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Baking it Down with Sugar Cookie Marketing ๐Ÿช
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Baking it Down with Sugar Cookie Marketing ๐Ÿช

Author: Heather and Corrie Miracle

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๐Ÿ‘‹ Hey - Heather and Corrie here with the Baking it Down Podcast with Sugar Cookie Marketing (a group on Facebook full of sugar cookiers turned business owners).ย 

๐Ÿช We're here to help you rise with your reach, flood with new followers, bake up new ideas, and make that all-important dough (while makin' that dough - see the pun there?)ย 

๐Ÿค‘. Whatโ€™s it about? Weโ€™re a Facebook Group turned Podcast, Membership, Book Club, and Baking 101 thatโ€™s dedicated to assisting bakers in effectively marketing online to generate more sales and better manage their businesses.ย 

๐Ÿง  With free Facebook Live classes, hundreds of resources, and thousands of like-minded bakers, thereโ€™s a lot to learn in "SCM" (aka Sugar Cookie Marketing). ๏ธ๐ŸŽง As an extension of our Facebook group, this podcast is here to let you learn by listening. ๐Ÿ“ˆ We'll cover group topics, marketing trends, and more (leaving this wide open in case Corrie wants to start singing).ย 

๐Ÿ’ธ We take the sweet art of selling online to the cottage bakery world with marketing methods that move products (and pastries).๐Ÿ‘‚ So open up those glorious ear canals because we have a podcast! Just when youโ€™ve thought youโ€™ve โ€œheardโ€ it all with those marketing "miracle" twins (that's our last name - not a proclamation), weโ€™ve got something just for you each week!ย 

๐Ÿฅฃ As a baker, you don't always have the luxury of two hands needed to scroll in Sugar Cookie Marketing Group or crack open a book in Sugar Cookie Bookies, but what you can do is listen (unless you're my kid asking โ€œwhatโ€™s for dinnerโ€ for the millionth time).ย 

๐Ÿ‘ Hands full of flour? No problem! ๐Ÿ‘ 18 dozen iced cookies due tomorrow? Letโ€™s do this. The Baking it Down Podcast by Sugar Cookie Marketing is a weekly podcast geared toward helping you grow your bakery business - dropping (almost) every Tuesday.ย 

๐Ÿ“… We choose a topic each week that's either something new and emerging in the world of social media or something that we saw in "The Group" that was a hot topic and we bake it down... I mean, "break" it down for you. ๐Ÿ—ฏ๏ธ What you can expect in the podcast is about an hour of chit-chat with the meat and potatoes right at the beginning of the episode.ย 

๐Ÿฅ” Thatโ€™s when we dive into the marketing topic of the week! ๐Ÿ“ž Oh yeah, folks can call / text / email in with their questions too - a fun way to hear from other bakers out there.ย 

Our promises to you:ย 
1๏ธโƒฃ We always make it clean = no cursing. We understand that you are busy and could be around little ones while also trying to get your weekly dose of business growth so we make sure that each episode would make our grandma proud and keep it clean so you can listen while also living your life.ย 
2๏ธโƒฃ We always make it fun. Thereโ€™s a lot of negativity in the world so we try and make the podcast an upbeat and fun learning experience for you. I mean, we try to make the Instagram updates and changes as happy as we can, but come on Instagram! Give it a rest! No more changes!ย 
3๏ธโƒฃ Other than that, we take a positive approach to marketing We are also *not* professional podcasters. I feel like we need to say this because, hey, sometimes we get giggles! We do our best to extend our marketing knowledge to you all free of charge each week at the cost of listening to our higher-than-normal pitched voices and the occasional giggle spree.ย 
4๏ธโƒฃ You can find the podcast on all the major platforms and you can typically expect a new episode each Tuesday afternoon (unless life happens). We invite everyone to listen.ย 

Either start from the beginning or work backward! The episodes donโ€™t build off themselves so you wonโ€™t be confused hearing one before the other. You just might miss new Lives we mention but you can always catch the replay in the Sugar Cookie Marketing Group on Facebook!

