Keys To The Shop : Equipping Coffee Shop Leaders

There is far more going on behind the scenes of your numbers than just meeting your metrics. The money that flows in and out of the business is the life blood that represents health, trust, activity, and the growth of the whole. Trouble is we either focus on it alone, or we try not to focus on it at all. The best path is the integrated one.  Today on Shift Break we will be talking about how we can think, talk, and act around the subject of money in the cafe in a healthy way, by embracing the meaning it has and tearing down ours and other's misconceptions about it.  Related episodes: 160 : The Smart Way to Approach Money w/ Jill Schlesinger SHIFT BREAK! Why The Best Hospitality Starts With The Transactional! 576: Financial Stability Using Profit First for Coffee Businesses w/ Kim Logsdon of Caffeinate Your Cash Building Trust-Credit APPLICATIONS ARE OPEN!  KEY HOLDER COACHING GROUPS  Are you a coffee shop owner looking to join a community of other owners to help bring perspective, insight, encouragement, and accountability in a well curated setting?  Then you need to apply to join Key holder Coaching Groups!  Applications are now open for Spring 2026 Cohort: Click below to learn more:  APPLY TO KEY HOLDER COACHING GROUPS     KEYS TO THE SHOP ALSO OFFERS 1:1 CONSULTING AND COACHING! If you are a cafe owner and want to work one on one with me to bring your shop to its next level and help bring you joy and freedom in the process then email  chris@keystothshop.com of book a free call now:  https://calendly.com/chrisdeferio/30min   

When you have multiple cafes and a distributed staff, getting everyone on the same page in the operations can be very challenging. In fact, it happens to be the number one reason why businesses with 2+ locations start to see a downturn in quality of product, culture, and guest experience.  Today on the show we will be answering a question from the KTTS listening audience about how to unify teams across multiple cafes. These tips come from a lot or personal experience doing things well and not so well, in addition to the lessons learned from our guests on the show and lessons learned through KTTS consulting.  Your Standards Leadership Distribution Supporting Leadership Tracking and addressing issues with frequency and intention  Communication and Accountability  Meaningful all staff meetings KEY HOLDER COACHING GROUPS ARE BACK!  Spring 2026 Applications are now open! Become a part of a small focused group of experienced coffee shop owners in this powerful mastermind cohort hosted by Keys to the Shop! APPLY HERE!  Learn more at this link:  https://keystotheshop.com/key-holder-coaching-groups/     KEYS TO THE SHOP ALSO OFFERS 1:1 CONSULTING AND COACHING! If you are a cafe owner and want to work one on one with me to bring your shop to its next level and help bring you joy and freedom in the process then email  chris@keystothshop.com or book a free call now:  https://calendly.com/chrisdeferio/30min    SPONOR The world loves plant based beverages and baristas love the Barista Series!  www.pacificfoodservice.com   Related Episodes:  SHIFT BREAK! How to Have Healthy Communication Between your Cafe's Departments SHIFT BREAK! The Urgent Need for Training in Today's Coffee Shop SHIFT BREAK: Reassessing Growth Scaling Values 507: How High-Level Systems Help Your Cafe Thrive w/ Preston Lee, The 30% Rule

Quality of the coffee, experience, service, and just about anything else in the cafe will always be something an owner and leader focuses on. These days we tend to concentrate our efforts on the acquiring of quality, instead of the creation of it. All the potential those great beans, your wonderful staff, and even our space have, is just potential until you take action and render, create, and realize that potential in the cup, in the moment, in the real life of the business. Today on Shift Break we will be talking about some ways that we should be thinking about quality, the need for constant focus, maintaining excellence, and the dangers of the claim that quality is something we have already achieved and can move on. Related episodes: 533: Principles of Quality Control SHIFT BREAK: Quality Still Matters 406 : Five Ways to Immediately Improve Your Coffee Quality   KEY HOLDER COACHING GROUPS!  Are you a coffee shop owner looking to join a community of other owners to help bring perspective, insight, encouragement, and accountability in a well curated setting?  Then you need to apply to join Key holder Coaching Groups!  Applications are now open for Spring 2026 Cohort: Click below to learn more:  APPLY TO KEY HOLDER COACHING GROUPS     KEYS TO THE SHOP ALSO OFFERS 1:1 CONSULTING AND COACHING! If you are a cafe owner and want to work one on one with me to bring your shop to its next level and help bring you joy and freedom in the process then email  chris@keystothshop.com of book a free call now:  https://calendly.com/chrisdeferio/30min   

