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Thriving Stylist Podcast
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Thriving Stylist Podcast

Author: Britt Seva

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The beauty industry has changed dramatically in the last 10 years.

The days of hoping your good reputation and referrals was enough to grow or maintain your clientele died out and successful stylists today need a real marketing strategy.

It's actually never been easier to grow a clientele as a hair stylist or a business as a salon owner, yet stylists are giving up or struggling more often than they are thriving in this incredible industry.

When I was first building my clientele, I realized immediately that nobody was teaching true business skills and long term strategies to stylists or salon owners. What good is a license and an entrepreneurial passion without the skills and knowledge to actually make big things happen?

The Thriving Stylist podcast is a collection of interviews from super successful but not yet famous stylists, one-on-one coaching opportunities and actionable, strategic marketing techniques that you can use in your business today to see real results.

I'm Britt Seva, Social Media & Marketing Strategist for Hair Stylists and I look forward to helping you to create a wealthy life as a stylist.
424 Episodes
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Are you properly priced for growth, or are you resting on your laurels in a shifting market? I am so amped up to dive into a topic that is arguably the biggest structural bottleneck in the industry today. I've spent the better part of this month looking at the backend financials of thousands of businesses, and I'm ready to show you exactly what is holding so many of you back. This isn't just about convenience: it is about taking a scientific approach to your business to ensure your booking system aligns with modern consumer behavior. In this episode, I'm dismantling the fear-based lies we tell ourselves about online booking and looking at the cold, hard data of why antiquated systems like text-to-book and screening forms are repelling the guests you haven't even met yet. Whether you're a solo stylist or a salon owner, I'm giving you a proven framework to build a "bulletproof" booking process that captures every lead, eliminates schedule gaps, and seals the deal while you sleep. It's time to move past "good enough" and start meeting your clients where they are!  If you're listening in real-time when this episode first drops, March 2nd, 2026, join me live for our free, high-impact training where I'll break down exactly what's driving demand for today's fastest-growing stylists and how to apply it to your business right now. You can save your FREE spot at www.thrivingstylist.com/bookedbydesign/!  If you need a tool to keep your numbers (and business!) organized, you'll want to check out our Wealthiest Year Yet Planner. Get yours now at www.thrivingstylist.com/wealthiestyearyet/. The beauty industry is changing faster than ever. What worked in 2022 or even 2024 won't cut it in 2026, so are you ready? Grab our FREE 2026 TREND REPORT, The 2026 Must-Know Business Realities, Strategies & Trends for Stylists and Salon Owners now at https://thrivingstylist.com/mustknow/. Thriving Leadership Method hands salon owners a step-by-step strategy to implement an irresistible culture and create a powerful growth path…all while setting themselves up for structure and profit, and you can join the waitlist NOW at www.thrivingstylist.com/thrivingleadershipmethod/!  With Grow My Clientele Calculator, you'll get instant clarity on how many new clients you'll need to hit your 2025 financial goals! Enter just four numbers, and this tool will show you exactly how many new guests you need monthly and yearly to reach your target income. No guesswork or complicated math required, and you can get it now at www.thrivingstylist.com/growmyclientele/.   Do you have a question for me that you'd like answered in a future episode like this one? A great way to do that is to head over to Apple Podcasts and leave a rating and review with your question. I'm looking forward to answering your question on a future episode on the podcast!  If you're not already following us, @thethrivingstylist, what are you waiting for? This is where I share pro tips every single week, along with winning strategies, testimonials, and amazing breakthroughs from my audience. You're not going to want to miss out on this. Learn more at: https://thrivingstylist.com/podcast/ 
If you've spent any time in a salon breakroom lately, you've heard the narrative: "The J-months are just slow," "Everyone is struggling right now," or "Clients just aren't spending money." I'm here to tell you that the "everyone is struggling" narrative is simply false, because while some stylists are watching their schedules fill with gaps, thousands of others are having $300k and $400k years.  We aren't in an economic collapse; we are in a K-shaped recovery, and if you're waiting for the world to "go back to normal" so your business can bounce back, you're waiting for a ship that has already sailed. In this episode, I get incredibly transparent about why the industry is under a massive pressure to level up and why your refusal to change your strategy is the only thing actually costing you. We're talking about the death of "autopilot" marketing, why your website matters more than your Instagram right now, and how to stop being a victim of the economy so you can start winning in silence. The economy isn't your enemy! Your outdated strategy is and now is the time to pivot.  Join me live for our free, high-impact training where I'll break down exactly what's driving demand for today's fastest-growing stylists and how to apply it to your business right now. Limited sessions start today, February 23rd, and you can save your FREE spot at www.thrivingstylist.com/bookedbydesign/!  If you need a tool to keep your numbers (and business!) organized, you'll want to check out our Wealthiest Year Yet Planner. Get yours now at www.thrivingstylist.com/wealthiestyearyet/. The beauty industry is changing faster than ever. What worked in 2022 or even 2024 won't cut it in 2026, so are you ready? Grab our FREE 2026 TREND REPORT, The 2026 Must-Know Business Realities, Strategies & Trends for Stylists and Salon Owners now at https://thrivingstylist.com/mustknow/. Thriving Leadership Method hands salon owners a step-by-step strategy to implement an irresistible culture and create a powerful growth path…all while setting themselves up for structure and profit, and you can join the waitlist NOW at www.thrivingstylist.com/thrivingleadershipmethod/!  With Grow My Clientele Calculator, you'll get instant clarity on how many new clients you'll need to hit your 2025 financial goals! Enter just four numbers, and this tool will show you exactly how many new guests you need monthly and yearly to reach your target income. No guesswork or complicated math required, and you can get it now at www.thrivingstylist.com/growmyclientele/.   Do you have a question for me that you'd like answered in a future episode like this one? A great way to do that is to head over to Apple Podcasts and leave a rating and review with your question. I'm looking forward to answering your question on a future episode on the podcast!  If you're not already following us, @thethrivingstylist, what are you waiting for? This is where I share pro tips every single week, along with winning strategies, testimonials, and amazing breakthroughs from my audience. You're not going to want to miss out on this. Learn more at: https://thrivingstylist.com/podcast/ 
