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Welcome to The Art of Online Business podcast, your go-to source for practical tips and strategies to boost profits and impact in your online business, WITHOUT the hustle.
Join fellow online course creators and coaches as we dive into things like
• sales and marketing optimization,
• and systems and processes
• funnels and of course
• Facebook & Instagram ads for seamless scaling!
Hosted by Kwadwo – sounds like [QUĀY.jo] – a & Facebook Ads Strategist for 6 & 7-figure online course creators, membership owners and coaches.
Enjoy a mix of actionable solo episodes, interviews with online experts (serving course creators), coaching case studies, and more to elevate your business.
You’ll get weekly insights on FB & IG ads mastery, scaling courses and memberships, email marketing, evergreen funnels and more.
Hit "Subscribe" and let's gooooo!
978 Episodes
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I get this question a lot, especially with all the changes coming into 2026: should you still be running ads to ManyChat, or is it time to move on? Watch/Listen to this episode: How to lower Facebook Ad Lead Costs for your Lead Magnet Ads I share when ads to a ManyChat-connected Instagram Reel still make sense, and when you’re better off sending traffic to a website opt-in or an instant form instead. I also talk through how tracking, testing, and having the righ...
Megan Yelaney is a business strategist who’s helped over 1,000 coaches grow their brands by getting crystal clear on what makes them actually different, and using that to create demand. Get the 48-Hour Ad Fix AuditGet access to The Edge Led Launch System (only $47, normally $147), a workshop that explains how Megan generated $166k from two launches even when her reach was tanking! Everyone asks the same question: “Should I run ads for my course launch, or will I just ...
Running Meta ads can get confusing fast, especially when you hear people say you should combine all your targeting together. After managing ads for years, I’ve never seen that work well for course creators. Get the 48-Hour Ad Fix Audit Today, I break down why separating warm and cold audiences still matters (even with the Andromeda update) and how Meta’s algorithm actually treats each group behind the scenes. If you’ve been unsure about your targeting setu...
If you’re confused about whether broad or detailed targeting is the smarter move for Facebook and Instagram ads in 2026, I break down what’s actually working inside my real client accounts. Get the 48-Hour Ad Fix Audit I explain when broad targeting is the clear winner, when lookalike audiences still outperform everything else, and the few situations where detailed targeting still makes sense for course creators. I also walk through how to choose the right...
When an ad suddenly stops working, the last thing you want to do is panic and shut everything down. Get the 48-Hour Ad Fix Audit I share with you the exact steps I take as an ads manager to figure out what’s actually going on—usually it’s something simple like comment management, frequency, or a weak hook. These small fixes often bring an ad back to life without rebuilding anything from scratch. If you stay calm, take the right steps, and make data-driven ...
The Meta Andromeda update has shaken up ad performance for a lot of online course creators but it doesn’t have to ruin your results. Get the 48-Hour Ad Fix Audit I walk through a simple ad setup that works with Andromeda instead of against it, including how to adjust your ad sets, creative, and targeting so Meta’s algorithm actually helps you. I also share why panicking (or over-tweaking) your ads makes things worse and how to keep testing the right way. Grab a ...
A lot of course creators rush into Facebook and Instagram ads before their business is actually ready, and that’s the fastest way to burn through your first $5K. Get the 48-Hour Ad Fix Audit I walk through the real signs that your offer, messaging, and funnel are strong enough for paid traffic so you don’t end up paying for leads that won’t convert. I also explain how I think about profit per lead, why “more eyeballs” isn’t the answer, and how to know whet...
A lot of course creators are being told to just “go broad” with Facebook and Instagram ads right now… but that advice could easily waste your budget if your business isn’t ready. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Watch Episode 972: Troubleshooting Facebook and Instagram Ads Increase in Cost Per Lead I break down what open targeting really is, when it actually works, and the clear signals you should avoid it. I also share sm...
I never expected a mastermind to become my second-highest ROI move of the year, but The Mixer Mind did exactly that. Over two years inside Linda Sadhu’s community, I’ve seen real returns, from podcast guest swaps and referral partners to peer pods that feel like family. Find instant connections inside The Mixermind™ with Linda Sidhu In this episode, Linda interviews me about what makes the group different, why curated connections outperform random networking, and ...
