X-Factor Marketing With Wendy Forsythe

➡️ Download the FREE "Content Creation Realities & Lessons: A Guide to Smarter Strategy": https://stan.store/wendyforsytheJesse Dau went from nearly broke to building a $100 million real estate business—not through cold calls or door knocking, but through a camera and a YouTube strategy. He took out a $30,000 loan from his 401(k) as a last-ditch effort. Closed 24 deals his first year doing open houses and FSBOs. Burned out his second year working 20-hour days. Then he discovered the keyword gap: "cost of living in Portland" had 30,000 searches on Google and 300,000 on YouTube. That insight built Channel Junkies—a framework that's helped 4,300 agents worldwide generate $750M+ in gross commission income from organic YouTube content. In this episode, Jesse breaks down the undercover call-to-action, 30-second retention strategy, YouTube algorithm secrets, AI + Claude projects for natural scripts, and why sphere always comes first.⏱️ TIMESTAMPS0:00 - Intro: From Nearly Broke to $100M Through YouTube 2:08 - The $30K 401(k) Loan: "If This Doesn't Work, I'm Out" 4:01 - Everyone Was Doing Ego-Based Video Content 5:02 - The "Living In" Keyword Discovery (30K vs 300K Searches) 7:18 - Google's Cease & Desist Letter (How Channel Junkies Got Its Name) 8:16 - The Undercover Call-to-Action Strategy 11:44 - YouTube Title & Hook Formulas 12:39 - 30-Second Retention: Keep 70% of Your Audience 14:45 - Triple Hook Strategy (RV Bay, Tax Rate, Price) 16:10 - AI + Claude Projects for Natural Scripts 17:47 - Hiring AI Tutors on Upwork (Alex Hormozi's Strategy) 18:31 - Building Memory Banks with YouTube Transcripts 20:00 - Natural Language Scripts (Third-Grade Reading Level) 21:23 - Jesse's Advice: Sphere First, Do More of What's Working 22:28 - Jesse's X-Factor: Identifying Opportunities & Staying Consistent🎯 KEY TAKEAWAYS✔️ Jesse took out a $30K 401(k) loan as his last chance in real estate ✔️ "Living in" keyword discovery: 30K Google searches vs 300K YouTube searches ✔️ Channel Junkies = 4,300 agents, $750M+ in commissions from organic YouTube ✔️ The undercover call-to-action: Make deposits before you get a withdrawal ✔️ 30-second retention: Keep 70% of audience in first 30 seconds ✔️ Triple hook strategy: RV bay size, tax rate, price ✔️ YouTube algorithm: Browse (homepage), Suggested (next video), Search ✔️ AI + Claude projects: Download transcripts, convert to markdown, build memory ✔️ Load filler words into AI scripts for natural language ✔️ YouTube throttles AI-detected voice and imagery ✔️ Sphere first, then add incremental revenue ✔️ Don't get distracted—do more of what's working

➡️ Download the FREE "Content Creation Realities & Lessons: A Guide to Smarter Strategy": https://stan.store/wendyforsytheI've been trying to get Beverly Jackson on the podcast for almost a year. Worth the wait. Beverly leads marketing, brand, and channel integration at Zillow—one of 350 marketers working on a brand that's become culture itself. Not just part of culture. IS culture. In this episode, Beverly pulls back the curtain on "Someday Starts Today"—Zillow's newest platform (not campaign, platform) that launched during the Grammys. She shares her marketing framework (Data → Insight → Story), why emotional storytelling beats transactional marketing, and how agents can build sustainable businesses using Zillow's tools. Plus, Beverly's X-factor: authenticity. Marketing is art + science—the art is the authenticity you bring.⏱️ TIMESTAMPS0:00 - Intro: Beverly Jackson, Zillow1:00 - Zillow Is Culture (Not Just a Brand) 2:42 - Building the Next 20 Years on Solid Shoulders 4:53 - "Someday Starts Today": Platform, Not Campaign 8:45 - Launching During the Grammys (Full Circle Moment) 9:05 - Why a Platform vs. a Campaign? 11:54 - Meeting Customers Where They Are 13:21 - The Story Behind the Transaction 14:52 - Beverly's Framework: Data → Insight → Story 17:51 - Real Estate Agents Know Their Communities 20:06 - How Agents Should Use Zillow Tools 22:53 - Beverly's X-Factor: Authenticity🎯 KEY TAKEAWAYS✔️ Zillow isn't just a brand—it IS the cultural zeitgeist ✔️  "Someday Starts Today" is a platform designed to meet every customer where they are ✔️  Marketing framework: Data → Insight → Story (push past data to breakthrough insights)✔️ Focus on the story behind the transaction (humans, not just metrics) ✔️ Launched during the Grammys (Beverly's full-circle moment from her Grammys days) ✔️ Zillow tools help agents build sustainable businesses (not just generate leads) ✔️ Beverly's X-factor: Authenticity (marketing is art + science) ✔️ "Nobody wants too much Beverly all the time" - but show up as yourself