Making your cafe run better, improving service, increasing profitability, and leveling up quality and value for your guests naturally brings to mind a host of new and different services, products, and strategies that we believe we need to employ. But the truth is that we often only need to look deeper into the existing opportunities we have to find the solutions we seek.  Today on the show we will be discussing a few areas of your shop that deserve a deeper look and more focus. Before you assume you have done all you can with what you currently have, listen to this episode and let it inspire you to maximize your existing opportunities! We will discuss: Your Community Your Current Menu Your Drink Quality Service + Hospitality Local Business Networks   KEY HOLDER COACHING GROUPS ARE BACK!  Spring 2026 Applications are now open! Become a part of a small focused group of experienced coffee shop owners in this powerful mastermind cohort hosted by Keys to the Shop! APPLY HERE!  Learn more at this link:  https://keystotheshop.com/key-holder-coaching-groups/     KEYS TO THE SHOP ALSO OFFERS 1:1 CONSULTING AND COACHING! If you are a cafe owner and want to work one on one with me to bring your shop to its next level and help bring you joy and freedom in the process then email  chris@keystothshop.com or book a free call now:  https://calendly.com/chrisdeferio/30min    SPONOR The world loves plant based beverages and baristas love the Barista Series!  www.pacificfoodservice.com   Related Episodes:  SHIFT BREAK! The New Classic Cafe: An Era of Understated Excellence 505: Maintaining Excellence in the Everyday Work of Coffee Shops w/ Maxwell Colonna-Dashwood Defining Excellence and Success  

It seems like the conversation we have around what can be done for staff to create more value, longevity, etc never gets around to a place where you can look at what you are doing and have done and say, you know what, that's pretty good, that is enough. Honestly it feels weird even typing it because we do want to be always maintaining and cultivating value. Today on Shift Break we will be chatting about when it is ok to look at the things you offer to your staff and say it is enough, when to pick back up the search for more value, and how not to let that natural tension drive you and your business into the ground with fear. Related episodes: SHIFT BREAK! Engaging in the Right Conversations (or how not to accept undue guilt) SHIFT BREAK! Why Following Through is the Key to Better Coffee Shops SHIFT BREAK! Holding Baristas (and Yourself!) Accountable SHIFT BREAK! Adding Value in the Cafe SHIFT BREAK: Adjusting Our View of Labor Cost CONSULTING + COACHING If you are a cafe owner and want to work one on one with me to bring your shop to its next level and help bring you joy and freedom in the process then email  chris@keystothshop.com of book a free call now:  https://calendly.com/chrisdeferio/30min    Thank you to out sponsors! Everything you need for back of the house operations https://rattleware.qualitybystainless.com/   The best and most revered espresso machines on the planet: www.lamarzoccousa.com    