I've noticed a dangerous trend lately where stylists and salon owners are treating DMs as a burden instead of a gift. We're shutting them off, ignoring them (or even worse) hiding behind auto-responders that act as total lead killers. I get it; DMs can feel time-consuming. But in a world where AI is rapidly disrupting the workforce, human connection is the one thing we need to cling to, and that's what this episode is all about.  Today, I reveal why the Instagram "like and follow" game of 2015 is dead and what the algorithm is actually looking for today (spoiler: DMs are your #1 indicator of success). I'm also sharing my 4-Step Pipeline to help you streamline these conversations and get guests to the finish line without wasting hours of your day, and a whole lot more. Right now, trust has to be built before they ever walk through the salon doors. It's time to stop the automation rush and start reopening the most powerful channel you have for building demand, and let me know how this helps you!  Join me live for our upcoming free, high-impact training where I'll break down exactly what's driving demand for today's fastest-growing stylists and how to apply it to your business right now. Limited sessions start February 23rd, and you can save your FREE spot at www.thrivingstylist.com/bookedbydesign/! If you need a tool to keep your numbers (and business!) organized, you'll want to check out our Wealthiest Year Yet Planner. Get yours now at www.thrivingstylist.com/wealthiestyearyet/. The beauty industry is changing faster than ever. What worked in 2022 or even 2024 won't cut it in 2026, so are you ready? Grab our FREE 2026 TREND REPORT, The 2026 Must-Know Business Realities, Strategies & Trends for Stylists and Salon Owners now at https://thrivingstylist.com/mustknow/. Thriving Leadership Method hands salon owners a step-by-step strategy to implement an irresistible culture and create a powerful growth path…all while setting themselves up for structure and profit, and you can join the waitlist NOW at www.thrivingstylist.com/thrivingleadershipmethod/!  With Grow My Clientele Calculator, you'll get instant clarity on how many new clients you'll need to hit your 2025 financial goals! Enter just four numbers, and this tool will show you exactly how many new guests you need monthly and yearly to reach your target income. No guesswork or complicated math required, and you can get it now at www.thrivingstylist.com/growmyclientele/.   Do you have a question for me that you'd like answered in a future episode like this one? A great way to do that is to head over to Apple Podcasts and leave a rating and review with your question. I'm looking forward to answering your question on a future episode on the podcast!  If you're not already following us, @thethrivingstylist, what are you waiting for? This is where I share pro tips every single week, along with winning strategies, testimonials, and amazing breakthroughs from my audience. You're not going to want to miss out on this. Learn more at: https://thrivingstylist.com/podcast/   
For years, I've been one of the biggest proponents of salon retail. I've taught the programs, I've shared the scripts, and I've preached that retail equals retention. But I've hit a point where I can no longer be complicit in a system that I'm watching settle like a lead weight on the books of salons across the industry, and that's what today's show is all about. In this episode, I address the dramatic shifts we're seeing to retail programs in 2026. I reveal the uncomfortable reality of competing for sales against the very brands that are supposed to be our partners, why the "1997 model" of stocking shelves is officially on its way to the graveyard, and more. If you've been feeling like selling retail has become an uphill battle you can't win, this is your wake-up call. The model is broken, the industry is changing, and it's time to decide if you're going to evolve or get left behind!  To the stylist who wants a booked out calendar and a thriving business, our 5-day bootcamp, 10 new clients every month bootcamp: 5x your demand as a hairstylist in today's economy, starts today, February 9th, and you can join now at https://thrivingstylist.com/10clients/!  If you need a tool to keep your numbers (and business!) organized, you'll want to check out our Wealthiest Year Yet Planner. Get yours now at www.thrivingstylist.com/wealthiestyearyet/. The beauty industry is changing faster than ever. What worked in 2022 or even 2024 won't cut it in 2026, so are you ready? Grab our FREE 2026 TREND REPORT, The 2026 Must-Know Business Realities, Strategies & Trends for Stylists and Salon Owners now at https://thrivingstylist.com/mustknow/. Thriving Leadership Method hands salon owners a step-by-step strategy to implement an irresistible culture and create a powerful growth path…all while setting themselves up for structure and profit, and you can join the waitlist NOW at www.thrivingstylist.com/thrivingleadershipmethod/!  With Grow My Clientele Calculator, you'll get instant clarity on how many new clients you'll need to hit your 2025 financial goals! Enter just four numbers, and this tool will show you exactly how many new guests you need monthly and yearly to reach your target income. No guesswork or complicated math required, and you can get it now at www.thrivingstylist.com/growmyclientele/.     Do you have a question for me that you'd like answered in a future episode like this one? A great way to do that is to head over to Apple Podcasts and leave a rating and review with your question. I'm looking forward to answering your question on a future episode on the podcast!    If you're not already following us, @thethrivingstylist, what are you waiting for? This is where I share pro tips every single week, along with winning strategies, testimonials, and amazing breakthroughs from my audience. You're not going to want to miss out on this. Learn more at: https://thrivingstylist.com/podcast/ 
Are you still pricing yourself based on what the salon down the street charges, or maybe a "gut feeling" that you're worth more? Do you actually know if your current rates are protecting your profit, or are you accidentally losing money in the tiny gaps of your workday? In this episode, I'm finally sharing a MASSIVE update that's been months in the making. We have officially evolved from our classic 7 factors to the brand-new 9- Factor Method. While the old way served 20,000 stylists for a decade, the 2026 market is different, and your business needs to be more precise to stay profitable. If you're ready to stop guessing and start building a stable, high-demand business, then you're going to love this!  To the stylist who wants a booked out calendar and a thriving business, our 5-day bootcamp, 10 new clients every month bootcamp: 5x your demand as a hairstylist in today's economy, starts February 9th and you can join now at https://thrivingstylist.com/10clients/!  If you need a tool to keep your numbers (and business!) organized, you'll want to check out our Wealthiest Year Yet Planner. Get yours now at www.thrivingstylist.com/wealthiestyearyet/. The beauty industry is changing faster than ever. What worked in 2022 or even 2024 won't cut it in 2026, so are you ready? Grab our FREE 2026 TREND REPORT, The 2026 Must-Know Business Realities, Strategies & Trends for Stylists and Salon Owners now at https://thrivingstylist.com/mustknow/. Thriving Leadership Method hands salon owners a step-by-step strategy to implement an irresistible culture and create a powerful growth path…all while setting themselves up for structure and profit, and you can join the waitlist NOW at www.thrivingstylist.com/thrivingleadershipmethod/!  With Grow My Clientele Calculator, you'll get instant clarity on how many new clients you'll need to hit your 2025 financial goals! Enter just four numbers, and this tool will show you exactly how many new guests you need monthly and yearly to reach your target income. No guesswork or complicated math required, and you can get it now at www.thrivingstylist.com/growmyclientele/.   Do you have a question for me that you'd like answered in a future episode like this one? A great way to do that is to head over to Apple Podcasts and leave a rating and review with your question. I'm looking forward to answering your question on a future episode on the podcast!  If you're not already following us, @thethrivingstylist, what are you waiting for? This is where I share pro tips every single week, along with winning strategies, testimonials, and amazing breakthroughs from my audience. You're not going to want to miss out on this. Learn more at: https://thrivingstylist.com/podcast/ 
