X-Factor Marketing With Wendy Forsythe

➡️ Download the FREE "Content Creation Realities & Lessons: A Guide to Smarter Strategy": https://stan.store/wendyforsytheDiscover how Holly Mabry went from a small-town Arizona brokerage to becoming Chief Brokerage Officer at one of the fastest-growing real estate companies in the world—by refusing to let anyone count her out. In this interview, Wendy speaks with Holly about her 27-year journey in real estate, the mantra that shaped her career ("I'm going to be so good you can't ignore me"), and what it takes to lead through one of the most disruptive periods the industry has ever seen.You'll learn how Holly's grandmother taught her to deliver hard truths with kindness, why being authentically yourself is the ultimate competitive advantage, and how eXp is staying ahead of industry changes by building tools and resources that help agents win. From joining eXp when they had just 11,000 agents to now overseeing brokerage operations nationwide, Holly breaks down what separates agents who thrive from those who get left behind.If you want to build a real estate career rooted in service, authenticity, and long-term thinking—this conversation is your playbook.➡️ Timestamps0:00 What's your X factor? 1:22 Being yourself as the ultimate competitive edge2:28 Grandmother's lesson: truth delivered with kindness2:57 Holly's role as Chief Brokerage Officer at eXp3:29 Joining eXp at 11,000 agents—the coolest ride4:29 Family roots in Arizona real estate since the 70s5:31 Overcoming "you're from a small brokerage" dismissals5:49 The mantra: "Be so good they can't ignore me"7:06 Navigating industry changes and the current pivot19:44 Why taking care of the consumer is everything21:00 How eXp stays proactive on compliance and forms22:49 The Volkswagen obsession: buses, beetles, and "the thing"25:50 Mountain biking, e-bikes, and chickens named Rosie, Dolly & Pants26:38 Closing advice: 30-day cycles and being unapologetically yourself➡️ Connect With Wendyhttps://x.com/brandWendy/https://www.linkedin.com/in/wendyforsythe/https://www.instagram.com/brandwendy/

➡️ Download the FREE "Content Creation Realities & Lessons: A Guide to Smarter Strategy": https://stan.store/wendyforsytheDiscover how one Austin agent generated $75 million in sales using Facebook groups—no paid ads, no Zillow leads, and zero cold calling. In this interview, Wendy speaks with John Michael Perez, who built a lead generation machine by creating niche community groups that have nothing to do with real estate.You'll learn the exact Facebook group playbook John uses to attract warm leads, build local authority, and convert strangers into clients. From his weekly content schedule to his "Business Tuesday" hack that keeps his face at the top of the feed, to getting sponsors to fund his events for free—this episode breaks down the full system step by step. If you want leads coming to you instead of chasing them, this is your blueprint.➡️ Timestamps0:00 Why cold calling didn't work for John1:47 The mindset shift to becoming a "lighthouse"2:35 How $75M in sales came from Facebook groups3:00 Why your group should NOT be about real estate4:51 The secret sauce: in-person events that capture leads6:23 How Facebook recommends your group to the right people7:43 The weekly content schedule that builds trust10:23 Business Tuesday: the algorithm hack that keeps you visible12:10 How to leverage client testimonials for instant credibility14:01 How to run events for "free 99" using sponsorships➡️ Connect With Wendyhttps://x.com/brandWendy/https://www.linkedin.com/in/wendyforsythe/https://www.instagram.com/brandwendy/

➡️ Download the FREE "Content Creation Realities & Lessons: A Guide to Smarter Strategy": https://stan.store/wendyforsytheI'm breaking down two strategies that explode engagement without paid ads: trendjacking and newsjacking. These are proven plays I run on my own content and for EXP's brand account that consistently go viral. Trendjacking means jumping on popular trends and making them your own. Newsjacking is straight from the PR playbook: green screen yourself over news articles and become the instant local expert. I show exactly how to spot trends in your daily scroll, use CapCut's teleprompter feature, and turn comments into listing conversations.➡️ Timestamps0:00 Two strategies to explode reach0:38 What is trendjacking?3:08 Trendjacking examples (perching, phone drop, What's Going On)6:04 Official apology trend for EXP7:01 How to spot trends to jack8:28 The 80-20 content mix9:05 When trend content turns into deals9:28 What is newsjacking?10:08 Green screen strategy from PR world11:03 Using CapCut teleprompter12:14 Jared James case study13:00 Local newsjacking opportunities➡️ Connect With Wendyhttps://x.com/brandWendy/https://www.linkedin.com/in/wendyforsythe/https://www.instagram.com/brandwendy/#TrendJacking #NewsJacking #RealEstateMarketing #SocialMediaStrategy #OrganicEngagement #ContentCreation #InstagramReels #RealtorTips #GreenScreenStrategy #ViralContent #EXPRealty #LocalExpert

