Claim OwnershipDolia Talks | Wine, spirits and beverages marketing and sales
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Dolia Talks interviews the best wine, spirits and beverages professionals to discuss the latest trends in sales and marketing such as new distribution strategies, branding, communication ideas, and the role of digital media.
For more information on Dolia, head to getdolia.com.
For more information on Dolia, head to getdolia.com.
13 Episodes
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Feral is a pioneering Italian beverage brand creating a new category of non-alcoholic drinks through fermentation of beetroots, spices, and herbs. First adopted by Michelin-starred restaurants as a premium non-alcoholic pairing, Feral now sells over 100,000 bottles annually across Europe. Today, we sit down with Feral's founder, Maddalena Zanoni, to explore how the brand was born, how it scaled from fine dining to direct-to-consumer e-commerce, and why she believes the future of beverages is about creating something entirely new. Agenda1:34: The shift in alcohol consumption3:20: Will traditional wine producers go non-alcoholic?5:51: Market data: premiumization vs. de-consumption8:03: Product development: finding unusual ingredients11:03: Feral's origin story and positioning: from fine dining kitchens to first customers16:16: B2B vs. B2C: the e-commerce surprise19:01: How the idea was born & early validation21:54: Who is the typical Feral customer?29:55: International markets & expansion strategy34:01: Building tourism initiatives and private clubs that actually work43:25: Quickfire round: lessons for winemakers, 10-year vision, tips for entrepreneurs.Discover more on Dolia: getdolia.comDiscover more on Feral: https://feral-drinks.com/en-eu
This show is sponsored by Dolia.Alberto Lusini is the CEO of Angelini Wines, one of the leading Italian wine groups including brands like Bertani, Fazi Battaglia and Puiatti. Before Angelini, Alberto spent 20+ years in the food and beverage industry, working in management positions also in the US. In the episode, we discuss tariffs, no-alcohol products, rising inventories and the importance of branding and marketing for the Gen Z. AGENDA05:44 Tariffs and Uncertainty08:08 Is US Still The Key Market? 10:24 Declining Consumption 12:31 Consolidation and New Brands15:08 The Impact of Gen Z On The Wine Industry17:43 Modern Wine Communication23:12 Low and Zero Alcohol Wines27:45 Climate Risk and Real Sustainability32:19 Managing a Multi Brand Portfolio34:21 Hospitality and Direct to Consumer38:22 Do Ratings Still Matter41:47 Quick Fire and Final Thoughts
Today we are joined by Jean-Charles Letellier, one of the most recognised Asian wine market experts, to discuss why most European wineries fail in Asia and the key rules for success. AGENDA:0:01:22 - Why Western Wine Brands Fail in Asia0:03:50 - Branding & Packaging for Asian Markets0:11:10 - Best Regions & Cities in China0:12:45 - Importer & Distributor Strategy0:15:39 - Wine Preferences & Market Trends0:21:35 - Consumer Profile & Behavior0:27:48 - E-Commerce & Supermarket Strategy0:30:23 - Distribution Channels & Local Partnerships0:31:57 - Marketing Mix: Digital vs. Physical0:37:44 - Why Export to Asia?0:40:13 - Market Prioritization StrategyFind out more on DoliaFollow Jean-Charles on LinkedInFollow Dolia on LinkedInFollow Dolia on Instagram and TikTok
Julia Lindholm is the CEO of Château de Malherbes, a winery redefining wine branding strategies in Bordeaux. Julia is pushing for a new approach in the wine industry, with a strong focus on hospitality and wine tourism and a unique approach to Instagram and social media. AGENDA1:04 Julia's journey into wine and taking over Château Malherbes4:15 A new approach to wine branding 12:02 Wine tourism as a discovery engine and customer connection14:34 LinkedIn, Instagram strategy, and brand ambassador approach31:07 Working with importers, sommeliers, and international markets36:54 Building from scratch during COVID, finding the right partners45:38 No/low wine and Gen Z habits52:28 Quickfire
Chris Caldwell is the former Global CEO at Stoli. Prior to this experience, he spent more than two decades in the food & beverage industry, holding managerial positions at Enotria, Diageo and Fonterra. AGENDA2:05 Why the wine market is declining13:51 Why the wine market needs consolidation17:25 How to work effectively with distributors26:44 Export markets, tariffs and internationalisation36:50 Quickfire
Amayés Aouli is the Global Head of Wine and Spirits at Bonhams, one of the best auction houses in the World. Amayès is a true connoisseur of the wine market, from the dynamics of the wine auction market, to how wine prices are set, the influence of these prices on the wine industry and how to create a fine wine.Amayés also shares insights on market and consumer trends, including strategies to attract younger generations to fine wine and the impact of recent US tariffs. AGENDA:01:06 Understanding the Wine Auction Market02:38 Macro Changes in Wine Regions and Buyer Trends04:56 Impact of US Tariffs on the Wine Market08:27 Defining Fine Wine and Investment Potential14:40 Marketing and Communication in the Fine Wine Market17:13 Profiles of Fine Wine Buyers19:21 Attracting Young Consumers to Fine Wine21:25 Technology in Wine Auctions22:59 Wine as a Luxury Item and Investment28:09 Emerging Wine Producers and Modern Trends31:57 Impact of Auction Prices on Wine Value40:26 Future Trends and Consumer Behavior
Sara Pugnale è la marketing manager di Brancaia, cantina toscana fondata nel 1981 che oggi fattura 6.3 milioni di Euro. Sara ci racconta cosa significhi fare la marketing manager in cantina e condivide le migliori strategie per vendere più vino tramite l'hospitality e i canali digitali.