Why do we all get into this industry to make money, yet feel so uncomfortable actually managing it? Is your "dream career" turning into a self-sacrificing cycle because you're making emotional financial decisions instead of logical ones? If you're still praying for a big tax refund or keeping a pile of receipts in your center console, it's time for a serious financial intervention, and today I bring you what you need to know.  In this one I'm getting into the messy, unsexy details of the "money stuff" we usually avoid. We're breaking down the brutal reality of revenue versus income, why a massive tax refund is actually a sign of mismanagement, and the non-negotiable bank account setup every independent stylist needs to survive. I'm sharing the math on how a $50 monthly investment can build real wealth and why increasing your demand is always smarter than just raising your prices. It's time to stop letting money sneak up on you and start taking control of your future - so let's do this!  To the stylist who wants a booked out calendar and a thriving business, our 5-day bootcamp, 10 new clients every month bootcamp: 5x your demand as a hairstylist in today's economy, starts February 9th and you can join now at https://thrivingstylist.com/10clients/!  If you need a tool to keep your numbers (and business!) organized, you'll want to check out our Wealthiest Year Yet Planner. Get yours now at www.thrivingstylist.com/wealthiestyearyet/. The beauty industry is changing faster than ever. What worked in 2022 or even 2024 won't cut it in 2026, so are you ready? Grab our FREE 2026 TREND REPORT, The 2026 Must-Know Business Realities, Strategies & Trends for Stylists and Salon Owners now at https://thrivingstylist.com/mustknow/. Thriving Leadership Method hands salon owners a step-by-step strategy to implement an irresistible culture and create a powerful growth path…all while setting themselves up for structure and profit, and you can join the waitlist NOW at www.thrivingstylist.com/thrivingleadershipmethod/!  With Grow My Clientele Calculator, you'll get instant clarity on how many new clients you'll need to hit your 2025 financial goals! Enter just four numbers, and this tool will show you exactly how many new guests you need monthly and yearly to reach your target income. No guesswork or complicated math required, and you can get it now at www.thrivingstylist.com/growmyclientele/.   Do you have a question for me that you'd like answered in a future episode like this one? A great way to do that is to head over to Apple Podcasts and leave a rating and review with your question. I'm looking forward to answering your question on a future episode on the podcast!  If you're not already following us, @thethrivingstylist, what are you waiting for? This is where I share pro tips every single week, along with winning strategies, testimonials, and amazing breakthroughs from my audience. You're not going to want to miss out on this. Learn more at: https://thrivingstylist.com/podcast/ 
Is your business actually feeling the "crunch" of this 2026 economy, or are you just stuck on the wrong side of the Great Divide? If that effortless "glory season" of building a clientele feels like a distant memory, you aren't imagining it. The industry has shifted from a quantity game to a quality game, and honestly? Your marketing has to evolve or it's going to get left behind. Today, I'm getting real about the 8 specific ways you need to be marketing yourself as a stylist right now. We're moving past the "post and pray" method and getting intentional. I'm walking you through how to master a 50/25/25 content split that actually converts, why "mini" services are the secret to a full book, and how to stop guessing so you can start leading.  It's time to lean into real human connection, reclaim your authority, and build a business that doesn't just survive this season but stays profitable through it. Let's get to work! If you need a tool to keep your numbers (and business!) organized, you'll want to check out our Wealthiest Year Yet Planner. Get yours now at www.thrivingstylist.com/wealthiestyearyet/. The beauty industry is changing faster than ever. What worked in 2022 or even 2024 won't cut it in 2026, so are you ready? Grab our FREE 2026 TREND REPORT, The 2026 Must-Know Business Realities, Strategies & Trends for Stylists and Salon Owners now at https://thrivingstylist.com/mustknow/. Thriving Leadership Method hands salon owners a step-by-step strategy to implement an irresistible culture and create a powerful growth path…all while setting themselves up for structure and profit, and you can join the waitlist NOW at www.thrivingstylist.com/thrivingleadershipmethod/!  With Grow My Clientele Calculator, you'll get instant clarity on how many new clients you'll need to hit your 2025 financial goals! Enter just four numbers, and this tool will show you exactly how many new guests you need monthly and yearly to reach your target income. No guesswork or complicated math required, and you can get it now at www.thrivingstylist.com/growmyclientele/.   Do you have a question for me that you'd like answered in a future episode like this one? A great way to do that is to head over to Apple Podcasts and leave a rating and review with your question. I'm looking forward to answering your question on a future episode on the podcast!  If you're not already following us, @thethrivingstylist, what are you waiting for? This is where I share pro tips every single week, along with winning strategies, testimonials, and amazing breakthroughs from my audience. You're not going to want to miss out on this. Learn more at: https://thrivingstylist.com/podcast/ 
Ever feel like your salon business is more of a "free fall" than a well-oiled machine? Whether you're a fresh beauty school grad or a tenured stylist who's been making money for a decade, have you ever stopped to wonder: is my business actually set up for long-term wealth, or am I just one slow week away from a total collapse? Today, I pull back the curtain on the exact step-by-step checklist I gave my own daughter when she transitioned to booth rental. We're moving past the "money in, money out" trap and diving into the structural essentials that 70 percent of stylists (yes, 70 percent!) completely overlook, diving into legal nuances and I reveal why your Instagram is actually the last step of a successful launch.  Stop playing small and start building a business that offers true peace of mind. This is the checklist episode I've been waiting 8 years to bring you, so let's jump in and get you organized!  If you need a tool to keep your numbers (and business!) organized, you'll want to check out our Wealthiest Year Yet Planner. Get yours now at www.thrivingstylist.com/wealthiestyearyet/. The beauty industry is changing faster than ever. What worked in 2022 or even 2024 won't cut it in 2026, so are you ready? Grab our FREE 2026 TREND REPORT, The 2026 Must-Know Business Realities, Strategies & Trends for Stylists and Salon Owners now at https://thrivingstylist.com/mustknow/. Thriving Leadership Method hands salon owners a step-by-step strategy to implement an irresistible culture and create a powerful growth path…all while setting themselves up for structure and profit, and you can join the waitlist NOW at www.thrivingstylist.com/thrivingleadershipmethod/!  With Grow My Clientele Calculator, you'll get instant clarity on how many new clients you'll need to hit your 2025 financial goals! Enter just four numbers, and this tool will show you exactly how many new guests you need monthly and yearly to reach your target income. No guesswork or complicated math required, and you can get it now at www.thrivingstylist.com/growmyclientele/.   Do you have a question for me that you'd like answered in a future episode like this one? A great way to do that is to head over to Apple Podcasts and leave a rating and review with your question. I'm looking forward to answering your question on a future episode on the podcast!  If you're not already following us, @thethrivingstylist, what are you waiting for? This is where I share pro tips every single week, along with winning strategies, testimonials, and amazing breakthroughs from my audience. You're not going to want to miss out on this. Learn more at: https://thrivingstylist.com/podcast/ 