Download the FREE "Content Creation Realities & Lessons: A Guide to Smarter Strategy": https://stan.store/wendyforsytheDiscover how top real estate agents are generating 100% inbound leads using YouTube long-form videos—no paid ads, no Zillow leads, and no cold outreach. In this interview, Wendy speaks with Ally the Agent, a two-time ICON agent who sells 30+ homes a year from a channel with just 1,200 subscribers.You’ll learn the exact YouTube video ideas, SEO strategy, lead funnels, and content playbook Ally uses to attract high-intent buyers, build trust, and convert clients consistently. If you want to grow your real estate business with organic lead generation, this episode breaks down everything—from video length to pros & cons videos to lifestyle content buyers actually care about.Timestamps00:00 – Why buyers don’t care about market stats01:12 – How Ally sold 48+ homes a year with YouTube03:30 – The power of long-form content for realtors05:18 – Video topics that attract real buyers07:05 – Ally’s YouTube playbook for real estate agents09:42 – Lifestyle content vs. “boring” real estate videos12:20 – How to create converting feeder videos14:55 – The #1 step to start your own YouTube channelConnect With Wendyhttps://x.com/brandWendy/https://www.linkedin.com/in/wendyforsythe/https://www.instagram.com/brandwendy/#realestateagent #realestatetips #realestateleads #organicleadgeneration #youtubemarketing #realestateyoutube #realtortraining #realtorlife #youtubeforrealtors

➡️ Download the FREE "Content Creation Realities & Lessons: A Guide to Smarter Strategy": https://stan.store/wendyforsytheAndy Griesinger reveals how he closed 100+ transactions with zero paid ads using one simple truth: Instagram is your billboard. His strategy blends heavy networking, real relationships, and daily content that builds TLC trustworthiness, likability, and credibility.He breaks down why personal posts spark real conversations, how staying top-of-mind creates organic leads, and why the “post I almost didn’t post” often hits hardest. Andy shows exactly how clients judge your page instantly and how to make that moment count.➡️ Timestamps0:00 Trusted realtor 0:46 Building TLC1:49 100+ transactions2:50 Instagram is my billboard5:01 Turning views into conversations6:12 Power of personal posts9:35 The post I almost didn’t post11:17 Key tips12:13 We're here for it➡️ Connect With Wendyhttps://x.com/brandWendy/https://www.linkedin.com/in/wendyforsythe/https://www.instagram.com/brandwendy/#OrganicLeadGen #InstagramRealtorStrategy #BuildTLC #RealEstateMarketing #InstagramForAgents #RealtorTips #NetworkingRealtor #SocialMediaForAgents #EXPRealty #OrganicMarketing #LeadGenerationTips #RealEstateLeads

➡️ Download the FREE "Content Creation Realities & Lessons: A Guide to Smarter Strategy": https://stan.store/wendyforsytheThree years ago, Camryn Cisneros was driving trucks in the Army. Today, she's reshaping what belonging means in real estate—and proving that identity isn't just personal, it's profitable.In this episode, Wendy Forsythe sits down with Camryn to explore how she went from military service to purpose-driven agent, and how One eXp is turning community into a record-breaking business advantage. This conversation goes deep on imposter syndrome, the critical difference between mentors and sponsors, and why building relationships isn't just culture—it's strategy.If you've ever felt like you don't fit at the table, Camryn's message is clear: build the damn table. That mindset shift might be the most profitable move of your career.➡️ Show LinksInstagram: https://www.instagram.com/camryncisneros/?hl=enFacebook: https://www.facebook.com/camryn.cisneros.7/➡️ Timestamps01:12 — Why belonging is good for business05:00 — From military service to entrepreneurship08:20 — When success feels lonely13:01 — Breaking records with One eXp15:23 — You're one yes away from changing your life21:38 — Mentors vs. sponsors—and the fear of asking25:32 — Thank you to our One eXp leaders➡️ Connect With Wendyhttps://x.com/brandWendy/https://www.linkedin.com/in/wendyforsythe/https://www.instagram.com/brandwendy/#OneeXp #eXpRealty #RealEstateCommunity #BelongingMeansBusiness #CamrynCisneros #RealEstateLeadership #RealEstatePodcast #RealEstateGrowth #AgentSuccess #IdentityIsPower #WomenInLeadership #MilitaryToEntrepreneur #ImpostorSyndrome #BuildYourOwnTable