Many years ago in 2012, myself and a small team of people along with Coffee Fest Trade Shows had the pleasure of developing and running a competition called "America's Best Coffee House".  The first of it's kind team cafe competition that was, IMO, the most accurate to real cafe work competition ever made. To this day it remains unmatched in showcasing true-to-life barista skills that working baristas regularly engage in. We shipped and assembled on the show floor a fully functional coffee bar across the country 3x a year. (From POS, pour-over bar, back bar with sinks, front bar etc. the works!) Through a stringent application process including video submissions, written apps, and secret shopping, we invited cafe teams made up exclusively of 3 current baristas from that company to run this bar with a 10 min open shift, 30 min live bar serving actual customers from the show floor who also had weighted judging slips on their receipts, and a 10 min closing shift.  Along with our own standard cafe menu they were required to make, they brought their own coffee, sig drinks, pour over kettles etc. We had 3 judges judging all aspects of the competition and the teams never knew when the drinks they made would be judge by us since secret shoppers in the queue were instructed to deliver a range of drinks at random.   It was fantastic, complicated, effective, and expensive to produce (hence why we closed up shop in 2015) but the lessons we learned from the display of teamwork, cleanliness, communication, workflow, QC, hospitality, and more were incredible.  In this episode I am going to reminisce back to those competitions a bit and talk about the lessons and insights that were drawn from those intense real-life competitions and how they apply directly to your cafe. Will we ever see this competition rise up once more? Maybe not. But we can all raise our own standards and each pursue being the "Best Coffee House" where we are for the people we serve and serve with. Be sure to click the link below for a video produced during that time to see a slice of what we did. (Shout out to Joshua Boyt, Jesse Harriott, Jessica Rice, Terry Ziniewicz, Ryan Soeder, Pete Licata, Danny Loeschen, Aaron O'neal, and the Coffee Fest director at the time, David Heilbrunn.) We discuss: Integrity Real life vs on stage How time finds you out Prepare yourself for the unexpected You never know ow who is judging Team work Having a plan but being flexible Trusting the standards  Links: Video montage of America's Best Coffee House   Related Episodes:  492: How to be The Best Coffee Shop 298 : A Trophy, or Atrophy? SHIFT BREAK! Every Customer is a Judge   KEYS TO THE SHOP ALSO OFFERS 1:1 CONSULTING AND COACHING! If you are a cafe owner and want to work one on one with me to bring your shop to its next level and help bring you joy and freedom in the process then email  chris@keystothshop.com or book a free call now:  https://calendly.com/chrisdeferio/30min  SPONOR The world loves plant based beverages and baristas love the Barista Series!  www.pacificfoodservice.com

It could be roasting, kitchen, drive thru, bakery, or any other area of where special focus is required or different systems and staff work all under the same brand and even under the same roof. When you have multiple departments you need to create a plan to bring prevent silos and promote harmony. Today on Shift Break we will be talking about the methods you can adopt to ensure that the different staff and areas of the cafe are able to function harmoniously through empathy, cross training, systems, and a culture of mutual support.  Related episodes: 489: Tips for Creating a Resilient Cafe 507: How High-Level Systems Help Your Cafe Thrive w/ Preston Lee, The 30% Rule 330 : Establishing Systems in Your Coffee Shop   CONSULTING + COACHING If you are a cafe owner and want to work one on one with me to bring your shop to its next level and help bring you joy and freedom in the process then email  chris@keystothshop.com of book a free call now:  https://calendly.com/chrisdeferio/30min    Thank you to out sponsors! Everything you need for back of the house operations https://rattleware.qualitybystainless.com/   The best and most revered espresso machines on the planet: www.lamarzoccousa.com    

Entering the New Year is always seen as a time to make good on our intentions that got put on the back burner. Many of those intentions, if acted upon, would absolutely transform our cafes and the relationships in them. What keeps us back from acting upon the things we know to do and following through to see greater fruit from our labor?  Today on the podcast we will be talking about 4 mindsets that help deepen your roots as a leader and create habits that allow you more room and clarity to make great decisions and cultivate the thriving culture of excellence and hospitality you set out to create with your team.  We discuss: The Reason Mindsets Create Real Change Mindset 1: Practicing Patience and Long-Term Focus Mindset 2: Engaging in Regular Reflection and Accountability Mindset 3: Embracing Imperfection Mindset 4: Maintaining Flexibility in Leadership Related Episodes: 437 : The New Age of the Barista: Mindsets + Habits for Success 253 : Mindsets that Sabotage Success 571: Worrying and Other Deceptive Replacements for Good Leadership SHIFT BREAK! Refreshing the Owner's Soul SHIFT BREAK! Considering the Future You When Making Decisions     KEYS TO THE SHOP ALSO OFFERS 1:1 CONSULTING AND COACHING! If you are a cafe owner and want to work one on one with me to bring your shop to its next level and help bring you joy and freedom in the process then email  chris@keystothshop.com or book a free call now:  https://calendly.com/chrisdeferio/30min  SPONSORS Want a beautiful coffee shop? All your hard surface, stone, Tile and brick needs!  www.arto.com Visit @artobrick The world loves plant based beverages and baristas love the Barista Series!  www.pacificfoodservice.com

