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Discover strategies, tips and secrets for running a fun, flexible and profitable architecture practice. The focus here is simple: discussion of ways for architects to create a dream architecture practice: design what you want, when you want, and get paid well for it.
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End chaos in your firm—300+ peers use this framework. Free video here: https://www.businessofarchitecture.com/framework What happens when a trained actor walks away from the stage and steps into the world of real estate development? In this episode, Rion Willard speaks with Bill Caleo, co-founder of The Brooklyn Home Company, about how one bold move—and one deeply personal project—sparked a $500 million design-led business. You'll hear the journey of how heart, family, and instinct came together to form a vertically integrated firm that's rewriting the developer playbook. Bill shares how his theater background gave him a unique edge most developers miss—and why he believes developers have a duty to shape culture, not just buildings. You'll also hear a surprising story about one handcrafted object that saved an entire project during a financial crash. And for architects dreaming of more control, more beauty, and better margins, this conversation just might crack something open. In this episode, discover: The unusual career path that became a secret advantage A costly mistake that revealed the most profitable design move they ever made Why their most powerful marketing strategy isn't what you think To learn more about Bill, visit his website: https://www.thebrooklynhomecompany.com/
End chaos in your firm—300+ peers use this framework. Free video here: https://www.businessofarchitecture.com/framework Architects often feel stuck chasing "someday" goals, working harder but not getting closer to the practice or life they imagined. The real pain? Knowing you're busy, overwhelmed, and talented—yet still unclear about what you're aiming for or why progress feels so slow. Enoch and Rion share how a small shift in how you think about targets, feedback, and your "default future" can reshape your practice and your life. You'll hear how their own health scares and career detours uncovered blind spots they never saw coming. You'll get a simple check-in across four areas of life and a fresh view of what real progress looks like. Why one blunt question about your future makes it hard to keep tolerating the status quo. The sneaky way "being busy" can drain your self-esteem and your team's drive. A daily habit with a notebook that can expose what you truly want faster than any course.
End chaos in your firm—300+ peers use this framework. Free video here: https://www.businessofarchitecture.com/framework What happens when a young architect trades a steady paycheck for a risky first project—with no guarantee of success? In this bold episode, Baker Roddey reveals how he navigated real estate rules, raised unexpected funding, and turned one deal into a springboard for his firm. But it wasn't easy—and what he shares will challenge your ideas of what it really takes to grow. You'll hear how strategy, sales, and sheer nerve played a role—but not in the ways you might expect. Baker opens up about the invisible barriers architects face, and how he learned to move through them without burning bridges (or cash). His story isn't just smart—it's surprisingly spiritual. Whether you're just starting out or ready to rewrite your path, this conversation holds insights worth stealing. The quiet financial tactic no architect is taught in school—but should be. How one phone call (and a mindset shift) unlocked the deal that changed everything. The one "soft skill" Baker used to raise five figures… without pitching like a bro. To learn more about Baker, visit his LinkedIn: https://www.linkedin.com/in/bakerroddey To learn more about Mary Beth, visit her website: https://threerealestate.com/
End chaos in your firm—300+ peers use this framework. Free video here: https://www.businessofarchitecture.com/framework Architect Nation, this episode tackles the silent killer in many firms: weak accountability. Enoch and Rion reveal how polite habits and fear of conflict drain authority, profit, and joy. You'll hear why "safety" and "fierce compassion" can live in the same room. Through real stories, they show what happens when leaders avoid hard talks—or explode instead. You'll learn how language choices signal ownership, and why clients sense wobble long before you do. The result: missed deadlines, shrinking margins, and the "supplier" label. Then they point to a better way. A simple conversation frame, a different stance on responsibility, and a mindset that turns collision into creation. The payoffs touch culture, fees, and speed of execution. The two-word shift that changes everything with staff and clients. A ruthless-yet-loving move that ends chronic deadline drift. The profit leak hiding in your "nice" culture (and how leaders plug it).