➡️ Download the FREE "Content Creation Realities & Lessons: A Guide to Smarter Strategy": https://stan.store/wendyforsytheMost agents are busy. Few are strategic. Matt Spangler is here to fix that.In this episode, Wendy Forsythe sits down with Matt Spangler—a marketing strategist with two decades of experience helping real estate professionals cut through the noise and build brands that actually generate business. No fluff, no busywork—just clarity on who you serve, creativity that stands out, and systems that move the needle.Matt breaks down why niche focus beats broad appeal, how pillar events create compounding visibility, and what kind of content actually gets noticed in a crowded feed. Then the conversation shifts to AI—and how agents can use it to think sharper, ask better questions, revive cold leads, and spark new deals in minutes.If you're ready to stop marketing like everyone else and start building something that works, this one's for you.➡️ Show LinksLinkedIn: https://www.linkedin.com/in/mrmattspangler/➡️ Timestamps00:00 — Matt Spangler's two decades in marketing01:12 — Welcome to X Factor Marketing04:17 — Real estate branding requires two things09:06 — Focus weekly time on your core customer14:15 — The power of pillar events18:36 — Content creation that actually gets noticed26:02 — How AI helps agents think, prospect, and close➡️ Connect With Wendyhttps://x.com/brandWendy/https://www.linkedin.com/in/wendyforsythe/https://www.instagram.com/brandwendy/#RealEstateMarketing #AIForAgents #PersonalBranding #NicheMarketing #RealEstateContent #PillarEvents #AgentGrowth #MarketingStrategy #ContentThatConverts #RealEstate2025 #XFactorPodcast #WomenInLeadership

➡️ Download the FREE "Content Creation Realities & Lessons: A Guide to Smarter Strategy": https://stan.store/wendyforsytheWhat happens when you trade chef whites for content calendars—and accidentally build an 8-million-follower empire rooted in therapy jokes and group chat chaos? You get Gina Tash.In this episode, Wendy Forsythe sits down with the co-founder of @MyTherapistSays to unpack one of the most unconventional entrepreneurial journeys you'll hear. Gina shares how she went from culinary school and catering gigs to monetizing Instagram anonymously, hiring her most passionate fans, and turning viral memes into Gucci collabs, Met Gala moments, and a fiction TV deal currently in development.If you're navigating burnout, imposter syndrome, or trying to scale something authentic in a noisy digital world—this conversation is your blueprint.➡️ Show LinksInstagram: https://www.instagram.com/ginatash/Facebook: https://www.facebook.com/TheGinaTash/➡️ Timestamps00:15 — Welcome & Introduction01:26 — From culinary school to 100M+ impressions per month03:50 — Why culinary school was the hardest thing she's ever done04:25 — The entrepreneurial mindset: "If I do it, I do it properly"07:10 — Monetizing at 5K followers—how brands started paying early09:03 — Growing pains: delegating, hiring, and protecting brand voice14:21 — Dream collabs: Gucci, Valentino, and the Met Gala16:36 — The viral content formula: "We know in 5 seconds if it'll blow up"18:34 — Consulting brands on viral social strategy20:15 — Why Gen Z wants messy, real, behind-the-scenes content25:17 — Decision-making: "Majority wins or we debate it out"26:41 — What's next: TV, books, and infinite growth27:32 — Gina's X Factor: making women feel less alone➡️ Connect With Wendyhttps://x.com/brandWendy/https://www.linkedin.com/in/wendyforsythe/https://www.instagram.com/brandwendy/#WomenInLeadership #MindsetMatters #FemaleEntrepreneurs #FeminineEnergy #BurnoutPrevention #ConfidenceGap #ViralContentStrategy #MentalHealthMemes #EntrepreneurialMindset #AuthenticBranding #ContentCreatorTips #WomenEmpowerment #LeadershipMindset #PivotYourCareer #InstagramGrowth #TherapyHumor #MyTherapistSays

