The Best SEO Podcast: Defining the Future of Search with LLM Visibility™
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The Best SEO Podcast: Defining the Future of Search with LLM Visibility™
With over 5 million downloads, The Best SEO Podcast has been the go-to show for digital marketers, business owners, and entrepreneurs wanting real-world strategies to grow online.
Now, host Matthew Bertram — creator of LLM Visibility™ and the LLM Visibility Stack™, and Lead Strategist at EWR Digital — takes the conversation beyond traditional SEO into the AI era of discoverability.
Each week, Matthew dives into the tactics, frameworks, and insights that matter most in a world where search engines, large language models, and answer engines are reshaping how people find, trust, and choose businesses. From SEO and AI-driven marketing to executive-level growth strategy, you’ll hear expert interviews, deep-dive discussions, and actionable strategies to help you stay ahead of the curve.
Whether you’re a C-suite leader, marketing professional, or founder building your brand, this podcast is your guide to understanding the evolution of SEO into LLM Visibility™ — because if you’re not visible to the models, you won’t be visible to the market.
666 Episodes
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We unpack how AI turns Google reviews into real revenue by cutting leakage, lifting ad performance, and converting bottom-of-funnel readers with responses that actually inform and persuade. George Swetlitz of Right Response AI shares agentic workflows, CRM-powered personalization, and a playbook for multi-location growth. • Reviews as the true bottom of the funnel • Leakage defined and how to stop it • Personalizing review requests from CRM data • Reducing friction with prompts and draft ass...
We unpack how AI reshapes performance marketing and why strategy, clean data, and human oversight matter more than ever. We share a full-funnel, dayparted approach for B2B, show what creative works now, and outline fixes that quickly lift ROAS. • AI tools accelerating media operations while requiring human strategy • Risks of automation with bad data and weak tracking • Buyer shifts beyond Google and the rise of YouTube, TikTok, CTV and podcasts • Dayparted omnichannel plan from commute to d...
We explore how to align sales, marketing, and operations so growth becomes predictable, not chaotic. Luis Baez shares practical frameworks to productize services, unify data, and raise conversion rates in a world where buyers consult AI before they call you. • breaking silos between sales, marketing and ops • why unified data beats dueling spreadsheets • shifting websites to knowledge bases for LLM era • productizing services into a signature method • pricing to outcomes and standardizing de...
We explore how buying decisions now pivot inside large language models and why e‑commerce brands must earn trust through proof, consistency, and email systems that never sleep. Nikita shares practical frameworks for list growth, deliverability, and flows that convert. • LLM visibility as a new trust signal • Post‑discovery research inside ChatGPT • Rising skepticism and the need for social proof • E‑commerce maturity from hacks to systems • Small brands out‑innovating slower incumbents • Cas...
We explore how digital PR, entity SEO, and shifting social algorithms shape reputation, discovery, and trust. Paige Donald explains why coherent signals across platforms now drive both reporter interest and AI overviews, and how to play the long game without chasing vanity metrics. • personal speech risk and employer brand alignment • entity identity across profiles and the knowledge graph • echo chambers, LinkedIn’s niche pivot, and Reddit research • newsjacking with intent vs vanity metric...
Matthew Bertram and Chris Krimitsos dive into how creators and brands can grow faster together amid an AI content surge, with real case studies from Podfest and beyond. We map a practical playbook: entity SEO, the 7-11-4 rule, a clip-first workflow, and partnership models that beat CPMs. • creator economy trends and the shift to video • long form for trust, shorts for discovery • entity SEO, consistent handles and domains • the 7-11-4 rule for brand familiarity • platform economics with YouT...
Matthew Bertram and Jon Gillham unpack how AI content, plagiarism risk, and Google’s crackdowns reshape SEO, then lay out guardrails that protect rankings while building real LLM visibility. The focus stays on practical governance, provenance checks, entity health, and adding value beyond words. • Rebrand context and why AI integrity matters • Study showing AI overviews citing AI content • Risks of synthetic data and value of human signals • School and workplace guardrails for AI use • Googl...
We reframe SEO for an AI-first world and show how agentic workflows turn messy sales processes into predictable follow-through. Matthew Bertram and Stephen Werley discuss how to map the stack, from transcripts and enrichment to Slack-driven next actions that recover hidden revenue. • rebrand to Best SEO Podcast and new AI-derived book • why LLMs matter for analysis, decks, and feedback • custom GPTs tuned with domain knowledge • building automations in n8n, Make, ClickUp, and HighLevel • hum...
Matthew Bertram brings Rob Neumann on to map how private LLMs, PIM/DAM, and AI-driven search turn messy B2B catalogs into findable, persuasive product experiences that convert. We push leaders to move now on the LLM land grab, unify entities, and align teams to become AI first. • unifying brand, author, and entity signals for clarity • why every business needs an e-commerce path • findability before conversion and product page SEO • persona-based descriptions with private LLMs • PIM/DAM as t...
We explore how an AI-first approach transforms a legacy driving school’s marketing, operations, and hiring while keeping focus on real-world outcomes. The big shift: recruiting becomes the growth engine, and local presence beats AI search for demand. • AI scheduling reduces travel time and increases daily lessons • Local marketing at scale through AI-powered research and print assets • Measuring lift via brand queries, CTR, utilization, and 10th-grade share • Nine test markets to validate an...