Are you tired of just worrying about whether you made enough to pay the bills this month? Are you ready to stop operating on gut feelings and start building a genuinely predictable, profitable business? This episode is for the stylist who is serious about scaling their income and finally overcoming the money shame and overwhelm that holds 95 percent of the industry back. Today, I ditch the basic industry garbage metrics and unveil the 7 specific numbers most stylists aren't tracking…but should be!  We're talking real, tactical targets here, like how to calculate your true pre-tax income goal, the service revenue needed to hit it, and how gratuity can be your biggest profit offset. Plus, one of these critical 7 is the terrifying metric every stylist needs to be tracking right now… Tune in and discover how tracking this handful of powerful metrics can transform you into a financially confident, high-earning solopreneur. Don't skip this one, because your next 6-figure year starts with these numbers (and don't forget to grab the fully customizable Stylists' Annual Service Revenue Tracker that I mention in this episode)!  If you need a tool to keep your numbers (and business!) organized, you'll want to check out our Wealthiest Year Yet Planner. Get yours now at www.thrivingstylist.com/wealthiestyearyet/. The beauty industry is changing faster than ever. What worked in 2022 or even 2024 won't cut it in 2026, so are you ready? Grab our FREE 2026 TREND REPORT, The 2026 Must-Know Business Realities, Strategies & Trends for Stylists and Salon Owners now at https://thrivingstylist.com/mustknow/. Thriving Leadership Method hands salon owners a step-by-step strategy to implement an irresistible culture and create a powerful growth path…all while setting themselves up for structure and profit, and you can join the waitlist NOW at www.thrivingstylist.com/thrivingleadershipmethod/!  With Grow My Clientele Calculator, you'll get instant clarity on how many new clients you'll need to hit your 2025 financial goals! Enter just four numbers, and this tool will show you exactly how many new guests you need monthly and yearly to reach your target income. No guesswork or complicated math required, and you can get it now at www.thrivingstylist.com/growmyclientele/.   Do you have a question for me that you'd like answered in a future episode like this one? A great way to do that is to head over to Apple Podcasts and leave a rating and review with your question. I'm looking forward to answering your question on a future episode on the podcast!  If you're not already following us, @thethrivingstylist, what are you waiting for? This is where I share pro tips every single week, along with winning strategies, testimonials, and amazing breakthroughs from my audience. You're not going to want to miss out on this. Learn more at: https://thrivingstylist.com/podcast/ 
Are you working 60-hour weeks, juggling chair time with a second job, and still feeling like you're just hanging on by a thread? Stylists everywhere are asking if they're the only ones having to pick up a side hustle just to get by, and today, I want to shed light on what's happening right now in our industry and what exactly is going on.  In this episode, we're cutting through the noise and revealing the single most profitable "second job" available to every stylist, and hint, it's a fully flexible, work-from-your-phone role that promises to double your income without requiring another second away from your family!  Ready to stop serving plates and start fueling your true passion? Here you'll discover the one thing you need to apply for right now to accelerate your clientele, end the hustle cycle, and finally start scaling your career. If you need a tool to keep your numbers (and business!) organized, you'll want to check out our Wealthiest Year Yet Planner. Get yours now at www.thrivingstylist.com/wealthiestyearyet/. The beauty industry is changing faster than ever. What worked in 2022 or even 2024 won't cut it in 2026, so are you ready? Grab our FREE 2026 TREND REPORT, The 2026 Must-Know Business Realities, Strategies & Trends for Stylists and Salon Owners now at https://thrivingstylist.com/mustknow/. Thriving Leadership Method hands salon owners a step-by-step strategy to implement an irresistible culture and create a powerful growth path…all while setting themselves up for structure and profit, and you can join the waitlist NOW at www.thrivingstylist.com/thrivingleadershipmethod/!  With Grow My Clientele Calculator, you'll get instant clarity on how many new clients you'll need to hit your 2025 financial goals! Enter just four numbers, and this tool will show you exactly how many new guests you need monthly and yearly to reach your target income. No guesswork or complicated math required, and you can get it now at www.thrivingstylist.com/growmyclientele/.   Do you have a question for me that you'd like answered in a future episode like this one? A great way to do that is to head over to Apple Podcasts and leave a rating and review with your question. I'm looking forward to answering your question on a future episode on the podcast!  If you're not already following us, @thethrivingstylist, what are you waiting for? This is where I share pro tips every single week, along with winning strategies, testimonials, and amazing breakthroughs from my audience. You're not going to want to miss out on this. Learn more at: https://thrivingstylist.com/podcast/ 
Are you feeling that exhaustion, that silent virus of burnout and resentment cutting through your salon? Maybe you're wondering why the joy and momentum of the pre-2020 industry seem gone, replaced by a deep, collective craving for the past? If so, then this one is for you. Today, I'm bringing you a slightly "woo-woo" mindset episode, and peeling back the layers on the Achilles heel that's crippling growth: our deep aversion to change. In this episode, I reveal a profound insight I had during my own reflection time, a real breakthrough moment for me, and I think it will be for you too. I'm challenging you with four uncomfortable, non-negotiable questions designed to snap you out of stagnation and start winning the game of change, and a whole lot more.  As you listen, I want you to remember that you can't change anybody else and the only person you can change is you! You can change your perspective, your reaction, how you show up, and change is the only way to succeed. Holding on to the past will only cripple you, your business, and your life moving forward, and I hope this one helps shift your perspective as we move into 2026.  If you need a tool to keep your numbers (and business!) organized, you'll want to check out our Wealthiest Year Yet Planner. Get yours now at www.thrivingstylist.com/wealthiestyearyet/. The beauty industry is changing faster than ever. What worked in 2022 or even 2024 won't cut it in 2026, so are you ready? Grab our FREE 2026 TREND REPORT, The 2026 Must-Know Business Realities, Strategies & Trends for Stylists and Salon Owners now at https://thrivingstylist.com/mustknow/. Thriving Leadership Method hands salon owners a step-by-step strategy to implement an irresistible culture and create a powerful growth path…all while setting themselves up for structure and profit, and you can join the waitlist NOW at www.thrivingstylist.com/thrivingleadershipmethod/!  With Grow My Clientele Calculator, you'll get instant clarity on how many new clients you'll need to hit your 2025 financial goals! Enter just four numbers, and this tool will show you exactly how many new guests you need monthly and yearly to reach your target income. No guesswork or complicated math required, and you can get it now at www.thrivingstylist.com/growmyclientele/.   Do you have a question for me that you'd like answered in a future episode like this one? A great way to do that is to head over to Apple Podcasts and leave a rating and review with your question. I'm looking forward to answering your question on a future episode on the podcast!  If you're not already following us, @thethrivingstylist, what are you waiting for? This is where I share pro tips every single week, along with winning strategies, testimonials, and amazing breakthroughs from my audience. You're not going to want to miss out on this. Learn more at: https://thrivingstylist.com/podcast/ 