242ย Episodes
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Send us a text ๐ŸŽ Baker Holiday Gift Guide - 2025 list of gifts for bakers. In this week's Baking it Down Podcast - Episode 239 - 2025 Best Bakers Gift List, it's the most wonderful tiiiime of the yeeear. It's the Top Baker Gift Ideas podcast you're supposed to intentionally accidentally leave playing for the gift buyer in your life. This is twin2's favorite yearly podcast tradition, and she states, "If I got just about anything on this list, I'd be stoked," and now you can window shop her wi...
Send us a text ๐ŸŽ“ Vendy Blendy - Insider info. In this week's Baking it Down Podcast - Episode 238 - Vendy Blendy Inside Info, we're in the final stretch of the Vendy Blendy - and we're spillin' all the secrets in this final-prep podcast for Friday's BIG Baker Sale. Are we hype? Yes. Are we delirious? Also yes. Are we tired of saying the word Vendy Blendy? Getting close. But it's the f-i-n-a-l c-o-u-n-t-d-o-wn-. ๐ŸŸ  The Most Important Stuff If you read nothing more than this - here's the ...
Send us a text ๐ŸŽ“ Cookie College - Vendy Blendy Deals Breakdown. In this week's Baking it Down Podcast - Episode 237 - The Cookie College Stealios, Corrie and I go through our Vendy Blendy 2025 Cookie College offerings, and... ๏ธ๐Ÿฅ๏ธ๐Ÿฅ๏ธ๐Ÿฅ drumroll please... they're once-a-year good. ๐ŸŽ“ The Cookie College - $64/mo or $576/yr The best product we offer is The Cookie College (typically $76/mo, but on sale on Black Friday for $64/mo or $576/yr, which takes it down to $48/mo). It's the best because...
Send us a text โ˜๏ธ Private Class Pt 2 - A BORING podcast. In this week's Baking it Down Podcast - Episode 236 - The Most BORING Podcast Ever Recorded, I paid my nephew (Corrie's son, Archer) $10 to do the podcast intro (and just when you thought no one could talk faster than Heather), and we recapped the private in-home cookie class we taught last week. Also, (hilariously and probably not totally wrong), someone texted into the podcast that it was boring - ergo the name of this week's episode...
Send us a text โ˜๏ธ Private Class + VB - Part one of a two-part series. In this week's Baking it Down Podcast - Episode 235 - Private Class + The Vendy Blendy Pt 1, we're doing a two-part two-part series (not a typo) so I can check the box that we effectively spammed you with the Vendy Blendy this week while also providing some marketing value. We're teaching an in-home private class. Now, typically, you've heard me state (vehemently) that we don't teach private in-home classes anymore a...
Send us a text ๐Ÿ“ธ Food-tography - Staging, props, gear, software.In this week's Baking it Down Podcast - Episode 234 - Food-Tography, we're concluding our "๐Ÿ“… Content Theme" for the month of October, which focused on... well, focusing that camera lens. ๐Ÿ’ก Check out #OctoberPhotographyMonth in the Sugar Cookie Marketing (Group) to see more content on staging and gear. ๐Ÿ“ธ Food photography is a must when it comes to slingin' sugar cookies. Our customers "buy with their eyes," meaning that the photos...
Send us a text ๐ŸŽ™๏ธ Podcast Guest - Christina with Boujee Baker Boutique.In this week's Baking it Down Podcast - Episode 233 - Podcast Guest Christina with Boujee Baker Boutique, we hosted our first-ever remote podcast guest! You all wanted fresh blood (er... dough?), and the people get what they want! Meet Christina Cenera with Boujee Baker Boutique and Stormy Acre Cookies based in Warranton, Virginia. Yep, she juggles both a brick-and-mortar supply shop and a bakery business, all while ...
Send us a text โš–๏ธ Jury Duty - Hung up on client issues. In this week's Baking it Down Podcast - Episode 232 - Jury Duty, Corrie gives the people what they wanted! A tell-all on her jury duty trial (that she missed last week's podcast for). Since it's definitely worth the listen to get the full energy, I'll keep this week's newsletter short (and yes, still on Wednesday, even if I'm barely making it before the buzzer goes off). ๐Ÿ›๏ธ Communication Matters Corrie's takeaway from the courtroo...
Send us a text ๐Ÿ›’ 2025 Vendy Blendy - The who, what, where, when, why. In this week's Baking it Down Podcast - Episode 231 - The 2025 Vendy Blendy, we have VENDY BLENDY on the brain! Each year, ๐Ÿฆƒ at the end of November, deals roll around in stores and across your screens, prepping everyone for the Christmas season. From malls to boutiques- the steals are endless! So, what about a day of deals just for bakers? ๐Ÿซก The Vendy Blendy answers the call. A deal-lovers' day specifically for the b...
Send us a text ๐Ÿฅฒ Nothing Old, Nothing New - Why your clients aren't coming back. In this week's Baking it Down Podcast - Episode 230 - Nothing Old, Nothing New, Corrie wanted to cover returning customers - clients that have ordered from you in the past and then reorder. They're massively valuable to your bottom line because returning leads cost less to acquire. That means you have to spend less time and marketing dollars getting someone to order from you a second time than getting some...
Send us a text ๐ŸŽฅ Do the Reels Collab - And hereโ€™s the reasons why you should. In this week's Baking it Down Podcast - Episode 229 - Do the Reels Collab, we're hypin' up the marketing behind the Blind Baker Reels Collab on September 26. โœ… Register here: https://form.jotform.com/SugarCookieMarketing/blind-baker-collab๐ŸŽฅ This cookie collab is different from the others we've run this year for 1 simple reason: it's video-based. Instead of posting an image of a logo-turned-cookie for the Main...