We all want to see positive growth and good numbers in our cafe. We also want to see the ROI for the effort we put in to generate those numbers. For many, to look at the reports and see profit and everything looking healthy is a sure sign that all is well and we are doing the right things. The issue is that even with a growing profitable business, the numbers don't tell he whole story and can lull you into a false sense of confidence. Today on shift break we will be talking about the difference between the numbers and quality numbers. Quality meaning that behind that number we know is a happy and enthusiastic customer. We will also discuss why your efforts contribute to that quality and ultimately an ROI you actually can have confidence in. Related Episodes: SHIFT BREAK: When Numbers Lie SHIFT BREAK: Adjusting Our View of Labor Cost SHIFT BREAK: Want to be Effective? Don't Use Chat GPT   CONSULTING + COACHING If you are a cafe owner and want to work one on one with me to bring your shop to its next level and help bring you joy and freedom in the process then email  chris@keystothshop.com of book a free call now:  https://calendly.com/chrisdeferio/30min    Thank you to out sponsors! Everything you need for back of the house operations https://rattleware.qualitybystainless.com/   The best and most revered espresso machines on the planet: www.lamarzoccousa.com    

How we care for people through our work should be the primary focus. From healthy and strong relationships and systems the help support them, we get healthy and strong businesses and a real chance at a long term sustainable operation.  Today we will be talking about some substantive ways that you can care for yourself, the staff, and your customers in ways that create a culture of excellence and mutual support. This has the added benefit of truly helping the people who came before you in the value chain as we will have a shop that represents their work very well.    Related Episodes: 5 Keys to Coffee Shop Staff Retention SHIFT BREAK! How Does Your Staff Know They Are Doing a Good Job? 194 : Encore Episode! Leadership in the Cafe: 10 Steps to being a People First Leader | Aired January 17 2017   KEYS TO THE SHOP ALSO OFFERS 1:1 CONSULTING AND COACHING! If you are a cafe owner and want to work one on one with me to bring your shop to its next level and help bring you joy and freedom in the process then email  chris@keystothshop.com or book a free call now:  https://calendly.com/chrisdeferio/30min  SPONSORS Want a beautiful coffee shop? All your hard surface, stone, Tile and brick needs!  www.arto.com Visit @artobrick The world loves plant based beverages and baristas love the Barista Series!  www.pacificfoodservice.com  

Do you feel the pull, the itch, the compulsion to add more, buy more, and create specials and new things for your customers all the time? You are not alone. The industry is filled with cafe that are stuck in a never ending cycle of making, buying, and adding new things so they do not fall out of favor or relevance as though any and every customer or barista is only a hairs breadth away form leaving and like the Keanu Reeves movie Speed, if you slow down, the whole business will explode. Today on Shift Break we will be discussing this mindset trap that snares many owners and operators and what you can do to truly gain relevancy and loyalty in your customer base. The key we will talk about lies in you ability to focus on the right things and stay the course Related Episodes: SHIFT BREAK : Trends You Can Ignore 550: Replace These Distractions and Watch Your Cafe Grow! 545: Breathing Life Into Your Coffee Shop 485: Your Shop vs The Industry – How to Free Yourself From Dependency CONSULTING + COACHING If you are a cafe owner and want to work one on one with me to bring your shop to its next level and help bring you joy and freedom in the process then email  chris@keystothshop.com of book a free call now:  https://calendly.com/chrisdeferio/30min    Thank you to out sponsors! Everything you need for back of the house operations https://rattleware.qualitybystainless.com/   The best and most revered espresso machines on the planet: www.lamarzoccousa.com    