Are you maximizing your salon's profit potential, or are you unintentionally leaving thousands on the table? Did you know the retail inventory on your shelves right now could be costing you? I consider this a can't-miss, strategic episode, and one that you just can't afford to skip!  In this episode, I walk you through the critical, step-by-step exercise every single salon owner needs to complete before the year ends. This isn't just about counting bottles; this strategy will dramatically boost your tax savings, reveal the true health of your retail program, and instantly show you which products are dead weight and which are your Top 20 percent sellers. We'll also analyze your true sell-through rate and break down how retail commissions are crushing your net profit if you're over-stocked, and more.  Since we're at the end of another year, NOW is the time to learn how to turn your secondary revenue stream into a profitable, healthy arm of your business!  If you need a tool to keep your numbers (and business!) organized, you'll want to check out our Wealthiest Year Yet Planner. Get yours now at www.thrivingstylist.com/wealthiestyearyet/. The beauty industry is changing faster than ever. What worked in 2022 or even 2024 won't cut it in 2026, so are you ready? Grab our FREE 2026 TREND REPORT, The 2026 Must-Know Business Realities, Strategies & Trends for Stylists and Salon Owners now at https://thrivingstylist.com/mustknow/. Thriving Leadership Method hands salon owners a step-by-step strategy to implement an irresistible culture and create a powerful growth path…all while setting themselves up for structure and profit, and you can join the waitlist NOW at www.thrivingstylist.com/thrivingleadershipmethod/!  With Grow My Clientele Calculator, you'll get instant clarity on how many new clients you'll need to hit your 2025 financial goals! Enter just four numbers, and this tool will show you exactly how many new guests you need monthly and yearly to reach your target income. No guesswork or complicated math required, and you can get it now at www.thrivingstylist.com/growmyclientele/.   Do you have a question for me that you'd like answered in a future episode like this one? A great way to do that is to head over to Apple Podcasts and leave a rating and review with your question. I'm looking forward to answering your question on a future episode on the podcast!  If you're not already following us, @thethrivingstylist, what are you waiting for? This is where I share pro tips every single week, along with winning strategies, testimonials, and amazing breakthroughs from my audience. You're not going to want to miss out on this. Learn more at: https://thrivingstylist.com/podcast/ 
Maybe your business is at a 15-year low due to the recent government shutdown, tech layoffs, or the painful "groceries vs. grooming" dilemma clients are facing? Or you may find yourself sacrificing your profit margin by slashing prices just to survive, only to create a "slippery slope" that leads to resentment. The service industry is facing massive uncertainty, and this is leaving many stylists feeling completely out of control, but we've got something to help….  In this episode, I'm joined by a special guest, Thrivers Certified Coach Nine, as we  unveil a revolutionary, recession-proof strategy: the Beauty Community Fund. Learn how to finally insulate your income, activate your community's desire to help, and ensure your business catches the fall. We dive deep into the specific logistics, including setting up opt-in donations, securing powerful brand partnerships, implementing monthly "share backs" for trust, and the 5 critical steps to launch this fund simply and professionally, plus more.  Stop reacting to the economy and start thriving as THE indispensable resource in your community. If you implement this strategy, make sure to share your success story with Coach Nine as we want to hear all about it!  If you need a tool to keep your numbers (and business!) organized, you'll want to check out our Wealthiest Year Yet Planner. Get yours now at www.thrivingstylist.com/wealthiestyearyet/. The beauty industry is changing faster than ever. What worked in 2022 or even 2024 won't cut it in 2026, so are you ready? Grab our FREE 2026 TREND REPORT, The 2026 Must-Know Business Realities, Strategies & Trends for Stylists and Salon Owners now at https://thrivingstylist.com/mustknow/. Thriving Leadership Method hands salon owners a step-by-step strategy to implement an irresistible culture and create a powerful growth path…all while setting themselves up for structure and profit, and you can join the waitlist NOW at www.thrivingstylist.com/thrivingleadershipmethod/!  With Grow My Clientele Calculator, you'll get instant clarity on how many new clients you'll need to hit your 2025 financial goals! Enter just four numbers, and this tool will show you exactly how many new guests you need monthly and yearly to reach your target income. No guesswork or complicated math required, and you can get it now at www.thrivingstylist.com/growmyclientele/.   Do you have a question for me that you'd like answered in a future episode like this one? A great way to do that is to head over to Apple Podcasts and leave a rating and review with your question. I'm looking forward to answering your question on a future episode on the podcast!  If you're not already following us, @thethrivingstylist, what are you waiting for? This is where I share pro tips every single week, along with winning strategies, testimonials, and amazing breakthroughs from my audience. You're not going to want to miss out on this. Learn more at: https://thrivingstylist.com/podcast/ 
Are you happy with your business right now? I mean, truly happy? Are you making emotional decisions that are costing you real money and growth? If you wait until January to plan your year, you've already lost 20 percent of your earning potential, but it doesn't have to be this way. Today, I cut through the noise and deliver a no-fluff, 8-step framework designed to totally transform your 2026 revenue, because business, and life as a whole, shouldn't be just about surviving.  So, let's make the tactical moves right now to create your most successful, efficient, and thriving year yet. If you've never done annual planning before this episode is a great place to start, and make sure to download the free PDF support tool at  www.thrivingstylist.com/eightsteps to follow along and help guide you towards your brand-new year! If you need a tool to keep your numbers (and business!) organized, you'll want to check out our Wealthiest Year Yet Planner. Get yours now at www.thrivingstylist.com/wealthiestyearyet/. The beauty industry is changing faster than ever. What worked in 2022 or even 2024 won't cut it in 2026, so are you ready? Grab our FREE 2026 TREND REPORT, The 2026 Must-Know Business Realities, Strategies & Trends for Stylists and Salon Owners now at https://thrivingstylist.com/mustknow/. Thriving Leadership Method hands salon owners a step-by-step strategy to implement an irresistible culture and create a powerful growth path…all while setting themselves up for structure and profit, and you can join the waitlist NOW at www.thrivingstylist.com/thrivingleadershipmethod/!  With Grow My Clientele Calculator, you'll get instant clarity on how many new clients you'll need to hit your 2025 financial goals! Enter just four numbers, and this tool will show you exactly how many new guests you need monthly and yearly to reach your target income. No guesswork or complicated math required, and you can get it now at www.thrivingstylist.com/growmyclientele/.   Do you have a question for me that you'd like answered in a future episode like this one? A great way to do that is to head over to Apple Podcasts and leave a rating and review with your question. I'm looking forward to answering your question on a future episode on the podcast!  If you're not already following us, @thethrivingstylist, what are you waiting for? This is where I share pro tips every single week, along with winning strategies, testimonials, and amazing breakthroughs from my audience. You're not going to want to miss out on this. Learn more at: https://thrivingstylist.com/podcast/ 
