were taught aren't working anymore—this episode is for you.Because the online course model has fundamentally changed. And most people aren't talking about it honestly.In this episode, I'm breaking down exactly what changed, what's working now, and most importantly, what you should be doing with your course business in 2026.Want help pivoting your course business to what's actually working?Drop me a DM on Instagram: @hellofunnels
Let's get real about what actually worked (and what flopped) in 2025. I'm pulling back the curtain on every marketing strategy we tested this year - the good, the bad, and the ugly. Real numbers. Honest ratings. And exactly what we're leaving behind vs. doubling down on in 2026.The market changed this year. The algorithms changed. Buyer behavior changed. And if you're not paying attention and adjusting your strategy, you're going to waste a lot of time and energy on tactics that just aren't working anymore.In this episode, I walk you through 7 different marketing strategies we tested in 2025. You'll hear what worked, what didn't, why things changed throughout the year, and what we're bringing into 2026. No fluff. No theory. Just real data from an actual business.If you're planning your 2026 marketing strategy right now, this episode will save you months of trial and error.Strategies Covered:Best List Building FunnelsLive vs Evergreen WebinarsPaid ChallengesSegmented VIP LaunchesManyChat + Instagram StrategyBest Low-Ticket FunnelsWant to work with me to build your 2026 strategy? DM me on Instagram and let's have a conversation about what this could look like for your business.
Hey there! I'm Kate from Hello Funnels, and welcome to Part 4—the final episode—of our End of Year Planning Series.If you haven't listened to Parts 1-3 yet, go back and do those first. This exercise builds on everything we've already covered.Today's episode might make you uncomfortable. And honestly, that's kind of the point.I'm walking you through a challenge that's going to stretch you and show you what's actually possible in 2026—even if it feels impossible right now.It's called the 10X Exercise. And it's designed to help you think bigger, notice your resistance, and consider strategies you never would have thought of otherwise.Because here's the truth: when we set achievable-feeling goals, we give ourselves achievable-feeling tasks. But if we want quantum-leap growth, we need to think bigger.And even if you don't hit the 10X, you might still 2X your results. And who doesn't want that?Want help building the plan and the systems to make this happen? DM us @hellofunnels on Instagram. We'd love to support you inside the 100K Club.Thanks for following along with this series. Now go do the work—and let's make 2026 incredible.
Hey there! I'm Kate from Hello Funnels, and welcome to Part 3 of our End of Year Planning Series.If you're either drowning in data or hiding from your numbers completely, this episode is for you.There are two types of business owners: the ones who track everything and get overwhelmed by all the data, and the ones who avoid the numbers entirely because they're confusing or scary.Neither approach is going to get you very far.Today, I'm breaking down the only 3 money metrics you actually need to track in 2026. These are the numbers that will actually help you grow—and make every decision simpler and faster.I'll show you how to set a real revenue goal (not an ego-based one), how to reverse engineer your weekly targets, and how to use these three numbers to know exactly which lever to pull when you're off track.When you know the three money metrics you need to hit each week, you stop guessing and start growing. And you make hitting your revenue goal feel inevitable.Need help figuring out your numbers? DM us @hellofunnels on Instagram.Part 4 drops next—the final episode of the series. Don't miss it!
Hey there! I'm Kate from Hello Funnels, and welcome to Part 2 of our End of Year Planning Series.If you've ever been told to "just focus on one thing until you hit a million dollars," you've probably also realized that advice doesn't quite work in today's market.Because the truth is, modern businesses need more than one thing working. But not 100 things. Just six.In this episode, I'm breaking down the 6-Step Scaling System—what you actually need to build in 2026 to scale profitably without spreading yourself too thin or burning out.I'll walk you through how to choose your six based on your Traffic Light Audit from Part 1, whether you should start with your front-end or back-end (it depends on if you have an audience), and the realistic timeline for building this out.Bottom line: The businesses that thrive in 2026 will have both a front-end system that covers ad costs and a back-end system that delivers profit. You can't build them at once—but you can build them both.Want help building your 6-Step Scaling System? This is exactly what we teach inside the 100K Club. DM us @hellofunnels on Instagram to learn more.Part 3 drops next—don't miss it!
Hey there! I'm Kate from Hello Funnels, and welcome to Part 1 of our End of Year Planning Series.If you're feeling overwhelmed trying to figure out what worked this year and what didn't, this episode is for you.Most people go into a new year without actually looking back at what moved the needle and what just kept them busy. So they keep doing everything—or they randomly cut things without really understanding why.Today, I'm walking you through The Traffic Light Audit—a simple, visual exercise that will give you instant clarity on what to keep doing in 2026, what needs fixing, and what to leave behind in 2025.It's going to make decision-making so much easier. And when you can see at a glance what's working and what's not, you stop wasting time on things that don't move the needle—and you can go all in on what does.Ready to build a system that actually works in 2026? DM us @hellofunnels on Instagram.Part 2 of the series drops next—don't miss it!Let's close out 2025 strong and set you up for your best year yet.