I love an origin story where the pluck, confidence, and unwavering belief of the founders for each other and their idea is met with the support, enthusiasm, and positive feedback of the community they set out to serve. They say your calling is where your talents intersect with what people need and today we get to talk with people who have been authoring a story just like that. Very happy today to feature the story of Matt and Elise Higgins of Origin Coffee Bar! Elise and Matt Higgins are the husband-and-wife founders of Origin Coffee Bar, with cafés in Savannah and Hilton Head Island. Creative and entrepreneurial at heart, they launched Origin in 2020 with a focus on generosity, community, and excellent coffee. Elise, originally from Michigan, oversees social media, the food program, and guest experience, while Matt, a New England native, leads roasting, coffee quality, brand, and wholesale. In today's episode we will be taking you from the first inkling that coffee was the path they should pursue, -through to today where they now have an 2 established cafes and a roasting operation that are continuing to grow. We discuss: * Life as design students, craft entrepreneurs, and the idea for coffee * The lessons from the Mobile Coffee Bar * Navigating Opportunities + The Power of Intuition * The Importance of Culture and a Great Team * Balancing Work and Relationship * Secrets of Partnership * Establishing Standards * The Role of Systems in Growth * Learning from Customers and Team * Quality Control at Scale * Why Entrepreneurs Need Confidence and Generosity Links:  https://origincoffee.bar/ https://www.instagram.com/origincoffee.bar     Related Episodes: SHIFT BREAK: Reassessing Growth 362: How to Handle Growth in Your Coffee Shop 514: Founder Friday! w/ Raoul Adwan of Thrd Coffee in Chicago, IL! 518: How to Run a Coffee Shop w/ Meaningful Hospitality   KEYS TO THE SHOP ALSO OFFERS 1:1 CONSULTING AND COACHING! If you are a cafe owner and want to work one on one with me to bring your shop to its next level and help bring you joy and freedom in the process then email  chris@keystothshop.com or book a free call now:  https://calendly.com/chrisdeferio/30min  SPONSORS Want a beautiful coffee shop? All your hard surface, stone, Tile and brick needs!  www.arto.com Visit @artobrick The world loves plant based beverages and baristas love the Barista Series!  www.pacificfoodservice.com  

A listener asked me a question recently about how to approach operating a coffee shop in a rural setting versus a larger city. After a short exchange over email I decided it was some thing that we should probably chat about here on the show. After all, specialty coffee shops are popping up more and more in suburban and rural settings, and there may be some key distinctions to consider. Today we will be talking about some different differences between the two settings and how you as a professional or an operator manager or owner can approach hospitality and business in each of these settings in a way that best serves the people in those communities. We will also talk about the limits of those differences and turn to how they are not too dissimilar, and give you a frame work that will help you ask the right questions before making decisions around menu, style, and approach.       KEYS TO THE SHOP ALSO OFFERS 1:1 CONSULTING AND COACHING! If you are a cafe owner and want to work one on one with me to bring your shop to its next level and help bring you joy and freedom in the process then email  chris@keystothshop.com or book a free call now:  https://calendly.com/chrisdeferio/30min  SPONSORS Want a beautiful coffee shop? All your hard surface, stone, Tile and brick needs!  www.arto.com Visit @artobrick The world loves plant based beverages and baristas love the Barista Series!  www.pacificfoodservice.com  

