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Public Relations Stories and Strategies

Public Relations Stories and Strategies

Author: Stories and Strategies https://storiesandstrategies.ca/

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Description

Every organization has a story people believe about it. Most leaders didn't choose that story. They inherited it, stumbled into it, or lost control of it somewhere along the way.


Stories and Strategies is the podcast that changes that.


Host Doug Downs talks with the communicators, executives, and strategists who understand that narrative isn't a marketing function. It's a leadership one. Each episode unpacks what actually shapes reputation, trust, and public perception at the highest levels, drawing on behavioral science, media intelligence, and the ethics that keep persuasion honest.


This is public relations at the level serious leaders need it. Not tactics and press releases. The thinking behind why some stories win and others disappear.

Ranked among the most listened-to public relations podcasts in the world, Stories and Strategies reaches leaders and communicators across six continents every week.


If you are responsible for the story people believe about your organization, you cannot afford to guess. Follow Stories and Strategies wherever you listen to your public relations content.

279 Episodes
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Every brand that crosses the Atlantic faces the same unspoken question, and almost nobody asks it out loud before they've already spent the budget: should we act like ourselves, or should we act like we belong here? Volkswagen bet on staying unmistakably German and won over American drivers. Other brands have made the opposite bet and won too. There's no universal answer, and that's exactly what makes it a hard call to get right. Daisy Pack, managing director of HUNTER's London office, ...
Take the Global Alliance Survey before October 2, 2026 Who actually makes up the rules for public relations? Who decided what counts as good measurement, how you're supposed to structure a comms team, what you tell an executive when they ask "why does this function even exist"? Your local or national association has a voice in that, but the actual standards, the ones you're governed by and quoted to and inspired by, came out of delegate rooms in Madrid, Melbourne, and Stockholm. The US sends ...
For decades, PR professionals have tried to influence what people think or how they think it. AI may be changing something even more fundamental: whether people do much of that thinking themselves. Researchers call it “Cognitive Surrender.” The tendency to accept an AI-generated answer without really scrutinizing it. And if AI increasingly sits between your message and your audience, or starts doing the thinking for communicators themselves, the implications for trust, persuasion ...
Every PR person knows the moment: you're holding a coffee or a glass of wine at a networking event, the small talk has dried up, and the person standing next to you outranks you by a lot. Shawn Spitaleri has spent years collecting the kind of beverage trivia that fixes exactly that problem, real, verifiable stories about why your coffee tastes the way it does, why tea sparked a geopolitical crisis, and why every champagne bottle opens with the same number of twists no matter who made it. This...
Most people don’t experience a country… they experience its reputation. Long before a flight is booked or a business deal is considered, a story has already landed in your mind. A headline. A search result. A clip that went viral. A warning someone repeated with total confidence. And once that story sticks, it starts to feel like the place itself. So, let’s test it. When you picture Egypt, what shows up first? Pyramids. Pharaohs. Ancient tombs. Maybe a biblical story, or maybe a recent ...
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