Is it really possible to take home six figures, a $100,000 after-tax income, without relying on extensions, hiring an assistant, or the hustle of double booking? Today, we're diving deep into the math and the mindset behind building a streamlined, highly profitable solo stylist business without the "extras!"   When the average family of four needs over $200,000 just to be comfortable in major U.S. cities, the vision of the industry as "supplemental income" is over. Your income is critical, and the pressure to achieve is real. Stop the grind and start scaling your core services with confidence; this episode will reveal what you need to learn to make great money your way! If you need a tool to keep your numbers (and business!) organized, you'll want to check out our Wealthiest Year Yet Planner. Get yours now at www.thrivingstylist.com/wealthiestyearyet/! The beauty industry is changing faster than ever. What worked in 2022 or even 2024 won't cut it in 2026, so are you ready? Grab our FREE 2026 TREND REPORT, The 2026 Must-Know Business Realities, Strategies & Trends for Stylists and Salon Owners now at https://thrivingstylist.com/mustknow/. Thriving Leadership Method hands salon owners a step-by-step strategy to implement an irresistible culture and create a powerful growth path…all while setting themselves up for structure and profit, and you can join the waitlist NOW at www.thrivingstylist.com/thrivingleadershipmethod/!  With Grow My Clientele Calculator, you'll get instant clarity on how many new clients you'll need to hit your 2025 financial goals! Enter just four numbers, and this tool will show you exactly how many new guests you need monthly and yearly to reach your target income. No guesswork or complicated math required, and you can get it now at www.thrivingstylist.com/growmyclientele/.   Do you have a question for me that you'd like answered in a future episode like this one? A great way to do that is to head over to Apple Podcasts and leave a rating and review with your question. I'm looking forward to answering your question on a future episode on the podcast!  If you're not already following us, @thethrivingstylist, what are you waiting for? This is where I share pro tips every single week, along with winning strategies, testimonials, and amazing breakthroughs from my audience. You're not going to want to miss out on this. Learn more at: https://thrivingstylist.com/podcast/ 
Can a consistent stream of recurring revenue solve your cyclical business struggles? It sounds like the dream: improved client retention, a predictable paycheck, and less worry. But hold up; before you jump on the latest viral trend promising a membership model solution, you need to hear this! Today, I break down the hot topic of Salon Memberships and why most advice you see online (including that viral video!) is flat-out illegal and logistically impossible for a service-based business.  Don't risk a legal nightmare or unnecessary administrative hassle; listen now to find out if memberships are truly worth the trouble for your salon business. And, if you decide to pull the trigger on starting a membership, make sure to let us know as we'd love to hear how it all comes together!  If you need a tool to keep your numbers (and business!) organized, you'll want to check out our Wealthiest Year Yet Planner. Get yours now at www.thrivingstylist.com/wealthiestyearyet/! The beauty industry is changing faster than ever. What worked in 2022 or even 2024 won't cut it in 2026, so are you ready? Grab our FREE 2026 TREND REPORT, The 2026 Must-Know Business Realities, Strategies & Trends for Stylists and Salon Owners now at https://thrivingstylist.com/mustknow/. Thriving Leadership Method hands salon owners a step-by-step strategy to implement an irresistible culture and create a powerful growth path…all while setting themselves up for structure and profit, and you can join the waitlist NOW at www.thrivingstylist.com/thrivingleadershipmethod/!  With Grow My Clientele Calculator, you'll get instant clarity on how many new clients you'll need to hit your 2025 financial goals! Enter just four numbers, and this tool will show you exactly how many new guests you need monthly and yearly to reach your target income. No guesswork or complicated math required, and you can get it now at www.thrivingstylist.com/growmyclientele/.   Do you have a question for me that you'd like answered in a future episode like this one? A great way to do that is to head over to Apple Podcasts and leave a rating and review with your question. I'm looking forward to answering your question on a future episode on the podcast!  If you're not already following us, @thethrivingstylist, what are you waiting for? This is where I share pro tips every single week, along with winning strategies, testimonials, and amazing breakthroughs from my audience. You're not going to want to miss out on this. Learn more at: https://thrivingstylist.com/podcast/ 
What if I told you that strategically lowering your prices could be the smartest financial move you make this year? Every stylist comes to me wanting to raise their rates, but the truth is, sometimes you are simply overpriced for your market. If you are experiencing a drop in demand or struggling to keep your long-term clients, you have to diagnose the real issue before making a knee-jerk mistake. Today, we are having the conversation you never hear: When is it actually appropriate to decrease your prices? This is something I've never talked about on the podcast before, and I'm revealing the big questions you must answer before changing a single price. Most importantly, I'll share the key mistake I made in my own salon and show you exactly how to insulate your business with a marketing plan and confident client verbiage, ensuring you secure your market position and come out financially ahead.  Let's stop guessing on pricing and start strategizing!  If you need a tool to keep your numbers (and business!) organized, you'll want to check out our Wealthiest Year Yet Planner. Get yours now at www.thrivingstylist.com/wealthiestyearyet/! The beauty industry is changing faster than ever. What worked in 2022 or even 2024 won't cut it in 2026, so are you ready? Grab our FREE 2026 TREND REPORT, The 2026 Must-Know Business Realities, Strategies & Trends for Stylists and Salon Owners now at https://thrivingstylist.com/mustknow/. Thriving Leadership Method hands salon owners a step-by-step strategy to implement an irresistible culture and create a powerful growth path…all while setting themselves up for structure and profit, and you can join the waitlist NOW at www.thrivingstylist.com/thrivingleadershipmethod/!  With Grow My Clientele Calculator, you'll get instant clarity on how many new clients you'll need to hit your 2025 financial goals! Enter just four numbers, and this tool will show you exactly how many new guests you need monthly and yearly to reach your target income. No guesswork or complicated math required, and you can get it now at www.thrivingstylist.com/growmyclientele/.   Do you have a question for me that you'd like answered in a future episode like this one? A great way to do that is to head over to Apple Podcasts and leave a rating and review with your question. I'm looking forward to answering your question on a future episode on the podcast!  If you're not already following us, @thethrivingstylist, what are you waiting for? This is where I share pro tips every single week, along with winning strategies, testimonials, and amazing breakthroughs from my audience. You're not going to want to miss out on this. Learn more at: https://thrivingstylist.com/podcast/ 
