Modern Craftsman

Most guys say they are referral-based, but they are still letting random leads waste their week. This one is all about what an ideal referral actually looks like and how to shape expectations, messaging, and follow-up so you get more of the right clients. Show Notes: 0:00 Expectations First 8:43 Orlando Recap 10:37 Tyler's Build Stuff 12:47 "Slip the Truck" 15:22 What Makes a Good Referral 19:41 Reviews & Testimonials 24:41 Pre-Con Protects You 32:49 Qualify Faster 36:53 Control the Narrative 1:00:17 Trade Partner Referrals 1:04:01 Stay Top of Mind 1:05:26 Wrap & Newsletter Video Version:https://youtu.be/cBxWsw7g7qA   Partners:  Andersen Windows Harnish Workwear  Use code H1025 and get 10% off their H-label gear   The Modern Craftsman: linktr.ee/moderncraftsmanpodcast Find Our Hosts:  Nick Schiffer  Tyler Grace  Podcast Produced By: Motif Media

Tyler breaks down how to protect your time from the very first inquiry without sounding defensive or arrogant. The goal is simple: give value up front, but stop donating real consulting work to people who are still shopping. Show Notes: 00:00 Free work becomes the expectation 00:20 Why this starts at the first inquiry 05:50 Stop consulting for free 08:50 How to set boundaries without sounding rude 11:21 Lead example: the "roof leak" rabbit hole 15:48 Pushback, reputation & holding the line 21:05 Lead example: the "simple" hood swap 30:59 Wrap: plant the seed & point to resources Video Version:https://youtu.be/B2xaYeIL6Qw   Partners:  Andersen Windows Harnish Workwear  Use code H1025 and get 10% off their H-label gear   The Modern Craftsman: linktr.ee/moderncraftsmanpodcast Find Our Hosts:  Nick Schiffer  Tyler Grace  Podcast Produced By: Motif Media

Most leads sound "good" until you start pulling on the threads. Nick and Tyler roleplay four common inquiry types and show how to spot risk early, protect your time, and decide whether it's pre-con, a small feasibility study, or a hard pass. Show Notes: 00:00 Cold open 00:31 Why decision makers matter 01:54 Sponsor: Anderson 05:30 Sponsor: Harness Workwear 09:13 Feasibility vs pre-con 09:35 Lead intake template & newsletter 22:36 Call 1: Referral lead 28:27 Call 2: Tight budget lead 39:47 Call 3: Facebook rush job 48:41 Call 4: Dream home lead 53:37 When the timeline is a deal-breaker 01:01:10 Wrap Video Version:https://youtu.be/aBTqwssCt80   Partners:  Andersen Windows Harnish Workwear  Use code H1025 and get 10% off their H-label gear   The Modern Craftsman: linktr.ee/moderncraftsmanpodcast Find Our Hosts:  Nick Schiffer  Tyler Grace  Podcast Produced By: Motif Media

Tyler walks through his real lead intake process, using simple hurdles and a tight email script to qualify (or disqualify) clients without burning hours on tire kickers. He covers the red flags, the questions that actually tell the truth, and how he tees up pre-con, plus a quick heads-up on the IBS meetup details. Show Notes: 00:00 Qualifying Win 00:14 Intro & IBS Plans 05:00 Funnel Thinking 05:31 Website Gate & Email System 09:06 Intake Questions That Matter 18:12 T&M Model & Pre-Con Role 21:23 Red Flags & Realtor Leads 25:22 Ballpark & Pre-Con Pitch 32:25 Meetup Reminder & Wrap Video Version:https://youtu.be/jECvxRvIX44   Partners:  Andersen Windows Harnish Workwear  Use code H1025 and get 10% off their H-label gear   The Modern Craftsman: linktr.ee/moderncraftsmanpodcast Find Our Hosts:  Nick Schiffer  Tyler Grace  Podcast Produced By: Motif Media

