Subscription Box Answers

194 Episodes

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What I’ve Really Been Doing for the Last 12 Months

2026-09-2114:07

A lot has changed over the last 12 months. In this episode, I’m sharing what I’ve really been working on behind the scenes from launching TopDog Prizes and growing it into a seven-figure business in a very short space of time to everything happening with BusterBox and my Subscription Box Founders Skool membership. I also talk about what I learned from running monthly five-day challenges, why I changed my marketing strategy and the new book funnel I’m currently building. Most importantly, I...

Do These 10 Things To Make Sure Your Meta Ads Convert This Q4!

2026-09-1410:56

Q4 is a massive opportunity for subscription box businesses—but it also brings higher advertising costs and much more competition. In this episode of Subscription Box Answers, I share 10 things you should be doing now to give yourself the best possible chance of having a successful Q4. I cover: Why you should turn off Meta’s AI enhancementsHow to create a strong offer that drives actionKnowing your maximum allowable CACWhy you need both Reels and static imagesCreating seasonal ads for Hallowe...

How to Win Back Cancelled Subscribers With Meta Ads

2026-09-0708:11

Most subscription box businesses are sitting on a huge opportunity: customers who already know their brand, enjoyed their subscription and could be persuaded to come back. In this episode, I explain why reactivating cancelled subscribers is one of the easiest ways to generate extra revenue—and how you can use simple Meta ads to reach past customers and win them back. These people are often far easier and cheaper to convert than complete strangers. If you’re constantly chasing new subscribers ...

Do These 10 Things To Have A Terrible Q4

2026-08-3110:28

If You Want to Have a Terrible Q4, Do These 10 Things This is a tongue-in-cheek episode designed to highlight just how ridiculous some of the mistakes subscription box owners make every Q4. Yet people continue making them year after year. If you want to lose sales, stunt your growth and make as little money as possible during the biggest shopping season of the year, follow these 10 steps. But if you actually want a successful Q4, do the complete opposite.

How To Use "Mini Campaigns" On Meta To Grow Your Subscription Box Business.

2026-08-2409:05

Today I’m talking about something I’ve been doing with Meta ads that goes against a lot of the advice you hear at the minute. Running lots of smaller campaigns instead of putting everything into one big campaign. It’s something that’s been working well for me across a few different accounts. Usually I’ll have campaigns running on smaller budgets and spread the spend out, rather than trying to force everything through one massive campaign. It gives me more control. If something starts going so...

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