The life of your business is going to be determined by how easily and frequently you and your staff can identify, during the workday, behaviors and events that represent the values of your company. The problem is that because we are so busy with the tasks of the work, it makes it difficult for us to identify those times in the work that can help motivate nourish and sustain us. Today on shift break, we will be talking about your role as a leader to help identify values on shift. This practice will result a team of people ready to not only recognize the difference between bad and good behaviors and situations on bar, but it will create staff who then independently pursue furthering the good. Related episodes:    329 : How to Teach Company Values to Your Staff Scaling Values  Bridging the Values-Actions Gap   CONSULTING + COACHING If you are a cafe owner and want to work one on one with me to bring your shop to its next level and help bring you joy and freedom in the process then email  chris@keystothshop.com of book a free call now:  https://calendly.com/chrisdeferio/30min    Thank you to out sponsors! Everything you need for back of the house operations https://rattleware.qualitybystainless.com/   The best and most revered espresso machines on the planet: www.lamarzoccousa.com  

Many owners struggle to make a profit and to pay themselves. This inevitably will lead to burn out and disillusionment and sadly for many closing down the shop before ever really seeing what it's potential could have been. Making money in your cafe has a lot to do with how well you track and manage what you already make. Enter the Profit First system and the coach who helps apply it to the world of coffee shops, Kim Logsdon! Kim Logsdon is a long time CFO and financial consultant who has worked with business owners and entrepreneurs for the past 30 years. She started her consulting journey in banking working with entrepreneurs and private equity advisors providing them with financial services and credit facilities to grow and expand their businesses organically and through acquisitions. Kim has also had substantial personal experience as an entrepreneur and business leader where she further deepened her expertise that her clients today rely on to help them navigate their own journeys.   Among the entrepreneurs Kim works with, she has a particular focus on coffee shops and coffee roasters to help them with cash flow issues and achieve financial stability through here personal caching using the Profit First methodology. She also help streamline operations with Pumpkin Plan business strategies and is launching the Money Habit Mentor program to help owners and team achieve financial freedom in their personal lives. In todays episode we will be discussing: What is Profit First and why might you need it Why do owners pay themselves last? Why managing money well and specifically is the key to stability How to go about applying this framework to your business How much should you be saving and investing? Common hurdles or points or resistance The real cost of not managing finances and the real profits to be had Links:  https://kimlogsdon.com/   Related episodes:  SHIFT BREAK! The Two Kinds of Margin You Need in the Cafe 202 : Mastering your Finances and Accounting w/ Keila Hill-Trawick of Little Fish Accounting 223 : Building a Financially Resilient Business w/ Andrew Carroll KEYS TO THE SHOP ALSO OFFERS 1:1 CONSULTING AND COACHING! If you are a cafe owner and want to work one on one with me to bring your shop to its next level and help bring you joy and freedom in the process then email  chris@keystothshop.com or book a free call now:  https://calendly.com/chrisdeferio/30min  SPONSORS Want a beautiful coffee shop? All your hard surface, stone, Tile and brick needs!  www.arto.com Visit @artobrick The world loves plant based beverages and baristas love the Barista Series!  www.pacificfoodservice.com  

You read this kind of question mostly from nervous owners who are glued to their screen and anxiously review every data point with bloodshot eyes. Like a nervous flyer, ever bump on the plan is a sure sign of an imminent crash, but here's the thing, it's not.  Today on shift break we will be talking about why these kind of questions, while cathartic, actual reinforce a mindset that will rob you of the peace you seek and what you should do instead. Related episodes:  SHIFT BREAK! Get Your Cafe to Stand Out Without Losing Your Footing Getting Them In By Getting Out! SHIFT BREAK: Getting Over the Awkwardness of Leadership 453 : The Craft of Operations SHIFT BREAK! The Urgent Need for Training in Today's Coffee Shop   Click here to register for our new webinar!  "The Keys to the Shop: Principles for Cafe Success" Tickets are limited and you will want to secure your seat soon!    CONSULTING + COACHING If you are a cafe owner and want to work one on one with me to bring your shop to its next level and help bring you joy and freedom in the process then email  chris@keystothshop.com of book a free call now:  https://calendly.com/chrisdeferio/30min    Thank you to out sponsors! Everything you need for back of the house operations https://rattleware.qualitybystainless.com/   The best and most revered espresso machines on the planet: www.lamarzoccousa.com  

