Claim OwnershipCourage and Spice for Coaches: build your Self-belief and Business in under 30mins a week
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© 2026 Courage and Spice for Coaches: build your Self-belief and Business in under 30mins a week
Description
A weekly podcast just for thoughtful coaches! Practical, actionable support, so you can impact more beloved clients with your coaching medicine, and build a practice that feels like a ripe f🍑cking peach.
Hosted by Sas Petherick: Coach, Supervisor & Self-belief Nerd
I'm @saspetherick on the Gram - come say hello x
193 Episodes
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What does a political campaign have to do with your next launch? Quite a lot, actually! In this episode, I unpack the fantastic UK Green Party by-election campaign and what this teaches us coaches about launching successfully. If you’re preparing to launch later this year (or quietly recovering from one that didn’t land the way you hoped), this is your reminder that you’re not just running a 10-day sales sprint: you’re building a campaign. The most successful launches are rooted in your value...
There are so many brilliant, thoughtful, values-led coaches quietly sitting on extraordinary offers… that nobody is buying. Not because the work isn’t powerful. Not because they’re not qualified enough. But because marketing and selling feels awkward. In this episode, we're naming the biggest block between great coaches and the clients you're here to help! If you’ve ever told yourself you need another qualification, or to lower your prices, or just secretly hoped being a great coach wou...
Have you ever been in a coaching session and quietly thought, “Oh… I’m not sure I’m qualified for this”? This episode if for you! I unpack the messy, often misunderstood boundary between coaching and therapy and why the usual distinctions between the two aren’t actually that helpful. Instead, I offer my definition of coaching and explore what coaching is (and isn't!) designed to do. I also talk about how to recognise when coaching isn’t the right container, and how your marketing and sa...
Do you have a freebie that you LOVE and that your ideal prospective clients are signing up for each week? If not: LISTEN IN! In this episode we talk about why your freebie might be the most valuable offer you ever create. I share more about how your freebie helps you have successful launches and makes your practice sustainable. I'll take you behind the scenes of my own freebie journey: the ones that brought in thousands of prospective clients and the ones that felt creatively fun ...
Sarah Vermunt is back! An old friend, fellow coach, and psychic, Sarah shares a collective energetic forecast just for Courage & Spice listeners. Sarah receives guidance as vivid, metaphoric images (think: cement trucks, nests, storms, fences) and we interpret them together, letting the meaning unfold in a grounded, practical way. If you're sensing that 2026 is a turning-point year - we are both with you! - this is a reassuring and hopeful listen. The questions I asked Sarah & h...
In this episode, I walk you through the four simple ingredients that create an easy yes for your coaching offer. We explore how to choose a beloved client, building genuine demand, creating a clear prompt to act, and leading with your own excitement turns selling into an act of service rather than self-promotion. If you’re tired of overthinking, adding more offers, or wondering why your work isn’t landing, this episode will help you focus on what matters. AND these four principles sit a...
If you're starting 2026 on the struggle bus, listen in. I share about news overwhelm and the very human resistance to move when the world feels heavy. We talk about why effective coaching work matters especially now, and how to get going! There is also a story about a 1000-year-old rimu tree I met last week :) I share how I have been doing the things I’ve been avoiding, and the thing I recommend you do first, to bring in clients and income so your nervous system can exhale. If you...
Content note: This episode includes discussions around intentional weight loss and diet culture, and therefore contains swearing. This episode is part of a podcast series: The Body Stories. I’m joined by my beloved friend and fellow coach, Ali Shapiro. Over the year, Ali and I are engaged in an occasional and ongoing conversation about the nuanced relationship with our bodies. These are tender conversations, and at times, I will be in the coaching client seat. We hope that listening in will s...
I've decided that 2026 is going to be my most abundant + satisfying year yet! As I wrap up 2025, I’m sharing the five decisions I’m making right now to set myself up. If you’re a thoughtful coach who loves the work but sometimes struggles with leadership, decision-making, visibility, or selling, this one’s for you. Resources for you: 🎁 Bold Not Beige: Why your coaching offer isn't selling (and what to do about it) a FREE private, 5-episode podcast packed with immediately actionable idea...
This week I’m in conversation with one of my favourite humans, Stephanie McKinnon — certified life and liberatory leadership coach, community educator, and all-round balm for these late-stage capitalist times. If you’ve ever wondered “Is it just me, or is this system WRONG?” this episode will feel like a long exhale. Steph brings a rare mix of grounded theory, lived experience, and big-hearted pragmatism. We explore what it means to navigate (and gently resist) capitalism as coaches, creative...
