SuperMarketers.ai: Your Roadmap to AI-Driven Marketing

In this episode, Gen Furukawa  speaks with Carl Holden, founder and CEO of RankBot, to unpack one of the most misunderstood parts of modern SEO: how link authority, automated outreach, and external site signals power both traditional Google rankings and AI-generated answers across ChatGPT, Gemini, and Perplexity.Carl explains why backlinks still matter in an AI-first world, why large language models continue to depend on search results for rankings, and how marketers can build durable visibility in an era defined by Answer Engine Optimization.You’ll learn how to think about off-page SEO in an unreliable, fast-changing algorithm landscape, and why diversifying your presence across blogs, YouTube, TikTok, Reddit, and short-form video is becoming essential for LLM citations.01:35 Understanding Link Building and SEO02:52 Automating Link Building with AI04:22 Challenges and Strategies in Link Building12:02 The Future of Off-Page SEO17:15 Leveraging AI in Marketing22:58 Final Thoughts and Advice for Marketers

What does SEO look like when Google is no longer the gatekeeper?In this episode of The SuperMarketers Podcast, Tom Winter, Co-Founder and CEO of SEOwind, joins Gen Furukawa to explore how AI and Large Language Models (LLMs) are completely rewriting the rules of SEO, content strategy, and digital authority.Tom shares why he believes LLMs should be treated as logical engines, not search engines—and how this mindset shift is helping brands move beyond keywords to context. He unpacks the inner workings of SEOwind’s AI-powered research workflows, where agents gather, structure, and verify data before a single word is written, producing content that’s human-level in quality and primed for AI search visibility.You’ll learn:Why most “AI-written” content fails—and how to make yours stand outHow to define and measure content quality using E-E-A-T and quantifiable metricsThe 90-day playbook to increase visibility in LLM-driven search resultsWhy your SEO strategy should start with entities, not keywordsHow to apply “Human as a Service” thinking to scale content operations without losing qualityWhether you’re a marketer, SEO strategist, or AI enthusiast, this episode reveals how to build content for a world where LLMs—not Google—decide what gets seen.00:00 – Intro and welcome with Gen Furukawa00:59 – What SEOwind does differently: AI agents for research, not just writing02:17 – Why “one-click” AI content fails and how Human-as-a-Service changes everything04:38 – Why LLMs are logical engines, not search engines07:10 – How to define and measure E-E-A-T (Experience, Expertise, Authority, Trust)10:00 – Why “good content” must be quantifiable and measurable14:55 – The shift from ranking pages to solving problems in AI search20:01 – The 90-day playbook for building LLM visibility and authority22:00 – Chunking, schema, and technical SEO for AI crawling25:00 – How to build credibility through LinkedIn, YouTube, and AI-crawled sites27:42 – Treating AI as your teammate, not a tool30:00 – Closing thoughts and where to find Tom Winter online👉 Follow Tom Winter on LinkedIn: https://www.linkedin.com/in/tom-winter/SEOwind – SEOwind is an AI-powered content research and writing platform that uses intelligent workflows and LLM agents to produce deeply researched, high-quality, and non-fluff SEO content at scale.Try SEO Wind at seowind.io👉 Connect with Gen Furukawa on LinkedIn: https://www.linkedin.com/in/tom-winter/SuperMarketers.ai – SuperMarketers.ai helps B2B SaaS founders and marketers turn AI and automation into growth engines through done-for-you content, LinkedIn strategy, and scalable inbound marketing systems: www.supermarketers.ai