Hey there! I'm Kate from Hello Funnels, and in this episode of The Doing It Online podcast, I'm pulling back the curtain on my AI-powered content system—the one that lets me create all my content for the month in about 25 minutes a week.Here's the problem: the amount of content we're expected to create now is completely out of control. Emails, Instagram, LinkedIn, podcasts, YouTube, blog posts—it's exhausting.And even when people are batching and staying organized, it all ends up feeling disconnected. Which means you're confusing your audience instead of guiding them on a journey.So I built a system that fixes this. An AI system that helps me create cohesive, strategic, high-converting content—fast. And it sounds like me.Today, I'm walking you through exactly how it works, step by step.The truth? I've been using this for a couple of months now, and our conversions have gone through the roof. It's not just easier and faster—it actually works better.And because I wouldn't be me if I didn't share something this game-changing, I turned it into a mini-course called Cash Money Content.Right now, it's on a special pre-launch offer—normally $197, you can grab it for just $47.Grab it before the price goes up!This is going to change the way you create content. I can't wait to see what you do with it.
Hey there! I'm Kate from Hello Funnels, and in this episode of The Doing It Online podcast, I'm giving you five simple, low-lift cash campaigns you can run right now to close out the year strong.December is tricky. Some businesses thrive, others go silent. But either way, it's busy, people are distracted, and you're probably looking at your year-end goals realizing you're not going to hit them.So what do you do? Give up and wait until January? Nope.Today, I'm giving you five cash campaigns—all designed to be simple and effective. Because December is already chaotic, and you don't have time for anything complicated.Pick the one that fits your business, and let's make it happen.The next few weeks matter. And the businesses that start 2026 strong are the ones taking action right now.Want our help with any of this?DM us @hellofunnels on Instagram and let's chat about the best program for you.
Hey there! I'm Kate from Hello Funnels, and in this episode of The Doing It Online podcast, I'm talking about what to do when your confidence has taken a hit.If you've been white-knuckling your way through the last 6-12 months, telling yourself things will turn around, and they haven't... this one's for you.Because here's what happens: you start doubting everything. Your skills. Your strategy. Whether you ever had what it takes. And when you're making decisions from that place, you start playing smaller and smaller until you're stuck in a spiral.So today, I'm giving you five simple, actionable steps to get your confidence back, get some wins on the board, and stop the spiral before it takes you under.The truth? Confidence doesn't come from waiting to "feel better." It comes from action. From showing yourself—over and over—that you're still capable.So pick one of these five steps and do it today.And don't forget— if you want those exact email templates so you can't chicken out and you've gotta go make those sales👉 Grab the 7-Day Payday template. Let's get you back on track.
Hey there! I'm Kate from Hello Funnels, and in this episode of The Doing It Online podcast, I'm pulling back the curtain on low-ticket offers—when they work, when they don't, and why so many course creators are stuck spinning their wheels trying to build a business around them.When the economy gets shaky and people stop buying, a low-ticket offer feels like the answer. But here's what most people don't realize: low-ticket offers are just as much work as high-ticket offers. And they're usually way less profitable.So today, I'm breaking down exactly when low-ticket offers make sense (there are four specific scenarios), and when they're actually sabotaging your growth.I'm also calling out the Maria Wendt model that everyone's trying to replicate—and why it's not going to work for you the way you think it will.Bottom line: Low-ticket offers aren't the problem. Trying to build your entire business around them without a backend? That's the problem.Want the exact framework for setting up a low-ticket funnel the RIGHT way?👉 Grab the Million Dollar Micro Funnel system and save $100 off.
