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Dental Practice Heroes

Author: Dr. Paul Etchison

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Where dentists learn how to cut clinical days while increasing profits - without sacrificing patient care, cutting corners, or cranking volume.   We teach you how to grow a scalable practice through communication, leadership, and effective management. 

Hosted by Dr. Paul Etchison, author of two books on dental practice management, dental coach, and owner of a $6M collections group practice in the south suburbs of Chicago, we provide actionable advice for practice owners who want to intentionally create more time to enjoy their families, wealth, and deep personal fulfillment.  

If you want to build a scalable practice framework that no longer stresses, drains, or relies on you for every little thing, we will teach you how and share stories of other dentists who have done it!

708 Episodes
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Being the most capable person in your dental practice can feel like a superpower, right up until it becomes the reason everything still depends on you. I’m Dr. Paul Etchison, and I see this pattern constantly with dental practice owners: we’re great at hiring, interviewing, running meetings, resolving conflict, smoothing over upset patients, and handling the sensitive admin work, so we keep doing it. Then we look up one day overwhelmed, frustrated, and wondering why nobody takes initiative, e...
You can have a solid team, good new patient flow, and real culture momentum and still feel weirdly stuck. That’s the trap we dig into today: the belief that you should wait until you feel 100% ready before making a big move in your dental practice, like dropping from four clinical days to three. I share a recent coaching conversation with a practice owner who has all the ingredients to cut a day right now, yet keeps postponing it for “sometime this year,” and we unpack what’s really going on ...
Your practice is finally in a good place. The schedule is full, the money is good, and you actually like your team. This episode is about what happens when this comfort turns into complacency. The DPH coaches explain why thinking "things are good" can be dangerous, the difference between healthy comfort and complacency, and how to tell if you're building the practice you actually want. Topics discussed: 00:00 Introduction 01:59 Why good practices stop trying to improve 06:12 Fixing problems v...
That uncomfortable moment when you roll out a new system and your team goes quiet isn’t about the system at all. It’s about what they think it means. We’re talking about one of the most common breakdowns in dental practice leadership: we introduce training, new workflows, or higher standards with good intentions, and our team hears an accusation. I share a real example from my own practice after we dropped Delta and saw a decrease in new patients. I pushed case presentation training an...
"They're lazy." "They don't care." "This person is the problem." You probably said something like this the last time you got annoyed at the office. In this episode, the DPH coaches break down what to do the next time someone on your team drops the ball. You'll learn the difference between being decisive and being judgmental, when to act immediately or take a pause and get curious, and how to address problems without putting anyone on the defensive. Topics discussed: 00:00 Introduction 02:11 T...
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