➡️ Download the FREE "Content Creation Realities & Lessons: A Guide to Smarter Strategy": https://stan.store/wendyforsytheHomes.com CMO Chris Mumford (ex-GEICO, creator of GEICO Caveman & Hump Day campaign) reveals how Your Listing Your Lead is disrupting Zillow & real estate marketing. Discover challenger brand strategies behind Super Bowl 2024 with Dan Levy & Heidi Gardner, why brand personality beats metrics, talkability marketing grows brands 2.5X (McKinsey), and non-lead diversion delivers true agent leads.➡️ Show LinksInstagram: https://www.instagram.com/homesdotcom/Website: https://www.homes.com/Facebook: https://www.facebook.com/homesdotcom/?ref=_xav_ig_profile_page_web#➡️ Timestamps:0:18 GEICO legacy & iconic campaigns1:18 What is a challenger brand?2:37 Early career: UPS vs FedEx, GEICO 20064:05 Innovation under pressure5:19 Brand personality is the ultimate asset6:30 Shift from TV to omnichannel8:26 Know your identity → know your risks9:09 Homes.com: Mission-driven challenger10:58 GEICO innovation: 3–4 storylines in TV13:05 Homes.com = Robin Hood fixing lead models13:55 “Your Listing, Your Lead” explained14:38 Zillow model vs Homes.com (never sells leads)15:02 Agent-first: Faster sales via internet power16:01 Super Bowl 2024 launch breakdown16:25 Dan Levy + Heidi Gardner inject personality18:06 Acquired & flipped to non-lead-diversion18:30 Super Bowl = massive exposure play20:01 Top-funnel → mid-funnel education21:18 Old channels reborn: Direct mail, email22:09 Agents: Layer your brand on Homes.com23:30 Myth: Talk = 2.5X growth (McKinsey)24:44 Not all PR is good PR25:10 Create cultural conversations26:37 X Factor: Extreme competitiveness➡️ Connect With Wendyhttps://x.com/brandWendy/https://www.linkedin.com/in/wendyforsythe/https://www.instagram.com/brandwendy/#HomesCom #YourListingYourLead #Zillow #ChallengerBrand #SuperBowl2024 #DanLevy #HeidiGardner #GEICOCaveman #HumpDay #RealEstateMarketing #AgentLeads #BrandPersonality #Talkability #McKinsey #NonLeadDiversion #ChrisMumford #RobinHoodBrand #Omnichannel #DirectMail #XFactorMarketing

➡️ Download the FREE "Content Creation Realities & Lessons: A Guide to Smarter Strategy": https://stan.store/wendyforsytheHow do you build a lasting brand in a noisy, fast-changing world?By doing the work, leading with purpose—and letting your story become your strategy.In this powerful episode, Wendy Forsythe sits down with Andrea Ocampo—creator, innovator, and architect of influence—to explore how courage, curiosity, and community can transform your career and your confidence.Andrea’s story takes her from NFL sidelines to the boardroom, where she’s helped brands and leaders communicate authentically and build influence with impact.Together, we dive into storytelling, leadership, AI, and what it means to lead with heart in the digital age.➡️ Timestamps00:00 — Welcome & Introduction01:00 — Andrea’s journey from cheerleader to creator04:30 — Building a brand through community, not campaigns07:15 — The power of storytelling in leadership10:05 — How to overcome fear and “fail forward”13:20 — AI as your research partner (not your replacement)17:00 — Courage, authenticity, and women leading differently22:45 — The Miami Women Dinner Series and community building26:00 — How to overcome on-camera nerves and show up confidently29:00 — Andrea’s personal X Factor➡️ Connect With Wendyhttps://x.com/brandWendy/https://www.linkedin.com/in/wendyforsythe/https://www.instagram.com/brandwendy/#WomenInLeadership #RealEstate2025 #MindsetFitness #ConfidenceGap #SpeakUp #AskForHelp #FeminineEnergy #EXPRealty #XFactorPodcast #RickyMendeece #WomenEmpowerment

➡️ Download the FREE "Content Creation Realities & Lessons: A Guide to Smarter Strategy": https://stan.store/wendyforsytheRicky Mendez isn't your typical motivational speaker—he's an implementational force who transforms mindset into measurable action. From directing over half a billion dollars in sales to working with global brands like Costco, Home Depot, and lululemon, Ricky discovered something profound: without feminine energy, he was burning out. Now, as a rare male champion of women's empowerment, he's on a mission to help women shatter the confidence gap through his Mindset Fitness framework—gratitude reframing, energy conversion, and "pointing thumbs not fingers." His message to women? "Do not let weak-minded men tell you what you can or cannot do." Whether you're facing judgment or fear of speaking up, Ricky's tactical hacks—like his gratitude poem and "I Am Great" photo album—will rewire how you show up and lead.➡️ Timestamps00:00 Welcome + Why Mindset Matters for Women in Leadership01:26 What Is Mindset Fitness? Ricky’s Powerful Definition03:18 Feminine Energy & Burnout: The Hidden Power Shift04:17 The Confidence Gap: Why Women Hold Back07:38 Speaking Up Isn’t Optional—It’s a Responsibility09:01 Judgement, Fear & Visibility: How to Build Real Confidence11:55 Facing Harsh Criticism as a Woman? Here’s the Reframe15:56 The Framing Technique That Will Change Your Mindset20:41 Wendy’s X Factor & The Power of Sponsorship Over Mentorship27:08 Final Takeaways: Ask for Help, Speak Up, and Lead Boldly24:08 Mentorship vs. Sponsorship: The Key to Advancing Women Leaders26:19 Reactive vs. Proactive: A New Approach to Supporting Women➡️ Connect With Wendyhttps://x.com/brandWendy/https://www.linkedin.com/in/wendyforsythe/https://www.instagram.com/brandwendy/#WomenInLeadership #RealEstate2025 #MindsetFitness #ConfidenceGap #SpeakUp #AskForHelp #FeminineEnergy #EXPRealty #XFactorPodcast #RickyMendeece #WomenEmpowerment