End chaos in your firm—300+ peers use this framework. Free video here: https://www.businessofarchitecture.com/framework Most architects feel like outsiders in the business conversations that shape their projects. They're left out of key decisions, treated as a line item cost, and frustrated when their design expertise isn't valued the way it should be. What happens when an architect trades AutoCAD for agile sprints and business models? In this episode, we sit down with Daplaah-Teng Aryene—an architectural designer turned UX strategist—whose career took a sharp turn during the pandemic. What started as a leap into startup life became a masterclass in value creation, entrepreneurship, and how architects can reclaim agency in a system that often undervalues their genius. Daplaah unpacks how real estate, tech, and business strategy reshaped his understanding of architecture's role—and where most firms leave opportunity on the table. From innovation frameworks to unexpected lessons in developer boardrooms, this episode challenges everything you thought you knew about the "architect's lane." To learn more about Daplaah-Teng Aryene, visit his LinkedIn: www.linkedin.com/in/daplaah-teng-aryene
End chaos in your firm—300+ peers use this framework. Free video here: https://www.businessofarchitecture.com/framework In this energetic live session, Rion Willard held at the AIA Austin Event, he asks a hard question: what does a true high-performance architecture team look like? He shares sobering industry stats and stories. Then he flips the script, turning the room into a workshop with quick audits, hands-up shares, and honest self-checks. You'll hear why profits power design, and why little things—like scattered emails, fuzzy roles, and quiet scope creep—silently drain margins. Rion sketches a simple score that top firms use to gauge performance, plus a brutal-but-kind way to map every teammate's fit. He closes with field notes from firms that made the leap, and a nudge to take one concrete action today. Along the way, he surfaces bottlenecks leaders rarely admit, and invites you to test with no-fluff prompts. Expect candid talk about hiring, delegation, and the real cost of turnover. If you lead a team, or want to, this is your wake-up call now. The surprising revenue-per-person target top studios chase—and how to gauge yours in minutes. A four-box lens that reveals who to elevate, coach, or release (without drama). The tiny leaks that steal profit each week—and the simple ritual that plugs them.
End chaos in your firm—300+ peers use this framework. Free video here: https://www.businessofarchitecture.com/framework Architects are under more pressure than ever to deliver projects faster, with fewer resources, and tighter margins. Yet much of their time is still spent repeating work, hunting for old files, or redrawing details they know they've already drawn before. This episode dives into how AI can help architects work smarter—not harder—by unlocking the power of their past work. In this episode, Rion reconnects with Natalia Bakaeva from ARKI and you'll hear how she is tackling everything from tedious workflows to profitability—without disrupting how firms already operate. Natalia shares how practices are turning their past work into a searchable database that actually helps them move faster. They explore how ARKI might evolve into a second brain for your firm—one that remembers everything and makes drawing easier, smarter, and even more profitable. Listen to learn: The hidden cost of "reinventing the wheel" in every project—and how to stop it What one firm did to slash production time by 50% using their own archive Why ARKI might be the missing link between your creative ideas and your business goals To learn more about Natalia, visit her website: https://www.getarki.com/
End chaos in your firm—300+ peers use this framework. Free video here: https://www.businessofarchitecture.com/framework Enoch Sears and Rion Willard tackle the myth of hustle and grind. Why do smart architects work more yet feel behind? They walk through the real cost and hint at a better path that frees your time, profits, and nerves. They share stories from studio all-nighters, a high-stakes talk in Austin, and a sharp lesson on leadership. You'll hear a clean way to pick what to stop, what to keep, and what to hand off. Most of all, they show how ease beats force when you build your firm. The 30-second check that exposes hidden grind—and what it reveals about your pipeline, projects, and pride this week. A quiet switch of leaders flips to stop bottlenecks, lift team ownership, and unlock profit without longer hours or late nights. The garden-style tactic that attracts better clients, calmer weeks, and growth that feels aligned—and lasts, without chasing or forcing deals.