For the last 10 years The Barista League has been putting on competition/events that tap into the culture of the working barista and offers a fun environment that also showcases and celebrates the skills of the people who serve customers globally. In the current landscape where competition is increasingly isolated from reality and can easily be seen as a place to conform, perform TBL is a needed balance. Now they are taking the next step in their evolution and introducing a newer format and judging criterial born from their ten years of conversations with he baristas they hope to serve. and we are going to talk all about it with the founder, Steve Moloney! Steve is a long time coffee professional, barista, and 2x Swedish Barista Champion who for the last tan years has been leading the event and competition The Barista League. Criss crossing the globe every year Steve and the team get to see a wide variety and sampling of the various barista cultures that make coffee a wonderful and diverse landscape.  Today we are going to talk with Steve about: The purpose and evolution of The Barista League Why it is important to recognize the real elements of bar work Team competition and what it does to enhance professional development The need for expression and fun in coffee New format and criteria Measuring the customer experience  What should we strive for in shops to push coffee forward Links: www.thebaristaleague.com IG: @thebaristaleague   Related Episodes: 250 : Planning better Events w/ Steven Moloney of The Barista League SHIFT BREAK! How To Get The Most From a Coffee Event 297 : Making Coffee Education Fun w/ Suneal Pabari of Leaderboard Coffee 162 : Discussing "Baristastainability" w/ Jenna Gotthelf of Counter Culture Coffee SHIFT BREAK! The Urgent Need for Training in Today's Coffee Shop 437 : The New Age of the Barista: Mindsets + Habits for Success 309 : A Conversation w/ Sarah Allen and Ken Olson of Barista Magazine   Click here to register for our new webinar on December 5th 2025! "The Keys to the Shop: Principles for Cafe Success"   KEYS TO THE SHOP ALSO OFFERS 1:1 CONSULTING AND COACHING! If you are a cafe owner and want to work one on one with me to bring your shop to its next level and help bring you joy and freedom in the process then email  chris@keystothshop.com or book a free call now:  https://calendly.com/chrisdeferio/30min  SPONSORS Want a beautiful coffee shop? All your hard surface, stone, Tile and brick needs!  www.arto.com Visit @artobrick The world loves plant based beverages and baristas love the Barista Series!  www.pacificfoodservice.com  

If you want to run a great coffee shop, loving people is one of the most important things to have at the foundation of all you do. It is also sometimes the hardest and requires intentional pursuits of a visions and a tenacity that always seeks out ways to improve communication, service, hospitality, and quality to make sure both staff and customers consistently feel the love.  I am happy that we get to chat with someone whose cafe and pursuit of what coffee service and community can look like has been making an big impact in a small eastern Washington town. Today we will be talking with the founder of Kittitas Cafe, Mackenzie Cohen!  After working in the food and beverage industry in the U.S. and in Australia for over a decade, Mackenzie found her love for coffee, food, and people was so overwhelming she needed to make it her career! The Kittitas Cafe's unofficial motto is, "love on people so much, they can't help but love us back." So far, it's worked pretty well for them! Kittitas Cafe has formed an incredibly loving community, introduced people to coffee and food they otherwise may never have tried, and has provided careers for people that offer growth and fulfillment.  Some things we will cover: Inspiration Behind Opening the Cafe Influences of Coffee Culture What is "The Athleticism of Service" What it Looks Like to Love People Well The importance of Creating a Supportive Team Environment Viewing Management as a continuous learning process Challenges, proud moments, and Building Relationships with Customers How Balance Staff and Customer Needs Menu Evolution From Staff Conversation and Feedback Gratitude as a Lifeline to Staff   Links: 535: Founder Friday! 30 Years of Coffee! w/ Ana Burgos and Amanda Jones of Hyperion Espresso, Fredricksburg, VA 380 : Founder Friday! w/ Cary and Cindy Arsaga of Arsaga's Coffee Roasters 480: Focus on What Your Customers Love 340 : Encore Episode of "10 Reasons to Love the Customer"! 5 Keys to Coffee Shop Staff Retention     Click below to register for our new webinar!  "The Keys to the Shop: Principles for Cafe Success"     KEYS TO THE SHOP ALSO OFFERS 1:1 CONSULTING AND COACHING! If you are a cafe owner and want to work one on one with me to bring your shop to its next level and help bring you joy and freedom in the process then email  chris@keystothshop.com or book a free call now:  https://calendly.com/chrisdeferio/30min  SPONSORS Want a beautiful coffee shop? All your hard surface, stone, Tile and brick needs!  www.arto.com Visit @artobrick The world loves plant based beverages and baristas love the Barista Series!  www.pacificfoodservice.com      