A packed inbox can still mean you're doing it wrong if you don't have filters that protect your time and your margins. Nick and Tyler break down how to define your ideal client, build real hurdles into your intake, and stop making fear-based decisions that drag your business backwards. Show Notes: 00:00 Intro & surprise dog 01:00 Busy inbox, bad pipeline 07:00 Quality leads vs volume 18:00 Stop chasing random inquiries 27:00 Undercharging for the portfolio 37:00 You're not built for that job yet 49:00 Content strategy = lead strategy 01:02:01 Hurdles that self-qualify 01:12:03 Wrap & IBS event plug Video Version:https://youtu.be/BcgvPu5PzoA   Partners:  Andersen Windows Harnish Workwear  Use code H1025 and get 10% off their H-label gear   The Modern Craftsman: linktr.ee/moderncraftsmanpodcast Find Our Hosts:  Nick Schiffer  Tyler Grace  Podcast Produced By: Motif Media

Tyler walks through a real porch lead and shows how he plants price reality early, without backing himself into a corner or playing the lowball game. It's a straight look at using pre-con, setting a baseline (not a cap), and staying confident when a client's budget and the real world don't match up. Show Notes:00:00 Systems, confidence 00:16 Money talk up front 03:46 Ballparks + porch lead 10:39 Pre-con, what's included 13:21 Baseline, not a cap 22:11 Avoid the change-order trap 27:43 When they won't do pre-con 33:57 Reset expectations with old clients 35:36 BuildBar consults   Video Version:https://youtu.be/7K2RC7DIM-8   Partners:  Harnish Workwear  Use code H1025 and get 10% off their H-label gear   The Modern Craftsman: linktr.ee/moderncraftsmanpodcast Find Our Hosts:  Nick Schiffer  Tyler Grace  Podcast Produced By: Motif Media

Money talks go sideways when you dodge the hard numbers, over-explain, or anchor too low just to "get the job." Nick and Tyler break down how to lead with value and process, set a baseline early, and keep financial touchpoints steady so surprises don't blow up trust. Show Notes:00:00:00 General contractors money talk 00:04:31 The $25K toilet problem 00:06:21 Confidence comes from numbers 00:09:26 Change orders set early 00:17:39 Stop over-explaining price 00:23:51 Qualify the client fast 00:29:31 "White glove" expectations 00:35:18 Baseline pricing strategy 00:59:13 Regular budget check-ins 01:03:01 Deliver bad news live 01:05:20 Wrap and takeaway   Video Version: https://youtu.be/-SpPAL9xIes Partners:  Harnish Workwear  Use code H1025 and get 10% off their H-label gear   The Modern Craftsman: linktr.ee/moderncraftsmanpodcast Find Our Hosts:  Nick Schiffer  Tyler Grace  Podcast Produced By: Motif Media

If a client pushes back on your price or process, that's not a negotiation, it's information. Tyler breaks down how to use that pushback to screen leads faster, protect your time, and land clients who actually want how you run jobs. Show Notes:00:00 Pushback is the filter 09:18 Rebuilding the intake 11:15 Overdelivering broke the model 14:10 Chase the 5% leads 17:27 Systems fit beats budget 21:56 "How'd you hear about me?" 24:56 The tattoo test 34:34 Consulting, newsletter, wrap   Video Version:https://youtu.be/ikVuoY5P7-E Partners:  Harnish Workwear  Use code H1025 and get 10% off their H-label gear   The Modern Craftsman: linktr.ee/moderncraftsmanpodcast Find Our Hosts:  Nick Schiffer  Tyler Grace  Podcast Produced By: Motif Media