End chaos in your firm—300+ peers use this framework. Free video here: https://www.businessofarchitecture.com/framework What if the very systems meant to support architects are actually holding them back? In this powerful episode, Rion Willard sits down with Patrik Schumacher, Principal of Zaha Hadid Architects, for a bold, no-holds-barred conversation. They dive into what it really takes to run a creative practice that's profitable, scalable, and still deeply visionary. You'll hear how one of the world's most innovative firms navigates bureaucracy, wins global commissions, and stays ahead—without selling out. Patrik also unpacks why many architecture schools may be steering young talent in the wrong direction. If you've ever felt stuck between art and business, this episode could shift everything. On this episode, discover: The silent killer of design innovation (and how to escape it) A business model that lets you scale and stay creative Why most young architects are being set up to fail—before they even graduate This isn't just theory. It's what's working now. To learn more about Patrik, visit his website: www.zaha-hadid.com
End chaos in your firm—300+ peers use this framework. Free video here: https://www.businessofarchitecture.com/framework In this thought-provoking episode of the Business of Architecture podcast, Rion Willard sits down with long-time collaborator Nicole, whose work with firm owners goes far beyond strategy and business systems. Together, they explore the hidden forces shaping how architects think, act, and lead—often without realizing it. Nicole reveals why many practice owners feel stuck, overwhelmed, or adrift, even when they've "done everything right," and how unseen layers of belief can quietly limit results. She shares powerful shifts that can help leaders reclaim clarity, tap into their core identity, and run their business with more freedom and impact. Along the way, you'll hear stories, analogies, and unexpected moments of insight that might just change how you see your own challenges. Inside, you'll discover: The hidden "handbrake" most architects don't know is slowing them down A simple daily habit that rewires your thinking without effort How to turn even setbacks into strategic advantages
End chaos in your firm—300+ peers use this framework. Free video here: https://www.businessofarchitecture.com/framework What if the secret to winning more architecture work wasn't just better design, but better communication? In this thought-provoking episode, Rose Marshall of ING Media pulls back the curtain on how architects can become allies, not just suppliers. Her approach flips the script on how architects show value—and who they're showing it to. Rion and Rose explore a recent industry report that connects surprising dots between investment trends and future-proof practices. You'll hear about the biggest missed opportunities many firms don't even realize they're ignoring. And, while there are plenty of tips for communication, the real gold is in how you look at your role as an architect. What do bees, data centers, and student housing have in common—and why should architects care? Why your next big commission may depend on what you don't talk about in your project posts. The simple lens that turns an architect from a hired hand into a strategic partner investors can't ignore. To learn more about Rose, visit her website: https://www.ing-media.com/
End chaos in your firm—300+ peers use this framework. Free video here: https://www.businessofarchitecture.com/framework In this raw and eye-opening episode, Enoch Sears and Rion Willard dive deep into the unseen forces that shape your results as a business leader. They share real stories—from awkward social encounters to emotional breakthroughs—that reveal what's really holding architects back from success. You'll hear surprising lessons from monasteries, mastermind rooms, and even airplane aisles. More than just business tactics, this episode explores the hidden signals you send without knowing it—and how they shape client trust, team culture, and your bottom line. Enoch and Rion get personal, exposing their own blind spots and how they've worked through them. You'll walk away seeing leadership in a whole new light. On this episode, you'll discover… • The invisible scent that silently kills deals (and how to clear it). • What 200 people taught Rion about "fake" confidence—and the moment that changed everything. • How Enoch disarmed an angry stranger… and what it unlocked.