Send us a text ๐Ÿ•ธ๏ธ Stuck in the Websites - What to look for in a website builder. In this week's Baking it Down Podcast - Episode 228 - Stuck in the Web...Sites, we (remotely - forgive the sound quality this week, kids - it was a learning experience) talk about the sunsetting of the baker-centric website host and builder, Castiron. ๐Ÿ“ฉ Castiron sent this email to current users on Monday night with very little warning that there were problems in "paradise": Consider the implications of los...
Send us a text ๐Ÿ›‘ Do Not Teach a Cookie Class! - (If you plan on making these mistakes) In this week's Baking it Down Podcast - Episode 227 - Do NOT Teach a Cookie Class (this way), Corrie and I list out the things we wouldn't do if we were getting into cookie classes (yeah, yeah - the title is a bit of a clickbait, but hey, we're marketers, right?). September in the Sugar Cookie Marketing group is all about Cookie Classes as we try out having a "monthly theme" focused on one topic (you can s...
Send us a text ๐Ÿ‘ญ Podcast Guests! - Meet Heather Brookshire and Kim Sims. In this week's Baking it Down Podcast - Episode 226 - Podcast Guests Heather and Kim, you asked for less Heather and Corrie, and now you get Heather and Kim! Close enough, right?! Heather and Kim are self-titled "ESBs" - emotional support bakers - and really break down the value of having a baking buddy to partner with, vent to, talk shop with, and have in your corner when Uber steals your order. ๐Ÿ‘‹ Meet Heather Campbell...
Send us a text ๐Ÿ’Ž Diamond Demand - Sifting through the competition. In this week's Baking it Down Podcast - Episode 225 - Diamond Demand, we're telling EVERYONE they need DIAMONDS right NOW. ๐Ÿ’Ž๐Ÿ’Ž๐Ÿ’Ž๐Ÿ’Ž Just kidding - this is just an analogy, so before you make this into something it's not - we're not talkin' about the diamond industry or bl๐Ÿฉธood diamonds - we're just comparing a not-necessary-for-life luxury good with not-necessary-for-life luxury bakes. And there's somethin' we can all learn from t...
Send us a text ๐Ÿ’ผ Main Street Money - Maximizing the main street cookie collab. In this week's Baking it Down Podcast - Episode 224 - Main Street Money, the Main Street Cookie Collab is BACK and it's in two weeks on August 28th at 11:00 AM est. This is a fun collab because it incorporates so much "local" than our other collabs do. โš ๏ธ Keep in mind, this collab is on a Thursday, not our typical Friday - much thanks to my inability to read a calendar. โš ๏ธ Also, heads up - we've shifted the ...
Send us a text ๐Ÿ’€ Business Victim Mindset - Be what happens to your business. In this week's Baking it Down Podcast - Episode 223 - Business Victim Mindset, we are in the slowest baking month of the YEAR. Yep - last week of July / first week of August = the Google trends report where "sugar cookie" is least searched. Conversely, ๐Ÿ“Š the end of the slowest month begins the uptick of our busy season - but that's not the point of today's podcast. We're focusing on the "hanging up of the apro...
Send us a text ๐Ÿ‘€ Reach Ainโ€™t Errythang - Focus on metrics that make money. In this week's Baking it Down Podcast - Episode 222 - Return of the Twith, the twin is BACK in business, and she means business with this week's topic: reach isn't everything. We played a clip from marketer David Glu, who lists how your audience's interactions might signal what your content isn't doing for them. ๐Ÿ“ˆ Low Likes = Your content isn't relatable๐Ÿ“‰ Low Comments = Your content isn't thought-provoking ๐Ÿ“ˆ Low ...
Send us a text ๐Ÿ’ต Money Talks With the (older) Miracles. In this week's Baking it Down Podcast - Episode 221 - Money Talk with the Miracles, Corrie's still outta commission, so we've got another Miracle sister as a stunt double - meet Ashley with YNAB.com. Ash is the older (and wiser) sister and also an employee of an app that helps folks manage their money. Now, this is not a sales pitch; that said, I do use the app (and pay full price - what happened to sibling hookups?!), and we're g...
Send us a text ๐Ÿ‘‹ Ope, It's Amy! The mod team meets the mod team. In this week's Baking it Down Podcast - Episode 220 - Ope, It's Amy!, we continue on our "regular scheduled programming" departure to introduce our first ever podcast guest - ๐ŸŽ‚ Amy Russell of CookiesTakeTheCake (https://www.instagram.com/cookiestakethecake)! ๐Ÿ’ฅ Now here's the funny part: Amy has been a part of the Sugar Cookie Marketing moderation team for like almost 5 years, and yet we've never met her before. Attempted ...
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Commentsย (2)

Genna Cate Barnes

thank you so much for all of the amazing info you two are giving I really appreciate it!! has your Facebook group reached the capping limit? I have requested to join and would love to me part of the group! thanks so much ladies!

May 21st
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Genna Cate Barnes

I couldn't quit understand the backdrop business name could I have you type out the link for me pretty please! thanks so much!

May 20th
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