➡️ Download the FREE "Content Creation Realities & Lessons: A Guide to Smarter Strategy": https://stan.store/wendyforsytheMike DelPrete wrote an article that dropped Zillow's stock 9% in one day. What did he discover? Google was testing full real estate search embedded in their platform—actual listings with filters, agent contact info, the works. The industry freaked out. In this episode, Mike and I unpack what's really happening with Compass, Zillow, Rocket, Redfin, Google, and AI—and what it all means for agents building sustainable businesses. His theme for 2026: Everything is changing, nothing is changing. The fundamentals haven't changed. Agents are still the center of the transaction. Personal connections can't be replaced. But you need to compete where you can win.⏱️ TIMESTAMPS0:00 - Intro: Mike DelPrete, Industry Strategist & Observer 1:00 - Is the Industry at a Tipping Point? 3:02 - Mike's Advice: Stop Going on the Internet 4:43 - Compass vs. Zillow: The Exclusive Listings Battle 6:48 - The Redfin/Rocket Partnership: What It Means 9:02 - Mega Brokers & the Agent's Role 13:03 - The Holy Grail Race: Owning the Entire Transaction 16:45 - Is Bundling Better for Consumers? 19:11 - Who Should Be Your Dance Partner? 20:11 - The Article That Dropped Zillow's Stock 9% 22:40 - Google's Crystal Ball: What's Next? 25:12 - The Last Mile: Where Agents Win 27:42 - Mike's X-Factor: Pattern Matching🎯 KEY TAKEAWAYS✔️ "Everything is changing, nothing is changing" - Mike's 2026 theme ✔️ Stop going on the internet - best advice for cutting through noise ✔️ Private exclusives are "so 2025" - Compass has 10K listings, accept it and move forward ✔️ Google tested full real estate search (dropped Zillow's stock 9%) ✔️ The Holy Grail race: Zillow and Rocket want to own the entire transaction ✔️ Compete where you can win - you're the last mile solution ✔️ 50% of online leads go ignored - massive opportunity gap ✔️ If someone calls you, pick up the phone (they've done everything to avoid calling)🏠 ABOUT MIKE DELPRETTEMike DelPrete is an industry strategist, writer, consultant, and one of the most respected observers in real estate. His research and analysis literally moves markets—one of his articles dropped Zillow's stock 9% in a single day. He has an uncanny ability to see patterns before anyone else and connect dots from a distance. Mike's writing and insights are followed by industry leaders, investors, and agents worldwide.🎤 ABOUT WENDY FORSYTHEExecutive Leader | Marketing Innovator | Author & Podcast HostWendy Forsythe is the Chief Marketing Officer of eXp Realty, one of the largest real estate brokerages globally with over 83,000 agents. With 25+ years of experience driving growth and brand transformation across real estate, she's recognized as a HousingWire 2025 Woman of Influence and appears on the 2025 Swanepoel Power 200 list.​Wendy is the host of the X-Factor Marketing podcast and author of Leverage Your X-Factor: The 6-Step Framework to Scale Your Real Estate Business and Reclaim Your Life, a #1 new release on Amazon. A sought-after speaker and thought leader, she leads with authenticity, purpose, and a people-first approach to building what's next.

