Claim OwnershipSmarter Online Business - Tech, Tools & Truths for Websites that Sell
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Description
Struggling to turn website traffic into real sales? It's such a common thing we see client struggle with until we start helping them.
Welcome to Smarter Online Business, the podcast for course creators, coaches, and eCommerce entrepreneurs who want their websites to actually work for them.
Each week, you’ll get practical advice to help you boost conversions, simplify your tech, and attract the right customers without burning out or overcomplicating things.
Hosted by Carrie Saunders, tech strategist, website conversion expert, and founder of BCSE, this show blends 20+ years of hands-on experience with real talk and simple strategies that work.
If you want your website to finally pull its weight and support the business you’re building, this is the show for you.
🎧 Subscribe now and start making smarter decisions for your online business.
You can find us on the web at: https://www.bcsengineering.com
And our show notes are at: https://www.smarteronlinebusiness.com/
143 Episodes
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Send Carrie a Text Message! You’ve worked hard on your website. You’ve got great offers, solid content, even testimonials. The problem is—most visitors never scroll. In fact, studies show your audience decides whether to stay or leave in just 3–5 seconds. So if your website doesn’t immediately answer the right questions and create instant clarity, they’re gone—no matter how great your content is below the fold. In this episode, we’re talking about how to make those fir...
Send Carrie a Text Message! Most people think website launches are just supposed to be messy: The broken buttons. The last-minute changes. The “surprise” tech issues. But what if I told you that it doesn’t have to be that way? In this episode, I’m pulling back the curtain on what actually makes a website launch successful—and what usually causes things to go sideways. I’ll also share one of the smoothest launches we’ve ever done and why it worked so well—so...
Send Carrie a Text Message! You’ve created your offer. You’ve got your pages built. You’re even getting some traffic… But no one’s clicking your “Book Now,” “Buy Now,” or “Learn More” buttons. The problem? It’s probably your CTA—and that’s great news, because it’s one of the easiest things to fix. In this episode, I’ll walk you through: Why people might be ignoring your calls to action What makes a CTA clear, clickable, and compelling And small tweaks t...
Send Carrie a Text Message! If your website’s not making the sales you hoped for, the first instinct is usually… “I just need more traffic.” But what if traffic isn’t the problem? In this episode, we’re asking a smarter question: Do you really need more visitors? Or do you need your current visitors to actually convert? I’ll walk you through how to tell the difference, what signs to look for, and how to stop pouring energy into traffic before your site is r...
Send Carrie a Text Message! Have you ever opened the Facebook Ads dashboard and your eyes glazed over? It can feel overwhelming, expensive, and like you need a degree in digital advertising just to get started. But today’s guest is here to change that. I’m talking with Leo Tabibzadegan—an ad strategist, course launch expert, and all-around marketing simplifier. He’s helped course creators and coaches generate 6- and 7-figure launches using a straightforward ad strategy...
Send Carrie a Text Message! “What’s the best website platform for SEO?” It’s a question I hear constantly—and today, I want to bust the myth. Most modern website platforms already support good SEO. So if you’re spending hours comparing tools hoping one will magically get you to page one... you’re focusing on the wrong thing. In this episode, I’m breaking down what actually matters for SEO —and why your content and structure are doing more heavy lifting than your tech s...
Send Carrie a Text Message! Ever found yourself second-guessing everything before a big meeting or presentation—even though you know your stuff? That is something I’ve struggled with and today’s guest helps you silence that inner critic once and for all. I’m joined by Julie Campbell, also known as The Confidence Whisperer. She’s an Off-Broadway actor turned communication coach and the founder of Center Stage Connections, where she helps professionals speak like the expert they alr...
Send Carrie a Text Message! You’ve probably asked it—or seen it asked in every online group: “What’s the best software for an online business?” What’s my response? ❌ There is no one right software for everyone. ✅ But there is a right one for you—and that’s what we’re breaking down today. In this episode, I’ll walk you through how to stop chasing the latest tools and start choosing the right-fit tech for your business goals, personality, and growth stage. Whether...
Send Carrie a Text Message! Ever feel like you’re spinning your wheels in your business—working hard but never quite gaining traction on the big stuff? If you've ever said, “I just don’t have time for that project” or caught yourself stuck in procrastination mode, today’s episode is going to change the game. I’m joined by productivity expert Julie Miller Davis, who helps high-achieving business owners break through overwhelm and finally get the important things done. We’re t...
