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The Roofing Success Podcast is a show created to inspire roofing contractors to achieve optimal success in their roofing businesses. The host, Jim Ahlin, is the co-author of the book, "Internet Marketing For Roofing Contractors, How to TRIPLE Your Sales and Turn Your Roofing Website Into an Online Lead Generation Machine", and Co-Founder of Roofer Marketers, the Digital Marketing Agency for the roofing industry. On each episode, Jim will be sitting down with industry leaders to talk about their processes, the lessons they learned, and how to find success in roofing.
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Sales reps are making you broke… They sell cheap just to get the deal. Skip steps. Miss supplements. Then say, “It’s not a big deal… I’ll make it up on the next one.” Meanwhile, your profit margin is getting crushed. That’s what Austin Watterson (Royal Roofing) realized after building a sales team that was blowing up jobs left and right. In this video, you’ll hear: - How their “red light, yellow light, green light” system flags low-profit jobs - Why W2 reps and structured compensatio...
Most reps don’t realize what it really costs to run a roofing company… Everyone wants to be the boss. Make the big money. Call the shots. But no one talks about the real cost — 👉 The stress 👉 The sacrifice 👉 And the leadership it takes to keep the culture strong In this episode, Erick Hernandez from E&D Premier Roofing shares how he built his company from the kitchen island, to a full team of 30+… and why just being a top sales rep doesn’t mean you’re ready to run the show. Inside, yo...
Roofing is about to change forever. And if you’re not paying attention now… you’ll be left behind. In this eye-opening episode, Adam Sand from Roofing Business Partner joins me to pull back the curtain on what roofing looks like in 2030. We talk about the 3 big forces changing the game: 1️⃣ Capital markets tightening 2️⃣ Private equity consolidation 3️⃣ AI and tech reshaping everything Imagine this: Drones doing inspections. CRMs that run themselves. Agents talking to agents to book jobs — ...
Andy started FoxHaven Roofing Group while living in a halfway house. Now he’s running a $25M+ company with a team, systems, and real leaders. In this episode, he breaks down: - Why it’s getting harder for the small guy - The hire that changed everything (every roofing company needs this now) - What makes a real GM or Sales Manager (and what doesn’t) - Why outsourcing your books is killing your business - The tool that multiplied his entire company If you’re still wearing all the hats… Still...
AI is taking over. Fast. Some roofers are getting scared. Others are getting rich. In this video, I sit down with Rosalynn Verges (Roz), the founder of the AI Roofing Revolution, to show you how smart roofers are using AI to win more jobs, build better teams, and grow like crazy. Roz shares the exact tools, workflows, and use cases she’s teaching roofing companies to automate their day-to-day… So they can do more with less. And dominate their markets. From streamlining production schedule...
What happens when a true craftsman teams up with private equity? Jason Eustis, President of Eustis Roofing, shares how they scaled from $30M to $60M without sacrificing install quality or company culture. You’ll hear how he built the business around installers, turned repairs into a lead generation machine, and why they treat every roof like a 15-year marriage instead of a one-day job. Jason also explains how they fight denied insurance claims, avoid bad leads, and why many KPIs can be mislea...
Would a customer really wait 3 months to work with YOU? At Steadfast Roofing, they do. And Jon Starry shares how his team earned over 900 reviews in just 3 years by doing things most roofers skip. Jon didn’t start in roofing, he was laid off from IT. But what he lacked in experience, he made up for with obsession: with automation, communication, and doing right by the customer. ⚠️ Spoiler alert: Reviews are the new currency of TRUST in the AI era. In this episode, you'll see: - Why repair...
Jimmy Fazekas went from broke, divorced, and making $13/hour… to running one of the most respected home exterior companies in the Gulf Coast. In this raw and inspiring episode, Jimmy shares how he: - Lost everything in 2010… - Bounced back in 2017 with Bluewater Exteriors… - Built a 600+ 5-star review company with ALL in-house W2 employees - Used AI, automation, and leadership to scale smart - And created a winning culture that puts people first If you’ve ever felt stuck… or wondered if you...
When things aren’t working in your business… You don’t need a tweak. You need a HARD RESET. In this episode, Martin Shepard (owner of Reset Roofing and host of the Hard Reset Podcast) reveals how he turned personal breakdowns into business breakthroughs. ✅ From building a values-driven company… ✅ To creating a culture of real teamwork (no more lone-wolf reps)… ✅ And treating every homeowner like they’re part of the project (literally blessing the roof on install day)... Martin shares the b...
Most roofers hire the wrong people. They’re too quick to say “yes.” And too slow to fire. That’s what David Dees did at first. And it cost him MILLIONS. But then… he fixed it. In this episode, David shares how he went from supply rep at Beacon… To building a roofing company that wins new construction, service work, and multifamily jobs — in under 4 years. You’ll see: ✅ Why your hires can sink your company (fast) ✅ How to build a team that actually lasts ✅ What to do if you’ve hired the wr...