End chaos in your firm—300+ peers use this framework. Free video here: https://www.businessofarchitecture.com/framework In this bold episode of Business of Architecture, host Enoch Sears sits down with serial entrepreneur and black belt Adam Marburger. From hitting personal rock bottom to building six companies, Adam shares raw lessons that will challenge how you think about growth, pain, and leadership. His story starts with heartbreak—and leads to unexpected clarity. What follows is a grounded conversation about building real wealth, emotional freedom, and business systems that actually work. Adam doesn't sugarcoat the journey. He reveals the mindset shifts that helped him turn chaos into clarity—and what most architects get totally wrong about delegation and control. The brutal 2-word phrase that changed everything—and why you need to say it to yourself Why your "dream team" might be the biggest thing holding you back The hidden mistake most firm owners make when trying to scale (and what to do instead) To learn more about Adam, visit his website: https://www.adammarburger.com/
End chaos in your firm—300+ peers use this framework. Free video here: https://www.businessofarchitecture.com/framework Frank and Megan Lin didn't set out to build a high-profit, award-winning firm. For years, they worked late, chased too many projects, and tried to out-hustle their burnout. Then something happened that changed the entire direction of their practice—and their lives. In this episode, they share what it really took to stop grinding and start growing. You'll hear how they created freedom without sacrificing design, and how they reconnected with their deeper purpose through the business itself. If you've ever wondered whether building a thriving firm means giving up your life, this episode is for you. Here's a taste of what you'll discover: The hiring ritual that saved their culture—and helped eliminate expensive missteps The one mindset shift that turned a draining practice into a design-led enterprise Why most architects stay broke (and the invisible belief keeping them stuck) This is one of the most honest, inspiring conversations we've had. Don't miss it. To learn more about Frank & Megan, visit their website: https://www.coxiststudio.com/
End chaos in your firm—300+ peers use this framework. Free video here: https://www.businessofarchitecture.com/framework In this episode of Business of Architecture, Rion Willard sits down with Robert Yuen, CEO of Monograph, to explore how architecture firms can stop running in survival mode and start operating with clarity, cash flow, and confidence. Robert shares insights from Monograph's latest benchmarking report—revealing what separates the high-performing firms from the rest. You'll hear how new tools and mindsets are helping firm owners shift away from outdated habits that keep them stuck. They dive into the quiet killers of profit most architects overlook, and why your billing method might be the reason you're still underpaid. Plus, Robert opens up about the one decision Monograph made that's quietly revolutionizing how small studios grow. If you're feeling squeezed by project chaos or cash droughts, this conversation will make you rethink what's possible. Listen to discover: The surprising billing switch that makes firms instantly more profitable A simple habit that separates thriving studios from struggling ones Why some architects earn twice as much—with fewer projects Ready to listen? To learn more about Robert, visit his website: https://robertyuen.com/
End chaos in your firm—300+ peers use this framework. Free video here: https://www.businessofarchitecture.com/framework In this episode of Business of Architecture, host Rion Willard sits down with Mike Linn, the fractional CFO behind some of the most financially secure architecture firms today. They explore why most architects unknowingly sabotage their own profit — and how to fix it without becoming a "numbers person." If you've ever felt stressed about cash flow or unsure about when to hire, this episode will speak directly to you. Mike shares the mindset shift that turns messy financials into a tool for freedom, not frustration. He explains how simple changes in how you track time and plan ahead can radically improve the health of your firm. And you'll hear how real firms are using these tools to confidently grow and reclaim their time. You'll discover: The silent profit leak hiding inside 90% of firms A smarter way to hire — even when cash is tight The real reason your invoicing feels chaotic (and how to fix it fast) To get in contact with Mike directly, send him an email at Mike@businessofarchitecture.com
