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Direct Sales Done Right

Author: Katy Ursta

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The Direct Sales Done Right Podcast with Katy Ursta is for female entrepreneurs and network marketers who want to grow a thriving business without losing sight of what matters most along the way.


With over 12 years of experience (and a 7-figure business built through storytelling and strategy), Katy brings unfiltered lessons to the mic — sharing what actually works when it comes to marketing, and how to build success without sacrificing your top priorities: your family, your health, your relationships, and your joy.


Each week, you’ll walk away with relatable stories, real-life strategies, and the kind of honest advice you’d expect from a mentor who’s been exactly where you are — who’s made mistakes, learned the hard way, and figured out how to rise after a setback.

366 Episodes
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🎙️ Episode Summary: In part 3 of the Direct Sales Done Right Podcast's 4 part episode series on 2026 Social Media Trends (that aren’t lame), Katy Ursta dives into the evolving landscape of social media trends, emphasizing the importance of originality and authenticity in content creation for 2026. Drawing parallels from Dr. Seuss's story 'The Sneetches', she illustrates how the quest for validation through trends can lead to a loss of individuality. Katy argues that as social media shif...
2 spots remain for private mentorship in 2026! https://services.katyursta.com/offers/3egc2Joo/checkout 🎙️ Episode Summary: Katy is not holding back with part 2 of her 4 part episode series on 2026 Social Media Trends (that aren’t lame). Learn how to tell a story that actually catches people's attention: storytelling and vulnerable sharing, emphasizing that genuine connections drive sales and community. Katy provides practical examples of transforming standard content i...
3 spots now open f or private mentorship in 2026! https://services.katyursta.com/offers/DBXdm7GL/checkout 🎙️ Episode Summary: In part 1 of the 4 episode series of the Direct Sales Done Right podcast, Katy Ursta discusses the resurgence of human connection and why it's putting social media managers out of business. She shared current cited trends for 2026, highlighting the shift from polished content to relatable, genuine interactions. Katy provides actionable strategies fo...
🎙️ Episode Summary: In this episode, Katy Ursta reflects on the challenges of 2025 and embraces the opportunities of 2026, the Year of the Horse. She encourages listeners to engage in self-reflection through 9 thought-provoking questions that focus on personal growth, energy management, and building connections. Katy emphasizes the importance of honesty and courage in moving forward and shares her excitement for the upcoming year. 💡 Episode Highlights & Time Stamps: 0:44 Embracing 2...
🎙️ Episode Summary: In this episode of the Direct Sales Done Right podcast, Katy Ursta shares her personal reflections and insights on navigating challenges and growth in business and life. She discusses the importance of storytelling, gratitude, and the lessons learned from starting a new business and overcoming personal obstacles in 2025. 💡 Episode Highlights & Time Stamps: 0:44 Podcast Personal Reflections 2:02 Challenges and Truths of the Year of the Snake 5:00 Refle...
🎙️ Episode Summary: Get $30 Off my 3 part supplement stack with this link (**discount added in the cart/checkout!) https://tinyurl.com/neorawellness In this episode of the Direct Sales Done Right Podcast, Katy Ursta reflects on the transformative year of 2025, discussing the evolution of direct sales and her personal journey in the industry. She emphasizes the importance of reimagining rank advancement, focusing on healthy business practices, and finding joy in the work. Katy shar...
🎙️ Episode Summary: Get $30 Off my 3 part supplement stack with this link (**discount added in the cart/checkout!) https://tinyurl.com/neorawellness In this episode of the Direct Sales Done Right Podcast, Katy Ursta discusses the evolving landscape of direct sales as we approach 2026, emphasizing the critical role of personal branding. She highlights the need for direct sellers to focus on building their personal brands rather than solely relying on their products or companies. Ka...
🎙️ Episode Summary: Get $30 Off my 3 part supplement stack with this link (**discount added in the cart/checkout!!!!) https://tinyurl.com/neorawellness In this episode, Katy Ursta discusses strategies for direct sellers to finish the year strong and build momentum into 2026. She emphasizes the importance of showing up confidently, the subtle ask in sales, and the necessity of believing in one's own value. Katy encourages listeners to maintain consistent messaging and to actively ask for...
🎙️ Episode Summary: The (re)Rise Confidently Workbook: https://services.katyursta.com/rerise-workbook Feeling a little shaken after a year of pivots, setbacks, or starting over? You’re not alone—2025 has been a year of massive transition for so many women in direct sales and entrepreneurship. In this episode, Katy Ursta breaks down her RISE Framework for rebuilding confidence when life (or business) pulls the rug out from under you. You’ll learn how to: Remember what’s true about you (not wha...
🎙️ Episode Summary: The Story to Sell Cohort is OPEN! Sign up here: https://services.katyursta.com/story-to-sell-cohort In this episode of the Direct Sales Done Right Podcast, Katy Ursta discusses the importance of understanding one's unique value in the business landscape, especially in the context of social media and marketing. She shares a personal experience of having her service copied and emphasizes the significance of delivering an exceptional customer experience. Katy introduces ten r...
