Claim OwnershipWoman Owned: The Growth Podcast for Women Entrepreneurs
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© Eleanor Beaton. All rights reserved.
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Get inspired as Eleanor shares transparent insights about her own journey bootstrapping a media and coaching company from a $5K business loan to millions in revenue.
A practical business and leadership podcast for the established woman entrepreneur who wants to go from good to great. Woman Owned brings you case-study style interviews where leading entrepreneurs and CEOs share detailed breakdowns of specific growth strategies, how they implemented them and the financial results. Host Eleanor Beaton goes beyond pop psychology and woo to deliver hard-hitting insights on how social conditioning impacts women leaders and CEOs and what to do about it. Tune in weekly for practical growth playbooks on sales, marketing, wealth building and leadership.
This show holds over 1.6 million downloads and a global top 1% ranking.
A practical business and leadership podcast for the established woman entrepreneur who wants to go from good to great. Woman Owned brings you case-study style interviews where leading entrepreneurs and CEOs share detailed breakdowns of specific growth strategies, how they implemented them and the financial results. Host Eleanor Beaton goes beyond pop psychology and woo to deliver hard-hitting insights on how social conditioning impacts women leaders and CEOs and what to do about it. Tune in weekly for practical growth playbooks on sales, marketing, wealth building and leadership.
This show holds over 1.6 million downloads and a global top 1% ranking.
659 Episodes
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You can be running a successful business and still feel exposed. Revenue is coming in, clients are smart, demand is real, and yet, cash flow feels tighter than it should, decisions feel heavier than expected, and the business itself feels fragile. In this conversation, Eleanor is joined by Julia Taylor, CEO and founder of GeekPack, a company that operates at the intersection of entrepreneurship and institutions. This episode names a reality many women business owners experience but rarely have language for: sometimes the problem isn't how well you're working, it's where your business is getting its stability from. Tune in this week as Eleanor and Julia take a strategic look at what business stability really requires and why it so often gets misunderstood in women-led companies. Julia shares how she built a revenue architecture that separates value creation from stability by partnering with large organizations, securing grants, and designing systems that can actually carry growth. Together, they explore why so many women are taught to absorb risk personally, and what changes when stability is designed structurally instead. Get full show notes and more information here: https://safimedia.co/WO85 Connect with Eleanor on LinkedIn or Instagram: https://www.linkedin.com/in/eleanorbeaton/ https://www.instagram.com/eleanorbeaton/?hl=en Check out GeekPack: https://geekpack.com/
Many women in leadership positions find themselves exhausted, overwhelmed, and wondering why they can't seem to get ahead despite working harder than everyone around them. In this episode, Eleanor sits down with Emily Feairs, co-founder of Our Time to Lead and high-impact leadership coach, to break down what power actually is and why so many high-achieving women struggle to claim it. Emily spent her career advising some of the most powerful leaders in the country, from cabinet ministers and CEOs to executive teams navigating complexity, conflict, and change, and she's noticed a pattern that keeps women stuck. Tune in this week as Eleanor and Emily dive into how women become the organizational safety net and thereby lose authority. You'll learn why clear is kind and how withholding direct feedback is actually the unkind choice. Emily breaks down what leadership looks like when you have a team, and how to use resentment as an indicator that boundaries have been crossed. Get full show notes and more information here: https://safimedia.co/WO84 Connect with Eleanor on LinkedIn or Instagram: https://www.linkedin.com/in/eleanorbeaton/ https://www.instagram.com/eleanorbeaton/?hl=en Connect with Emily Feairs on Linkedin: https://www.linkedin.com/in/emilyfeairs/
"I hate selling." If you've ever thought this, you're not alone. But here's what's surprising: Eleanor hears this most often from women who are already successful - women with strong reputations, loyal clients, and thriving referral networks. If hating sales were simply about fear or lack of confidence, wouldn't it get easier as you became more established? The reality is that for many women, that dislike actually intensifies as they become more successful. That's because the issue isn't you. It's the system. Join Eleanor this week as she reveals why established women entrepreneurs experience this resistance to selling, and why traditional sales systems are fundamentally misaligned with how successful women build trust and authority. Get full show notes and more information here: https://safimedia.co/WO83 Connect with Eleanor on LinkedIn or Instagram: https://www.linkedin.com/in/eleanorbeaton/ https://www.instagram.com/eleanorbeaton/?hl=en