What happens when a 22-year-old moves to a new city with no contacts, no office, and no safety net… and ends up dominating the most expensive neighborhoods in town within months? Meet Jordan White, Co-Founder of SeekOne Roofing , who built one of the fastest-growing roofing companies in the country, serving elite markets like Franklin & Brentwood, TN. Inside this episode: - How Jordan broke into luxury markets with zero local connections - The “before & after” systems that keep cust...
Fired up. Broke. Single mom in 2020. That’s where Taylor Miller was when she decided she’d never let anyone hold power over her paycheck again. With zero plans to start a roofing company, Taylor and her husband Jay launched Miller Storm Roofing in one of the most chaotic years in history. They built it from the ground up—turning $5,000 into a multi-million-dollar operation—by mastering systems, automations, and leadership. In this episode, Taylor shares the raw truth of her journey: - Grow...
You’re not losing sales because of price. You’re losing them because you avoid the word “no.” In this interview with the one and only Dashaun Bryant, we unpack the real reason most roofing sales reps miss deals — and how learning the Art of Saying No could change everything. Dashaun breaks down why “no” is the second-best answer in sales, how to get it early, and why reps MUST stop running from hard conversations like contingencies, deductibles, and paperwork. You'll hear the exact framewor...
Most roofers throw money at marketing and just hope it works. But that’s like putting cash in a slot machine. In this podcast, I’ll show you how to STOP gambling and START building a system that actually works. You’ll learn how to: - Know if your marketing is working - Stop wasting money on junk leads - Measure the 4 numbers that matter most - Think like a GC (General Contractor) of your own marketing - Take control — even if you’re not a “marketing guy” I’ll also break down the BIGGEST m...
He put the wrong roof on. Yep—wrong color. Wrong shingle. Whole thing had to come off. But instead of hiding it or blaming someone else… Brett Tesson OWNED it. Replaced the entire roof. No excuses. And what happened next? That mistake became the best marketing moment his company ever had. In this episode, Brett shares how Tesson Roofing became one of the most trusted roofing companies in the region—not by being perfect, but by doing the right thing when it’s hard. You’ll learn: - Why extr...
Most roofing companies pour time and money into getting leads… but then blow it when it counts most. In this episode, Josh Crouch shares how to STOP leaving money on the table. You’ll learn: ✅ The #1 mistake roofers make after leads come in (and why it happens) ✅ How automation and AI can follow up faster than your team ever could ✅ The easiest way to plug the holes in your sales process without hiring more admin ✅ Why being the fastest to reply—even if you’re not the cheapest—wins jobs ✅ S...
Most roofing companies keep their top sales rep… even when they destroy the team’s spirit. Not Elijah. In this video, you’ll hear how Elijah and his partners took a small mom-and-pop roofing company doing $700K… and turned it into a multi-eight-figure powerhouse in just 2 years. He did it by putting culture over profits. You’ll see why firing the “best” rep was the smartest move they ever made. And how it built a place where reps want to stay, grow, and even retire. Watch to learn: ✅ Why...
What if your roofing company’s biggest obstacle isn’t leads, sales, or processes—but your mindset? In this episode of the Roofing Success Podcast, Jim Ahlin sits down with Top Rep founder and renowned sales trainer Chuck Thokey to break down the 3 critical mindset shifts that separate stuck roofing companies from market-dominating powerhouses. Chuck has worked with thousands of contractors across the U.S. and Canada, helping owners overcome limiting beliefs, restructure teams, and scale wit...
Most roofing companies promise great service. But Alec and Zoe actually deliver it—every step of the way. In this episode, you’ll see how these lifelong friends teamed up to launch East Coast Roofing Systems near Philadelphia. Instead of doing business the old way, they built a white glove experience that makes homeowners feel safe, informed, and cared for. You’ll discover how they: - Use drones, automations, and clear systems to remove friction. - Price every job with precision (not by the...
Are you really ready to grow your roofing company? Or are you unknowingly stuck? In this episode, Jim Ahlin sits down with Jon Broce—serial entrepreneur, former COO of Meredith Home Improvements, and co-founder of Day 41 Thrive—to uncover the 5 hidden bottlenecks that kill growth for most roofing companies. You’ll discover the 5 core areas every owner MUST master: ➡️ Capture (Marketing) ➡️ Convert (Sales) ➡️ Create (Production) ➡️ Control (Admin) ➡️ Culture (People) Jon shares the exact fr...
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The Roofing Success Podcast offers valuable insights for roofing contractors looking to boost their businesses. Jim Ahlin’s expertise and discussions with industry leaders can provide practical strategies for enhancing online presence and lead generation. If you're interested in implementing these strategies, consider checking out amiroofingcontractors.com for more resources tailored to the roofing industry.