It is that time of year here in the U.S. where many will reflect on what they are thankful for. In this current age where bad news and reasons to despair abound, it is even ore important to fight for and seek out the good and positive in our lives. But even for those of us who see value in this tradition of listing what we have to give thanks for, it often remains only a once per year thing.  On today's Shift Break we will be chatting about what truly being thankful should lead to in the way we live and act toward the people we have in our lives and businesses and even to ourselves when the opportunities and challenges that make up daily work life arrive. When we really believe and know that we are thankful, and we allow ourselves to be impacted by it, great things are more likely to happen and to be recognized when they do. Related Episodes:  Thankfulness and Giving Energy to the Positive   Priorities and Deep Thankfulness SHIFT BREAK! Engaging in the Right Conversations (or how not to accept undue guilt) Emotions, Self-Sabotage, and Telling Ourselves the Truth 100! Why YOU are the Key   Click here to register for our new webinar!  "The Keys to the Shop: Principles for Cafe Success" Tickets are limited and you will want to secure your seat soon!    CONSULTING + COACHING If you are a cafe owner and want to work one on one with me to bring your shop to its next level and help bring you joy and freedom in the process then email  chris@keystothshop.com of book a free call now:  https://calendly.com/chrisdeferio/30min    Thank you to out sponsors! Everything you need for back of the house operations https://rattleware.qualitybystainless.com/   The best and most revered espresso machines on the planet: www.lamarzoccousa.com  

And we are back with the second part of our exploration of common barista myths! I have to say, the main point for both the owner and barista episodes is to encourage everyone to exercise a patience, humility, curiosity, and a sense that there may be more to a story that what we initially see. The culture of coffee shops is shaped on aspirations and passion, but also on assumptions that can damage, hold back, and make toxic an otherwise promising career or cafe. So with all that said I want to cover another set of myths that baristas (ie: future managers, owners, trainers etc) believe and what might be a better way to address what the myth is based on. We cover: Don't expect much from your boss We will cover: Don't expect much from your boss Gatekeeping is always negative Being a barista is my only option to work in coffee My standing in the community is my significance as a professional If I am not happy it is the business fault My work as a barista doe not make a difference Links: 570: Myths Baristas Believe Part 1 556: Myths Coffee Shop Owners Believe Part 1 559: Myths Coffee Shop Owners Believe Part 2 SHIFT BREAK! Get Your Cafe to Stand Out Without Losing Your Footing 331 : The 7 Deadly Sins of my Career SHIFT BREAK: Evil Owners and Lazy Baristas 531: Why the Rise Convenience Coffee is a Good Opportunity for Coffee Shops   Click here to register for our new webinar on December 5th 2025! "The Keys to the Shop: Principles for Cafe Success"   KEYS TO THE SHOP ALSO OFFERS 1:1 CONSULTING AND COACHING! If you are a cafe owner and want to work one on one with me to bring your shop to its next level and help bring you joy and freedom in the process then email  chris@keystothshop.com or book a free call now:  https://calendly.com/chrisdeferio/30min  SPONSORS Want a beautiful coffee shop? All your hard surface, stone, Tile and brick needs!  www.arto.com Visit @artobrick The world loves plant based beverages and baristas love the Barista Series!  www.pacificfoodservice.com