If you’ve been sensing that the coaching industry is shifting - that clients are craving something deeper, the world feels more complex, and the glossy old models of “success” aren’t quite landing anymore - you’re not alone. In this episode, I’m naming five emerging themes I’m seeing in our industry. These aren’t predictions pulled out of thin air; they’re real trends already unfolding that are reshaping what coaching is, how it works, and what clients genuinely want from us. If y...
If you’re in Season One of your coaching practice (the delicious, terrifying, uncertain beginning) this episode is for you. I’m taking you behind the scenes of my own “still comes up after 12 years” self-doubt moment, as well as what I’m seeing right now inside Ripen with a couple of coaches who are ready to move from practice clients to paid clients. This episode is a little pep talk! I share: ✨ Why waiting for confidence is a trap ✨ The messy, awkward identity shift from “I trained as...
Consistency used to feel so blergh — all rigidity and rules that I wanted to rebel against! But these days it’s really about creating a rhythm that lets my future self thrive. In this episode, I’m sharing how I’m approaching consistency in my business right now (especially around planning and marketing) so the start of next year already feels abundant and easeful. We’ll explore the real payoff of showing up regularly, and I’ll walk you through my simple Five A’s model — a way to underst...
If visibility feels tender — like ‘I want to share, but oof, my nervous system!’ — this one’s for you. In this episode, I offer compassion-led approaches for being seen and practical ways to help you feel more comfortable: a compassionate reframe for the fear of judgment so you stop bracing and start belonging to yourself, practices that build real capacity (not performative grit), and a simple, steady approach to visibility that can come from the clients you already have.We’l...
I'm starting a new series where once a month I chat to a fellow coach to get behind the scenes (and screens!) of their business to see what's driving them, how they've set their work up for success, their thoughts on the industry and what they are looking forward to. I can't think of a more apt coach than Carly to kick us off! Carly is an ex-therapist turned coach who runs two businesses: The Midas Coach + The Fulfillionare Collective. We chat about how to stop helping clients so ...
Leadership in your coaching business isn’t about confidence hacks or bigger goals - it’s about growing your embodied capacity to hold more. In this episode, I’m unpacking the Quiet Curriculum of Leadership - learning to feel safe with Responsibility, Receiving, and Rejection. We’ll look at how each one shows up in your business, the subconscious beliefs that can make them feel uncomfortable, and how to start expanding your capacity to lead from grounded self-belief. If success on your t...
In this episode - my last as a 51-year-old! - I’m reflecting on a big year of change, clarity, and calm, and busting the biggest myth in the coaching industry: the idea that there’s one thing that will make your coaching business succeed. Spoiler: there isn’t. Instead, I share the five elements that truly create a sustainable, meaningful, and abundant coaching practice: Self-belief, Strategy, Sales, Service, and Scale - and why your business grows at the pace that you do. If you’r...
Content note: This episode includes discussions around intentional weight loss and diet culture, and therefore contains swearing. This episode is part of a podcast series: The Body Stories. I’m joined by my beloved friend and fellow coach, Ali Shapiro. Over the next year, Ali and I will have an occasional and ongoing conversation about the nuanced relationship with our bodies. These are tender conversations, and at times, I will be in the coaching client seat. Our hope is that listening in wi...
In this episode, I’m exploring the four ways self-doubt tends to show up for thoughtful coaches and how to interrupt these protective patterns with practical compassion. You’ll learn a simple reflection process from my ICF-accredited Self-belief Coaching Methodology to help you understand why you feel stuck and how to shift into a whole new energy in your coaching business. BOOM. PLUS: If you want to use this approach anytime, meet Betty the BeliefBot - my FREE custom GPT designed to help coa...
This was FUN to create! We're getting super dooper pragmatic with the five things that are essential to selling your coaching offer, including the one thing that makes everything else possible (spoiler: it's Self-belief). I'm also sharing how I have applied the 5 Things and already sold four spots in Ripen (a programme that does not yet have an active sales page). Resources for you: If you want to chat more about Ripen apply here. And if you want a gentle nudge out of self-doubt, m...
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I completely get this concept; I have a disease that essentially shuts down my digestive system. Since this, obviously, causes weight loss to the extreme that seems to invalidate my being "ill". I can be laying in a hospital bed with ivs in, feeling so very sick and frightened, but I "look so good" so it can't be bad. But it absolutely is bad.
Just started listening to you and love your interviews and the topics you present in your podcast! Love it!!! Keep up the great work!!