Highlights: 01:05 — How Gauge reverse engineers AI answers to uncover why some brands get mentioned while others don’t.04:11 — Why personalization in ChatGPT makes manual tracking nearly impossible without anonymous data.05:28 — The hidden value of showing up in top-of-funnel AI answers even when clicks disappear.07:02 — If you only had five hours a month, here’s the single most effective lever to grow AI visibility.09:15 — The “fat tail” effect in AI search and why cracking the top 50 matters more than ranking #1 on Google.18:47 — Case study: how one brand tripled AI visibility in two weeks and what it reveals about the future of search.===============================  Stop Publishing Content. Start Engineering Demand with SuperMarketers. SuperMarketers is the AI Content Engine for B2B SaaS. Built to rank, answer, and convert. Learn more at www.supermarketers.aiConnect with Gen Furukawa: https://www.linkedin.com/in/genfurukawa/=============================== Find Caelean Barnes on LinkedIn: https://www.linkedin.com/in/caelean/ =============================== ​Gauge helps companies show up in more AI answers. With traffic shifting off of Google and into AI, the way customers are discovering and deciding has changed.Gauge measures responses in AI answers to find the highest leverage opportunities for your brand. This enables you to increase your AI presence and drive more leads. Customers are seeing over a 5x increase in AI answer share with Gauge.Find out more at ​https://withgauge.com 

LINKS: Retina Media: https://retina.media/Shane on LinkedIn: https://www.linkedin.com/in/shanehtepper/SuperMarketers: www.supermarketers.ai

Key Takeaways:AI-Proof Channels: Events, referrals, and trust-based marketing are emerging as "AI-proof" channelsThe 95% Rule: 95% of content cited by AI agents has been updated in the last 10 monthsFour Pillars of Winning Content: Unique/authoritative, persuasive (to both humans and AI), well-structured, and properly citedContent Engineers: New role combining AI knowledge, content expertise, and business process optimizationAEO vs SEO: Answer Engine Optimization requires optimizing for multiple AI agents, not just GoogleTactical Strategies Discussed:Using Google Search Console to find high-impression, low-click pagesInternal linking as an overlooked SEO winSchema markup and proper H1-H4 structure for AI agentsContent refresh frameworks (low/medium/high effort levels)Voice memo workflows for content creationCustom GPT projects for content strategy AirOps website: airops.comBenchmark your top pages against
the best in SaaS—and see what’s costing you visibility: https://www.airops.com/answer-engine-visibility  

Every Zoom call hides revenue-ready insights. Fathom founder Richard White explains how AI meeting intelligence turns raw transcripts into competitive advantage, content fuel, and a product-led growth flywheel for B2B SaaS marketers.Check Out Fathom: https://fathom.video/

Show Highlights: 5:13 – Why SEO is breaking: AI-generated content, noise in SERPs, and Josh’s pivot to LinkedIn10:40 – Josh’s AI content workflow: repurposing blog posts into LinkedIn posts using ChatGPT17:00 – What is RAG (Retrieval Augmented Generation) and how it helps encode brand voice into AI outputs21:00 – Data prep for vector databases: chunking content, using parsers, and why this step is critical25:00 – How marketers can use segmentation and clustering models for better GTM strategy32:00 – When LLMs work well: text generation, summarization, sentiment analysis, and chat transcript insights34:00 – The future of LLMs in orgs: how they could replace middle management through summarization📍 Visit Josh at Sharp Sight Labs🤝 Connect on LinkedIn: Josh Ebner

Show Highlights:0:00 - Introduction: How AI is reshaping client management in professional services4:29 - Why professional service firms struggle with client data and decision-making9:00 - How KnownWell’s AI scores client relationships and predicts retention risk14:10 - AI vs. human intuition: Why gut instinct isn’t enough for scaling client relationships19:30 - How AI surfaces upsell opportunities and prevents churn before it happens24:45 - The future of AI in operations and why marketing firms must adapt26:00 - Closing thoughts: How AI can give your business a competitive edge Find Courtney on LinkedIn Knownwell

Hop OnlineParis Childress on LinkedInShow Notes: 4:00 - Building an ICP Matrix with AI: Understanding customer profiles 8:00 -  How To Use client call transcripts to build better AI outputs 14:00 -  Creating an AI council: Getting 30 people on board without fear 16:00 -  Using GPT-4 as a strategic thought partner for agency transformation

