The Ecommerce Alley Podcast: Meta Ads, AI Frameworks, and Business Strategy

Molly Pittman launched a pet supplement brand at the end of June, crossed $100K in sales, and runs it with just one or two humans and a team of AI agents for ecommerce. Her "aha" moment came when an agentic AI system built an entire week-long promotion (emails, landing page, design, and Meta ads) live on a Zoom call in about ten minutes, which would have taken her team 2–3 weeks by hand. In this live episode recorded at Acquire 26, Josh sits down with Molly Pittman, CEO of Smart Marketer and ...

What would your ecommerce brand do if you could never spend another dollar on ads, send another email, or post on social media? The only way left to grow would be a customer experience so good that people never leave, buy only from you, and refer everyone they know. In this episode, Josh sits down with Isaac, TEA's director of client experience, to break down how to engineer unforgettable customer experiences that increase customer lifetime value (LTV), lower churn, and turn DTC customers int...

Meta ad performance fell off a cliff this month, and the bad days started earlier than most advertisers noticed. August 21st. Then the 26th through the 28th. Then September 1st, when Meta itself reported high disruptions with revenue reporting. By September 8th, almost everyone running Meta ads was feeling it. In this episode, Josh sits down with Robert Reyes, our Director of Coaching and Community, who works with several hundred ecommerce clients, to break down what actually happened and the...

Most ecommerce brands kill their website popup to protect margin, and they end up paying more to acquire every customer. On $10,000 in ad spend, a 15% welcome offer moves CPA from $33.33 down to $25 on day one, then down to $17.24 once the email list does its job. Josh walks through every scenario with the numbers on screen. Inside this episode: The World War II bomber study that explains why "people buy from me without a discount" is the wrong conclusion to draw about your own storeThe full ...

We know ecommerce brands doing $200,000 a month on Meta ads with a negative 5% profit margin, losing $10,000 to $20,000 every single month. They got past $100K without fixing five things first, so now they're starting over at the foundations. In this episode, Josh and Dylan get into the five things you have to fix while you're still in the $30K trench, drawn from six years of coaching and more than 700 ecommerce businesses. Inside this episode: The five economics Josh treats as non-negotiable...