➡️ Download the FREE "Content Creation Realities & Lessons: A Guide to Smarter Strategy": https://stan.store/wendyforsytheI wrote a book in 2025. And I almost didn't finish it—not because of time, but because I got stuck between 80% done and 100% perfect. In this episode, I'm pulling back the curtain on the entire process of writing Leverage Your X-Factor: the when, the how, the why, and the 6-part framework that helps agents scale smarter and avoid burnout.Here's the truth: We're being pulled on both ends of a rope right now. AI has made everyone a "perfect marketer," so your uniqueness needs to shine brighter than ever. And the industry is in chaos—regulations, lawsuits, tough markets. Without a framework? You'll burn out.This is the behind-the-scenes story you need to hear.https://www.amazon.com/dp/B0GQK38L6P📖 THE X-FACTOR FRAMEWORKFocus • Action • Community • Technology • Operations • ResilienceA proven system to scale smarter, live better, and build businesses that last.🎯 KEY TAKEAWAYS✔️ Say your goals out loud to other people (accountability is everything)✔️ Find a coach when you're doing something new✔️ The writing process: 30 minutes/week, interview → record → transcribe → edit → repeat✔️ Don't get stuck in the perfectionist trap between 80% and 100%✔️ Your uniqueness matters more than ever in the AI era✔️ Build a framework or you'll burn out📚 GET THE BOOK: LEVERAGE YOUR X-FACTORAll proceeds support eXp's Extend a Hand charity, which helps agents during disasters and medical crises.Grab your copy here: https://www.amazon.com/dp/B0GQK38L6P🎤 ABOUT WENDY FORSYTHEWendy Forsythe is the Chief Marketing Officer at eXp Realty and host of the X-Factor Marketing Podcast. With 30+ years in real estate, she's helped thousands of agents build sustainable, fulfilling businesses through personal branding, strategic marketing, and authentic leadership.Named a 2024 HousingWire Marketing Leader and 2025 Woman of Influence.SPECIAL THANKSNoor Marzook (Book Editor)Jenny Berger (Book Cover Design)Mindy Grubb (Extend a Hand Executive Director)#RealEstateMarketing #PersonalBranding #XFactorMarketing #BookWriting #AgentEmpowerment #eXpRealty #LeverageYourXFactor #RealEstatePodcast #MarketingStrategy #Entrepreneurship #WendyForsythe #ScaleYourBusiness #AvoidBurnout #RealEstateCoachMindy Grubb (Extend a Hand Executive Director)

➡️ Download the FREE "Content Creation Realities & Lessons: A Guide to Smarter Strategy": https://stan.store/wendyforsytheNo script. No filter. Just real talk about building a real estate business.Gina Kirschenheiter from Real Housewives of Orange County sits down with me at Inman Connect NYC for a rapid-fire Q&A you won't want to miss. We skip the corporate speak and get straight to what actually matters: Does platform equal clients? How do you thrive in uncertainty? What wins with luxury clients?Spoiler: This got honest fast.WHAT YOU'LL LEARN:✔️ Does having a celebrity platform make real estate easier? Gina has 1M+ followers. Here's the truth about platform vs. actual clients (it's not what you think).✔️ What's Gina's real estate superpower? She only knows uncertainty—and why that's her competitive advantage.✔️ What should agents focus on in 2026? My three predictions (mergers, lawsuits, uncertainty) and why RESET is my word for the year.✔️ How do you win luxury listings? Why preparedness beats Chanel bags every single time.✔️ What social media trends are working in 2026? Netflix-style listing videos, AI storytelling (like Glenda Baker's AI grandma), and why we need to "up the Annie."✔️  How do you build a personal brand authentically? "Who you are IS your brand. Just start showing up and showing who you are."TIMESTAMPS:0:00 - Introduction: Rapid-Fire Q&A with Gina Kirschenheiter0:22 - Where Are the Husbands? (New York Adventures)2:06 - Gina's Favorite Podcast: Legally Brunette2:50 - How Gina & Emily Simpson Batch Content3:47 - Favorite Inman Panel: eXp CEO Leo Perea Killed It5:17 - Why eXp Leadership Works (They're Actually Realtors)6:33 - Wendy Needs a Hype Song (Help Us Out!)8:30 - Wendy's 3 Predictions for 20269:52 - Wendy's Word for 2026: RESET10:25 - What to Reset in Your Business Right Now10:56 - Gina: I Only Know Uncertainty (It's a Superpower)11:30 - If You Can Win in Uncertainty, You're in for the Long Haul12:27 - Consistency: Doing the Job Over and Over12:47 - Social Media Ideas for 202613:05 - Netflix-Style Listing Videos Trending14:32 - Glenda Baker's AI Grandma Story (Mind-Blowing)15:43 - Gina's Take on AI: Great Tool, But Creepy17:24 - Wendy's Highest Sale & Overcoming Impostor Syndrome18:42 - Starting in Your 20s: The Impostor Syndrome Challenge20:00 - Win in Your Head Before You Win at the Kitchen Table20:08 - Preparedness Over Chanel Bag (Always)20:43 - Educate Yourself on How Money Works21:22 - Building The Gated Group: What Surprised Gina22:02 - Platform Doesn't Mean It's Easy22:37 - Buyers and Sellers Aren't Just Lining Up22:51 - Most Business Is Referral Business23:24 - "I Get Those Listing Appointments (Platform Doesn't)"24:15 - Personal Brand Revolution Question24:45 - Who You Are IS Your Brand25:28 - AI Has a Place, But Don't Replace Yourself26:32 - Just Show Up and Show Who You Are➡️ Connect With Wendy https://www.instagram.com/brandwendy  / brandwendy