➡️ Download the FREE "Content Creation Realities & Lessons: A Guide to Smarter Strategy": https://stan.store/wendyforsytheMaria Wendt transformed Instagram into her stage and built a multi-million dollar digital empire—not with gimmicks or shortcuts, but through raw vulnerability and relentless consistency. From watching her dad start a business at age 7 to coaching thousands of entrepreneurs on scaling with integrity, Maria reveals the courage it takes to build trust when your "fingers are shaking" before you hit post. As a single mom running an eight-figure business, she's cracked the code on batching content, repurposing strategically, and making millions from the 1% while giving insane value to the 99%. Her mission: help women make money and build businesses that give them freedom. If you're in the messy middle of scaling, Maria's systems and unfiltered honesty will show you the way.➡️ Show LinksInstagram: https://www.instagram.com/maria.wendt/Website: https://www.mariawendt.com/LinkedIn: https://www.linkedin.com/in/mariafwendt/Facebook: https://www.facebook.com/p/Maria-Wendt-Official-100090621002736/X/Twitter: https://x.com/mariafwendt➡️ Timestamps00:00 Maria Wendt, From $63 to 7 Figures01:27 Entrepreneurship Lesson at Age 703:11 Moving to Instagram and Building Trust Through Vulnerability06:33 Blue Ocean Strategy: Go Where Everyone's Afraid08:34 Finding Courage: If Your Fingers Aren't Shaking, Post It09:43 Content Systems: Batching 40 Reels and Repurposing 85%16:34 Mission to Empower Female Entrepreneurs20:00 Challenges Women Face as Cultural Expectations Shift23:00 Advice for the Messy Middle: Consistency Over Perfection25:49 X Factor: Kindness Opens Doors➡️ Connect With Wendyhttps://x.com/brandWendy/https://www.linkedin.com/in/wendyforsythe/https://www.instagram.com/brandwendy/

➡️ Download the FREE "Content Creation Realities & Lessons: A Guide to Smarter Strategy": https://stan.store/wendyforsytheSeth Siegler went from real estate agent to Chief Innovation Officer at EXP Realty, leading AI transformation for 90,000+ agents worldwide. As a self-taught coder who sold two startups, Seth reveals how AI won't replace agents—it'll make them exponentially better. From meeting EXP founder Glenn Sanford at a hackathon to getting early access to OpenAI and Google's latest tools, Seth shows how "citizen developers" are building custom software without coding experience. His mission: democratize AI so every real estate professional can scale their business beyond what they thought possible.➡️ Show LinksLinkedIn: https://www.linkedin.com/in/sethsiegler/➡️ Timestamps00:00 Seth Siegler, Innovator in Real Estate Tech00:04 Chief Innovation Officer at eXp Realty00:12 Agents Worry About Being Replaced by AI00:18 AI Enhances, Doesn't Replace Real Estate Professionals00:32 Building iBuyer Systems and Luna 2.0 Chatbot01:25 From Real Estate Family to Agent and Tech Founder02:36 First Startup Tech for Brokerage Gained Traction03:07 Meeting eXp's Glenn Sanford at a Hackathon04:48 Role as CIO Forward-Thinking, Applying Emerging Tech11:33 AI Training Helping Agents Use AI for Business Growth17:40 Citizen Developers Non-Coders Building Software with AI23:57 Rewarding Projects Evangelizing AI's Potential for Agents➡️ Connect With Wendy  https://x.com/brandWendy/  https://www.linkedin.com/in/wendyforsythe/  https://www.instagram.com/brandwendy/