Most course creators get excited about detailed targeting, but that’s where they end up wasting the most money. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Watch Episode 972: Troubleshooting Facebook and Instagram Ads Increase in Cost Per Lead I break down when detailed targeting actually makes sense, how to layer vs. narrow your interests, and the audience size sweet spot that keeps your costs low. I also call out the common targeti...
Most course creators think the secret to great targeting is stacking interests and job titles, but that’s actually what drives ad costs up. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! I walk you through the targeting strategies I use for established course creators that bring in higher-quality leads at lower costs. I also share which audiences to build first, when to use lookalikes, and how to know if your email list is big enough t...
A lot of people think ads will magically fix an online course business that isn’t working, but that’s not how it goes. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Get 1:1 ads coaching from me – three Zoom calls with me and unlimited support in between! Ads only fuel what’s already working, and I break down the three pieces every course business needs in place to profit from Facebook and Instagram ads: a lead magnet that converts, a launch ...
When your cost per lead suddenly jumps, it can feel like panic mode but most of the time, your ads are fixable. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Get 1:1 ads coaching from me – three Zoom calls with me and unlimited support in between! I walk you through the exact step-by-step system I use to troubleshoot rising CPL so you know what to check first, what numbers matter most, and which levers to pull. I also show you how to e...
I hear it all the time, “we spent money on ads and got nothing back.” The real issue usually isn’t the ads themselves, it’s not watching the right numbers and failing to act when those numbers are off. Get 1:1 ads coaching from me – three Zoom calls with me and unlimited support in between! I walk you through three key metrics and the simple fixes that can turn your ads around fast, from improving ad copy and creative to fixing targeting and opt-in pages.&nb...
If you’re planning to sell your course with a webinar or challenge, you’ll need more than just ads... you’ll need the right setup. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help I break down exactly when to turn your Facebook and Instagram ads on, how to test ad copy and creative the right way, and the emails you need so people actually show up. I also walk you through how to stru...
Your self-liquidating offer isn’t broken—it’s just missing a key step. I walk you through why most $27 low-ticket funnels fail to pay for themselves and how a tripwire can bridge the gap. Learn to create Tripwire offers that Turn Leads Into Paying Customers Right AwaySign up for Thrivecart today! I share what makes a tripwire work, how it reduces your ad costs, and why alignment between your main offer, order bump, and upsell matters more than you think. Learn the smarter p...
Meta keeps popping “helpful” tips in Ads Manager, but should you trust them? Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help I show a real example, explain my rule for the first three full days (let the algorithm learn), and share when I start turning things off on days four and five. I share how I decide whether to keep or kill an ad set, plus a quick way to spot bad recommendations so you...
Thinking about running ads to fill your next webinar or challenge? I break down exactly how to set up Facebook and Instagram ads so you can bring in the right leads without wasting money. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help I walk you through the ad copy framework I use, how to test the right visuals, and why targeting warm audiences first will save you frustration. I also...
Thinking of offering revenue share to an ads manager so you don’t have to pay upfront? I get why it feels like a win-win, but the reality is that good ads managers rarely say yes to that kind of deal. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help I explain why revenue share offers are risky, the kind of ad managers you actually attract with them, and why that can hurt your results. ...
If you’ve been wondering whether it’s the right time to run Facebook and Instagram ads, this episode will save you a lot of money and frustration. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help I break down two common situations where ads are almost guaranteed to be expensive and ineffective... and what to do instead to grow your list, test your messaging, and set yourself up for profitabl...
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Very good podcast episode!
about 13mins in good tip for only paying for audiences that watch more than 15secs of video
Hi, Rick! Letting you know your first paragraph has a repeat sentence in the description for this podcast.
No bad feelings but I joined Mel webinar. Guess what, this webinar was another upsale.Rick you are really trying to help people but I'm not sure if Mel is doing the same. Regards, Dimitar
GREAT info!!!
very helpful for the newbie out here
Hi Rick, Charlie talked about this issue of retargeting previous customers who abandoned the cart on a complementary product and then not being able target based on the success page because of only the one page. I am wondering if you have a solution on that and if you have the code option you briefly mentioned. Thanks
great podcast! like the info on the chatbots!