➡️ Download the FREE "Content Creation Realities & Lessons: A Guide to Smarter Strategy": https://stan.store/wendyforsytheStreet credibility. Performance credibility. Referral credibility. The three things you need to get on real estate stages.In this episode, Kendall Bonner breaks down the credibility gap that prevents agents from turning speaking opportunities into career-changing moments. She also shares the launch of two major projects: Climber (a free community that hit 700+ members in launch week) and Industry Speaks Academy (teaching aspiring speakers how to get on stages).Plus: the hard conversation about women in leadership and why women need more sponsors, not just mentors.WHAT YOU'LL LEARN:✔️ The 3 credibilities you need to get on real estate stages (and why most speakers are missing 2 of them)✔️ Why event organizers don't book speakers—they book TOPICS✔️ The #1 mistake speakers make when sending samples (hint: podcasts don't count)✔️ How to build performance credibility BEFORE you get on stage✔️ Why "I can speak on anything" kills your opportunities✔️ What Climber is and why 700+ agents joined in launch week✔️ The difference between mentorship and sponsorship for women in leadership✔️ Panel etiquette: why you should never look at the moderator when respondingKEY QUOTE:"Don't chase likes and comments. The business happens in a DM. Social media isn't a strategy for business—it is a tool." — Kendall Bonner➡️ Connect With Wendyhttps://www.instagram.com/brandwendy

Are you exhausted by the real estate industry's toxic "hustle culture"? In this special deep-dive episode, we are pulling back the curtain on Wendy Forsythe’s brand new book, Leverage Your X-Factor: The 6-Step Framework to Scale Your Real Estate Business and Reclaim Your Life.If you feel like you are working harder than ever but spinning your wheels, this episode is for you. We break down the proven 6-pillar X-Factor blueprint designed to help you step out of the frantic "Agent" role and into the empowered "CEO" mindset. Stop trying to mimic the competition and learn how to uncover your unique X-Factor to build an aligned, highly profitable, and sustainable business.📚 GET THE BOOK: Grab your copy of Leverage Your X-Factor on Amazon today! 💛 Giving Back: All proceeds support eXtend a Hand, eXp Realty's official charitable foundation that supports agents and their families during times of medical emergencies, natural disasters, and crisis. 👉 Order Here🔑 WHAT WE COVER IN THIS EPISODE:The Crisis of Clarity: Why being busy is not the same as being productive, and how to find your true "superpower".The 6-Pillar Framework: A breakdown of Focus, Action, Community, Technology, Operations, and Resilience.The AI Advantage: The critical difference between being "AI-Generated" (forgettable) and "AI-Enhanced" (unforgettable).Ditching the 12-Month Plan: Why annual business plans are dangerous and how 90-day sprint cycles create massive momentum.Resilience as a Strategy: Why protecting your energy and scheduling rest before business is the ultimate key to longevity.🤝 CONNECT WITH WENDY:Instagram: @brandwendyWebsite: wendyforsythe.comLearn more about the charity: extendahandcharity.org🔔 SUBSCRIBE to the channel for weekly strategies on mindset, storytelling, and building an unforgettable real estate brand that the market can't ignore!

