Perennial Pride

 Episode Summary In this episode of Perennial Pride, Tom Suvansri explores a powerful paradox: why highly successful professionals often abandon the very mindset that made them successful when it comes to managing their personal finances. While they take ownership, calculated risks, and bold action in their careers, many default to fear, herd mentality, and passivity with money—especially around taxes and long-term planning. This episode challenges listeners to reclaim curiosity, education, and intentional design in their financial lives to move beyond average outcomes.   Episode Resources perennialpride.com     Keywords Financial ownership Herd mentality Proactive tax planning Personal finance mindset Financial education Wealth beyond the numbers Tax strategy Long-term planning Average vs intentional outcomes Financial empowerment Risk tolerance Designing your financial system Episode Highlights  00:00–01:18 - The paradox of success in career vs personal finance 01:18–02:15 - Fear replacing curiosity in financial decisions 02:15–03:30 - Why herd mentality feels safe—but limits outcomes 03:30–04:39 - Taxes as a common area of financial passivity 04:39–05:26 - Reactive tax compliance vs proactive tax strategy 05:26–06:20 - Why advisors often don't push proactive planning 06:20–07:21 - Education as the gateway to better financial decisions 07:21–08:21 - Planning years ahead instead of scrambling later 08:21–09:22 - Designing systems that adapt to inevitable change 09:22–10:58 - Questions successful people need to ask about money

Summary  In this episode of Perennial Pride, discover the power of urgency over comfort in building wealth and success. Using the inspiring story of a high school football team's championship journey, explore the vital role of intentional effort, proactive planning, and facing challenges to achieve financial freedom and a richer life beyond money. Perfect for anyone ready to transform their approach to wealth and life.. Episode Highlights 00:01:20 - Reflection on success through hard work. 00:02:05 - Urgency and comfort: insight on excellence and regret. 00:03:33 - Overcoming resistance to pursuing hard goals. 00:03:49 - The entrepreneurial mindset and taking intentional action. 00:05:21 - Stoicism: embracing obstacles as paths to growth. 00:07:07 - Complexity and its impact on financial management. 00:09:32 - Passive investing and its potential pitfalls. 00:11:56 - The importance of proactive, urgent financial planning. 00:12:26 - Risk mitigation as a critical but overlooked aspect. 00:14:23 - Wealth-building: Saving vs. spending culture. 00:17:58 - Benefits of maintaining liquidity for opportunities. 00:19:02 - The importance of aggressive tax planning. 00:20:49 - Diversifying and self-investing for financial excellence. 00:22:02 - Assessing comfort vs. urgency in wealth-building efforts. Episode Resources perennialpride.com  Keywords wealth building   urgency   comfort   financial freedom   wealth management   obstacles   stoicism   risk mitigation   complexity   volatility   consumerism   stoic philosophy   proactive planning   investment   tax planning   entrepreneurial   retirement accounts   savings and spending   liquidity   taxes   estate planning   personal development   business ownership   real estate   financial education   opportunity funds   financial discipline   financial independence   Perennial Pride podcast  

EPISODE SUMMARY This episode revisits key conversations that challenge traditional financial thinking. From protecting family legacies through trusts, to using infinite banking as a personal financial system, to leveraging private equity for passive income and tax efficiency, this episode emphasizes intentional wealth-building through structure and education.   LINKS MENTIONED https://podcasts.apple.com/us/podcast/perennial-pride/id1632084146   KEYWORDS / SEO Perennial Pride Podcast, Best of 2025 podcast, Trust administration, Estate planning trusts, Generational wealth, Infinite banking concept, Whole life insurance banking, Private equity investing, Passive income strategies, Alternative investments, Financial independence, Wealth education, Tax-efficient investing.   EPISODE HIGHLIGHTS WITH TIMESTAMPS - 00:00–00:01 - Introduction and episode overview - 00:01–00:07 - Trusts and generational wealth - 00:07–00:09 - Risks of inheritance without structure - 00:09–00:13 - Infinite banking explained - 00:13–00:15 - Misconceptions about whole life insurance - 00:15–00:18 - Guarantees vs market returns - 00:18–00:23 - Private equity for busy professionals - 00:23–00:25 - Fund-of-funds and diversification - 00:25–00:26 - Closing message on financial empowerment  