Zach on LinkedInReveal.ai6:01 - Exploration of how to use customer insights in marketing11:05 - Zach explains how customer understanding manifests in marketing efforts15:48 - Discussion on personalization in outreach and scaling efforts21:13 - Explanation of Anthropic's prompt builder and its benefits26:36 - Exploring different ways to use customer conversation transcripts for content creation31:05 - Recommendations for teams to get more out of AI, including developing an "AI-first mindset"35:57 - Discussion on creating SOPs and improving processes with AI

Greg Brooks on LinkedInSearchTides WebsiteHighlight Timestamps:3:45 - Greg explains how AI is changing search behavior and the importance of creating efficient, valuable content9:15 - Discussion on the process of identifying core topics and creating content strategy16:30 - Greg shares a real-world example of content strategy using personal lending as a topic23:45 - Insights on the future of commerce and how AI will impact company growth and consumer choice28:30 - Greg's perspective on the importance of brand equity in the future of marketing

Kevin Dean is the CEO and President of ManoByte, a leading inbound marketing agency specializing in sales and marketing automation, HubSpot CRM implementation, and business intelligence solutions. Manobyte - https://www.manobyte.com/Kevin on LinkedIn - https://www.linkedin.com/in/kjdean/

Matt McGrory on Linked INCheck out ArwenTimestamps: 0:57 - Explanation of AI-powered content moderation2:57 - Using RAG for brand-specific engagement5:22 - Balancing AI automation with human oversight8:28 - Prompt engineering and human-reinforced learning9:00 - Using AI for creative storytelling in marketing12:27 - Manual moderation techniques before AI tools14:00 - Creating a structured approach to social media engagement17:32 - Understanding brand health reports and benchmarks21:38 - Analyzing sentiment and emotions in social media campaigns26:53 - Key takeaways for growing on social media using AI30:46 - Closing remarks and contact information

Check out OmnekyHikari on Linked InShow Highlights: 2:09 - Current AI capabilities in marketing4:40 - Building effective brand assets for AI6:53 - Analyzing marketing metrics with AI9:06 - The future of personalization in advertising10:55 - Limitations and potential of AI in marketing14:27 - Integrating AI with existing marketing automation17:54 - Advice for marketers to stay ahead in AI21:51 - The enduring importance of human elements in marketing

Check out Tykr: https://tykr.com/Show Highlights: 00:00 Introduction and Guest Welcome00:19 Sean Tepper's Background and Journey02:24 Ticker's Growth and Features03:49 Marketing and AI Integration04:17 Content Creation Workflow06:47 SEO and Content Optimization10:39 Leveraging AI for Content19:53 Learning Resources and Final Thoughts

Thanks to this week’s sponsor, Landbot, AI Chatbot Generator for Conversational Experiences.Marketing, Sales, and Customer Service teams save time and cut operating costs by automating conversations with Landbot's AI Chatbot Generator.Start your free trial here:https://bit.ly/4dRYGJw Show Highlights: 1:00 - Dan’s Marketing Journey: Dan shares his transition from graphic design to a comprehensive marketing role, including his work at Sweetfish.3:10 - The Impact of AI on Marketing: Dan explains how AI is becoming integral to all aspects of marketing and why he decided to focus on it.5:35 - Repurposing Content with AI: Detailed explanation of how Dan uses AI to turn a single podcast episode into 40 pieces of content in 60 minutes.8:00 - Tools and Techniques: Discussion on the tools like Cast Magic and custom GPTs Dan uses for efficient content repurposing.10:15 - The Step Method: Dan introduces his "Step Method" for creating high-quality content using starter content, templates, examples, and prompts.12:45 - The Power of Super Prompts: Insights into how super prompts enhance AI-generated content and make it more effective.15:20 - Practical AI Applications: Examples of how AI can handle repetitive marketing tasks like scheduling and reporting.17:50 - Personalization with AI: How to use AI for creating personalized and actionable content for different audience segments.20:35 - Automating Education: Discussion on using AI to customize learning experiences and course content.22:50 - Challenges and Learnings: Dan shares his experiences with the limitations and potential of AI tools in marketing.25:00 - Future of AI in Marketing: Dan's vision for the future of AI in marketing and how marketers can stay ahead of the curve.27:35 - Final Thoughts and Contact Information: Dan provides his final thoughts and shares how listeners can connect with him. Learn More About Dan Sanchez: https://danchez.com/Dan’s Podcast: https://aidrivenmarketer.com/

