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Description
This is a strategic marketing podcast, a twice-weekly series hosted by Pamela Muldoon. In under five minutes, you'll get a story, a challenge, and a smarter next step to help you lead your marketing with clarity and impact.
Marketing is busier than ever. Teams are creating more campaigns, more content, and adopting more tools, yet too often, all that motion doesn't translate into real progress. This podcast explores the moments where marketing loses its way and reframes them into opportunities to think differently, work smarter, and align with what really matters.
Each short episode addresses a specific challenge, ranging from broken workflows and scattered personas to campaign launches without a clear finish line. Pamela brings a storyteller's approach to complex marketing problems, making them simple, relatable, and actionable.
Whether you're a marketing leader, a content strategist, or a practitioner who wants to elevate your work, This Is Strategic Marketing is your twice-weekly pause to step back, see the bigger picture, and move from activity to meaningful impact.
Episodes drop every Sunday and Thursday.
Marketing is busier than ever. Teams are creating more campaigns, more content, and adopting more tools, yet too often, all that motion doesn't translate into real progress. This podcast explores the moments where marketing loses its way and reframes them into opportunities to think differently, work smarter, and align with what really matters.
Each short episode addresses a specific challenge, ranging from broken workflows and scattered personas to campaign launches without a clear finish line. Pamela brings a storyteller's approach to complex marketing problems, making them simple, relatable, and actionable.
Whether you're a marketing leader, a content strategist, or a practitioner who wants to elevate your work, This Is Strategic Marketing is your twice-weekly pause to step back, see the bigger picture, and move from activity to meaningful impact.
Episodes drop every Sunday and Thursday.
47 Episodes
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Every workflow eventually breaks down. When workflows start showing cracks, most leaders either patch the problems with minor tweaks or blow everything up and start over. But the real question is whether your workflow needs simplification or a complete rebuild. In this episode of This Is Strategic Marketing, I walk through three diagnostic questions to help you identify which approach will actually solve your problem. When you diagnose correctly, you fix the right issue. Simplify when the workflow is sound but cluttered. Rebuild when the foundation no longer serves how you actually work.
Execution is not about working harder. It's about thinking differently. Most teams approach execution like a checklist: Complete the tasks, hit the deadlines, move on. But that mindset creates activity, not progress. In this episode of This is Strategic Marketing, I break down three questions to help you build an execution mindset that prioritizes clarity, alignment, and intentionality over speed and volume. When these questions become standard practice, your team stops executing blindly and starts executing strategically. That's the difference between being productive and being effective.
Most marketing teams are executing campaigns. Campaigns are live, content is going out, and deadlines are getting met. But execution and impact aren't the same thing. You can be busy and still not be moving the business forward. In this episode of This Is Strategic Marketing, I break down a three-part check to help you evaluate whether your execution is creating real impact or just expensive activity. Learn how to connect your work to specific outcomes, identify the right leading indicators, and adjust based on what you're learning. When you can answer yes to all three, your execution has quality.
Two weeks into 2026, most teams are executing their plan. But does that plan still reflect what your audience actually needs right now? Your audience doesn't stay static. Their priorities shift. Their challenges evolve. In this episode of The Strategic Marketing Podcast, I break down three questions to run your first audience check-in of the year before misalignment becomes a quarterly problem.
If your content feels slow, scattered, or inconsistent, the problem is usually not the team; it is the system. In this episode of This Is Strategic Marketing, we look at the hidden points of friction inside most content operations and how small structural shifts can create clearer workflows, faster production, and stronger results. We hope you enjoy this practical episode to help you identify what is working, what is not, and what to fix first in 2026.
The easiest way to improve your team's performance this year is not through bigger plans or heavier workloads but through a smarter workflow. In this episode of This Is Strategic Marketing, we explore the first upgrade every marketing team should make in 2026: removing unnecessary friction and creating processes that actually support better work. A simple, actionable starting point for stronger operations this year.
Your early decisions set the tone for the entire year. In this episode of This Is Strategic Marketing, we walk through the first 5 strategic moves that will help you start 2026 with clarity, direction, and meaningful traction. A focused, practical guide to choosing work that strengthens alignment, sharpens priorities, and supports smarter leadership from day one.