Is your business at a breaking point? Are your top-performing stylists whispering about a walkout in the break room? Like the seasons, there's a change in the air, and you answered 'yes' to these questions, then this episode is a lifeline for you and your business.  The truth is, your stylists don't want to leave, but they can't stay in a model that's stuck in 2010. The industry is deep into "The Great Divide," forcing salon owners to reckon with a new normal, and I unpack it all in this one.  In this episode, I explain the radical shift in stylist expectations and reveal the exact steps you must take in your business, from prioritizing high-level digital marketing to embracing rapid growth over stability, which will lead to you retaining your best stylists. It's time to stop cutting corners with outdated coaching. Your team wants you to thrive and keep the doors open so you can grow together, so press play to hear the truth and take your next best step.  If you need a tool to keep your numbers (and business!) organized, you'll want to check out our Wealthiest Year Yet Planner. Get yours now at www.thrivingstylist.com/wealthiestyearyet/! The beauty industry is changing faster than ever. What worked in 2022 or even 2024 won't cut it in 2026, so are you ready? Grab our FREE 2026 TREND REPORT, The 2026 Must-Know Business Realities, Strategies & Trends for Stylists and Salon Owners now at https://thrivingstylist.com/mustknow/. Thriving Leadership Method hands salon owners a step-by-step strategy to implement an irresistible culture and create a powerful growth path…all while setting themselves up for structure and profit, and you can join the waitlist NOW at www.thrivingstylist.com/thrivingleadershipmethod/!  With Grow My Clientele Calculator, you'll get instant clarity on how many new clients you'll need to hit your 2025 financial goals! Enter just four numbers, and this tool will show you exactly how many new guests you need monthly and yearly to reach your target income. No guesswork or complicated math required, and you can get it now at www.thrivingstylist.com/growmyclientele/.   Do you have a question for me that you'd like answered in a future episode like this one? A great way to do that is to head over to Apple Podcasts and leave a rating and review with your question. I'm looking forward to answering your question on a future episode on the podcast!  If you're not already following us, @thethrivingstylist, what are you waiting for? This is where I share pro tips every single week, along with winning strategies, testimonials, and amazing breakthroughs from my audience. You're not going to want to miss out on this. Learn more at: https://thrivingstylist.com/podcast/ 
You feel like you're on a hamster wheel, doing everything you can, but your clientele and income aren't growing. But what if the metrics you're tracking, like pre-booking and retail sales, are actually irrelevant to your success?  I am not a fan of coaching systems and coaching models where every stylist needs to reach the same level of metrics in order to be deemed successful. Times are changing and the world is faster, so today I want to talk about the 9 numbers that will predict if a stylist is doing well and is going to be successful, whether you are a booth renter, a studio suite owner, or a commission stylist. Trust me, if you want to stop guessing and start scaling, then this episode is a non-negotiable. If you need a tool to keep your numbers (and business!) organized, you'll want to check out our Wealthiest Year Yet Planner. Get yours now at www.thrivingstylist.com/wealthiestyearyet/!  The beauty industry is changing faster than ever. What worked in 2022 or even 2024 won't cut it in 2026, so are you ready? Grab our FREE 2026 TREND REPORT, The 2026 Must-Know Business Realities, Strategies & Trends for Stylists and Salon Owners now at https://thrivingstylist.com/mustknow/. Thriving Leadership Method hands salon owners a step-by-step strategy to implement an irresistible culture and create a powerful growth path…all while setting themselves up for structure and profit, and you can join the waitlist NOW at www.thrivingstylist.com/thrivingleadershipmethod/!  With Grow My Clientele Calculator, you'll get instant clarity on how many new clients you'll need to hit your 2025 financial goals! Enter just four numbers, and this tool will show you exactly how many new guests you need monthly and yearly to reach your target income. No guesswork or complicated math required, and you can get it now at www.thrivingstylist.com/growmyclientele/.   Do you have a question for me that you'd like answered in a future episode like this one? A great way to do that is to head over to Apple Podcasts and leave a rating and review with your question. I'm looking forward to answering your question on a future episode on the podcast!  If you're not already following us, @thethrivingstylist, what are you waiting for? This is where I share pro tips every single week, along with winning strategies, testimonials, and amazing breakthroughs from my audience. You're not going to want to miss out on this. Learn more at: https://thrivingstylist.com/podcast/ 
Are you running a hybrid salon model and constantly struggling to find the right balance between your dedicated employees and your independent booth renters? You're not alone! Many salon owners are seeing a massive shift as stylists trade independence for the benefits of employment, but making this model work for everyone is the real challenge, and I want to talk about it here today on the podcast.  In this episode, I'm tackling all your biggest questions about hybrid salon success, from building books and finding clients for your team, to the serious audit risks of a shared booking site. We're laying out the clear strategy for creating a profitable, thriving environment where your employees are prioritized and everybody (including you) gets to win. If you're ready to unlock your hybrid salon blueprint, then let's get going!  The beauty industry is changing faster than ever. What worked in 2022 or even 2024 won't cut it in 2026, so are you ready? Grab our FREE 2026 TREND REPORT, The 2026 Must-Know Business Realities, Strategies & Trends for Stylists and Salon Owners now at https://thrivingstylist.com/mustknow/! Thriving Leadership Method hands salon owners a step-by-step strategy to implement an irresistible culture and create a powerful growth path…all while setting themselves up for structure and profit, and you can join the waitlist NOW at www.thrivingstylist.com/thrivingleadershipmethod/.  With Grow My Clientele Calculator, you'll get instant clarity on how many new clients you'll need to hit your 2025 financial goals! Enter just four numbers, and this tool will show you exactly how many new guests you need monthly and yearly to reach your target income. No guesswork or complicated math required, and you can get it now at www.thrivingstylist.com/growmyclientele/.   Do you have a question for me that you'd like answered in a future episode like this one? A great way to do that is to head over to Apple Podcasts and leave a rating and review with your question. I'm looking forward to answering your question on a future episode on the podcast!  If you're not already following us, @thethrivingstylist, what are you waiting for? This is where I share pro tips every single week, along with winning strategies, testimonials, and amazing breakthroughs from my audience. You're not going to want to miss out on this. Learn more at: https://thrivingstylist.com/podcast/ 
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Comments (12)