Can you pull up a spreadsheet right now showing the documented ROI on every business program you invested in last year? The measurable revenue increase? The proven time savings? The concrete systems installed? If you're like most women entrepreneurs, you can't. Not because you're not brilliant. Not because the programs weren't valuable. But because the business education industry has trained us to measure success by how inspired we feel, not by what we can prove. And that ends now. Join Eleanor for this first episode of 2026 as she explores why the most sophisticated women entrepreneurs are demanding something the industry has never been willing to provide: measurable ROI. You'll also learn about the Jewel OS - the first operating system built specifically for women entrepreneurs scaling to $2M+. By the end, you'll understand exactly why you're stuck, what the gap in the market is, and what to do about it in 2026. Jewel OS is the first business operating system built specifically for women entrepreneurs scaling to $2 million +. If you're ready to install infrastructure instead of collecting more frameworks, message Eleanor the word 'Jewel' and we'll send you an application link. Get full show notes and more information here: https://safimedia.co/WO82 Connect with Eleanor on LinkedIn or Instagram: https://www.linkedin.com/in/eleanorbeaton/ https://www.instagram.com/eleanorbeaton/?hl=en
What an extraordinary, full, rich year 2025 has been! As we close out this remarkable year, Eleanor is here to share her best moments from the Woman Owned podcast. This isn't just another year-end recap. It's a masterclass in professionalizing women's entrepreneurship while building a business that nourishes you as much as it nourishes your bottom line. This week's best-of episode pulls together the most powerful moments from Woman Owned in 2025. Real talk about money, scaling, and building businesses that honor both your ambition and humanity. Get full show notes and more information here: https://safimedia.co/WO81 Connect with Eleanor on LinkedIn or Instagram: https://www.linkedin.com/in/eleanorbeaton/ https://www.instagram.com/eleanorbeaton/?hl=en
Have you ever noticed that the more successful your business becomes, the less time you seem to have? It's one of entrepreneurship's cruelest ironies. You started your business for freedom and flexibility, but now you're drowning in complexity, endless meetings, and a never-ending to-do list. The truth is, when you scale your company, you scale everything - including the chaos. But what if you could actually manufacture more time? Join Eleanor this week as she reveals three powerful steps that have helped her clients reclaim their calendars while scaling their businesses. These aren't just productivity hacks. They're fundamental leadership strategies that allow you to stay two steps ahead of your business instead of drowning in its complexity. Get full show notes and more information here: https://safimedia.co/WO80 Connect with Eleanor on LinkedIn or Instagram: https://www.linkedin.com/in/eleanorbeaton/ https://www.instagram.com/eleanorbeaton/?hl=en
Most entrepreneurs create content hoping it will somehow translate to sales… but hope isn't a strategy. Here's the thing: your audience wants to support you. They're literally asking for ways to go deeper with your content. The problem is, you're not making it easy enough for them to take the next step. Terri Cole is a licensed psychotherapist, relationship & empowerment expert, podcast host, and author of bestselling books Boundary Boss and Too Much. But what makes her particularly fascinating is how she transformed her podcast into a $3M revenue engine without being salesy or sacrificing her values. Listen in this week as Terri breaks down exactly how she turned her show into a lead-generating machine. You'll also learn why she refuses to grind on people's pain points for sales, how she structures her work week to batch content while maintaining balance, and the surprisingly simple tech setup that allows her to produce high-quality episodes from her home studio. Get full show notes and more information here: https://safimedia.co/WO79 Connect with Eleanor on LinkedIn or Instagram: https://www.linkedin.com/in/eleanorbeaton/ https://www.instagram.com/eleanorbeaton/?hl=en