➡️ Download the FREE "Content Creation Realities & Lessons: A Guide to Smarter Strategy": https://stan.store/wendyforsytheShe left a stable job when her kids were little with no master plan. Just passion, a good reputation, and a phone call to her husband. 13 years later, Katie Lance has helped thousands of real estate agents crack the code on social media — and just crossed $1 million in course sales on Kajabi. She breaks down the Focus 5 system she's been teaching for years that takes five minutes a day and actually moves the needle, why most agents are overthinking their content strategy, how to use AI without destroying the trust you've spent years building, and why "done is better than perfect" isn't just a cliché — it's the whole strategy.➡️ Timestamps0:00 Why real estate is still a relationship business — no matter what changes2:10 The Focus 5 system: 5 minutes, 5 posts, meaningful comments5:30 Why you have to create a lot of bad video before the good stuff comes11:20 How to figure out which platform your clients are actually on17:15 Katie's hot take on AI avatars and why trust is at an all-time low33:00 Leaving Inman, betting on herself, and diving in before she was ready41:20 Katie's X factor: making overwhelmed agents feel like they can actually do it➡️ Connect With Wendyhttps://x.com/brandWendy/https://www.linkedin.com/in/wendyforsythe/https://www.instagram.com/brandwendy/

➡️ Download the FREE "Content Creation Realities & Lessons: A Guide to Smarter Strategy": https://stan.store/wendyforsytheShe once fought with her husband over a $3 guacamole charge. Now she's managed $200 million in ad spend. Ashley Brock went from scarcity mindset and three failed businesses to building a near 8-figure company in under three years — all by betting on the one thing she'd done her whole career. She breaks down exactly why most small business owners think about ad spend completely wrong, how to pick the right platform for your business, why your mindset about money is the first thing that needs to change before you ever run your first ad, and the three things she's always paid for — skill, speed, and energy — that turned every investment into a 10x return.➡️ Timestamps0:00 From $3 guacamole fights to $200M in ad spend — Ashley's story2:35 Why Ashley's been in advertising since day one out of college3:17 Why people are scared to spend money on ads4:37 The floating analogy — why you just have to do it5:35 The first thing Ashley addresses with every new student: money mindset6:04 Why "build it and they'll come" is killing your business6:29 The bad date analogy — one bad ad isn't a reason to quit7:02 How to figure out where to actually spend your ad budget19:24 Cost per lead by platform and why Google leads cost more20:26 The Chipotle guacamole fight that changed everything22:21 Three failed businesses before going all-in on paid ads23:11 Paying for speed: how her first investment led to a six-figure day24:07 Pay for skill, pay for speed, pay for energy26:04 Ashley's X factor: seeing possibility in people before they see it themselves➡️ Connect With Wendyhttps://x.com/brandWendy/https://www.linkedin.com/in/wendyforsythe/https://www.instagram.com/brandwendy/

➡️ Download the FREE "Content Creation Realities & Lessons: A Guide to Smarter Strategy": https://stan.store/wendyforsythe418 pumpkin pies, 10 pickup locations, zero ad spend—60 organic leads in 90 days. Yvonne Ku partnered with a local bakery, got three home builders to host pie pickups at their model homes, and turned a Thanksgiving giveaway into a lead generation machine. The bakery blasted her campaign to 10,000 people for free, one location refilled three times, and a hockey mom connection landed her on local TV. She breaks down exactly how she built the campaign from scratch, why the "no sales pitch" rule is everything, and how to replicate this for any holiday with zero budget.➡️ Timestamps0:00 418 pies, zero ad spend—Yvonne's Thanksgiving lead gen strategy1:15 Why Thanksgiving is the least commercial (and most powerful) holiday3:42 Partnering with a local bakery: how she pitched it cold5:28 Using new home builders as pie pickup locations7:51 One location refilled three times in a single day10:19 The "no pitch" rule: just say enjoy your pie12:47 How a hockey mom connection led to a local TV segment15:23 60 referrals in 90 days: leveraging your partner's database17:55 Start small: why you don't need the full operation on day one19:38 Yvonne's X factor: give value first, business follows➡️ Connect With Wendyhttps://x.com/brandWendy/https://www.linkedin.com/in/wendyforsythe/https://www.instagram.com/brandwendy/