Hey there! I'm Kate from Hello Funnels, and in this episode of The Doing It Online podcast, I'm pulling back the curtain on something that's going to change how you think about funnels forever.I just spent the last six months in deep testing mode—running every possible combination, split-testing ad creative, analyzing conversion data across thousands of funnel visitors.And here's what I discovered: buyer behavior has fundamentally changed.Most sales now happen within the first 1-5 days. Not weeks. Days.If someone doesn't buy from you in that initial window, the chances they'll buy later drop dramatically.Which means if you're still running old-school "long nurture" funnels, you're leaving money on the table.In this episode, I'm sharing the real data, including a hot seat call with a client whose funnel is converting at 9% (more than 4X the industry benchmark) with an average purchase time of less than 24 hours.I'll walk you through why this is happening, what it means for your funnel strategy, and exactly what needs to change if you want your funnels to actually work in today's market.This is the shift that separates funnels that flop from funnels that scale.Let's dive in!Ready to build a funnel designed for today's buyers?Learn more about the Million Dollar Micro Funnel system—the exact framework my clients are using to get 9% conversion rates and sales within 24 hours.👉 Click here and save $100 OFF right now
Hey there! I'm Kate from Hello Funnels, and in this episode of The Doing It Online podcast, I'm helping you cut through the noise and make the right decision for YOUR business.Things have slowed down. Sales are harder. And now you've got a thousand people screaming at you about all the different things you need to do to save your business and grow in 2026.So how do you actually put your CEO hat on and figure out if a group program is the right move?That's what we're doing today. I'm walking you through how to know if you even need to pivot, and then I'm busting through every objection you might have about creating a Leveraged Live Experience.Things like: "What if I have a small audience?" "What if I'm too busy?" "What if people expect too much from me?" "What if I don't have the tech skills?" "What if people won't pay premium prices for what I do?"I'm addressing all of it with real, honest answers so you can make the right call for your business.Because not everyone needs to make this move. But a lot of people do. And if you're one of them, waiting another year could be really costly.Let's figure this out together!Ready to make your pivot?Doors are open RIGHT NOW for The Pivot Project—our 4-week live intensive starting this week. Final spots available. You can get started for as little as $197.Save your seat here: https://hellofunnels.co/pivot
Hey there! I'm Kate from Hello Funnels, and in this episode of The Doing It Online podcast, I'm breaking down the math that changes everything.If you've been chasing volume, running yourself ragged trying to make enough sales to hit your revenue goals, this episode is going to blow your mind.Because here's the truth: you can have the best offer in the world, but if your numbers don't work, your business doesn't work.I'm a self-confessed spreadsheet nerd, and I've learned that different business models have different numbers that matter. And knowing what those numbers are—and how to use them—can literally be the difference between hitting your goals and wondering why nothing's working.So today, I'm walking you through the most important numbers you need to know if you want to create, fill, and scale a profitable group program in 2026. Including the math that shows you why you need about 10X fewer sales to hit $200K with a Leveraged Live Experience versus a traditional course.This is the episode that's going to make you go, "Wait, THAT'S all I need to sell?"Let's dive in!Ready to make the numbers work for you?Doors are open now for The Pivot Project—our 4-week live intensive where we help you design, structure, and launch your own profitable group program. We start this week and early bird pricing ends Friday!Save your seat here: hellofunnels.co/pivot
Hey there! I'm Kate from Hello Funnels, and in this episode of The Doing It Online podcast, I'm pulling back the curtain on the mistakes that kill group programs before they even launch.Look, creating a group program is easy. Creating one that actually works—that sells well, gets people results, and is profitable? That's where most people mess up.I've been running group programs for over six years. They've generated over $5 million for my business. And along the way, I've learned a lot of lessons—some of them the hard way.So if you're thinking about creating what I call a Leveraged Live Experience (which is way more than just a group program), this episode is going to save you time, money, and a whole lot of frustration.I'm walking you through the four biggest mistakes I see coaches make when creating group programs, and more importantly, how to avoid them so you can build something that actually works from day one.Trust me, you don't want to skip this one!Ready to create your own Leveraged Live Experience?Doors are open now for The Pivot Project—our 4-week live intensive where we help you design, deliver, fill, and automate your own 6-7 figure group program. Final spots available!Save your seat here: hellofunnels.co/pivot