Today's episode of the Perennial Pride podcast, Tom dives into one of the most overlooked but essential concepts in wealth building: liquidity. With markets showing volatility and assets potentially overvalued, he breaks down why having access to capital—not just investments—is key to confidence, preparedness, and opportunity. Tom shares practical strategies he's personally used over the last year, including reassessing investments, unlocking equity, trimming expenses, and planning taxes proactively. Whether it's handling emergencies or striking when opportunities appear, this episode offers a grounded roadmap to fortifying your financial foundation. Episode Highlights 02:00: The "Everything Bubble" and why timing markets doesn't work 05:00: Why liquidity creates calm, confidence, and optionality 07:30: Emergency funds vs opportunity funds 10:00: Selling assets strategically to unlock trapped equity 12:00: Exiting syndications and private investments for flexibility 14:30: Home equity, HELOCs, and planning before you need them 16:00: Alternative places to store liquidity 18:00: The three layers of liquidity explained 19:30: Warren Buffett's "tide going out" lesson 20:00: Final thoughts on preparation and long-term confidence Links and Resources: perennialpride.com

In this episode of The Perennial Pride Podcast, Tom and Kira break down one of the hottest—and most controversial—financial headlines: the potential introduction of a 50-year mortgage. They unpack what this could mean for first-time homebuyers, investors, affordability, long-term debt, and the already-strained housing market. From rising interest rates and distorted market forces to cash-flow strategies and real estate investment implications, this conversation cuts through the noise to help you understand the good, the bad, and the ugly behind ultra-long mortgages. If you're trying to make sense of today's housing landscape—or wondering whether a 50-year loan is a lifeline or a long-term trap—this episode gives you the clarity you need. Episode Highlights 01:54 - Financial implications for first-time homebuyers. 06:01 - The rise of the average first-time homebuyer age. 11:46 - Interest rate impact on home affordability. 14:35 - Early mortgage payoff considerations. 18:50 - Inflation's role in mortgage strategy. 21:20 - Real estate investment and 50-year mortgages. 32:56 - Government's involvement in housing markets. 39:17 - Long-term financial planning with mortgages. Episode Resources perennialpride.com   

Continuing on this final episode with Brandon Jenkins, Tom and Brandon explore the multifaceted nature of leadership, emphasizing the importance of self-leadership, trust, and humility. They discuss the challenges leaders face when transitioning from individual contributors to team leaders, the significance of fostering a collaborative team culture, and the necessity of connecting individual values to team goals. They highlight the role of accountability and the need for leaders to create an environment where open communication and feedback are encouraged. Ultimately, the conversation serves as a guide for aspiring leaders to embark on their journey of personal and professional growth. Episode Highlights 04:51 - Leadership is personal: born or made? 05:37 - Self-leadership as a foundational aspect. 10:02 - Recognizing unique blueprints in team members. 13:55 - The challenge of transitioning from expert to leader. 16:44 - The significance of authenticity in leadership. 19:58 - Building trust through genuine actions. 30:15 - Empowerment versus micromanagement. 32:45 - Letting go: balancing control and delegation. 36:50 - The power of asking questions to foster connection. 40:29 - Consistency in reinforcing team culture and feedback channels. 45:30 - Accountability partners as tools for growth. 50:06 - Starting with self-reflection to identify core values. Episode Resources perennialpride.com   

Continuing in this four part series, Tom and Brandon talk about the impact of beliefs and assumptions on personal behavior and potential. He emphasizes how these ingrained beliefs, often formed from early life experiences, can unconsciously dictate actions and hinder personal growth. By becoming aware of these underlying assumptions, individuals can unlock their true potential and make more intentional choices in their lives. Tune in next week for part four! Episode Highlights 05:36 - Golden Path fallacy. 07:58 - Self-awareness unlocks fulfillment. 10:35 - Embracing unique leadership. 13:31 - Leaders not having all the answers. 17:54 - Empowering and unleashing team potential. 23:26 - Connecting values to organizational purpose. 33:04 - Reflecting to identify passions. 35:39 - The importance of curiosity. Episode Resources perennialpride.com  tieronecoaching.com  Connect with Brandon Jenkins brandon@tieronelifeinsurance.com 

