The Best SEO Podcast: Defining the Future of Search with LLM Visibility™
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The Best SEO Podcast: Defining the Future of Search with LLM Visibility™
With over 5 million downloads, The Best SEO Podcast has been the go-to show for digital marketers, business owners, and entrepreneurs wanting real-world strategies to grow online.
Now, host Matthew Bertram — creator of LLM Visibility™ and the LLM Visibility Stack™, and Lead Strategist at EWR Digital — takes the conversation beyond traditional SEO into the AI era of discoverability.
Each week, Matthew dives into the tactics, frameworks, and insights that matter most in a world where search engines, large language models, and answer engines are reshaping how people find, trust, and choose businesses. From SEO and AI-driven marketing to executive-level growth strategy, you’ll hear expert interviews, deep-dive discussions, and actionable strategies to help you stay ahead of the curve.
Whether you’re a C-suite leader, marketing professional, or founder building your brand, this podcast is your guide to understanding the evolution of SEO into LLM Visibility™ — because if you’re not visible to the models, you won’t be visible to the market.
672 Episodes
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We unpack how search is changing as LLMs reshape discovery and why revenue, not rankings, should anchor your strategy. Corey Morris joins Matt to map a practical path: entity clarity, brand differentiation, GA4 fixes, and forward-looking KPIs that speak C-suite. • shifting from keyword rankings to revenue KPIs • LLM visibility layered on modern SEO foundations • entity clarity, consistent data, and brand trust • quality content over AI slop with lived expertise • GA4 configuration and custom...
We unpack how AI finally lets marketers count what matters, why attribution is broken across platforms, and how to use behavioral insight and benchmarking to choose better bets. We share a simple playbook: listen in niche communities, test in organic, scale what pops, and measure outcomes not vanity. • AI compressing the cost of data integration and analysis • Platform bias, privacy limits and pixel gaps in attribution • Traffic down, leads up as signal quality improves • Behavioral personas...
We unpack how search is shifting from blue links to AI-driven answers and why clean data, focused positioning, and public citations now decide who gets recommended. Solomon Timothy joins us to share practical frameworks for AEO, prompt mapping, and measurable AI visibility. • why prompts replace keywords across the funnel • how to make content machine-readable with schema and FAQs • why entity clarity and niche focus boost trust • media, podcasts, YouTube, and press as authority signals • di...
We argue that SEO isn’t dying; bad SEO is. Fundamentals still drive wins while LLMs change how answers surface, making complete, original content and smart strategy more valuable than ever. • fundamentals over fads as LLMs shift discovery • why pages beyond top ten fuel LLM citations • customer journey, CRO, PR, and dev fluency as real leverage • global markets with lower competition and faster output • enterprise constraints, silos, and when to say no • partnerships over one‑stop shops to d...
We dig into how AI reshapes SEO work, why trust beats volume, and how remote teams stay tight without an office. A candid case study shows how hyperlocal signals and first‑party data restored rankings after a brutal update. • AI as a tool, not a crutch • Remote hiring across time zones and roles • SOPs, status norms, and redundancy for coverage • Quarterly meetups to rebuild culture and speed • Recharge days to protect quality and focus • Hyperlocal content signals that prove real experience...
We dig into why traffic is fragmenting, why single-channel expertise won’t cut it, and how expert generalists, stronger offers, and brand strategy are now the true growth levers. We share a practical path from productized “done-for-you” to higher-margin “done-with-you,” plus frameworks for attribution, remote team performance, and human-in-the-loop AI. • AI-driven traffic shifts and platform changes • Generalists with deep skills as the new edge • Offers, positioning, and CRO over channel tr...
We unpack how AI turns Google reviews into real revenue by cutting leakage, lifting ad performance, and converting bottom-of-funnel readers with responses that actually inform and persuade. George Swetlitz of Right Response AI shares agentic workflows, CRM-powered personalization, and a playbook for multi-location growth. • Reviews as the true bottom of the funnel • Leakage defined and how to stop it • Personalizing review requests from CRM data • Reducing friction with prompts and draft ass...
We unpack how AI reshapes performance marketing and why strategy, clean data, and human oversight matter more than ever. We share a full-funnel, dayparted approach for B2B, show what creative works now, and outline fixes that quickly lift ROAS. • AI tools accelerating media operations while requiring human strategy • Risks of automation with bad data and weak tracking • Buyer shifts beyond Google and the rise of YouTube, TikTok, CTV and podcasts • Dayparted omnichannel plan from commute to d...
We explore how to align sales, marketing, and operations so growth becomes predictable, not chaotic. Luis Baez shares practical frameworks to productize services, unify data, and raise conversion rates in a world where buyers consult AI before they call you. • breaking silos between sales, marketing and ops • why unified data beats dueling spreadsheets • shifting websites to knowledge bases for LLM era • productizing services into a signature method • pricing to outcomes and standardizing de...
We explore how buying decisions now pivot inside large language models and why e‑commerce brands must earn trust through proof, consistency, and email systems that never sleep. Nikita shares practical frameworks for list growth, deliverability, and flows that convert. • LLM visibility as a new trust signal • Post‑discovery research inside ChatGPT • Rising skepticism and the need for social proof • E‑commerce maturity from hacks to systems • Small brands out‑innovating slower incumbents • Cas...
We explore how digital PR, entity SEO, and shifting social algorithms shape reputation, discovery, and trust. Paige Donald explains why coherent signals across platforms now drive both reporter interest and AI overviews, and how to play the long game without chasing vanity metrics. • personal speech risk and employer brand alignment • entity identity across profiles and the knowledge graph • echo chambers, LinkedIn’s niche pivot, and Reddit research • newsjacking with intent vs vanity metric...