➡️ Download the FREE "Content Creation Realities & Lessons: A Guide to Smarter Strategy": https://stan.store/wendyforsytheNeymar Lopez got her real estate license without speaking English. Sold her first house in Boulder, Colorado without a driver's license. Closed 7 transactions in her first 6 months—and hit 38 deals last year while serving on the DMAR Board of Directors and getting appointed to the NAREP National Board.Neymar breaks down how she built a business where 90-95% of clients come from the Latino community, why she mixes personal and business content on one Instagram account, and how connecting with governors, mayors, and nonprofits created trust before she ever asked for a listing. You'll learn her "camera ready every day" rule, why being a "secret agent" kills your business, and how she tells buyers NOT to buy when the timing is wrong.If you want to build a real estate brand rooted in community, leadership, and showing up loud—this conversation is your blueprint.➡️ Timestamps0:00 What's your X factor?1:07 Neymar's business today: Denver, Boulder, and 90% Latino clients3:05 Board positions: DMAR and NAREP National4:02 Origin story: no English, no driver's license, passed the test anyway6:26 7 transactions in 6 months without speaking English7:09 From 7 deals to 38: building community in Denver8:07 How connecting with governors and mayors built instant trust10:32 "If you're a secret agent, you're in trouble"13:24 Stories over posts: why daily content wins14:25 One account vs. two: mixing personal and business15:45 Coaching first-time buyers through high interest rates17:58 When Neymar tells buyers NOT to buy18:24 Her X factor: top producer with her heart19:47 Why she left her old brokerage for eXp➡️ Connect With Wendyhttps://x.com/brandWendy/https://www.linkedin.com/in/wendyforsythe/https://www.instagram.com/brandwendy/

➡️ Download the FREE "Content Creation Realities & Lessons: A Guide to Smarter Strategy": https://stan.store/wendyforsytheDiscover how Rafael "Ray" Reyes turned Instagram into his #1 lead generation tool—racking up 300K views per video, landing properties in Cardi B's hands, and expanding globally without spending $3,000/month on Zillow.Ray breaks down his exact content formula: the 3-second hook rule, why trending audio matters more than production quality, and how collaboration unlocked international opportunities. You'll learn why his father's passing became the catalyst for going all-in on social media and why his philosophy is simple: stop overthinking, just jump.If you want to turn social media into actual revenue—this conversation is your blueprint.➡️ Timestamps0:00 What's your X factor?1:15 How Instagram became Ray's #1 lead source3:42 The viral AI video: 300K views in 24 hours5:28 How Cardi B bought a house from Ray's video7:51 Expanding globally through Instagram collaborations10:19 The 4 pillars: cold calling, mailers, social media, networking12:47 Ray's listing video formula: hooks, trending audio, staging15:23 Copy and paste: why perfection kills progress17:55 The "just jump" philosophy and immigrant hustle19:38 Ray's X factor: jumping into what you don't understand➡️ Connect With Wendyhttps://x.com/brandWendy/https://www.linkedin.com/in/wendyforsythe/https://www.instagram.com/brandwendy/

➡️ Download the FREE "Content Creation Realities & Lessons: A Guide to Smarter Strategy": https://stan.store/wendyforsytheDiscover how Holly Mabry went from a small-town Arizona brokerage to becoming Chief Brokerage Officer at one of the fastest-growing real estate companies in the world—by refusing to let anyone count her out. In this interview, Wendy speaks with Holly about her 27-year journey in real estate, the mantra that shaped her career ("I'm going to be so good you can't ignore me"), and what it takes to lead through one of the most disruptive periods the industry has ever seen.You'll learn how Holly's grandmother taught her to deliver hard truths with kindness, why being authentically yourself is the ultimate competitive advantage, and how eXp is staying ahead of industry changes by building tools and resources that help agents win. From joining eXp when they had just 11,000 agents to now overseeing brokerage operations nationwide, Holly breaks down what separates agents who thrive from those who get left behind.If you want to build a real estate career rooted in service, authenticity, and long-term thinking—this conversation is your playbook.➡️ Timestamps0:00 What's your X factor? 1:22 Being yourself as the ultimate competitive edge2:28 Grandmother's lesson: truth delivered with kindness2:57 Holly's role as Chief Brokerage Officer at eXp3:29 Joining eXp at 11,000 agents—the coolest ride4:29 Family roots in Arizona real estate since the 70s5:31 Overcoming "you're from a small brokerage" dismissals5:49 The mantra: "Be so good they can't ignore me"7:06 Navigating industry changes and the current pivot19:44 Why taking care of the consumer is everything21:00 How eXp stays proactive on compliance and forms22:49 The Volkswagen obsession: buses, beetles, and "the thing"25:50 Mountain biking, e-bikes, and chickens named Rosie, Dolly & Pants26:38 Closing advice: 30-day cycles and being unapologetically yourself➡️ Connect With Wendyhttps://x.com/brandWendy/https://www.linkedin.com/in/wendyforsythe/https://www.instagram.com/brandwendy/