In part two of this series with Brandon Jenkins, Tom and Brandon explore the concept of resilience, its importance in personal and professional growth, and practical strategies to cultivate it. They discuss the significance of understanding one's purpose, the cycle of aligning actions with that purpose, and the mindset required to navigate challenges. Things such as community, preparation, and mindfulness help building resilience and achieving success. Stay tuned for part three! Episode Highlights 01:20 - Building resilience in life. 05:57 - Align, Act, Assess, Adjust framework. 07:11 - The importance of a resilient mindset. 10:09 - Pressure rehearsal and authentic thinking. 12:18 - The power of chair flying. 14:53 - Handling stress as a leader. 17:40 - The concept of a pre-mortem. 23:00 - Disconnecting identity from failure. 26:51 - The value of leadership ready rooms. 31:35 - Owning the controllable mindset. 39:06 - Importance of recovery and resets. Episode Resources perennialpride.com  tieronecoaching.com  Connect with Brandon Jenkins brandon@tieronelifeinsurance.com   

In this first episode of a four part series, Tom Suvansri and Brandon Jenkins explore the concept of purpose and fulfillment in life. They discuss the importance of understanding one's personal purpose, the pitfalls of following societal expectations (the golden path fallacy), and the significance of introspection and mindset shifts. Brandon shares insights on creating a blueprint for clarity in one's life and the value of conducting an energy audit to identify what truly energizes and fulfills individuals. They emphasize the ongoing journey of self-discovery and the importance of aligning one's actions with their values and passions. Be sure to tune in next week for Part 2. Episode Highlights 03:54 - Understanding your purpose. 12:26 - The concept of the "Golden Path" in careers. 20:22 - Blueprint process for finding purpose. 37:37 - Practical first steps: an energy audit.   Episode Resources perennialpride.com  https://tieronecoaching.com/  Connect with Brandon Jenkins brandon@tieronelifeinsurance.com

In today's episode, Tom Suvansri and Deb Snyder discuss the challenges faced by small business owners and the importance of effective planning for future success. Deb shares insights from her experience at Cultivate Advisors, emphasizing the need for a mindset shift towards enterprise value and strategic planning. They explore the significance of setting SMART goals, the role of team buy-in, and the necessity of having a clear vision for the business. Tune in to hear more about this and the common myths about business planning and the importance of preparing for unexpected events. Episode Highlights 01:43 - Enterprise value as a paradigm shift for business owners. 02:55 - Importance of working on the business, not just in it. 05:32 - Planning for 2026: Why it's important now. 06:45 - Rewrite of traditional business plans to simpler formats. 07:50 - SMART goals explained. 09:44 - Breaking down business goals into 90-day sprints. 13:45 - Highlighting enterprise value, financials, and business health. 17:46 - Bringing team members into business planning. 19:59 - Importance of key performance indicators (KPIs). 21:37 - The reality of business exits and planning for succession. 25:20 - Employee buy-in as part of the planning process. 27:50 - Having regular review meetings for business plans. 30:02 - Importance of not making the same mistake twice.   Episode Resources perennialpride.com Connect with Deb Snyder deborah@cultivateadvisors.com   

