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Description
Welcome to Subscription Box Answers, the podcast for anyone looking to start or scale a successful subscription box business. I'm Liam Brennan, co-founder of BusterBox, a dog subscription box company that we started in a spare bedroom back in 2016.
Since then, we've grown to thousands of subscribers and over $13 million in sales, and along the way, I've learned a ton about what it takes to make a subscription box business thrive.
In this no-nonsense podcast, I'll be sharing all of my proven tips and strategies for building a successful subscription box business, from sourcing products to marketing to reducing churn.
Whether you're just starting out or looking to take your existing business to the next level, you'll find valuable insights and actionable advice here.
I will show you that it is possible to start your own subscription box business from your spare bedroom with little money and turn it into a full-time income.
Got a question you want answered on the show? Join my free Facebook group at www.SubscriptionBoxResources.com and post it there or email me at liam@subscriptionboxanswers.com. Thanks for tuning in, and I can't wait to help you build the subscription box business of your dreams!
159 Episodes
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on today’s episode, I explain why your 3-month plan might actually be costing you money. This is extremely common with subscription boxes. It happened to us in BusterBox, and I’ve seen it happen in a crazy number of other boxes over the years. The scary part? Most subscription box owners don’t even realise it’s happening. If you’re offering a 3-month plan (or thinking about one), this episode could instantly improve your retention and increase your profits without changing your ads or getting...
2026 is shaping up to be a very different year for subscription boxes. Rising acquisition costs, rapid advances in AI, and a more educated consumer mean that what worked a few years ago simply won’t work going forward. In this episode, I share my honest predictions for the subscription box industry in 2026, based on what I’m seeing right now across multiple subscription businesses and from working closely with founders at every stage. We cover why retention will matter more than ever, how adv...
In this episode of Subscription Box Answers, I share a simple 7-part framework you can follow to set yourself up for a massively successful 2026 in your subscription box business. Nothing complicated. Nothing overwhelming. Just a clear, straightforward plan that actually works. If you don’t want to spend another year going round in circles, testing random ideas, feeling stuck, and wondering why things aren’t growing, then this episode will help you get on the right track fast. I w...
When you’re starting any business, especially a subscription box, you need to do some basic research first. The last thing you want is to pour your time, money, and energy into an idea… only to discover there’s no real market demand for it. In today’s episode, I walk you through several simple, fast, and practical ways to research a new subscription box idea before you invest a single euro. These methods don’t require expensive tools or weeks of work; they're quick, clear, and gi...
“What Makes a Subscription Box Truly Stand Out in a Crowded Market?” The subscription box space is more competitive than ever… but the truth is, most boxes all look and feel the same. And that’s exactly why so many struggle to grow. In this episode, I break down the core factors that actually make a box stand out the things customers notice, value, and use to decide who they buy from. We’ll cover: Why easier commitment terms (especially with Subbly) massively boost conversionsHow to build an ...
You might be wondering how many subscribers you actually need for this whole thing to be worth it… I see this mistake all the time most people have no idea what their target subscriber number should be. They’re guessing. And when you’re guessing, it’s impossible to plan, grow, or stay motivated. On today’s episode, I walk you through a simple formula that will show you exactly how many subscribers you need for your subscription box business to be worth it. It all comes down to your gross mar...
On this episode of Subscription Box Answers, I break down the real reason you’re struggling with Meta ads… And here’s the hint: it has almost nothing to do with the technical side of Meta. If you feel like you’re going round in circles… If every time you think you’ve cracked it, your ads fall apart again… If you can’t get any kind of consistency no matter what strategy you try… It’s not the targeting. It’s not the campaign setup. It’s not your “hacking the algorithm.” ...
In this episode, I break down the real pros and cons of launching a subscription box. I’ve been doing this for 10 years now, and I hold nothing back. If you’re thinking about launching a box, take a listen. This episode will help you understand whether this business is truly right for you. If you have a question you want answered on the show, head over to www.SubscriptionBoxResources.com and join the free Facebook group and post your question there.