Jessica Rose

this episode gave me goosebumps so many times!

Feb 19th
Reply

Sarah Swift

Congratulations on 300 episodes! Thank you for everything you do for this industry! You have definitely changed my life for the better❤️

Sep 12th
Reply

Rachel Nicole

Hi Britt and fellow Thrivers! Britt, I will admit I needed to hear this one this week as well as #75, (4 T's). Many things to implement for my mindset shifts now that you've given some clarity to why and how! So very grateful for all the time /energy behind everything you put into coaching our industry and Thrivers Society!!! So glad I've found you and look forward to where I.ll be after completing the hard work I.ve been stalling on...that changes today!

Mar 7th
Reply (1)

Tara Ashley

this podcast has really opened my eyes thank you for this and sharing. Being human 100 percent is not vulnerable it's what we all connect to. I use to like the phrase fake it till you make it but have struggled finding my groove, and clientele to this moto. I will now live more true to who I am and serve people better this way.

Jul 25th
Reply (1)

Penny Brandon

great episode! I needed to hear this today

Oct 2nd
Reply

Penny Brandon

wow!! I needed this so much!! thank you for sharing your time & wisdom with me & others today.

Aug 18th
Reply

Penny Brandon

great episode. you really hit the nail on the head about it taking time to get staff in a new location & family/friends not getting your business. friends & family didn't understand why it took 6+ months to get a stylist to come work with me. I didn't even understand until I heard this episode. I've gotten so much great advice & guidance from you. through thrivers & this podcast. keep up the good work Britt! ♥️

Aug 17th
Reply

Jordan Michele Miller

oh my gosh I need Emily in my life! 😆 I feel so clear headed right now! This is without a doubt one of my most favorite episodes yet. I've never medicated before and honestly when I pictured it, it always seemed like a Rafiki moment from the lion king lol 😂 never realized I had been doing it the whole time. Checking out Emily's social media NOW.

Aug 1st
Reply

Jessica Soper

So much amazing information delivered in such a great way! I'm a Thriver so it's nice to have this audio to back up and add to what I'm already learning!

Jul 2nd
Reply

Penny Brandon

great info. thanks!!

Mar 21st
Reply