➡️ Download the FREE "Content Creation Realities & Lessons: A Guide to Smarter Strategy": https://stan.store/wendyforsytheGina Kirschenheiter was packing lunches at 5 AM for six kids when she realized reality TV fame wasn't forever—but the platform it gave her could build something lasting. After eight years on Bravo's Real Housewives of Orange County, she and partner Travis Mullen made a bold leap into real estate, launching The Gated Group at EXP Realty with a mission to protect clients like a "gate around them throughout the entire journey." What started as Travis pushing Gina toward real estate ("I never saw that coming") became a powerhouse team that's already closed $8.5-10M in sales, gets houses into escrow in a week or less, and proves that with authenticity and hustle, you can turn celebrity into meaningful business success while staying true to who you are.➡️ Show Links  Gina's Instagram: https://www.instagram.com/ginakirschenheiter/  Travis's Instagram: https://www.instagram.com/travis.mullen.85/  The Gated Group: https://gatedgroup.com/➡️ Timestamps  00:00 From Reality TV Spotlight to Real Estate Arena  02:29 Six Kids, 5 AM Lunches, and Work-Life Balance  03:21 The Transition: Using Platform to Create Something Else  04:35 "We're Really Doing the Work" - Beyond the Celebrity  05:19 Making Yourself Approachable Despite Fame  06:27 When Perception Works Against You  07:40 "We Are the Most Powerful Marketing Team"  08:52 "Be the Celebrity of Your Own Market"  09:43 One Brand Strategy: Personal + Professional  11:19 The Gated Group: Building Something Bigger Than Names  12:52 The Gate Symbolism: Keeping Clients Safe  15:16 Why EXP Realty Was the Right Fit  17:10 Each Other's X-Factors: Connection vs. Problem-Solving  21:56 Partnership Advice: Stay in Your Lane  25:18 Future Vision: Quality Over Quantity Team Growth  27:09 Being a Tool in Other Agents' Tool Belts➡️ Connect With Wendy  https://x.com/brandWendy/  https://www.linkedin.com/in/wendyforsythe/  https://www.instagram.com/brandwendy/

➡️ Download the FREE "Content Creation Realities & Lessons: A Guide to Smarter Strategy": https://stan.store/wendyforsytheSummer Goralik was following a suspect home from her investigator job at the Orange County DA's office when she realized—pregnant and terrified—she needed a different path. Trading her government badge for entrepreneurial freedom, she launched a compliance consulting practice that her husband said would make them "officially poor." Nine years later, she's built a thriving "Company of One" helping brokers navigate California's regulatory maze, armed with insider knowledge from her six years at the Department of Real Estate. Her first self-published article about DRE audits remains her most-read piece to date, proving that even the most unglamorous niches can build empires. From escrow officer to criminal investigator to sought-after consultant, Goralik reveals why unfiltered honesty is her superpower, exposes how brokers wait until the 11th hour to care about compliance (then panic), and explains why teaching people boring things they need to know beats chasing glamorous topics nobody cares about.➡️ Show LinksLinkedIn: https://www.linkedin.com/in/summergoralik/➡️ Timestamps00:00 From Following Suspects to Following Her Own Path01:24 The 10-Second Elevator Pitch That Wins02:14 "I Have That Insider Knowledge"03:17 Company of One: The Solo Empire04:21 Escrow Drove Me to Government Work05:08 Pregnant, Followed Home, Time to Pivot05:44 "No One's Going to Pay for Compliance" (Wrong)06:33 The Article That Built a Business07:30 "Don't Give Away So Much" (I Do Anyway)08:36 Being Too Honest on LinkedIn Works10:16 Teaching Boring Things People Actually Need11:43 "We Will Officially Be Poor" - Proving Him Wrong13:27 Compliance Is Trending (Finally)14:36 The DRE Question That Gets Every Broker15:25 Stop Waiting for the 11th Hour18:34 My X-Factor: Unfiltered Honesty➡️ Connect With Wendyhttps://x.com/brandWendy/https://www.linkedin.com/in/wendyforsythe/https://www.instagram.com/brandwendy/

