Claim OwnershipEnthusiastically Self-Employed: LinkedIn tips, Business tips, and Marketing tips for the self-employed & small business owners
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Enthusiastically Self-Employed is designed for you if you’re self-employed as a coach, consultant, speaker, author, solopreneur, or small business owner. Listen in for business, marketing, and LinkedIn tips, sprinkled in with my candid insights along the way.
Listen to Enthusiastically Self-Employed to support the love you have of your business, while also supporting your bottom line. That means growing your revenue, reducing your expenses, and optimizing your processes.
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227 Episodes
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This episode is a member spotlight interview from my Marketing with Meller membership and learning community. Tom Wells is the Chief Connector at Wells Virtual Bookkeeping, a women-owned, family-run virtual bookkeeping firm based just outside Kansas City. Tom spent 42 years in healthcare (radiology tech, radiation oncology, heart cath lab, and 22 years as a department director) before leaving corporate life in January 2024 to join his wife Sharon full-time. Sharon founded the business seven-p...
This episode is a member spotlight interview from my Marketing with Meller membership and learning community. Rose Madison Jenkins is a speaking and storytelling coach, transformational keynote speaker, and best-selling author who I was thrilled to spotlight here. She was referred into Marketing with Meller by longtime speaking community friend Liz M. Lopez, and it's easy to see why Liz raved about her. (Spoiler: Liz coined a phrase during this episode that I think you'll want to steal.) Rose...
I share why giving feedback to speakers matters, especially for self-employed hosts and presenters. I describe two experiences speaking on virtual events: one free Zoom interview where I followed up for feedback, needed to nudge the host, and eventually received confirmation it went well; and one paid LinkedIn training for a leadership program where the audience was unusually quiet and the host didn’t respond for weeks until I learned the group simply wasn’t receptive to Link...
This episode shares practical ways to raise money quickly when self-employment income fluctuates. First, I recommend personally emailing former clients one-to-one to rebook the same service at their previous rate (while noting your current rate), using a single clear call to action and a limited-time window. Second, I suggest finding cross-selling opportunities by inviting people who bought a low-cost standalone offer (like a masterclass) to join a larger program, potentially apply...
I introduced a “from the vault” LinkedIn Live episode of Social Media Pie featuring my 2020 conversation with Mic Adam about building a simple social selling routine that creates relationships and conversations. Mic, a Belgium-based B2B social media consultant with a long sales and marketing background, defined social selling as a salesperson’s approach for reaching prospects, adding value, and ultimately driving sales (distinct from social media marketing). He broke an effective routi...
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