A new year often brings a rush to plan, prioritize, and map out the work ahead. But planning alone is not enough. In this episode of This Is Strategic Marketing, we look at why purpose is the real driver of performance in 2026 and how aligning your goals to a clear strategic intent leads to better decisions and stronger outcomes. A short, practical reset to help you step into the new year with clarity and direction.
As the new year begins, your audience is already sending early signals about what they value, what they expect, and what they need from you. In this episode of This Is Strategic Marketing, we explore how to recognize those signals, separate noise from insight, and use early patterns to guide stronger decisions in 2026. A concise and practical look at listening with intent as you shape your strategy for the year ahead.
As the year closes, the most valuable gift you can give your future self is not more output; it is momentum. In this episode of This Is Strategic Marketing, we look at what momentum really means in marketing, how to build it with intention, and how small, steady actions set your team up for a stronger start in 2026. A short, reflective episode designed to help you end the year with clarity and begin the next with confidence.
AI is no longer a separate project or experiment. It is part of how modern marketing teams work. In this episode of This Is Strategic Marketing, we explore what it means to design workflows that are truly AI-ready, where human judgment and automation support each other rather than compete. A short, practical look at how to streamline processes, improve clarity, and prepare your team for the way work is changing in 2026.
A new year brings fresh goals, but impact does not happen by accident. In this episode, we look at how to plan with intention, choose the work that truly moves the business forward, and avoid the distractions that keep teams busy but not effective. A clear and practical guide to setting up your 2026 strategy for meaningful results.
Your audience has changed, and their expectations heading into 2026 look different from what they did even a year ago. In this episode, we explore how buyer needs, behaviors, and decision patterns have evolved, and what marketing and content teams must adjust to stay relevant. A short, practical look at the shifts shaping the year ahead and how to align your strategy to meet your audience where they are now.
The start of a new year invites fresh goals and renewed ambition, but leaders often rush into planning without clearing the mental and operational clutter that slows progress. In this episode, we explore why a reset is essential before you restart and how intentional reflection helps prevent burnout, strengthen focus, and create space for smarter decisions. A short grounding episode to help you lead with clarity as 2026 begins.
Marketing work is changing quickly, and the roles that carried teams in previous years will not be the same roles that move them forward in 2026. In this episode, we look at how expectations are shifting, which skills matter most, and where teams need clearer ownership to work more effectively. A short, practical guide to help you rethink roles, responsibilities, and the work that will matter most in the year ahead.
Most teams wait until January to think about priorities, but the smartest, most strategic work happens before the year begins. In this episode of This Is Strategic Marketing, we look at how to identify your real priorities for 2026, clarify what will matter most, and create early focus before the new year demands your attention—a short, practical guide to starting 2026 with intention instead of urgency.
As the year winds down, most marketing teams rush to finish projects, wrap up campaigns, and push through end-of-year pressure. But the most effective leaders take a different approach. They create space to reset, reflect, and reconnect their work to a clearer strategic purpose. In this episode, we explore how to use the final weeks of the year to realign priorities, strength, and focus, and set the stage for better decisions in 2026. A short, practical reset to help you lead with intention as you move into the new year.
Recorded on Thanksgiving Day, which also happens to be her birthday, Pamela Muldoon shares a personal reflection on why gratitude has become one of her most reliable leadership tools. In this episode of This Is Strategic Marketing, she explores how pausing to appreciate people, progress, and perspective isn't just meaningful; it's a strategic advantage for every marketer.
Lead generation is often treated like a numbers game, but more leads don't always mean more opportunity. In this episode of This is Strategic Marketing, Pamela Muldoon explains why understanding buyer intent is more powerful than collecting contacts and how aligning outreach with real signals creates stronger conversations and smarter conversion paths.
Most marketing teams don't need more content. They need a smarter system to manage the content they already have. In this episode of This Is Strategic Marketing, Pamela Muldoon breaks down how to align people, process, and technology to reduce content chaos, increase efficiency, and turn your content into a connected strategic asset.
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