➡️ Download the FREE "Content Creation Realities & Lessons: A Guide to Smarter Strategy": https://stan.store/wendyforsytheDiscover how one Austin agent generated $75 million in sales using Facebook groups—no paid ads, no Zillow leads, and zero cold calling. In this interview, Wendy speaks with John Michael Perez, who built a lead generation machine by creating niche community groups that have nothing to do with real estate.You'll learn the exact Facebook group playbook John uses to attract warm leads, build local authority, and convert strangers into clients. From his weekly content schedule to his "Business Tuesday" hack that keeps his face at the top of the feed, to getting sponsors to fund his events for free—this episode breaks down the full system step by step. If you want leads coming to you instead of chasing them, this is your blueprint.➡️ Timestamps0:00 Why cold calling didn't work for John1:47 The mindset shift to becoming a "lighthouse"2:35 How $75M in sales came from Facebook groups3:00 Why your group should NOT be about real estate4:51 The secret sauce: in-person events that capture leads6:23 How Facebook recommends your group to the right people7:43 The weekly content schedule that builds trust10:23 Business Tuesday: the algorithm hack that keeps you visible12:10 How to leverage client testimonials for instant credibility14:01 How to run events for "free 99" using sponsorships➡️ Connect With Wendyhttps://x.com/brandWendy/https://www.linkedin.com/in/wendyforsythe/https://www.instagram.com/brandwendy/

➡️ Download the FREE "Content Creation Realities & Lessons: A Guide to Smarter Strategy": https://stan.store/wendyforsytheI'm breaking down two strategies that explode engagement without paid ads: trendjacking and newsjacking. These are proven plays I run on my own content and for EXP's brand account that consistently go viral. Trendjacking means jumping on popular trends and making them your own. Newsjacking is straight from the PR playbook: green screen yourself over news articles and become the instant local expert. I show exactly how to spot trends in your daily scroll, use CapCut's teleprompter feature, and turn comments into listing conversations.➡️ Timestamps0:00 Two strategies to explode reach0:38 What is trendjacking?3:08 Trendjacking examples (perching, phone drop, What's Going On)6:04 Official apology trend for EXP7:01 How to spot trends to jack8:28 The 80-20 content mix9:05 When trend content turns into deals9:28 What is newsjacking?10:08 Green screen strategy from PR world11:03 Using CapCut teleprompter12:14 Jared James case study13:00 Local newsjacking opportunities➡️ Connect With Wendyhttps://x.com/brandWendy/https://www.linkedin.com/in/wendyforsythe/https://www.instagram.com/brandwendy/#TrendJacking #NewsJacking #RealEstateMarketing #SocialMediaStrategy #OrganicEngagement #ContentCreation #InstagramReels #RealtorTips #GreenScreenStrategy #ViralContent #EXPRealty #LocalExpert

Download the FREE "Content Creation Realities & Lessons: A Guide to Smarter Strategy": https://stan.store/wendyforsytheDiscover how top real estate agents are generating 100% inbound leads using YouTube long-form videos—no paid ads, no Zillow leads, and no cold outreach. In this interview, Wendy speaks with Ally the Agent, a two-time ICON agent who sells 30+ homes a year from a channel with just 1,200 subscribers.You’ll learn the exact YouTube video ideas, SEO strategy, lead funnels, and content playbook Ally uses to attract high-intent buyers, build trust, and convert clients consistently. If you want to grow your real estate business with organic lead generation, this episode breaks down everything—from video length to pros & cons videos to lifestyle content buyers actually care about.Timestamps00:00 – Why buyers don’t care about market stats01:12 – How Ally sold 48+ homes a year with YouTube03:30 – The power of long-form content for realtors05:18 – Video topics that attract real buyers07:05 – Ally’s YouTube playbook for real estate agents09:42 – Lifestyle content vs. “boring” real estate videos12:20 – How to create converting feeder videos14:55 – The #1 step to start your own YouTube channelConnect With Wendyhttps://x.com/brandWendy/https://www.linkedin.com/in/wendyforsythe/https://www.instagram.com/brandwendy/#realestateagent #realestatetips #realestateleads #organicleadgeneration #youtubemarketing #realestateyoutube #realtortraining #realtorlife #youtubeforrealtors