The Story to Sell Cohort is Officially Open. 10 spots! https://services.katyursta.com/offers/Cz2ESr4C/checkout 🎙️ Episode Summary: In this episode of the Direct Sales Done Right Podcast, Katy Ursta interviews Lauren Hale, a branding expert and author, who shares her journey of authenticity and vulnerability in the realm of social media and direct sales. Lauren Hale is a kindergarten teacher turned mature beauty influencer who is now sharing her perimenopause journey to her online commun...
🎙️ Episode Summary: In this episode of the Direct Sales Done Right podcast, Katy Ursta addresses the feelings of uncertainty and self-doubt that many women in direct sales experience. She emphasizes the importance of self-discovery and healing, encouraging listeners to pursue their best selves. Katy shares practical strategies for evaluating one's direct sales experience, setting healthy boundaries, and cultivating a positive mindset. She also introduces exercises to help listeners gain clari...
🎙️ Episode Summary: Thank you for making Direct Sales Done Right a Top 5 podcast for network marketers! In this final installment of the Personal Brand Bootcamp, Katy Ursta emphasizes the importance of emotional connection in personal branding and explores backend strategies that support front-end marketing efforts. She discusses the significance of storytelling, tracking follow-ups, collecting proof, creating a content rhythm, and building genuine relationships to enhance trust and dri...
🎙️ Episode Summary: Thank you for making Direct Sales Done Right a Top 5 podcast for network marketers! In this episode of the Direct Sales Done Right podcast, Katy Ursta dives into part four of her Personal Brand Bootcamp, sharing her own journey of building a personal brand, emphasizing the importance of energy and community. She recounts her experience with cancer and how it reshaped her approach to wellness and branding. Katy highlights the significance of authenticity and originali...
🎙️ Episode Summary: Thank you for making Direct Sales Done Right a Top 5 podcast for network marketers! In this episode of the Direct Sales Done Right podcast, Katy Ursta dives into part three of her Personal Brand Bootcamp, focusing on seven social media shifts to build trust and authority. She emphasizes the importance of purposeful posting, creating SEO-ready profiles, and selling solutions rather than products. Katy also discusses the value of personal and proof-driven content, ever...
🎙️ Episode Summary: Thank you for making Direct Sales Done Right a Top 5 podcast for network marketers! In this episode, Katy Ursta shares essential storytelling secrets for personal branding, emphasizing the importance of connecting with audiences through relatable narratives. She discusses the concept of nano stories, the significance of showing rather than telling, and the effectiveness of anchor (staple) stories. Katy also highlights the need for strong hooks and calls to action, wh...
🎙️ Episode Summary: Thank you for making Direct Sales Done Right a top 5 podcast for network marketers! In this episode, Katy Ursta introduces a 4 part Personal Branding Bootcamp aimed at helping direct sellers enhance their visibility and messaging. She shares three key branding hacks that can significantly improve engagement and sales, emphasizing the importance of being more than just a billboard for a company. The conversation covers practical strategies for optimizing social ...
🎙️ Episode Summary: Download the (re)Rise Confidently Workbook here! In this episode of the Direct Sales Done Right podcast, Katy Ursta reflects on a transformative year filled with challenges and growth. She shares her journey from hardship to joy, drawing parallels with the biblical story of Job. Katy discusses the importance of mindset, vision, and taking actionable steps towards personal and professional goals. She emphasizes the significance of believing in the process and using personal...
🎙️ Episode Summary: The Story to Sell Cohort is Open: Sign up here! In this episode of the Direct Sales Done Right podcast, Katy Ursta discusses the common pitfalls in direct sales, particularly the tendency to become a "walking billboard" for products rather than establishing a personal brand. She emphasizes the importance of personal messaging, building connections, and showcasing unique experiences to enhance sales effectiveness. Katy provides actionable insights and questions for listener...
THANK YOU!! We are number 5 in all of direct sales podcasts!!! 🎙️ Episode Summary: Story to Sell Cohort: Sign up here! In this episode of the Direct Sales Done Right Podcast, Katy Ursta reflects on the lessons learned from mistakes made in her business. She discusses the importance of patience, unique messaging, and overcoming fear, while also emphasizing the need for personal reflection and spiritual guidance. Katy shares her experiences with the Story to Sell cohort and encourages listeners...
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Comments (3)

Tracey Pitcher

Highly recommend for anyone in Direct Sales/Mlm/Network Marketing! Great energy, passion, and content!

Jan 6th
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Carla J. Donohue

this was an amazing listen ! I am soooooo new to podcasts...... I am a subscriber now 😀

Apr 20th
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Lynn MacPherson

You ladies rock. I took a ton of notes - really appreciate it💗 I am going to write out my answers to these questions and find my Ashlee"s

Jan 30th
Reply