Eleanor is training for the Grand Canyon rim-to-rim this May: a legendary hike that's 25 miles, 11,000 feet of elevation change, all in one day. But here's the thing: she's not doing this simply because she loves to hike. She's doing it because her business cannot afford anything less than a well-rested, deeply recovered CEO. This week, Eleanor is sharing why she's creating her body like a business operating system in 2026. This isn't a health journey episode - it's about what happens when a CEO becomes the weakest link in her own company. Tune in today to understand why your under-recovery might be the real reason your scale pathway isn't working. Eleanor shares her 2026 health plan, which mirrors exactly what she's building inside Jewel OS for her clients. Most importantly, you'll learn about deload weeks and get Eleanor's exact protocol that allows her to protect elite recovery while running a multi-seven-figure company. Get full show notes and more information here: https://safimedia.co/WO78 Connect with Eleanor on LinkedIn or Instagram: https://www.linkedin.com/in/eleanorbeaton/ https://www.instagram.com/eleanorbeaton/?hl=en
Are you secretly wondering if you're the bottleneck in your business? If you're hovering around the $250K-$500K mark and feeling overwhelmed, here's some good news: it's not you. You just don't have the infrastructure yet. One of the most misunderstood - yet most catalytic - hires that creates that infrastructure is an executive assistant. This week, Eleanor is joined by time management expert and host of the It's About Time podcast, Anna Dearmon Kornick. Anna runs a successful business with just one full-time employee (herself!) while managing programs, clients, and her family, just to name a few. How? Through the strategic use of her executive assistant. Listen in this week as Anna breaks down why your EA is not an administrative nice-to-have but part of the core infrastructure of scale. You'll learn Anna's system for working with her assistant, and the key tools and documentation that allows her business to run smoothly whether she's speaking, coaching, or spending time with family. Download The Founder's Playbook now to learn exactly how the Executive Assistant role transforms from a time protector at $300k in revenue to a strategic Chief of Staff at $30 million. Get your free guide by clicking here: https://safimedia.co/assistant Get full show notes and more information here: https://safimedia.co/WO77 Connect with Eleanor on LinkedIn or Instagram: https://www.linkedin.com/in/eleanorbeaton/ https://www.instagram.com/eleanorbeaton/?hl=en
Have you ever felt like, despite all the coaching, the mindset work, and strategy sessions, you're still the bottleneck in your business? After training more than 25,000 women entrepreneurs and gathering over 100,000 data points on how women lead, make decisions, and scale their businesses, Eleanor discovered something that might surprise you: most women founders don't need more advice. They need structure. The business coaching industry has served its purpose in awakening ambition, but the next decade demands something different. Tune in this week as Eleanor shares why Safi Media has evolved beyond business coaching into creating operating systems for women entrepreneurs. You'll discover the difference between empowerment and professionalization, why most founders are overloaded rather than blocked, and how operating systems create the feminist infrastructure for calm, sustainable growth. Get full show notes and more information here: https://safimedia.co/WO76 Connect with Eleanor on LinkedIn or Instagram: https://www.linkedin.com/in/eleanorbeaton/ https://www.instagram.com/eleanorbeaton/?hl=en
What if brands paid you to bring leads into your business? Does that sound way too good to be true? This is exactly what CEO of Boss Project, Abagail Pumphrey, has been doing: generating tens of thousands of qualified leads through co-branded partnerships where she gets paid to create experiences that convert. And in this episode, she shares the exact strategies that helped her build Boss Project into one of the world's leading online business education companies. Tune in this week as Eleanor and Abagail unpack three game-changing strategies: the co-branded partnership model that generates massive lead flow, the digital product pre-sale approach that validates ideas before building them, and the financial structure that will make Abagail work-optional by age 44. Get full show notes and more information here: https://safimedia.co/WO75 Connect with Eleanor on LinkedIn or Instagram: https://www.linkedin.com/in/eleanorbeaton/ https://www.instagram.com/eleanorbeaton/?hl=en
