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The Entrepreneurial Esthetician

Author: Katrina Lewis Dixon

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Welcome to The Entrepreneurial Esthetician — where we talk about the good, the bad, and the BS beyond the treatment room.

Online, the beauty industry looks flawless — but behind the scenes? It’s messy, inspiring, and full of lessons. This podcast pulls back the wax strip to reveal what it’s really like to build a business as an Entrepreneurial Esthetician.

Hosted by Katrina Lewis Dixon, founder of Tropix Gal Inc., this show is for estheticians, solo estheticians, and beauty business owners who are ready to heal their hustle and build a brand that aligns with both profit and peace.
18 Episodes
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Join host Katrina Lewis Dixon, CEO of Tropix Gal and esthetician educator, as she sits down with industry powerhouse Billie Jo Hamilton—owner of My Sugar Shop (two thriving Winnipeg locations), creator of Nudie Skincare, and lead educator for Sugar Smac. This episode is essential listening for estheticians building their own businesses.Billie Jo shares her entrepreneurial journey from sugaring specialist to multi-brand beauty mogul, revealing how she scaled from studio owner to product developer. Discover her approach to creating an esthetician-made skincare line in an industry flooded with non-professional brands, her inspiring work with breast cancer awareness, and why having an esthetician's perspective matters in product formulation.Whether you're launching your first treatment room or scaling your beauty empire, Billie Jo's story proves that estheticians can build profitable, purpose-driven brands. Learn about sugaring education, authentic product development, and building a business that aligns with your professional values.
In this episode, Chantal Bergeron takes us behind the scenes of her glow-up in the beauty industry — from renting a space to building a thriving spa that stands out in a crowded market. If you’re a brow artist (or aspiring brow boss) who wants to level up your branding, client experience, and business strategy, this conversation is for you.Chantal breaks down the brow services that helped her build a loyal clientele, how she uses social media and brand identity to stay booked and recognizable, and what it really looks like to evolve from being “just a service provider” into becoming a true beauty business owner.We also get into the real CEO conversations: hiring, managing employees, staying consistent with marketing, and the lessons she learned through employee turnover — including how to protect your peace while still growing your team and your income.This episode is packed with motivation, strategy, and no-fluff advice for entrepreneurs who want to build a brand that’s authentic, creative, and unforgettable — especially in the brow industry.Chantal has rebrand since the episode was recorded. Follow her below https://www.instagram.com/edenartdusourcil/
Join us Live as we have a conversation revolves around the upcoming Swoon event scheduled for September 2026 in San Diego, focusing on the beauty industry, particularly sugaring and waxing. Myra The Sugaring Guru discusses the event's location, activities, networking opportunities, and educational sessions aimed at enhancing skills and community building among professionals in the industry. We dive deep and emphasize the importance of personal growth, collaboration, and overcoming challenges within the waxing and sugaring fields.https://www.instagram.com/myra.thesugarguru/https://www.swwonsummit.com/
Guest: Indhira from GoddestheticsIn this soulful and unfiltered episode of The Entrepreneurial Esthetician, Katrina sits down with her best friend Indhira, owner of Goddesthetics, to talk about all things energy, alignment, and authenticity in the beauty industry. From setting intentions before working with clients to mastering the art of energetic touch, this episode dives deep into what it really means to be a solo esthetician in today’s world.Together, they unpack the truth about gatekeeping in Ottawa’s esthetician community, the importance of sharing knowledge (and clients!), and how to attract the kind of energy — and clientele — that truly aligns with your purpose.@goddesthetics
Katrina hosts Stephanie and Keyanna from the Esty Zone, exploring their journey from friendship to business partners in the esthetics industry. They discuss the challenges and triumphs of building their business, navigating regulations, and the importance of creating a welcoming atmosphere for clients. The conversation also touches on the significance of community and networking within the esthetics field, an how we m at Sugar Con his year.With plans for future events and collaborations, the episode highlights the passion and dedication these women have for their craft and each other.And Stephanie has an announcement...https://estyzone.com/Instagram: Estyzone
In this episode of The Entrepreneurial Esthetician, Katrina sits down with Kiana Buzza, Brand Marketing Manager at Bushbalm, to dive into the glow-up story behind one of the most iconic skincare brands in the industry. From humble beginnings in Ottawa to becoming a international name in post-wax skincare, Kiana shares on how Bush Balm started, marketing tips and tricks for estheticians, and how to survive your next trade show.Kiana isn’t just a marketing pro — she’s one of the OGs who helped build the Bush Balm brand from the ground up. Katrina and Kiana also get real about what it takes to stand out in a competitive beauty market, how to build authentic connections with your clients and community, and how to turn every opportunity (even the chaotic ones) into growth.If you’re an aspiring esthetician, beauty professional, or entrepreneur, this episode will give you major insight and hopefully some inspiration. ✨ Tune in and learn how to grow your beauty brand, market with confidence, and master your next trade show like a pro.In this episode:00:00:00 - Introduction  00:00:22 - Personal Connection 00:02:42 - Early Days & Dragon’s Den Story 00:05:26 - Customer Impact & Community 00:08:48 - Products & Limited Editions  00:12:13 - Marketing Support for Estheticians 00:16:17 - Team Culture & Company Growth 00:21:44 - Networking & Community Events 00:23:19 - Trade Shows & Marketing Strategies 00:29:44 - Lightning Round: Favorites & Tools 00:33:18 - Closing @tropixgalinc@theentreprenurialesthetician@bushbalmpro@bushbalm@kbuzza