In this conversation, Tom Suvansri and Mark Hutchinson delve into the concept of Infinite Banking, exploring its principles, misconceptions, and practical applications for both personal and business finance. Mark shares his journey to discovering Infinite Banking, emphasizing the importance of financial education and stewardship. The discussion highlights how Infinite Banking can serve as a powerful tool for cash flow management, legacy planning, and investment strategies, ultimately leading to financial freedom and control over one's wealth. Episode Highlights 04:43 - Explaining the Infinite Banking Concept. 05:56 - Misconceptions about whole life insurance. 07:31 - Benefits of Infinite Banking for businesses and individuals. 12:02 - Control over financial systems, minimizing lost opportunity cost. 14:36 - Example of using IBC for business expenses. 16:59 - Long-term financial strategies using Infinite Banking. 21:19 - Generational wealth and financial education. 25:22 - Infinite Banking as a tool for investments. 30:10 - Risks and strategies in personal and business investments. 35:33 - Building financial freedom with Infinite Banking. Episode Resources perennialpride.com  Connect with Mark Hutchinson livingbenefits@mail.com

In this episode, Tom discusses the importance of early financial and tax planning as summer comes to an end. He emphasizes the need for proactive strategies to mitigate taxes and highlights common misconceptions about tax planning. The conversation covers various opportunities for business owners, investment strategies, charitable giving, and family legacy planning. Tune in to get insights into maximizing your financial potential. Episode Highlights 01:14 - Tax planning awareness. 02:14 - The importance of early action. 02:56 - Capital gains tax lesson. 04:18 - Consulting professionals for tax strategy. 06:00 - Proactive vs. reactive tax approach. 11:09 - Misconception: Wealth and tax strategy. 13:54 - Real estate tax advantages. 14:44 - Charitable donation strategies. 18:00 - Avoiding tax procrastination. 20:09 - Taking ownership of financial life.   Episode Resources Connect with Tom Suvansri https://perennialpride.com/  https://www.facebook.com/perennialpride/ https://twitter.com/perennialpride https://www.youtube.com/channel/UC6N7YVoDx7BSRdiYRRb1BiA   Call to Action Schedule a Call with Tom   How to Listen: Subscribe on Youtube Listen on Spotify

Joining Tom today is Marlene Amata, a seasoned tax accountant, who shares about the evolution of tax planning and the importance of collaboration in financial services. Marlene shares her journey from disliking accounting to finding passion in helping clients navigate their financial lives. They discuss the concept of the Virtual Family Office (VFO) and how it can provide comprehensive support for clients, emphasizing the need for collaboration among professionals to better serve clients' needs. Take a listen to hear more about the value of having a supportive network. Episode Highlights [01:25] Overcoming Initial Disinterest in Accounting [02:29] The Impact of the Entertainment Industry on Career Choice [03:45] Transition from Traditional Accounting to Client-Focused Service [06:10] Tax Planning: Downside of Success? [11:04] Virtual Family Office: A Modern Take on Rockefeller's Legacy [12:45] Leveraging Networks: Avoiding Solitude in Expertise [16:20] Breaking Down Silos: The Future of Client Services [20:39] Common Missteps in Tax Strategy for New Entrepreneurs [23:40] Ignored Risks: A Business Owner's Blind Spot [28:00] Community and Collaboration: The New Key to Success   Episode Resources Connect with Tom Suvansri https://perennialpride.com/  https://www.facebook.com/perennialpride/ https://twitter.com/perennialpride https://www.youtube.com/channel/UC6N7YVoDx7BSRdiYRRb1BiA   Call to Action Schedule a Call with Tom   How to Listen: Subscribe on Youtube Listen on Spotify  

In this episode of the Perennial Pride podcast, Tom talks about the growing trend of solopreneurs and the importance of planning for the unexpected in business. He emphasizes the need for solopreneurs to establish a solid foundation, including legal structures and financial safeguards, to protect their assets. Tom also highlights the significance of succession planning and mindset shifts necessary for long-term success. The episode provides practical advice for solopreneurs to ensure their businesses are prepared for unforeseen circumstances and to maximize their value.   Highlights 05:55 - Unforeseen Health Crisis Impact 06:56 - Preparing for Business Disruptions 07:02 - Strategies for Business Continuity 09:01 - Implementing Legal Structures 09:26 - Importance of Documentation 09:45 - Financial Safeguards for Businesses 12:04 - Training Successors 13:12 - Buy-Sell Agreements 16:09 - Mindset Shift for Solopreneurs 18:00 - Protecting Your Business Asset   Episode Resources Connect with Tom Suvansri https://perennialpride.com/  https://www.facebook.com/perennialpride/ https://twitter.com/perennialpride https://www.youtube.com/channel/UC6N7YVoDx7BSRdiYRRb1BiA   Call to Action Schedule a Call with Tom   How to Listen: Subscribe on Youtube Listen on Spotify  

