DiscoverFuse Club: Home Services Business in the USA
Fuse Club: Home Services Business in the USA
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Fuse Club: Home Services Business in the USA

Author: Adam FUSEMAN | Ruslan Khusniyarov

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A podcast about running a Home Services business in the USA – HVAC, plumbing, electrical, and appliance repair. Practical tips, real-life cases, and tools to grow your company.

We cover how to attract clients, build effective sales processes, manage your team, and scale your business. Each episode delivers actionable advice, real examples, and proven tools you can start using today.
10 Episodes
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In this episode, Adam sits down with Kelly, Vice President of Agency Partnerships at Yelp, to talk about what home service business owners must do today to stay competitive.In this episode:The most common mistakes contractors make on YelpWhy photos, credentials, and complete profiles build instant trustHow review responses, especially negative ones, can win you more jobsWhat consumers actually look at before choosing a contractor Why some businesses fail on Yelp despite getting leadsJoin the Fuse Club community of U.S. home service owners and professionals here: https://fuse.club/
Adam and Stan, founders of Fuse Service, join Jackie from Service Titan. They discuss overcoming immigration challenges, expanding into HVAC, plumbing, and electrical, and scaling through delegation and franchising.In this episode:Using YouTube as a recruiting tool;Lessons from expanding service lines;Franchising to grow fast without losing quality;Mentors, communities, and tools that fuel growth;Advice for contractors looking to scale quickly.Join the Fuse Club community of U.S. home service owners and professionals here: ⁠⁠⁠https://fuse.club/en
We sit down with Tom Howard, a lifelong tradesman who became a multi-company HVAC operator and investor.In this episode, we discuss:Growing from technician to owner and operator; Scaling HVAC companies across multiple markets;Buying companies for growth vs. organic expansion;Leadership, discipline, and long-term thinking;Building wealth and finding purpose beyond money.Join the Fuse Club community of U.S. home service owners and professionals here: ⁠⁠https://fuse.club/en
In this episode, we sit down with an HVAC entrepreneur who came to the United States as a refugee and built a fast-growing residential HVAC company from the ground up.Starting a HVAC business without technical experience;Licensing, sponsorships, and early-stage risk;Marketing-first growth (Google LSA, Facebook, TikTok leads);Building a team, culture, and management structure;The realities of work-life balance in year one;Scaling from $5M to $10M+ and beyondJoin the Fuse Club community of U.S. home service owners and professionals here: ⁠https://fuse.club/en
Exploring SEO, marketing, and business growth in the Home Services industry with our special guest Daniel, founder of Netrocket — a home services marketing agency working with U.S. businesses since 2016.In this episode:How we first connected — and why Netrocket became Fuse Service’s long-term SEO partnerThe main reasons most contractors lose money on SEOHow to spot real SEO work vs. meaningless “reports”Why legit SEO agencies don’t offer guaranteesWhen a home service company should actually invest in SEOWhere startups with zero budget should beginWhy focusing on one niche (like HVAC) leads to stronger marketing resultsHow SEO, local visibility, Google Business Profiles, and branding all work togetherJoin the Fuse Club community of U.S. home service owners and professionals here: https://fuse.club/en
In this episode, we sit down with Frank, one of our long-time sales reps who joined the team back in 2021.Here are some of the topics we dive into:• How the company has changed over the past four years • What keeps Frank motivated in sales — and why relationship-building still beats AI • HVAC, self-driving cars, and the early “sales hustle” • Career twists from programming to contracting • Navigating industry ups and downs — from the 2008 crash to COVIDJoin our community of HVAC professionals
I am interviewing Сuinn, who built a large HVAC company but eventually faced bankruptcy. He shares his journey from learning the trade to growing a team.In this episode:How Cuinn got into the HVAC industry and developed his skills from the ground up;Running a small company and scaling a team from 2 to 25 employees;How customer reviews, referrals, and local connections fueled growth;Challenges of operating in a competitive and high-cost market like the Bay Area;Key mistakes that led to bankruptcy.Join the Fuse Club community of USA home service business owners and entrepreneurs here: ⁠https://fuse.club/en
Today, we talk about building a $120 million HVAC company while overcoming major life challenges with our guest, Kathryn Howard.In this episode:From personal setbacks to building lasting success in the trades;Building systems and culture that create high-performing teams;Why trades offer second chances — for immigrants, women, and people with criminal records;The power of leadership, training, and community;How to create real opportunities and financial freedom for anyone willing to work hard.Guest: Kathryn Elizabeth HowardJoin the Fuse Club community of USA home service business owners and entrepreneurs here: ⁠⁠https://fuse.club/en
Today we’ll discuss how to grow from working in the field to owning multiple trades with our guest Roland Ligtenberg, co-founder of Housecall Pro.In this episode:Building and managing a strong team across HVAC, plumbing, and electrical;How partnerships and strategic acquisitions accelerate growth;Balancing profit, reinvestment, and long-term stability;The role of systems, training, and leadership in scaling; Lessons learned from expanding into new markets.Join the Fuse Club community of USA home service business owners and entrepreneurs here: ⁠https://fuse.club/en
Discussing business growth and profits in HVAC and Home Service companies across the USA. Featuring industry expert, CEO, and co-founder Victor Rancour.In this episode:Why profit matters, not just revenue;How to set prices correctly for growth;Managing credit, banks, and lines of credit;Startup strategies: expenses, write-offs, buying equipment;How to build a business for long-term value and potential sale.Join the Fuse Club community of USA home service business owners and entrepreneurs here: https://fuse.club/en
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