➡️ Download the FREE "Content Creation Realities & Lessons: A Guide to Smarter Strategy": https://stan.store/wendyforsytheDarryl Davis went from emancipated minor at 16 to building Long Island's #1 real estate office by proving that mindset beats tactics every time. This top coach who says "real estate saved my life" reveals why wearing a name tag everywhere creates million-dollar deals, how the "inline dialogue" turns cold calls into conversations, and why smiling might be your most underutilized business tool. His X Factor? Studying human connection like a science—because in real estate, connection is currency.➡️ Show Linkshttps://www.darryldavisseminars.com/https://www.linkedin.com/in/darryldavis/➡️ Key Segments0:00 – Emancipated at 16: The Tough Childhood That Built a Champion0:17 – From 19-Year-Old Rookie to Top Producer Overnight0:31 – Building Long Island's #1 Office (Against All Odds)0:39 – Finding Your Unique Voice When Everyone Sounds the Same1:04 – "Real Estate Saved My Life" – The Healing Power of Helping1:08 – Mindset Medicine: What New Realtors Actually Need to Hear2:15 – Starting at 19: When Hunger Beats Experience3:37 – Stop Copying, Start Being: Authentic Personal Branding5:06 – Your Voice Is Your Superpower (Use It)6:37 – Agents Over Politics: Choosing Service in Divided Times7:43 – New Realtor Reality: Your Mindset IS Your Income10:20 – The Inline Dialogue: Cold Calls That Feel Like Conversations12:27 – The Name Tag Millionaire: Wearing Success Everywhere13:33 – Beyond Commissions: Building Wealth Through Real Estate Investing14:40 – Metaphors That Sell: Making Complex Concepts Click17:19 – How Selling Houses Healed Childhood Anger19:54 – Darryl's X Factor: Studying Human Connection Like a Science21:08 – The Million-Dollar Smile: Your Most Underused Business Tool➡️ Connect With Wendyhttps://x.com/brandWendy/https://www.linkedin.com/in/wendyforsythe/https://www.instagram.com/brandwendy/

➡️ Download the FREE "Content Creation Realities & Lessons: A Guide to Smarter Strategy": https://stan.store/wendyforsytheRob Giglio built his career at the intersection of art and science, transforming from consumer packaged goods at P&G to revolutionizing go-to-market strategies at art.com, HubSpot, DocuSign, and now Canva—where he's leading the charge to empower the world to design. This servant leader who "loves sales and marketing like his two sons—for different reasons" reveals why understanding customer segmentation can transform entire industries, how features become benefits in functional products, and the three non-negotiable attributes he seeks in every hire: wattage, results orientation, and true leadership.In this episode, he shares why Canva might be "the funnest job at the funnest company," how a two-step mission creates unstoppable flywheels, and the profound advice from his father that shaped his X Factor: "The most worthy deed helps someone else succeed." From discovering that a third of art buyers don't care about the art itself to building bridges between brands and buyers, Rob unpacks the playbook for scaling enterprise growth while never taking yourself too seriously.➡️ Show Linkshttps://www.canva.com/https://www.linkedin.com/in/robgiglio/➡️ Key Segments00:00 – Sales vs Marketing: "I Love Them Both Like My Two Sons"00:17 – From Nothing But Ambition to Billion-Dollar Boardrooms  00:40 – Three Hiring Essentials: Wattage, Results, and Road-Building Leaders01:25 – The Accidental Strategy: Why End-User Focus Connects Every Role02:17 – Art + Science = Great Marketing (Plus a Lot of Data)02:36 – The Interview Lie: "I'm a Salesperson" (But Really Both)04:02 – Art.com Lessons: Why Your Boss Matters More in Startups04:50 – The Missing TAM Study That Changed Wall Decor Forever05:41 – Shocking Discovery: 1/3 of Art Buyers Don't Care About Art06:33 – Van Gogh's Starry Night: Decor Match or Artist Story?07:53 – HubSpot Magic: Marketing to Marketers Just Like Me09:42 – From Big Company to Startup: Why Hands-On Matters10:58 – DocuSign Reality: When Features ARE the Benefits13:03 – "The Funnest Job at the Funnest Company" – Inside Canva13:45 – Three Founders, Three Legs: The Perfect Leadership Stool14:28 – The Two-Step Mission: Get Big to Do Good (Then Repeat)15:35 – Taking Work Seriously Without Taking Yourself Seriously16:46 – Austin Vibes and Aggressive Goals: Building Enterprise18:13 – Wattage Over IQ: How Bright Does Your Bulb Burn?18:54 – Results Orientation: Finding People Who Stop at Nothing19:50 – Flag Planters Who Build Roads: Redefining Leadership20:47 – Canva Create: The Mind-Blowing Campaign Experience22:24 – Nike's Timeless Empowerment: "If You Let Me Play"23:36 – Building Your Brand: The Forgotten Second Pillar24:38 – The Bridge Between Product and Buyer: Critical Connection26:01 – Rob's X Factor: The Most Worthy Deed Helps Others Succeed➡️ Connect With Wendyhttps://x.com/brandWendy/https://www.linkedin.com/in/wendyforsythe/https://www.instagram.com/brandwendy/#RobGiglio #Canva #CanvaCreate #XFactorMarketing #GoToMarket #ServantLeadership #MarketingStrategy #SalesAndMarketing #HubSpot #DocuSign #EnterpriseSales #DesignForEveryone #StartupLessons #ProductLedGrowth #BrandBuilding #CustomerSegmentation