In this podcast episode, Tom Suvansri interviews Beau Turner, founder of Abundant Mines, about the world of Bitcoin mining and its potential as a passive income source. Beau shares his journey from traditional investing in real estate to the innovative realm of Bitcoin mining, emphasizing the importance of education and understanding in navigating this space. The conversation explores the benefits of mining over simply buying Bitcoin, the evolving technology behind mining equipment, and the demographic shifts in Bitcoin adoption. Beau also highlights the environmental impact of mining and its role in energy efficiency, making a case for Bitcoin as a financial freedom tool and a significant asset in modern investment portfolios. Tap into the power of education, innovation, and passive income. Subscribe now and discover how Bitcoin mining could be your next step toward long-term wealth and financial freedom.   Highlights 02:22 - Early interest in wealth building. 03:23 - Transition from engineering to real estate. 03:59 - Bitcoin discovery and re-investment. 06:25 - The lesson from harsh experiences. 09:52 - Tangible interaction with Bitcoin mining. 10:57 - Recognition of Bitcoin's permanence. 14:31 - The advantage of Bitcoin mining over buying. 19:22 - Understanding the lifespan of mining equipment. 22:44 - Addressing energy waste in mining. 25:32 - The widespread potential of Bitcoin. 32:10 - Bitcoin as a revolutionary financial technology.   Episode Resources Connect with Tom Suvansri https://perennialpride.com/  https://www.facebook.com/perennialpride/ https://twitter.com/perennialpride https://www.youtube.com/channel/UC6N7YVoDx7BSRdiYRRb1BiA   Call to Action Schedule a Call with Tom   How to Listen: Subscribe on Youtube Listen on Spotify  

In this podcast episode, Tom Suvansri explores various perspectives on wealth building, emphasizing the importance of patience, fulfillment in work, and the impact of relationships and environment on personal success. He discusses the common rush towards financial independence and the need for deeper reflection on life choices, career satisfaction, and the significance of community in achieving long-term wealth and fulfillment. Slow down, tune in, and rethink what wealth really means to you. Subscribe now and join the conversation about building a life that's not just rich in dollars—but in meaning, purpose, and connection.   Highlights 02:01 - Paradox of Technology: More Frenzy, Less Simplicity. 02:27 - FIRE Movement: Sacrifices for Early Retirement. 05:52 - Rethinking Life Paths: Beyond Traditional Roadmaps. 06:35 - Delving Into Long-term Fulfillment and Wealth. 07:28 - Big Life Decisions: Impact Beyond Wealth. 13:26 - Experimentation Over Immediate Commitment. 14:48 - Aligning Work with Personal Values.   Episode Resources Connect with Tom Suvansri https://perennialpride.com/  https://www.facebook.com/perennialpride/ https://twitter.com/perennialpride https://www.youtube.com/channel/UC6N7YVoDx7BSRdiYRRb1BiA   Call to Action Schedule a Call with Tom   How to Listen: Subscribe on Youtube Listen on Spotify

In this episode, Tom Suvansri discusses the importance of building a strong financial foundation for wealth and freedom. He draws inspiration from nature, emphasizing the need for growth and stability in our financial lives. The conversation covers various aspects of financial education, awareness, saving, debt management, estate planning, and asset protection, all aimed at empowering listeners to create a life of abundance and security for themselves and future generations. Start building your foundation today—subscribe, share this episode, and connect with us to explore how you can create lasting wealth on your own terms   Highlights 01:15 - Building foundations for future generations. 03:35 - Five areas of life requiring abundance and freedom. 05:47 - Importance of financial education. 10:08 - The significance of cash flow in personal finance. 13:20 - Saving as a key financial strategy. 15:55 - The critical role of insurance defense strategies. 19:08 - Awareness and planning for inevitable life events. 21:20 - Debt strategy and responsible financing. 25:00 - Estate planning essentials: wills and trusts. 27:10 - Asset protection strategies to safeguard wealth. 29:35 - Benefits of using education to manage investments.   Episode Resources Connect with Tom Suvansri https://perennialpride.com/  https://www.facebook.com/perennialpride/ https://twitter.com/perennialpride https://www.youtube.com/channel/UC6N7YVoDx7BSRdiYRRb1BiA   Call to Action Schedule a Call with Tom   How to Listen: Subscribe on Youtube Listen on Spotify  