Send Carrie a Text Message! I’ve seen it too many times: A business owner hires someone cheap to fix their site or “just update a plugin,” and everything breaks. Or worse? They get hacked—because the person they trusted didn’t follow secure practices. In this episode, I’m pulling back the curtain on what really happens when you hand your website over to the wrong support. I’ll share stories from over 20 years in the industry—plus the red flags to watch for, and h...
Send Carrie a Text Message! Is your brand holding you back from your next level of growth… and you don’t even realize it? If your brand visuals feel a little disconnected from the business you’re becoming—that’s a sign it’s time to evolve. Today, I’m joined by Maria Platusic—award-winning brand strategist, designer, and messaging expert—who’s here to break down the top signs that it’s time for a rebrand… and what to do about it. Maria has over 25 years of experience helping ...
Send Carrie a Text Message! Most websites are designed like digital brochures. Pretty. Informative. Full of stuff. But not persuasive. If your visitors have to figure out where to go or what to do next, you’re losing them. In today’s episode, I’m showing you how to create conversion paths — intentional flows through your site that guide people from “hello” to “heck yes, I’m in.” Whether your goal is to get people to sign up, book a call, or make a purchase — this...
Send Carrie a Text Message! Your homepage is often the first impression your business makes. But here’s the truth: most homepages are quietly repelling the very people you want to work with. In today’s episode, I’m walking you through the most common homepage mistakes I see (even on beautiful, modern websites)... and how to fix them. We’ll cover design, copy, and strategy—because it's not about looking good, it's about guiding action. And at the end, I’ll give you a si...
Send Carrie a Text Message! Just because a website can have breadcrumbs, dropdowns, and sidebars… Doesn’t mean it should. In today’s episode, we’re talking about three of the most overused—and often misunderstood—website elements: breadcrumbs, submenus, and sidebars. (And what they are if you are clueless!) I’ll walk you through when they help, when they hurt, and how to decide what your site actually needs to guide visitors (not confuse them). Rate, Review, & Follow on App...
Send Carrie a Text Message! Have you ever stared at a blinking cursor, knowing what you want to say… but not quite sure how to say it in a way that actually connects with your audience? Today’s episode is packed with gold, especially if you’ve ever wondered how to make your copy feel more you—more clear, more compelling, and more human. I’m joined by Jill Pavlov, a copywriter, brand strategist, and improv coach who helps entrepreneurs stop sounding like everyone else and start sou...
Send Carrie a Text Message! Did you know most people decide whether to stay or leave your website in less than 8 seconds? We live in the scroll-and-scan era—and if your site doesn’t catch attention fast, you're losing potential clients before they ever read a word. In this episode, I’m sharing exactly how to design your website for short attention spans—so you can turn more skimmers into shoppers. Whether you sell services, courses, or products, these strategies will help yo...
Send Carrie a Text Message! If your website makes people work too hard to find what they need, they won’t stick around. Confused people don’t convert—and most websites are more confusing than we realize. In today’s episode, I’m going to walk you through how to structure your site so visitors can get where they need to go in 3 clicks or less. This isn't just about user experience—it’s about building trust and increasing conversions. Rate, Review, & Follow on Apple...
Send Carrie a Text Message! You’ve spent time perfecting your homepage. You’ve got a freebie. A great offer. Maybe even a blog. But there’s one page quietly holding your conversions back—because it’s either confusing, cold, or completely underused. In today’s episode, I’m revealing which page that is for most businesses—and how to turn it into a trust-building, action-driving powerhouse. I’ll also share a quick checklist at the end that you can use to spot red flags on your ...
Send Carrie a Text Message! Are you tired of the constant hustle, unpredictable income, and the stress of launching again and again? Imagine building a thriving online business that scales effortlessly while giving you the freedom to actually enjoy your life. Sounds impossible? Well, today’s guest, Masha Goins, has cracked the code with her Hybrid Evergreen Formula. She’s here to share how you can create consistent, scalable revenue without burnout—so you can finally build a business th...
Send Carrie a Text Message! Is going to a conference really worth it? The travel, the cost, the time away from your business—it adds up fast. But after attending Podcast Movement last week, I walked away with three big takeaways that could change how you grow your online business this year—whether you attend events or not. In this episode, I’m breaking down how to use conferences and communities to build a smarter online business, gain clarity, and make your next 90 days more profitable—witho...
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