Are your deals taking longer to close lately? Economic uncertainty has created a perfect storm for B2B sellers. Deals that closed easily last year now stall indefinitely, buyers ghost after months of relationship building, and budget conversations end with requests for huge discounts. The good news is that you're not doing anything wrong. However, the frustrating reality is that this pattern is playing out across industries as CFOs tighten their grip on every purchase decision, creating longer approval cycles and more complex buying committees. If you want to stop getting ghosted and start closing deals again, this episode is your roadmap. Join Eleanor this week as she breaks down six data-backed economic insights that explain exactly why buyers are exercising extreme caution right now, and the four core strategies to keep your buyers buying through winter 2025/26. Get full show notes and more information here: https://safimedia.co/WO74 Connect with Eleanor on LinkedIn or Instagram: https://www.linkedin.com/in/eleanorbeaton/ https://www.instagram.com/eleanorbeaton/?hl=en
Do you feel the pressure to scale your business at lightning speed? Like if you're not doubling your revenue every year or building a massive team, you're somehow falling behind? In this episode, Eleanor sits down with online Pilates and health instructor, Jessica Valant, to explore her intentional approach to building a lean business. After experiencing burnout from managing a team of 19 in her brick-and-mortar studio, Jessica made a conscious choice to scale differently. Her journey from physical therapist to online entrepreneur reveals a different path to success - one that prioritizes sustainability over speed. Listen in this week to discover how setting clear boundaries around your time and energy can actually accelerate your business growth, why understanding every aspect of your business makes you a better leader when you do hire, and how making peace with your chosen pace creates the foundation for long-term success. Jessica's story proves that you can build a world-class business while being the room mom and finishing work by 2:30 PM. Get full show notes and more information here: https://safimedia.co/WO73 Connect with Eleanor on LinkedIn or Instagram: https://www.linkedin.com/in/eleanorbeaton/ https://www.instagram.com/eleanorbeaton/?hl=en
Revenue looks great on paper, but you still feel broke. This disconnect between what the numbers show and what your bank account reflects is one of the most frustrating experiences for women entrepreneurs. You're working harder than ever, your sales are growing, yet somehow there's never enough left over to feel truly secure or to invest in the things that would actually move your business forward. We so rarely have frank conversations about where money actually flows in our businesses. While the entrepreneurial world loves to talk about growing revenue and scaling teams, nobody's teaching you how to analyze whether your money is flowing through your business in a way that sets you up for profit or exhaustion. Listen in this week as Eleanor walks you through the margin stack framework: four critical cost allocations between revenue and profit that tell the complete story of your business health. You'll discover why growing revenue without proper profit architecture leads to resentment and burnout, and exactly which numbers reveal whether you're building wealth or just feeding an expensive machine. Get full show notes and more information here: https://safimedia.co/WO72 Connect with Eleanor on LinkedIn or Instagram: https://www.linkedin.com/in/eleanorbeaton/ https://www.instagram.com/eleanorbeaton/?hl=en
What if the most powerful marketing strategy for your business isn't happening on social media, but in small rooms with 25-50 people? This week, Eleanor is joined by CEO and co-founder of The Social Snippet, Kristina Bartold-Sorgota, who built a 7-figure agency with over 80 active clients using an unexpected approach: small, intimate events. She's mastered the art of building relationships first and letting business naturally follow, and she's here to tell you all about it. If you're tired of constantly feeding the algorithm without seeing results, this episode will show you a different path to growing your business - one meaningful connection at a time. Tune in to discover why organic social media should be a lead nurture tool, not a lead generator, and how Kristina strategically leverages in-person networking to accelerate business growth. She shares her exact framework for choosing which events to attend, how she follows up without being salesy, and why she never makes a direct pitch, even when someone explicitly needs her services. Get full show notes and more information here: https://safimedia.co/WO71 Connect with Eleanor on LinkedIn or Instagram: https://www.linkedin.com/in/eleanorbeaton/ https://www.instagram.com/eleanorbeaton/?hl=en