➡️ Download the FREE "Content Creation Realities & Lessons: A Guide to Smarter Strategy": https://stan.store/wendyforsytheAndy Griesinger reveals how he closed 100+ transactions with zero paid ads using one simple truth: Instagram is your billboard. His strategy blends heavy networking, real relationships, and daily content that builds TLC trustworthiness, likability, and credibility.He breaks down why personal posts spark real conversations, how staying top-of-mind creates organic leads, and why the “post I almost didn’t post” often hits hardest. Andy shows exactly how clients judge your page instantly and how to make that moment count.➡️ Timestamps0:00 Trusted realtor 0:46 Building TLC1:49 100+ transactions2:50 Instagram is my billboard5:01 Turning views into conversations6:12 Power of personal posts9:35 The post I almost didn’t post11:17 Key tips12:13 We're here for it➡️ Connect With Wendyhttps://x.com/brandWendy/https://www.linkedin.com/in/wendyforsythe/https://www.instagram.com/brandwendy/#OrganicLeadGen #InstagramRealtorStrategy #BuildTLC #RealEstateMarketing #InstagramForAgents #RealtorTips #NetworkingRealtor #SocialMediaForAgents #EXPRealty #OrganicMarketing #LeadGenerationTips #RealEstateLeads

➡️ Download the FREE "Content Creation Realities & Lessons: A Guide to Smarter Strategy": https://stan.store/wendyforsytheThree years ago, Camryn Cisneros was driving trucks in the Army. Today, she's reshaping what belonging means in real estate—and proving that identity isn't just personal, it's profitable.In this episode, Wendy Forsythe sits down with Camryn to explore how she went from military service to purpose-driven agent, and how One eXp is turning community into a record-breaking business advantage. This conversation goes deep on imposter syndrome, the critical difference between mentors and sponsors, and why building relationships isn't just culture—it's strategy.If you've ever felt like you don't fit at the table, Camryn's message is clear: build the damn table. That mindset shift might be the most profitable move of your career.➡️ Show LinksInstagram: https://www.instagram.com/camryncisneros/?hl=enFacebook: https://www.facebook.com/camryn.cisneros.7/➡️ Timestamps01:12 — Why belonging is good for business05:00 — From military service to entrepreneurship08:20 — When success feels lonely13:01 — Breaking records with One eXp15:23 — You're one yes away from changing your life21:38 — Mentors vs. sponsors—and the fear of asking25:32 — Thank you to our One eXp leaders➡️ Connect With Wendyhttps://x.com/brandWendy/https://www.linkedin.com/in/wendyforsythe/https://www.instagram.com/brandwendy/#OneeXp #eXpRealty #RealEstateCommunity #BelongingMeansBusiness #CamrynCisneros #RealEstateLeadership #RealEstatePodcast #RealEstateGrowth #AgentSuccess #IdentityIsPower #WomenInLeadership #MilitaryToEntrepreneur #ImpostorSyndrome #BuildYourOwnTable

➡️ Download the FREE "Content Creation Realities & Lessons: A Guide to Smarter Strategy": https://stan.store/wendyforsytheMost agents are busy. Few are strategic. Matt Spangler is here to fix that.In this episode, Wendy Forsythe sits down with Matt Spangler—a marketing strategist with two decades of experience helping real estate professionals cut through the noise and build brands that actually generate business. No fluff, no busywork—just clarity on who you serve, creativity that stands out, and systems that move the needle.Matt breaks down why niche focus beats broad appeal, how pillar events create compounding visibility, and what kind of content actually gets noticed in a crowded feed. Then the conversation shifts to AI—and how agents can use it to think sharper, ask better questions, revive cold leads, and spark new deals in minutes.If you're ready to stop marketing like everyone else and start building something that works, this one's for you.➡️ Show LinksLinkedIn: https://www.linkedin.com/in/mrmattspangler/➡️ Timestamps00:00 — Matt Spangler's two decades in marketing01:12 — Welcome to X Factor Marketing04:17 — Real estate branding requires two things09:06 — Focus weekly time on your core customer14:15 — The power of pillar events18:36 — Content creation that actually gets noticed26:02 — How AI helps agents think, prospect, and close➡️ Connect With Wendyhttps://x.com/brandWendy/https://www.linkedin.com/in/wendyforsythe/https://www.instagram.com/brandwendy/#RealEstateMarketing #AIForAgents #PersonalBranding #NicheMarketing #RealEstateContent #PillarEvents #AgentGrowth #MarketingStrategy #ContentThatConverts #RealEstate2025 #XFactorPodcast #WomenInLeadership