Most jobs don't go sideways because the build is hard, they go sideways because you said yes before you had real alignment. Nick and Tyler lay out the questions, red flags, and money reality checks that help you protect your time and only take projects that fit your program. Show Notes: 00:00 Stop filling the void 04:20 Highlighters, systems, and getting focused 06:47 Why "bad clients" are usually on you 12:24 Revenue forecast or you're guessing 20:28 Reset your baseline and set a minimum 25:00 Numbers vs vibes, both matter 31:07 Selling vs vetting, stop pitching so early 41:02 Red flags: trust, micromanage, urgency 48:40 Budget talk and "just an estimate" traps 57:40 If you ask one thing, ask this 1:04:20 Staying in your process when it gets tight 1:08:48 Wrap and newsletter plug Video Version: https://youtu.be/AjqjsXBXRj0 Partners:  Harnish Workwear  Use code H1025 and get 10% off their H-label gear   The Modern Craftsman: linktr.ee/moderncraftsmanpodcast Find Our Hosts:  Nick Schiffer  Tyler Grace  Podcast Produced By: Motif Media

Ballpark numbers can save you time or burn you when the client treats them like a contract. We get into how to give ranges, spell out what's included, and use pre construction to lock expectations before the job gets weird. Show Notes: 00:00:00 Ballpark gone wrong 00:01:09 Sponsors and newsletter 00:04:14 2026 reset and jumping back in 00:08:49 The ballpark trap 00:12:04 Handling the first call 00:26:52 What's included and what isn't 00:36:10 Explain the cost drivers 00:44:03 Test the budget early 00:46:30 Sell honesty, not a deal 00:51:51 Break scope into buckets 00:53:01 Confidence and pre con 01:07:49 TLDR and wrap Video Version:https://youtu.be/WNzfI8RgPEE   Partners:  Harnish Workwear  Use code H1025 and get 10% off their H-label gear   The Modern Craftsman: linktr.ee/moderncraftsmanpodcast Find Our Hosts:  Nick Schiffer  Tyler Grace  Podcast Produced By: Motif Media

Ballpark pricing doesn't start on the first call, it starts way before the client ever dials your number. Tyler talks through how to set expectations early, filter out price shoppers, and stop letting a rough number haunt the whole project. Show Notes: 00:00 The profit flip 01:06 Ballpark numbers haunt you 02:47 Getting shopped 07:52 Set expectations early 10:51 Build the funnel 13:19 Range plus assumptions 20:03 Handling sticker shock 25:02 Make more, do less 30:02 After the ballpark   Video Version:https://youtu.be/SlHAXpUbbxU   Partners:  Harnish Workwear  Use code H1025 and get 10% off their H-label gear   The Modern Craftsman: linktr.ee/moderncraftsmanpodcast Find Our Hosts:  Nick Schiffer  Tyler Grace  Podcast Produced By: Motif Media

Ballpark pricing can save you hours or trap you in a number you never should've agreed to. Tyler lays out how to give ranges with real context, explain the cost drivers, and use early budget talk to qualify the right clients and move cleanly into precon. Show Notes:00:00 Don't Apologize 00:44 The Ballpark Question 04:14 SWAG & Scope 07:27 Give a Range 12:07 Cost Drivers 15:47 Lead Red Flags 26:01 From Ballpark to Precon 33:49 2026 Updates Video Version:https://youtu.be/TPk5pRKa7iY   Partners:  Andersen Windows Buildertrend Harnish Workwear  Use code H1025 and get 10% off their H-label gear   The Modern Craftsman: linktr.ee/moderncraftsmanpodcast Find Our Hosts:  Nick Schiffer  Tyler Grace  Podcast Produced By: Motif Media

Most builders "finish" a job and disappear, but Nick and Tyler break down how to hand off a project like an owner's manual, with the right info in the right format so clients are supported without getting overwhelmed. They get into O&M manuals, 30/90 day check-ins, and how post-build care turns into fewer headaches and more referrals. Show Notes: 00:00 Owner's manual mindset 01:36 Sponsor reads 04:22 Platform switch & shop talk 05:21 Listener question: after the keys 12:45 Closeout standards and expectations 17:08 O&M manual, what goes in it 22:06 AI and cliff notes maintenance 31:01 Maintenance cadence and check-ins 47:03 Walkthroughs and video library 55:15 Protect the work, earn referrals 1:00:15 Listener CTA & wrap Video Version:https://youtu.be/8B499q0yUE4   Partners:  Andersen Windows Buildertrend Harnish Workwear  Use code H1025 and get 10% off their H-label gear   The Modern Craftsman: linktr.ee/moderncraftsmanpodcast Find Our Hosts:  Nick Schiffer  Tyler Grace  Podcast Produced By: Motif Media