There's scaling advice, and then there's feminist scaling advice. And here's the truth: these two things are actually quite different. If you've ever received business advice that felt off, like it wasn't accounting for your full experience as a woman leader, there's a reason for that. In this week's episode, Eleanor is pulling back the curtain on why traditional scaling advice often falls short for women entrepreneurs, and what we really need to consider when building scalable businesses. Listen in this week to learn why gender matters deeply in scaling advice. As someone who has mentored over 750 women leaders, Eleanor has seen firsthand how transformative the right kind of scaling advice can be. If you're ready to scale without sacrificing yourself in the process, this episode is for you. Get full show notes and more information here: https://safimedia.co/WO70
Ever feel like you're stuck on the content creation hamster wheel? Posting. Scrolling. Posting again. Meanwhile, your ideal clients are right there in the real world, asking for exactly what you offer. That's what happened to Lily Shepard, founder of Body Intelligence Academy and a former professional dancer who now helps leaders and CEOs become more grounded and embodied through movement. She was spending countless hours creating content when she realized something powerful: real people were already asking for her next event. Tune in this week to discover how Lily broke free from the social media content treadmill by hosting a simple $60 collaborative workshop that converted 6 attendees into high-ticket clients. She shares her framework for creating intimate, experiential events that attract ideal clients without competing for attention online. You'll learn why embodiment work becomes increasingly critical as you step into greater leadership roles and how movement can unlock the confidence that exists beyond your professional achievements. Get full show notes and more information here: https://safimedia.co/WO69
Your business plateaus not because you lack marketing skills or sales expertise, but because you're operating with beliefs that worked perfectly when you were smaller. The strategies that got you to six figures are the exact ones keeping you from seven figures and beyond. Every entrepreneur faces this invisible ceiling where working harder stops producing better results. And as someone who's built a multi-seven-figure business, Eleanor can tell you that the journey required her to completely rewire how she thought about growth, quality, and leadership. Tune in this week as Eleanor pulls back the curtain on the 8 limiting beliefs she had to overcome to scale past seven-figures. Get full show notes and more information here: https://safimedia.co/WO68
What if a single talk could generate 90% of your business leads, create passive income for years, establish you as the go-to expert in your field, and help you build an unshakeable personal brand? Sound too good to be true? Ashley Stahl's journey from national security to founding Wise Whisper Agency reveals how speaking can be the most powerful personal brand-building tool available today. After her viral TED talk generated 90% of her business leads and eliminated the need for traditional marketing, she recognized something crucial: while everyone else was writing blog posts and creating endless content, she had gone "to the moon" with one talk. Tune in this week as Ashley shares how her viral TED talk transformed her entire business trajectory and became her most valuable marketing asset. You'll discover why speaking remains unmatched for establishing authority, how to create that sense of awe that makes you unforgettable, and the exact systems Ashley uses to run a high-ticket agency. Get full show notes and more information here: https://safimedia.co/WO67
Are you worried that the coaching industry is too crowded to succeed in? The coaching industry has exploded from 71,000 certified coaches in 2019 to over 167,000 today - a 130% increase that's got everyone wondering if the market is completely oversaturated. Tune in this week as Eleanor breaks down the real data behind the coaching and consulting boom, and more importantly, what this maturation means for your business. She's sharing 7 research-backed keys to thriving in this $7.3 billion ecosystem so you can engineer your place in the top tier of this booming industry. Get full show notes and more information here: https://safimedia.co/WO66
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great info!! very useful, thank you!
I was introduced to Eleanor Beaton by someone who did the Incubator program with her and out of curiosity started listening to her podcast and boy can I tell you its one of my must hear podcast! She has a way of empowering and firing up women founders. I thought her podcasts were gold and wondered if there was more she could provide through courses so I took her PPP course and loved every minute of it. The community is very supportive, and Eleanor is a magician with words. You should sign up for her emails because it gives you the necessary boost of confidence and a shot of reality check that every entrepreneur needs! If you are a woman founder who is looking to niche down and get phenomenal results out of your business then look no further than Eleanor.