End chaos in your firm—300+ peers use this framework. Free video here: https://www.businessofarchitecture.com/framework Running a successful architecture firm for decades is no small feat—especially when it spans three generations. In this heartwarming and high-energy episode, Scott Spector of Spectorgroup shares the story of how his father built a practice that shaped the skyline of Long Island—and how Scott expanded its reach into Manhattan and beyond. The conversation dives into culture, legacy, and what it really takes to build a firm that thrives across time. From stories of "visiting dad's dirt" to lessons learned in lacrosse and leadership, Scott reveals the hidden ingredients that fuel sustainable growth. You'll hear how he hires with intention, energizes his teams, and strikes the elusive balance between creativity and accountability. It's a masterclass in positive leadership—with just enough grit. The unusual team system that unlocked surprising productivity How to grow a firm without killing your creativity—or your culture Why this firm says "no" to cookie-cutter hires—and how it pays off To learn more about Scott, visit his website: https://www.spectorgroup.com/
End chaos in your firm—300+ peers use this framework. Free video here: https://www.businessofarchitecture.com/framework Most architecture firm owners don't realize how much money they're leaving on the table. In this episode, financial experts Tal and Rachel Richards, CPA, reveal some of the most common — and costly — mistakes architects make when it comes to taxes. They also offer powerful insights on how to build long-term wealth with the income you're already earning. Whether you're just starting out or have a small team, this conversation will change how you think about profit, planning, and even partnerships. Enoch guides the discussion toward real-world scenarios so you can apply these lessons today. But be warned — what you don't know might already be hurting you. In this episode, you'll discover: A legal setup most architects choose — and why it could quietly wreck your margins The surprising place many firm owners hide thousands (without knowing it) How smart architects turn business income into tax-free personal wealth Tune in — your future self will thank you. To learn more about Tal & Rachel, visit their website: https://www.joingelt.com/
End chaos in your firm—300+ peers use this framework. Free video here: https://www.businessofarchitecture.com/framework In this episode of Business of Architecture, we dive into a sharp, honest conversation with Elias Christeas, founder of Lighthouse Digital Marketing, about what really works—and what doesn't—when architects try to grow their firms online. From digital visibility to long-term reputation, Elias pulls back the curtain on common traps and powerful strategies architects often overlook. Whether you're fighting to stand out in a crowded market or dreaming of building a lasting legacy, this episode offers an eye-opening perspective. Elias shares stories from the field, busts a few myths, and reveals how to pivot marketing tactics to match your goals—and your personality. Don't be surprised if you start rethinking your entire website before the show ends. The surprising website mistake that's costing you leads, without you realizing it. Why most SEO strategies fail before they even begin. What elite firms do after they stop chasing clients. To learn more about Elias, visit his website: https://lighthouse-digitalmarketing.com/
End chaos in your firm—300+ peers use this framework. Free video here: https://www.businessofarchitecture.com/framework What really happens when it's time to step back from your architecture firm? In this eye-opening episode, Enoch Sears and Ryan break down the hidden traps and quiet wins that make or break firm transitions. If you think a buyout or equity plan is all it takes, think again. This isn't just about handing over the reins—it's about what really drives a thriving business when you're no longer in the driver's seat. You'll hear behind-the-scenes stories of success, failure, and everything in between. Some will hit a little too close to home. Whether you're five years in or ready to exit, this episode will challenge how you think about leadership, trust, and legacy. The silent killer inside most transition plans (and how to see it coming) Why your identity might be the biggest threat to your firm's future The one overlooked factor that separates firm freedom from firm failure
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Very interesting and inspiring. 👍👏👏👏
🤫 Boring.
Are there any new podcast? Note the last ones was in March.
Hi. I just stopped in the middle of potcast. Talking about why are architects so leery of accepting new viewpoints/skills. I would say it's because of expectation of work that has to be put into something to make it work. Architecture schools are all lengthy and demanding, using drafting and othert tools also takes time to perfect, and so on. So I belive there is that hesitation in diving into something that we think will once again take a huge chunk in our lives (time) without any result, we prefer working however just to keep it gooing. Architecture is slow, and we have a feeling everything is slow...
very inspiring👍🏼
I really like this podcast and has upped my game in the Indian architecture field. I hope to start my own architecture Podcast soon. Thanks for the inspiration.