Timestamps01:00 - Kyle's Background and NFPs.ai Overview Kyle shares his journey from working in nonprofits to founding NFPs.ai and the mission behind it.04:00 - The Power of AI in Everyday Tasks Discover how AI can simplify personal and professional tasks, from fixing cars to strategic planning.09:00 - Identifying Automation Opportunities Learn how to spot repetitive tasks ripe for automation and break them down for maximum efficiency.14:00 - Tools for Automation: Make.com vs. Zapier Comparing different automation tools, their pros, cons, and suitability for various tasks.19:00 - The Importance of Webhooks Understand how webhooks can simplify and enhance your automation processes.23:00 - Real-life Automation Examples Kyle shares practical examples of how he uses automation to streamline operations and save time. NFPs.aiKyle Behrend on Linked In Kyle Behrend, Founder of NFPs.ai, is a seasoned not-for-profit professional with over 13 years of diverse experience. His mission is to empower not-for-profits by providing access to AI knowledge and tools to maximize impact. Kyle's background spans from animal care to operations management, equipping him with a unique skill set in communication, teaching, and problem-solving. Through NFPs.ai, he aims to foster a future where not-for-profits confidently harness AI to save resources and increase their impact.

Dan Chuparkoff is a keynote speaker with more than 25 years of hands-on, team-transformation experience at organizations of all shapes and sizes. He’s been a leader at Google, McKinsey, Atlassian, and an impressive array of startups and enterprises. He has consulted with countless other teams on AI, innovation, change-management, and collaboration. Dan’s clients have included many of the global Fortune 500 as well as some of the startup circle’s newest and brightest stars.Learn more about Dan Here Show Highlights: 0:58: Dan Chuparkoff discusses his journey from traditional marketing to AI and innovation.3:00: The transformative impact of AI-powered meeting note-taking tools.7:00: Dan explains the "hierarchy of human expertise" and the types of work AI cannot do.11:00: How AI enhances persona management in marketing for highly personalized customer interaction.18:00: The significant role of AI in language translation and global market expansion.20:00: Personal insights on using AI for daily business operations and client communications.

Find Jérémy Grandillon on Linked InCheck out the AI Sales Innovator Timestamps: 1:08 - Jeremy's journey from rookie sales rep to building a sales & marketing department from scratch3:27 - The trial-and-error process Jeremy used to crack the code on creating engaging LinkedIn content5:45 - How to train a custom GPT model to generate original, on-brand LinkedIn posts tailored to you10:24 - Jeremy's framework for targeting your ideal customers on LinkedIn's vast network13:32 - Crafting personalized cold outreach by leveraging AI to research prospects at scale17:15 - The multichannel sequence Jeremy recommends for starting conversations with new leads19:39 - Qualifying prospects through genuine dialogues while avoiding pushy sales tactics21:44 - Nurturing leads with valuable content to build long-term trust when they aren't ready to buy23:44 - Jeremy's essential AI tools for content creation, lead research, outreach, and sales meetings27:46 - Top LinkedIn creators and YouTube channels to follow to stay on the cutting edge of AI

BENlabs.comAlex Montas Hernándezon Linked In7:45: How AI helped Ben Labs increase website traffic by 50%13:57: Using AI to create templates for high-stakes emails19:48: Automating video content creation with AI26:46: Alex's favorite AI tools for marketers28:33: The importance of simplicity when incorporating AI into your workflow