➡️ Download the FREE "Content Creation Realities & Lessons: A Guide to Smarter Strategy": https://stan.store/wendyforsytheBrad Inman spent 40+ years revolutionizing how the real estate industry communicates and innovates, transforming from a San Francisco Examiner journalist to founding Inman News—the industry's most trusted media empire. After selling to Beringer Capital in 2021, this serial entrepreneur who launched platforms like HomeGain, TurnHere, and ClimateCheck is now disrupting the longevity space with Livelong Media.In this episode, he reveals why homes will come to consumers (not the other way around), how AI is creating "godlike" capabilities in real estate, and the tenacious mindset that helped him champion tech underdogs when the industry feared innovation. From interviewing Barbara Corcoran's mic-stealing moment to buying a San Francisco home to be at the center of AI development, Brad shares the unfiltered truth about building media empires, embracing failure, and why authenticity beats perfection every time.➡️ Show Links https://livelongmedia.com/ https://www.livelong.events/ https://climatecheck.com/ https://www.linkedin.com/in/bradinman123/ https://www.inman.com/author/bradinmangmail-com/➡️ Key Segments 00:00 – From Real Estate Journalism to Digital Media Pioneer 00:19 – Why Buyer Agents and ReMax Led the Tech Revolution00:35 – The Industry That Feared Technology: Brad's Mission 01:13 – Serial Entrepreneur DNA: Why Realtors Are Like Startups 01:33 – Welcome to XFactor Marketing with Brad Inman 02:28 – Origin Story: From Print Journalism to Internet Pioneer 03:16 – Building Trust: How Integrity Created an Empire 04:35 – AI Revolution: Why Brad Moved to San Francisco at 70 05:27 – Launching Tech Giants: Zillow, Lending Tree & The Underdogs 07:14 – The $800 Million "Four Transaction" Success Story 08:01 – Championing Diversity: Yas's Transformative Influence 09:20 – Gen X Takes Charge: The Leadership Revolution 10:26 – Technology as Default: Why Gen X Should Run Everything 11:50 – AI's Godlike Transformation of Real Estate 13:29 – Homes Coming to Consumers: The Future of Property Search 14:55 – Transparency Revolution: Why Deception Dies with AI 16:25 – The Art of Humility: Barry Diller, Barbara Corcoran & Gary Keller 20:24 – The New Kid Who Forgot His Name (And Won Hearts) 22:13 – Authenticity Over Perfection: Being Human as Strategy 23:09 – Never Give Up But Know When to Throw Grandma Off the Boat 24:40 – One Candle on eBay: The Hard Truth About Starting 25:19 – Brad's X Factor: Tenacity That Never Quits➡️ Connect With Wendy https://x.com/brandWendy/ https://www.linkedin.com/in/wendyforsythe/ https://www.instagram.com/brandwendy/

➡️ Download the FREE "Content Creation Realities & Lessons: A Guide to Smarter Strategy": https://stan.store/wendyforsytheAlan Stein Jr. spent 15+ years training NBA legends like Kobe Bryant and Kevin Durant, studying what separates the elite from everyone else. Now one of the world's most sought-after corporate performance coaches, he's taken those championship principles from the court to the boardroom, helping Fortune 500 executives and entrepreneurs unlock their peak potential. In this episode, he breaks down the exact blueprint that built champions: why mastering basics beats chasing hacks, how to earn unshakeable confidence through repetition, and the "next play" mentality that turns setbacks into comebacks.➡️ Show Linkshttps://alansteinjr.com/https://www.linkedin.com/in/alan-stein-jr/https://twitter.com/AlanSteinJrhttps://www.instagram.com/alansteinjr/https://www.facebook.com/AlanLSteinJr/➡️ Key Segments00:00 – From Basketball Courts to Corporate Success00:25 – The "Never Get Bored with Basics" Philosophy01:05 – Why Discipline Beats Motivation Every Time01:42 – Welcome to XFactor Marketing03:21 – Alan's Origin Story: From Passion to NBA Performance Coach04:39 – The 3 Habits That Define Champions07:22 – Focus on Bricks, Not Walls: Breaking Down Big Goals09:30 – Conquering Self-Doubt Like an Elite Athlete14:41 – Motivation vs. Discipline: Making the Right Choice19:40 – Coaching Teens vs. NBA Stars: Universal Success Principles22:35 – Alan's X Factor: Why Caring Changes Everything25:52 – Inside Alan's Books: Raise, Sustain, and Next Play➡️ Connect With Wendyhttps://x.com/brandWendy/https://www.linkedin.com/in/wendyforsythe/https://www.instagram.com/brandwendy/