Run a Profitable Gym

For more help, book a free call with the Two-Brain team. Four months ago, Jared Jordan was on a hotel balcony at the Two-Brain Summit, wondering if it was time to close his gym. It was losing $8,000 a month, and he’d put more than $60,000 on credit cards that year. In this episode of “Run a Profitable Gym,” Two-Brain Business CEO John Franklin talks with Jared, who owns Righteous Wellness in Alabama. Within 90 days of Summit, his gym’s monthly revenue went from under $15,000 to over $25,0...

Grab our free tools to help you fix the most common problems gym owners face. If you’re only using AI to write your gym’s social media captions, you’re barely scratching the surface. In this episode of “Run a Profitable Gym,” Two-Brain Business CEO John Franklin and founder Chris Cooper share five AI workflows they use to cut admin, automate manual work and get more out of the software they already pay for. They cover how Chris turns one recording into a week of content, how the Claude bro...

Is your gym ready to hire a full-time coach? Use our free calculator to find out. Hiring is scary. You’re taking on real financial risk, and you can’t know in advance whether it will pay off. In this episode of “Run a Profitable Gym,” Two-Brain Business CEO John Franklin shows you how to figure out how much you can afford to spend on staff, how much to pay your next hire and how to tell whether that hire is working. John walks through how to find the fair market value of your own work, wha...

Is your gym ready to hire a full-time coach? Use our free calculator to find out. Matt Michaud grew his gym’s monthly revenue from about $12,000 to more than $80,000. He now has six full-time staff, with at least two coaches making six figures. In this episode of “Run a Profitable Gym,” John Franklin talks with Two-Brain mentor Matt Michaud about how he broke through revenue plateaus at $20,000 and $30,000 a month. Matt explains how he moved from part-time coaches to full-time careers, and...

Is your gym ready to hire a full-time coach? Use our free calculator to find out. Every gym owner has looked at a staff member and thought, “I need to get rid of this person.” Chris Cooper says that instinct is usually wrong. In this episode of “Run a Profitable Gym,” Two-Brain founder Chris Cooper shares the diagnostic he uses before he considers replacing anyone on his team: four questions that usually show the problem is the process, and three that tell you when it’s really a people pro...