Thorsten Konrad is the founder of ODE, an alcoholic aperitif brand which is making waves with its unique bottle and obsession for high quality products. Thorsten started ODE from scratch with no prior experience in beverage, investing heavily into quality and design. Now, ODE is considered one of the best aperitif brands and is taking on a huge market by storm. Find out more on DoliaFind out more on ODEFind new wine sales jobs on Dolia JobsFollow Dolia on Instagram and Linkedin
Giovanni Rastrelli è il fondatore di Sodamore, un brand di soda, birra e vino analcolici che sta ridefinendo la categoria nel mercato italiano anche tramite la distribuzione con Eataly, Signorvino e L'Antico Vinaio. Scopri di più su DoliaScopri di più su SodamoreTrova lavori nel mondo del vino su Dolia JobsSegui Dolia su Instagram e Linkedin
![[EN] The end of wine glass bottles, sustainability in the wine industry, and the future of wine e-commerce with Santiago Navarro, founder of Packamama](https://s3.castbox.fm/bb/74/6f/2acdde2d2966f79527ff4ba81513a553aa_scaled_v1_400.jpg "[EN] The end of wine glass bottles, sustainability in the wine industry, and the future of wine e-commerce with Santiago Navarro, founder of Packamama")
Today we are joined by Santiago Navarro, founder of Packamama, a startup revolutionising wine packaging through flat bottles made with recycled PET, to discuss wine packaging, the future of wine e-commerce, and the impact of sustainability in the wine industry.Find out more on DoliaFind new wine sales jobs on Dolia JobsFollow Dolia on Instagram and Linkedin
![[IT] Simone Ingrassia, founder di Become Somm | Social media per cantine | Marketing del vino](https://s3.castbox.fm/ae/f6/5d/9fdb9bfa414002c6bf071e0f277ee3b9a8_scaled_v1_400.jpg "[IT] Simone Ingrassia, founder di Become Somm | Social media per cantine | Marketing del vino")
Nell'ultimo episodio di Dolia Talks, parliamo con Simone Ingrassia di Become Somm del ruolo del social media per le cantine, le migliori strategie di comunicazione digitale, e degli errori più comuni da evitare.
![[EN] Scaling a Wine Brand to 30 Million Bottles, Wine Sales Techniques and The Future of the Wine Market with Robin Copestick, Managing Director @ Freixenet Copestick](https://s3.castbox.fm/41/65/3d/b15a612e36f1687a582d8e93791a02186d_scaled_v1_400.jpg "[EN] Scaling a Wine Brand to 30 Million Bottles, Wine Sales Techniques and The Future of the Wine Market with Robin Copestick, Managing Director @ Freixenet Copestick")
Today we are joined by Robin Copestick, founder of iHeart, one of the most successful wine brands in the world which he scaled to 30 million bottles sold in a year, and currently Managing Director at Freixenet Copestick to discuss the future of wine sales, the truth on tariffs, and the secrets of scaling a wine brand. Find out more on DoliaFind new wine sales jobs on Dolia JobsFollow Dolia on Instagram and Linkedin
![[EN] Winery Branding, The Future of Agencies and What Wineries are Getting Wrong on Young Generations with Christophe Kaczmarek of Caaaaaaat and Coq Au Vin](https://s3.castbox.fm/48/46/a5/ac0c94187f65b195c49976fe114d35247d_scaled_v1_400.jpg "[EN] Winery Branding, The Future of Agencies and What Wineries are Getting Wrong on Young Generations with Christophe Kaczmarek of Caaaaaaat and Coq Au Vin")
Today we are joined by Chris Kaczmarek, founder of Caaaaaaat, a natural wine brand, and Coq Au Vin, a wine agency, to discuss branding, the role of agents and intermediation, and what wineries are getting wrong about communication and marketing. We also touch upon alternative marketing strategies very few wineries are implementing and upcoming market trends. Find out more on DoliaFind new wine sales jobs on Dolia JobsFollow Dolia on Instagram and Linkedin
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