Nick breaks down why his calendar can look "full" while the real priority list stays untouched, and how hiring an assistant forced him to protect time instead of feeding distractions. Tyler pushes on the bigger question: are we building systems to grow, or just cramming more into the same day for no payoff. Show Notes: 00:00 Too many balls 03:29 Inbox takeover 08:58 One thing focus 16:47 Busy vs productive 27:35 Precon time sinks 35:23 Buying your way in 44:05 Risk stories 50:33 Simple systems win 1:00:18 AI, but for what 1:06:15 Wrap and tease Video Version:https://youtu.be/6q8j-4Z0fpA   Partners:  Andersen Windows Buildertrend Harnish Workwear  Use code H1025 and get 10% off their H-label gear NAHB International Builders' Show   The Modern Craftsman: linktr.ee/moderncraftsmanpodcast Find Our Hosts:  Nick Schiffer  Tyler Grace  Podcast Produced By: Motif Media

Stay out of the cold with these hot budget tips as Tyler breaks down exactly how he budgets a real porch job, from the precon fee and deposit strategy to tracking every cost day by day. The big takeaway is how to communicate "extras" without panic, keep cashflow protected, and still finish strong without rushing. Show Notes:00:00 Cold office, hot topic 02:05 Precon fee and setting the budget 05:15 Deposits and staying out of the red 08:40 Daily tracking and invoice cycles 13:55 Calling out extras without change-order chaos 20:45 Reconciling budget vs real costs 27:35 Don't rush the finish 30:10 Wrap and why he won't show the spreadsheet Video Version:https://youtu.be/4woZAp_WBqU   Partners:  Andersen Windows Buildertrend Harnish Workwear  Use code H1025 and get 10% off their H-label gear NAHB International Builders' Show   The Modern Craftsman: linktr.ee/moderncraftsmanpodcast Find Our Hosts:  Nick Schiffer  Tyler Grace  Podcast Produced By: Motif Media       Partners:  Andersen Windows Buildertrend Harnish Workwear  Use code H1025 and get 10% off their H-label gear NAHB International Builders' Show   The Modern Craftsman: linktr.ee/moderncraftsmanpodcast Find Our Hosts:  Nick Schiffer  Tyler Grace  Podcast Produced By: Motif Media

Builders already have thousands of jobsite photos on their phones, but most of those shots are not protecting them, selling future work, or showing what they really do. In this episode we break down a simple way to use your phone, a few habits, and better organization so your photos become insurance, a sales tool, and a real portfolio instead of digital clutter. Show Notes:  00:00:00 The Shot That Saves You 00:04:20 Meet Dave 00:08:00 How This All Started 00:10:28 Photos That Win Work 00:12:47 CYA Before You Demo 00:17:03 Your Phone Can Do This 00:23:32 Make It Look Expensive 00:39:16 Stop Losing Your Best Shots 00:57:04 Tell The Story Not Just The Build 01:02:52 The Simple Photo Playbook Video Version: https://youtu.be/iPJ7u70YeWs   Partners:  Andersen Windows Buildertrend Harnish Workwear  Use code H1025 and get 10% off their H-label gear NAHB International Builders' Show   The Modern Craftsman: linktr.ee/moderncraftsmanpodcast Find Our Hosts:  Nick Schiffer  Tyler Grace  Podcast Produced By: Motif Media