This is Black Friday week. It’s time to take action! If you want to increase sales, you MUST do this.
Everybody thinks you need a million different software to run a subscription box business. The truth is, you don’t. You only need a few essential tools to run things smoothly. On this episode of Subscription Box Answers, I break down exactly what we use and why, from platforms and payments to emails, support, and tracking. If you have a question you’d like answered on a future episode, head over to www.SubscriptionBoxResources.com join the free group, and post your question there.
One of the most common questions I get asked is: “How do you test offers?” The truth is, testing your subscription box offer quickly and cost-effectively is crucial. The last thing you want is to sink weeks of time and piles of money into something that just doesn’t perform. In this episode, I’ll walk you through the exact process I use to test offers fast, so you can find what works, ditch what doesn’t, and launch with confidence. If you have a question you want answered on a future ep...
One of the biggest questions I get time and time again is this: "Why can I only spend $30 a day on Meta before everything falls apart?" You spend $30 a day and get a few subscribers . But as soon as you increase the budget… your costs shoot up, performance tanks, and it feels like Meta just stops working. In today’s episode, I’m breaking down exactly why that happens, and more importantly, how to fix it. You’ll learn what’s really going on inside Meta’s algorithm when yo...
I’ve been doing this a long time, and I know exactly why most subscription box launches flop. In this episode, I break down the biggest reasons why launches fail and, more importantly, what to do instead to set yourself up for success. Even if your launch doesn’t go as planned, it’s not the end of the world. A launch is just the beginning, and there are plenty of opportunities to turn things around. Today, I’ll help you put your launch into perspective and show you the steps you need to take ...
In this episode of Subscription Box Answers, I talk about the power of keeping things simple. I share a straightforward funnel we’ve used to sell multi–7-figures of subscription boxes every year for years, and the best part? It’s the same approach I’ve helped other box owners use to grow their businesses too. Keep things simple, focus on what works, and scale to a level that gives you a great life. If you’ve got a question you’d like answered on the show, head over to www.SubscriptionBoxResou...
What works better to grow a subscription box, image-based emails or text-based emails? The answer is BOTH. I talk about this in more detail on today’s episode. If you have a question you want answered, head over to www.SubscriptionBoxResources.com join the free Facebook group, and post it there.
Meta recently released their Andromeda update. This is the biggest change in years. You need to stay on top of this if you want to have a lot of success as a subscription box founder / marketer, on todays episode I tell you everything you need to know. If you have a question you want answered on the show, make sure you head over to www.SubscriptionBoxResources.com and join the facebook group and post there.
On today’s episode, I’m diving into a topic that rarely gets talked about… but can make or break your subscription box business: the quality of customers you acquire in Q4. Especially around Black Friday, customers behave very differently than at any other time of the year. If you don’t understand how to handle them, they can end up costing you a lot of money instead of making you profit. In this episode, I break it all down and share exactly what you need to do to protect your margins and se...
Years ago, I heard a quote that went something like: “Amateurs try to make money on the front, professionals make money on the back.” At the time, I thought it was a bit strange, but now I see there’s a lot of truth in it. You’ll make so much more money this Q4 by having a strong backend dialed into your business. Customers spend more in Q4, and if you don’t have more stuff to offer them, you’re 100% leaving money on the table. In this episode, I talk about how a subscription box company can ...
You need to do more follow up this Q4. It’s really that simple. More follow up means more sales, more subscribers, and a much more successful end to the year. Most businesses simply don’t do enough follow up — and this hurts them, especially in Q4 when ad prices are so high. If you have a question, make sure you join www.SubscriptionBoxResources.com and post it there.
Testing is crucial. It’s how we find out what works and what doesn’t. But here’s the problem.. Too many people get stuck in endless testing mode. They’re running experiments week after week, going round in circles, and burning through budget without ever doubling down on what’s proven to work. In today’s episode, I break down why overtesting can kill your growth, how to spot when you’re doing it, and most importantly, what to do instead. You’ll learn how to take the lessons from your tests an...
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