Matthew Bertram and Chris Krimitsos dive into how creators and brands can grow faster together amid an AI content surge, with real case studies from Podfest and beyond. We map a practical playbook: entity SEO, the 7-11-4 rule, a clip-first workflow, and partnership models that beat CPMs. • creator economy trends and the shift to video • long form for trust, shorts for discovery • entity SEO, consistent handles and domains • the 7-11-4 rule for brand familiarity • platform economics with YouT...
Matthew Bertram and Jon Gillham unpack how AI content, plagiarism risk, and Google’s crackdowns reshape SEO, then lay out guardrails that protect rankings while building real LLM visibility. The focus stays on practical governance, provenance checks, entity health, and adding value beyond words. • Rebrand context and why AI integrity matters • Study showing AI overviews citing AI content • Risks of synthetic data and value of human signals • School and workplace guardrails for AI use • Googl...
We reframe SEO for an AI-first world and show how agentic workflows turn messy sales processes into predictable follow-through. Matthew Bertram and Stephen Werley discuss how to map the stack, from transcripts and enrichment to Slack-driven next actions that recover hidden revenue. • rebrand to Best SEO Podcast and new AI-derived book • why LLMs matter for analysis, decks, and feedback • custom GPTs tuned with domain knowledge • building automations in n8n, Make, ClickUp, and HighLevel • hum...
Matthew Bertram brings Rob Neumann on to map how private LLMs, PIM/DAM, and AI-driven search turn messy B2B catalogs into findable, persuasive product experiences that convert. We push leaders to move now on the LLM land grab, unify entities, and align teams to become AI first. • unifying brand, author, and entity signals for clarity • why every business needs an e-commerce path • findability before conversion and product page SEO • persona-based descriptions with private LLMs • PIM/DAM as t...
We explore how an AI-first approach transforms a legacy driving school’s marketing, operations, and hiring while keeping focus on real-world outcomes. The big shift: recruiting becomes the growth engine, and local presence beats AI search for demand. • AI scheduling reduces travel time and increases daily lessons • Local marketing at scale through AI-powered research and print assets • Measuring lift via brand queries, CTR, utilization, and 10th-grade share • Nine test markets to validate an...
We explore how SEO is evolving into a broader visibility strategy that spans AI overviews, chat tools, and omnichannel marketing. Lindsay Halsey shares client-ready frameworks for education, measurement, and execution that turn complexity into clear next steps. • shift from sessions to visibility and share of voice • client education using visuals and live data reviews • GA4 custom channel for AI tool referrals • AI overview tracking and imperfect but useful signals • LLMs.txt and crawl acce...
Brie Anderson and Matthew Bertram explore why LLM-sourced traffic often converts better than traditional organic, how to track it cleanly in GA4, and why attribution will always be directional. We share a practical framework for aligning KPIs, separating dashboards from reports, and building a tracking plan that drives real decisions. • LLM referrals as high-intent visits • GA4 source/medium over fragile channel groupings • First user vs session vs model-based views in GA4 • UA to GA4 shift,...
We dig into how search is shifting from links to answers, why reputation now outranks tactics, and how to position your brand inside LLMs before it’s 10x harder. Ross Barefoot joins Matt to compare notes on pruning, big content, reviews, local, and the reality of client communication. • LLMs as a new gatekeeper layer and why fundamentals still matter • EEAT with real experience, proof, and long‑form content • Reputation first: reviews beyond Google and social mentions • Pruning thin and off‑...
We unpack why influencer marketing is now essential as social posts feed search and AI, and how micro creators, UGC rights, and repurposing drive real ROI. William Gassner of Stack Influence shares playbooks for seeding, scaling on TikTok Shop, and boosting Amazon rankings with external traffic. • Why Engagement Beats Follower Count • How UGC Lowers Ad Costs and Fuels SEO • Briefs, Rights, and Whitelisting Best Practice • Micro and Nano Influencers For Diversified Reach • Testing Hooks, Comm...
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This podcast highlights how LLM visibility is transforming modern search strategies. Insights shared here align well with how an SEO Expert Pune approaches AI-driven optimization, semantic relevance, and future-focused SEO planning. See More here: https://seoexpertpune.in/
Hello, I like it very much. I have also got forum posting done by very good experts and I have got very good results. I hope I can get good information from here also. http://nsdigiworld.com/
Thanks for this podcast. I use for my site SEO))
A very cool podcast. Thank you for sharing the useful information that inspires me and fills me with new ideas and skills. I listen to your podcast regularly, and I also watch videos of bloggers on YouTube who talk about SEO. I also read blogs. One of my favorite blogs is https://seranking.com/blog/how-to-promote-a-website/, where I found some very valuable information on how to promote my site. Secretly on this page, I found information about important marketing tools during promotion that made my job easier.
A little bit poor mic quality, but still, it was an interesting introductory episode.
why don't you just come to the point guys??
8 minutes into your podcast and not a single seo tip? will give it a little more time....
that was really helpful. love your channel.
Agree. The fluff got frustrating because it was wasting our valuable time. Time is a commodity. Get to the point. Thank you.
7:51 in before they got to the first tip. wth?
Fantastic tips
Can you guys do a Podcast without all this animation?
Good stuff. Thanks.
I've found this episode to be the best yet. the information provided was insightful and fun. well done guys.