Nick and Tyler break down how line item budgets, tiered estimates, and value engineering actually protect you when clients start pushing on price and scope. From losing out on a five million dollar job after an eleven hour estimate to using that same work to land better projects, they talk through transparency, expectations, and how not to let your own standards wreck your profitability. Show Notes:  00:00 Cold Open, Winter 05:04 Sponsors and Setup 13:09 Cordless Tools Talk 15:19 Precon Tier 1 21:55 Dropbox Wipeout 29:54 Line Items and Trust 42:09 Cheaper Builder Choice 47:11 Cool Work vs Profit 56:35 Grass and Perspective Video Version:https://youtu.be/LfpK6nRHTUo   Partners:  Andersen Windows Buildertrend Harnish Workwear  Use code H1025 and get 10% off their H-label gear NAHB International Builders' Show   The Modern Craftsman: linktr.ee/moderncraftsmanpodcast Find Our Hosts:  Nick Schiffer  Tyler Grace  Podcast Produced By: Motif Media

Tyler answers a listener's question about two belt-on GCs teaming up in a 50-50 partnership and trying to keep things simple while still making real money. He breaks down how to price owner labor, define roles, track time, and protect both your margins and your friendship when you run a tiny company with two owners. Show Notes:00:00 Two owners, tiny company 05:26 Ryan's email setup 08:00 One and a half myth 10:19 Where you make money 13:00 Self perform vs subs 15:00 Pros and cons of partners 17:20 Roles, risk, resentment 19:59 Tool belt vs business 25:01 Staying niche, lean overhead 29:29 Tracking time and overhead 34:25 Protecting the friendship 38:50 IBS tickets and outro   Video Version:https://youtu.be/6b0RrhcuXT0   Partners:  Andersen Windows Buildertrend Harnish Workwear  Use code H1025 and get 10% off their H-label gear NAHB International Builders' Show   The Modern Craftsman: linktr.ee/moderncraftsmanpodcast Find Our Hosts:  Nick Schiffer  Tyler Grace  Podcast Produced By: Motif Media

Nick and Tyler break down how they use preconstruction to protect the architect's vision, keep clients on budget, and avoid the usual bid and bleed disaster. They get into real numbers, value engineering that is not just stripping scope, and how to track the everyday inefficiencies that quietly kill your profit. Show Notes:  00:00 Hidden inefficiencies 00:18 Precon and race recap 01:18 Sponsor break 08:47 Tyler's race story 16:12 What precon really is 18:42 Design build vs precon 22:10 Tier one pricing 29:22 Why plans don't get built 33:41 Architect types and bids 41:18 When budget kills design 47:48 Lead the client 55:49 Every business is unique 1:03:32 Pricing the unknown 1:12:08 Job costing that works 1:22:11 Wrap up Video Version: https://youtu.be/t18gP7iAiAI Partners:  Andersen Windows Buildertrend Harnish Workwear  Use code H1025 and get 10% off their H-label gear NAHB International Builders' Show   The Modern Craftsman: linktr.ee/moderncraftsmanpodcast Find Our Hosts:  Nick Schiffer  Tyler Grace  Podcast Produced By: Motif Media

Tyler answers a listener email about what he'd do differently if he were starting his business today, beyond just setting up insurance, lawyers, and an LLC. He digs into why chasing "sexy" high-end projects can crush your margins, how T&M and paid pre-con changed his business, and why the less you work, the more you can actually make when your systems and numbers are dialed. The Preconstruction Course: Click Here Show Notes: 00:00 What I'd Do Differently Starting Today 03:59 Chasing Sexy Projects Instead Of Profit 08:42 Scaling Back And Resetting The Business 12:30 Dialing In Pre Con Overhead And Job Type 21:56 Forty Hours Vs Eighty Hours For The Same Pay 27:00 The Three Levers Of Profit In A Small Shop 30:28 Learn To Walk Before You Run Your Company Video Version: https://youtu.be/kpu9RmFKCwQ Partners:  Andersen Windows Buildertrend Harnish Workwear  Use code H1025 and get 10% off their H-label gear   The Modern Craftsman: linktr.ee/moderncraftsmanpodcast Find Our Hosts:  Nick Schiffer  Tyler Grace  Podcast Produced By: Motif Media