The Art of Online Business

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Why a $16 Cost Per Webinar Registrant Can Beat a $5 One

2026-10-2605:35

A $5 webinar registrant can quietly lose you money while a $16 one prints it, and the number that tells you which is which is one most course creators never run. Get the Webinar Ad Playbook for $27 I walk through the two-hands math. What each registrant earns you, which is your launch sales divided by your registrants, against what you pay to get one. I use a client whose webinar brought in $29,000 from 483 registrants, so each was worth $11.34, and then I give you the conservative rule fo...

Your Best Skill Doesn't Have to Be Your Passion

2026-10-1906:34

If the work you're best at isn't the work you're most passionate about, you can still build something you're happy to run. Book Your Free Ad Strategy Session I talk about why your best skill doesn't have to be your favorite thing to do, and I use a client whose Facebook and Instagram ads bring in leads for under a dollar to show what happens when you build on what you're already good at. Listen now and see why being great at work you don't love can still make you happy. Watch this ...

How Stacey Brass-Russell Sells a $9,000 Program on Just $25 a Day in Facebook Ads

2026-10-1247:49

You sell one high-ticket offer, not a bunch of low-ticket ones, so you've told yourself Facebook ads aren't for you, because everyone says they only pay off if you spend thousands a month. I talk with Stacey Brass-Russell about how she sells a $9,000 program on $25 a day in Facebook ads, filling a free event with about 200 of the right people. Click here for a free strategy session Get your Genius Edge DiagnosticFollow Stacey on Instagram We get into how one of her launches actuall...

The Math That Tells You When To Hire A Facebook Ads Manager

2026-10-0513:57

If you’ve been thinking about handing off your Facebook and Instagram ads for months and you keep deciding you can’t tell whether it would be worth it, you’re probably missing one number. Book Your Free Ad Strategy Session Get Done-For-You Ad Management I walk through the two numbers that tell you whether hiring an ads manager actually pays off, and I run them on screen so you can watch the decision make itself. I also show why every month you wait is a month that math doesn’t get to work...

Why Smart Course Creators Won't Pay for What They Know Works

2026-09-2815:42

You know hiring an expert could help your business grow, but when you see the price, you start wondering if you should just do it yourself. Book Your Free Ad Strategy Session I talk about why course creators with successful businesses still hesitate to spend money on things like sales page copy and ad management, even when those investments could improve their results. I also break down what it can cost you when you keep spending your own time and energy trying to figur...

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