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Welcome to Subscription Box Answers, the podcast for anyone looking to start or scale a successful subscription box business. I'm Liam Brennan, co-founder of BusterBox, a dog subscription box company that we started in a spare bedroom back in 2016.
Since then, we've grown to thousands of subscribers and over $13 million in sales, and along the way, I've learned a ton about what it takes to make a subscription box business thrive.
In this no-nonsense podcast, I'll be sharing all of my proven tips and strategies for building a successful subscription box business, from sourcing products to marketing to reducing churn.
Whether you're just starting out or looking to take your existing business to the next level, you'll find valuable insights and actionable advice here.
I will show you that it is possible to start your own subscription box business from your spare bedroom with little money and turn it into a full-time income.
Got a question you want answered on the show? Join my free Facebook group at www.SubscriptionBoxResources.com and post it there or email me at liam@subscriptionboxanswers.com. Thanks for tuning in, and I can't wait to help you build the subscription box business of your dreams!
169 Episodes
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In today’s episode, I share how to get your first (or next) 1,000 subscription box leads. To grow any online business in 2026 and beyond, you need to take follow-up marketing seriously. The best kind of follow-up marketing? Email. Because once someone is on your list, you can reach them again and again without paying for ads every single time. But for email to actually work… You need a consistent flow of new leads coming into your system. In this episode, I break down how to generate your fir...
In this episode of Subscription Box Answers, I talk about whether events are actually worth it for subscription box owners. They can be expensive. They can be time-consuming. So you really need to make sure you’re getting something back from them. Not just treating them like a tick-the-box exercise to make yourself feel productive. Because that’s where a lot of founders go wrong… They show up, set up a stand, spend the money, spend the day there… But are they actually connecting with potentia...
The answer is… it depends. A lot of subscription box founders jump into influencer marketing expecting instant sales. But the reality is a little different. In today’s episode, I break down when influencer marketing works, when it doesn’t, and what your expectations should really be before you start sending out free boxes. If you’re thinking about using influencers to grow your subscription box, this episode will help you avoid some expensive mistakes.
On today’s episode, I break down active vs passive churn — and why misunderstanding the difference can quietly destroy your subscription business. We’ll look at what active churn really tells you, what passive churn is hiding, and how reading the wrong data can lead to bad decisions around pricing, ads, and growth. If you run a subscription box (or are thinking about starting one), this episode will help you understand what’s actually causing customers to leave — and what to do about it.
10 Things I Wish I Knew About Subscription Boxes 10 Years Ago On today’s episode of Subscription Box Answers, I’m sharing 10 things I genuinely wish I knew when we first started BusterBox over a decade ago. These are the lessons that would have saved me years of trial and error, and a serious amount of money, across: • Marketing • Operations • Margin • Retention • Scaling decisions • What actually matters (and what really doesn’t) Whether you’re: – Just thinking about starting a subscrip...
In this episode, I break down 10 common mistakes subscription box owners are making with their Meta ads in 2026. These are the exact mistakes I still see every single week inside ad accounts — and most people don’t even realise they’re doing them. If your ads feel: More expensive than they should beInconsistentOr just… stuckthere’s a good chance one (or more) of these is the reason. Take a listen and see if you’re making any of these mistakes. If you are — fix them immediately. ...
When running ads, should you use exclusions? Maybe Maybe not. Listen to this episode to hear why!
Getting traffic but not enough subscribers? In this episode, I walk you through 10 conversion killers that are holding subscription box websites back , and I show you how to fix each one. These are the exact issues I’ve seen across lots of subscription box websites, including brands doing 5, 6, and 7 figures. If you’re running ads, launching soon, or trying to improve sign-ups without rebuilding your entire site, this episode is a must-listen.
On today’s episode, I don’t hold anything back. I break down what real subscription box growth looks like for the majority of businesses, not the highlight-reel version you usually hear about. We talk about why it’s critical to put your foot down and make the most of demand when it’s there… And why, when demand inevitably slows, it’s often smarter to hold back, protect cash, and focus on maintaining instead of forcing growth. If you run (or want to run) a subscription box, this episode will c...
on today’s episode, I explain why your 3-month plan might actually be costing you money. This is extremely common with subscription boxes. It happened to us in BusterBox, and I’ve seen it happen in a crazy number of other boxes over the years. The scary part? Most subscription box owners don’t even realise it’s happening. If you’re offering a 3-month plan (or thinking about one), this episode could instantly improve your retention and increase your profits without changing your ads or getting...
2026 is shaping up to be a very different year for subscription boxes. Rising acquisition costs, rapid advances in AI, and a more educated consumer mean that what worked a few years ago simply won’t work going forward. In this episode, I share my honest predictions for the subscription box industry in 2026, based on what I’m seeing right now across multiple subscription businesses and from working closely with founders at every stage. We cover why retention will matter more than ever, how adv...
In this episode of Subscription Box Answers, I share a simple 7-part framework you can follow to set yourself up for a massively successful 2026 in your subscription box business. Nothing complicated. Nothing overwhelming. Just a clear, straightforward plan that actually works. If you don’t want to spend another year going round in circles, testing random ideas, feeling stuck, and wondering why things aren’t growing, then this episode will help you get on the right track fast. I w...
When you’re starting any business, especially a subscription box, you need to do some basic research first. The last thing you want is to pour your time, money, and energy into an idea… only to discover there’s no real market demand for it. In today’s episode, I walk you through several simple, fast, and practical ways to research a new subscription box idea before you invest a single euro. These methods don’t require expensive tools or weeks of work; they're quick, clear, and gi...
“What Makes a Subscription Box Truly Stand Out in a Crowded Market?” The subscription box space is more competitive than ever… but the truth is, most boxes all look and feel the same. And that’s exactly why so many struggle to grow. In this episode, I break down the core factors that actually make a box stand out the things customers notice, value, and use to decide who they buy from. We’ll cover: Why easier commitment terms (especially with Subbly) massively boost conversionsHow to build an ...
You might be wondering how many subscribers you actually need for this whole thing to be worth it… I see this mistake all the time most people have no idea what their target subscriber number should be. They’re guessing. And when you’re guessing, it’s impossible to plan, grow, or stay motivated. On today’s episode, I walk you through a simple formula that will show you exactly how many subscribers you need for your subscription box business to be worth it. It all comes down to your gross mar...
On this episode of Subscription Box Answers, I break down the real reason you’re struggling with Meta ads… And here’s the hint: it has almost nothing to do with the technical side of Meta. If you feel like you’re going round in circles… If every time you think you’ve cracked it, your ads fall apart again… If you can’t get any kind of consistency no matter what strategy you try… It’s not the targeting. It’s not the campaign setup. It’s not your “hacking the algorithm.” ...
In this episode, I break down the real pros and cons of launching a subscription box. I’ve been doing this for 10 years now, and I hold nothing back. If you’re thinking about launching a box, take a listen. This episode will help you understand whether this business is truly right for you. If you have a question you want answered on the show, head over to www.SubscriptionBoxResources.com and join the free Facebook group and post your question there.
This is Black Friday week. It’s time to take action! If you want to increase sales, you MUST do this.
Everybody thinks you need a million different software to run a subscription box business. The truth is, you don’t. You only need a few essential tools to run things smoothly. On this episode of Subscription Box Answers, I break down exactly what we use and why, from platforms and payments to emails, support, and tracking. If you have a question you’d like answered on a future episode, head over to www.SubscriptionBoxResources.com join the free group, and post your question there.
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