In the first episode of Season 2 of The Entrepreneurial Esthetician, I, Katrina Lewis Dixon, open up about my own journey of healing and entrepreneurship — a path filled with lessons about community, vulnerability, and authenticity in business. I share insights from recent events like SugarCon, where I connected with other women in the industry, and reflect on the power of branding and staying true to yourself as you grow your business.This season, I’m thrilled to dive deeper into all sides of being an esthetician entrepreneur — from marketing and community-building to creative business models like brow beauty bars. You’ll hear from three inspiring guests and from me in solo episodes full of practical advice and real conversations. My goal? To create a supportive and empowering space where every esthetician can find inspiration, clarity, and confidence to build a business that reflects who they truly are.Let's connect on social media:⁠@tropixgalinc⁠⁠@theentreprenurialesthetician⁠
In the first episode of Season 2 of The Entrepreneurial Esthetician, I, Katrina Lewis Dixon, open up about my own journey of healing and entrepreneurship — a path filled with lessons about community, vulnerability, and authenticity in business. I share insights from recent events like SugarCon, where I connected with other women in the industry, and reflect on the power of branding and staying true to yourself as you grow your business.This season, I’m thrilled to dive deeper into all sides of being an esthetician entrepreneur — from marketing and community-building to creative business models like brow beauty bars. You’ll hear from three inspiring guests and from me in solo episodes full of practical advice and real conversations. My goal? To create a supportive and empowering space where every esthetician can find inspiration, clarity, and confidence to build a business that reflects who they truly are.Let's connect on social media:@tropixgalinc@theentreprenurialesthetician
In today’s episode, I have a special guest: Vanessa Fabiana, the owner of Polished Mobile Esthetics Inc. With a passion for Wellness on Wheels, Vanessa has built her own clientele exclusively through referrals. We’ll be sharing insightful stories and discussing the dos and don’ts when it comes to mobile esthetic services, along with self-care tips along the way!  Follow Vanessa on social media: Facebook: @PolishedMobileEsthetics Instagram: @polished_mobileesthetics Let's connect on other social media! TikTok: @tropixgaltrina Instagram: @tropixgalwaxstudio Facebook: @Tropixgalwaxstudio Website: www.tropixgal.com
This week's episode I am talking about my transition from two locations back to one and how the dreams I had 5 years ago are not the dreams that I have now and it's okay to change your mind!   This journey can be extremely frustrating when you have so many people watching your journey but do not let the criticism get you down.  From going to our studio to another location and potentially moving out I decided to listen to my intuition because she’s never wrong. I hope for some of you this finds your comfort if you are as indecisive as I am. At the end of the day it will all work out! Let's connect on other social media! TikTok: https://www.tiktok.com/@tropixgaltrina Instagram: https://www.instagram.com/tropixgalwaxstudio/ Facebook: https://www.facebook.com/Tropixgalwaxstudio Website: https://www.tropixgal.com/ 
In this BONUS episode, we explore how Manifestation and Digital Marketing can transform your business and career. Let's imagine making your professional life easier while simultaneously connecting with a broader audience at lightning speed. Micaela Cheeseman of Raise With Micaela, shares with us the importance of manifesting our business.
In this episode, we explore how Digital Marketing can transform your business and career. Working smarter, not harder, is our mantra, and I'm so inspired by this younger generation of Entrepreneurs. We all have to shift and evolve eventually especially for the estheticians that have been in the industry for 10 years plus. Now, imagine making your professional life easier while simultaneously connecting with a broader audience at lightning speed. Let’s navigate this dynamic terrain together with our amazing guest, Micaela Cheeseman from Raise With Micaela! You can download the resources discussed in this episode right here: DailyJournalPlanner for Business
I feel like I'm starting a whole new life just by creating my own reality! Manifestation is such a powerful tool and especially for small business owners. We truly have to believe in ourselves and our vision! If we don't see it coming, how can we experience it? I highly recommend listening to Flora Szivos' manifesting podcast! I gained so much knowledge from her and other resources! This is only part one!
In today's episode I'm here alongside one of my past students and besties Amari Knight owner of The Precise Pineapple, who is an incredible makeup artist and esthetician thriving in her own business in the Toronto area.  Today we are talking about Discrimination in the beauty industry whether your race, your shape or your religion. Unfortunately there are still so many battles that we have to fight and we're trying to do that for you so everyone can feel safe, respected and WORTHY.  Make sure to stay tuned because this is only part one!
Now does your esthetician do this ?  Make sure if you are a client to look out for these signs of proper appearance and health and safety.  With basically training in a boot camp in England for a cruise ship, I learned the ins and outs of Sanitation as well as appearance, some that have stuck with me throughout my career.  Whether you're a new esthetician or just need a little bit more motivation here are some easy appearance strategies that may boost your confidence and overall work ethic.
Today we are going to be speaking with Joelle Boyd who I've had the privilege of meeting at the Bush Balm event most recently.  According to Joelle is a business providing services such as makeup, dermaplaning and body sugaring in the West End of Ottawa.  We clicked right away. As a full body sugarista I commend her on her fully booked clientele and we will dive deep into what sugaring is about why  you will get better results  than waxing.  It is so important to stay humble in this industry and we clicked right away.  we're going to talk about some of our favorite brands and some of the pros and cons of sugaring versus waxing.  Follow our awesome guest, Joella Boyd owner of www.according2Joelle.com
Welcome to The Humble Entrepreneurial Esthetician - podcast! Join me today as I talk about my journey and why I have decided to create this podcast.  I want to normalize the struggle of being Your Own Boss.  Everyone sees the Glam on social media but nobody talks about how hard it truly is.  We're going to dive deep into Mental Health sharing knowledge for future entrepreneurs to avoid these obstacles and share real raw stories behind your favorite etsy's.
The Entrepreneurial EstheticianThe good, the bad and the bullshit Your Morning motivation to set the tone for the week. The struggles of being a boss and the real raw stories behind them.
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