Today, Tom dives into the concept of freedom and the various financial traps that can hinder wealth building. He emphasizes the importance of understanding debt, retirement accounts, the tax system, home ownership, inflation, reliance on government support, and hidden fees in finance. Tune in today to hear more about taking control of your financial lives and make informed decisions to achieve true freedom and wealth.   Highlights 01:04 - Perspective in financial decision-making. 03:39 - Debt as a wealth-building trap. 05:57 - Student loans and the burden of debt. 09:47 - Rethinking retirement account contributions. 11:59 - Impact of tax system on wealth building. 14:19 - Homeownership as a financial trap. 17:08 - Inflation and devaluation of currency. 19:23 - Government reliance and personal financial control. 20:57 - Hidden fees in financial services.   Episode Resources Connect with Tom Suvansri https://perennialpride.com/  https://www.facebook.com/perennialpride/ https://twitter.com/perennialpride https://www.youtube.com/channel/UC6N7YVoDx7BSRdiYRRb1BiA   Call to Action Schedule a Call with Tom   How to Listen: Subscribe on Youtube Listen on Spotify  

In this podcast episode, Tom explores the concept of wealth beyond just financial capital. He emphasizes the importance of various forms of capital, including time, health, relationships, and purpose, in achieving a fulfilling life. Through personal anecdotes and reflections, he encourages listeners to assess their own wealth in these areas and take intentional steps towards improvement.   Highlights 01:31 - Realizing True Wealth Beyond Finances 04:44 - Five Forms of Capital: A Holistic Approach 05:54 - Financial Capital: Importance of Cash Flow 07:12 - Time Capital: Prioritizing Your Time 09:59 - Health as Wealth: The Need for Vitality 13:49 - Relationship Capital: Importance of Social Ties 16:41 - Purpose Capital: Finding Meaning in Life 19:19 - Self-Assessment for Growth in Wealth Areas   Episode Resources Connect with Tom Suvansri https://perennialpride.com/  https://www.facebook.com/perennialpride/ https://twitter.com/perennialpride https://www.youtube.com/channel/UC6N7YVoDx7BSRdiYRRb1BiA   Call to Action Schedule a Call with Tom   How to Listen: Subscribe on Youtube Listen on Spotify

Join Tom today as he discusses the importance of self-investment and personal growth during uncertain times. He emphasizes the need to look within ourselves to identify opportunities and strengths, encouraging listeners to dream big and overcome fears. Tom shares insights on turning problems into opportunities, taking action, and seeking feedback from trusted individuals. Tune in to hear more about the value of embracing discomfort as a means for growth and success.   Highlights 01:03 - "Acres of Diamonds" story. 03:36 - Investing in yourself first. 04:54 - Self-awareness and the blueprint process. 07:01 - Solving everyday problems like in Shark Tank. 11:07 - The importance of dreaming and aspirations. 13:56 - Leveraging unique talents for impact. 16:59 - Gauging your skills through trusted opinions. 19:51 - Learning through discomfort and failure. 21:58 - Encouragement to embrace action and growth.   Episode Resources Connect with Tom Suvansri https://perennialpride.com/  https://www.facebook.com/perennialpride/ https://twitter.com/perennialpride https://www.youtube.com/channel/UC6N7YVoDx7BSRdiYRRb1BiA   Call to Action Schedule a Call with Tom   How to Listen: Subscribe on Youtube Listen on Spotify