We explore how SEO is evolving into a broader visibility strategy that spans AI overviews, chat tools, and omnichannel marketing. Lindsay Halsey shares client-ready frameworks for education, measurement, and execution that turn complexity into clear next steps. • shift from sessions to visibility and share of voice • client education using visuals and live data reviews • GA4 custom channel for AI tool referrals • AI overview tracking and imperfect but useful signals • LLMs.txt and crawl acce...
Brie Anderson and Matthew Bertram explore why LLM-sourced traffic often converts better than traditional organic, how to track it cleanly in GA4, and why attribution will always be directional. We share a practical framework for aligning KPIs, separating dashboards from reports, and building a tracking plan that drives real decisions. • LLM referrals as high-intent visits • GA4 source/medium over fragile channel groupings • First user vs session vs model-based views in GA4 • UA to GA4 shift,...
We dig into how search is shifting from links to answers, why reputation now outranks tactics, and how to position your brand inside LLMs before it’s 10x harder. Ross Barefoot joins Matt to compare notes on pruning, big content, reviews, local, and the reality of client communication. • LLMs as a new gatekeeper layer and why fundamentals still matter • EEAT with real experience, proof, and long‑form content • Reputation first: reviews beyond Google and social mentions • Pruning thin and off‑...
We unpack why influencer marketing is now essential as social posts feed search and AI, and how micro creators, UGC rights, and repurposing drive real ROI. William Gassner of Stack Influence shares playbooks for seeding, scaling on TikTok Shop, and boosting Amazon rankings with external traffic. • Why Engagement Beats Follower Count • How UGC Lowers Ad Costs and Fuels SEO • Briefs, Rights, and Whitelisting Best Practice • Micro and Nano Influencers For Diversified Reach • Testing Hooks, Comm...
The digital marketing landscape is transforming dramatically with Google's MUM (Multitask Unified Model) reshaping how search works and forcing marketers to adapt their strategies beyond traditional SEO approaches. • MUM combines text, images, videos, maps and other data types to create a comprehensive understanding of topics • Google's framework has evolved from "micro-moments" to the "four S's of discovery" – stream, scroll, search, and shop • Customer journeys are no longer linear but res...
The key to standing out in a world overrun with AI tools and generic marketing is getting back to the fundamentals of emotional targeting and understanding your customers at a deeper level. • Technology changes, but people don't. Emotional triggers still drive all purchasing decisions • Most marketers focus too much on features rather than addressing customer emotions • Using AI to outsource thinking leads to generic content that fails to convert • Website traffic has decreased by 50-60% acr...
AI is revolutionizing e-commerce by enabling brands to scale product catalogs and optimize Amazon listings with unprecedented efficiency. Daniela Bolzmann shares how Mindful Goods uses artificial intelligence to transform data analysis, content creation, and split testing for seven and eight-figure brands. • AI allows agencies to support enterprise brands with thousands of SKUs by creating template masters deployable across entire catalogs • Split testing tools like Manager Experiments (free...
SEO veteran Ian Lurie joins Matt Bertram to discuss navigating today's chaotic digital marketing landscape and why traditional metrics are becoming less reliable. They explore how the decline in click data requires a shift to lift-based measurement that correlates visibility improvements with revenue changes rather than traffic alone. • Marketers must focus on business performance over vanity metrics • Measurement requires correlating visibility (in rankings, SERP features, or AI mentions) w...
Brad Wetherall, former head of Google My Business, reveals insider knowledge about how Google evaluates and ranks business profiles in the evolving search landscape. He shares crucial insights on trust factors, ranking signals, and how AI is reshaping local search strategies. • Google Business Profile (formerly Google My Business) remains critical despite the focus on AI and LLMs • The three most important ranking factors are business name, primary category, and reviews • Consistent review f...
Conversion expert Trevor Levine reveals essential strategies for maximizing results in an era where website traffic has dropped by an average of 58.5% due to AI overviews in search. As the selection process now happens off-page, businesses must be laser-focused on converting the visitors who do reach their sites. • Starting with pain points and amplifying the emotional impact of customer problems • Using video sales letters for higher-ticket items to prevent price-shopping before value is es...
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This podcast highlights how LLM visibility is transforming modern search strategies. Insights shared here align well with how an SEO Expert Pune approaches AI-driven optimization, semantic relevance, and future-focused SEO planning. See More here: https://seoexpertpune.in/
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Thanks for this podcast. I use for my site SEO))
A very cool podcast. Thank you for sharing the useful information that inspires me and fills me with new ideas and skills. I listen to your podcast regularly, and I also watch videos of bloggers on YouTube who talk about SEO. I also read blogs. One of my favorite blogs is https://seranking.com/blog/how-to-promote-a-website/, where I found some very valuable information on how to promote my site. Secretly on this page, I found information about important marketing tools during promotion that made my job easier.
A little bit poor mic quality, but still, it was an interesting introductory episode.
why don't you just come to the point guys??
8 minutes into your podcast and not a single seo tip? will give it a little more time....
that was really helpful. love your channel.
Agree. The fluff got frustrating because it was wasting our valuable time. Time is a commodity. Get to the point. Thank you.
7:51 in before they got to the first tip. wth?
Fantastic tips
Can you guys do a Podcast without all this animation?
Good stuff. Thanks.
I've found this episode to be the best yet. the information provided was insightful and fun. well done guys.