Hey there! I'm Kate from Hello Funnels, and in this episode of The Doing It Online podcast, I'm pulling back the curtain on the pivot that completely changed my business.When my son was born, I was selling a 4-week program that was doing okay—but the way I had to sell it? Exhausting launches and razor-thin profit margins. And the thought of doing that with a newborn? Yeah, no thanks.So I created something different. Something I didn't even know had a name at the time. And that one pivot became the absolute cornerstone of my business—generating over $5 million in the last six years.I'll walk you through exactly what I did, how I structured it (spoiler: I didn't start from scratch), what it looks like to actually run it day-to-day, and why this model is hands-down the most profitable and sustainable way I've ever worked.Trust me, this is the exact shift I'm seeing successful course creators make right now. And if you're ready to make it too, I've got something opening Monday that's going to walk you through it step-by-step.Let's jump in and talk about what's actually possible!Ready to make your own pivot?Get on the waitlist for The Pivot Project and get first access when doors open Monday: https://my.hellofunnels.co/waitlist
Hey there! I'm Kate from Hello Funnels, and in this episode of The Doing It Online podcast, I'm having a really frank conversation about something you've probably been feeling but haven't been able to put your finger on yet.The traditional DIY course model? It's dying. And if your launches aren't hitting like they used to, or your evergreen funnel is barely trickling in sales, you're not imagining it—something has shifted.I'll walk you through why AI has completely disrupted the course industry, where courses fit in your offer suite moving forward, and the new business model that's absolutely killing it right now. (Hint: high-touch group programs are the goldmine!)Trust me, this is a total game-changer! And if you're ready to make this pivot, doors open Monday for my 4-week intensive to help you restructure, sell, and deliver your new model without burning out.Let's jump in and talk about what's next for your business! CHAPTERS:00:00:13 Why the DIY Course Model Is Struggling00:00:37 What I'm Seeing Across the Industry00:02:21 Who's Getting Hit the Hardest Right Now00:04:09 The AI Factor: What's Really Changed00:04:41 The Two Big Shifts You Need to Make00:06:37 Why High-Touch Group Programs Are the Future00:08:20 What This New Model Looks Like in Practice00:09:43 How to Future-Proof Your Course Business
Hey there! I’m Kate from Hello Funnels, and in this episode of the Doing It Online Business podcast, I’m excited to share my secrets for dominating Black Friday promotions.
After years of navigating the chaotic Black Friday season (and yes, plenty of stress!), I’ve perfected a day-by-day promo calendar that turns excitement into crazy conversions.
I’ll guide you through avoiding the noise of big competitors and reveal my exclusive strategy to make your Black Friday offers stand out with a fun, irresistible twist.
Trust me, it’s a total game-changer! Plus, I’m throwing in a free Black Friday promo calendar download with all the details to help you kick off your success.
Let’s jump in and make your Black Friday promotion a massive hit!
00:00 Getting Ready for Black Friday
01:23 Cutting Through the Noise
03:20 The Power of Early Promotions
04:34 Making Black Friday Fun
05:53 Creating Exclusivity and FOMO
07:40 Leveraging Scarcity and Urgency
08:48 Ensuring Immediate Purchases
09:28 Black Friday Magic Bundle
10:42 Conclusion and Thank You
Hey everyone! I’m Kate from Hello Funnels, and in this episode of Doing It Online Business podcast, I’m excited to share my insider tips on turning Black Friday into a launch warmup strategy.
After years of navigating the chaos of Black Friday sales (and yes, some epic flops), I’ve discovered how smart course creators like me can set the stage for massive success in January and February.
I’ll break down the big mistakes I’ve seen—and made—during Black Friday, then reveal my proven tactic: crafting a bite-sized offer that preps your audience for your biggest launch.
Trust me, it’s a total game-changer! Also you can grab my Black Friday promo calendar here and kickstart your strategic planning.
Let’s jump in and make this Black Friday a launchpad for your course business success!
00:00 Common Black Friday Mistakes to Avoid
02:08 Why Bundling Random Stuff Doesn't Work
04:37 The Importance of Novelty in Your Offer
05:44 Creating a Strategic Black Friday Offer
07:26 Using Black Friday as a Taste Test
08:39 Crafting the Perfect Bite-Sized Offer
14:45 Ensuring Your Offer is an Easy Yes
18:20 Final Tips for a Successful Black Friday
20:30 Conclusion and Next Steps
Hey there! I’m Kate from Hello Funnels, and in this episode of my Doing It Online Business podcast, I’m excited to share the three systems that keep my sales rolling while I’m away on holidays.
After years of stressing over business during family vacations (yes, sneaking laptop checks at the beach!), I’ve finally nailed these strategies to grow my business effortlessly.
I’ll break down each system—like my content engine (don't have one? Be sure to grab my 7-Day Payday), profit funnel, and evergreen launch campaigns—and show you how they work together to bring in sales 24/7.
Trust me, it’s a total game-changer! I’ll also toss in a bonus tip on planning holidays strategically and point you to my free masterclass for all the templates to steal these setups.
Let’s jump in and set up your business to thrive while you sip cocktails on your next getaway!
00:00 The Reality of Running a Business
01:24 Preparing for a Family Vacation
03:07 System 1: The Content Engine
04:22 Maximizing the Content Engine
07:01 System 2: The Profit Funnel
10:10 System 3: Monthly Evergreen Launch Campaigns
11:18 Running Your Business on Autopilot
13:21 Conclusion and Masterclass
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