The Dentalpreneur Podcast w/ Dr. Mark Costes

On today's episode, Ryan Gross, founder of CMO Share, reveals how his background in experiential marketing—from zoos to Disney—perfectly translates into the world of dental marketing. He shares how understanding human behavior, data-driven decisions, and simple brand visibility tactics can significantly grow a practice. Ryan breaks down everything from choosing the right name and logo to leveraging brochures, shirts, and local partnerships for powerful brand repetition.  He explains why operational efficiency drives marketing ROI, how missed phone calls are costing you thousands, and why schedule availability matters more than ad spend. With insights on website optimization for AI, dental savings plans, implant marketing, and the importance of internal referrals, Ryan delivers a comprehensive guide for any practice ready to grow smart—not just loud. Be sure to check out the full episode from the Dentalpreneur Podcast! EPISODE RESOURCES https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

On today's episode, we bring you Dr. Mark Costes' second impactful presentation from the Music City SCALE 2025 event. In this talk, Dr. Costes blends tactical strategy with raw vulnerability as he opens up about achieving his lifelong financial goals—only to find himself exhausted, unfulfilled, and deeply unhappy. He shares the pivotal moment that led him to rethink success, prioritize fulfillment, and build a model for personal and professional transformation.  You'll learn about the six foundational areas that determine practice health, how to avoid burnout with smarter operatory planning, and why redundancy—not minimalism—is the true path to lifestyle freedom. Mark also dives into the power of patient exam counts, how poor leadership affects everything from culture to profitability, and why dentists must think more like NFL head coaches than all-star players. If you've ever wondered why hitting your numbers still doesn't feel like success, this episode is a must-listen. Be sure to check out the full episode from the Dentalpreneur Podcast! EPISODE RESOURCES https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

On today's episode, Dr. Mark Costes is joined by Bill Keith and Ben Kacos for an in-depth crash course on DSOs—what they are, how they've evolved, and why every dentist should understand their growing impact on the profession. This conversation dives into the history of dental consolidation, the rise of private equity in the industry, and what those infamous EBITDA multiples really mean for your practice valuation.  The trio compares doctor-to-doctor transitions with DSO sales, laying out the pros, cons, and critical factors like tax strategy, risk mitigation, and personal goals. With real-world insights, valuation math, and clear advice on navigating offers, this is the foundational DSO knowledge every growth-minded dentist needs. Be sure to check out the full episode from the Dentalpreneur Podcast! EPISODE RESOURCES https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

On today's episode, Dr. Mark Costes sits down with longtime friend and respected dental entrepreneur Tiger Safarov, founder of Zen One. Tiger shares his incredible immigrant journey—from arriving in the U.S. not knowing English to building a thriving dental construction company, and later pivoting to launch a tech platform revolutionizing dental supply management.  They dive into Tiger's inspiration for Zen One, the evolution of the platform from a scrappy startup to a streamlined, AI-powered solution, and his deep commitment to supporting private dental practices in an increasingly DSO-dominated industry. With a strong emphasis on integrity, innovation, and real cost savings, Tiger explains how Zen One empowers practices to take control of their variable expenses and boost profitability without compromising on quality. Be sure to check out the full episode from the Dentalpreneur Podcast! EPISODE RESOURCES https://dsn.zenone.com https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

On today's episode, Dr. Mark Costes welcomes back DSI Black Belt coach and seasoned dental entrepreneur Dr. Summer Kassmel for a power-packed, tactical conversation on case acceptance. Summer walks us through her step-by-step strategy to improve treatment plan acceptance, starting with clearly defined pillars of care and a unified team approach. She emphasizes the importance of consistency, calibrating with hygienists, and tailoring communication to the patient's personality without overwhelming them.   From managing chief complaints to using analogies patients understand, she explains how to prioritize treatment effectively and guide patients toward long-term oral health. Summer also shares how game film—recording exams and treatment plan presentations—can transform team communication and case acceptance rates. Be sure to check out the full episode from the Dentalpreneur Podcast! EPISODE RESOURCES https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

On today's episode, we continue with part two of Dr. Mark Costes' compelling first presentation at the Music City SCALE 2025 event. In this segment, Dr. Costes delivers a deep dive into key challenges facing today's dental practice owners—employee retention, the nationwide hygiene shortage, and the harsh reality of PPOs. He shares actionable strategies to improve team culture, build loyalty through better leadership, and transform non-producers into practice contributors.   Drawing on Stoic philosophy, he urges owners to focus only on what they can control—systems, leadership, and culture—while tuning out the noise. You'll also hear powerful data on the current state of dentistry, including what's driving turnover, why hygienist supply is critically low, and how to make smarter, data-driven decisions about insurance plans. With rising student debt, longer careers, and stagnating practice profits, Dr. Costes makes a strong case for why mastering business fundamentals is no longer optional—it's essential. Be sure to check out the full episode from the Dentalpreneur Podcast! EPISODE RESOURCES https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

On today's episode, we bring you part one of Dr. Mark Costes' powerful presentation from the Music City SCALE 2025 event. With decades of experience as a multi-practice owner and founder of the Dental Success Institute, Dr. Costes shares why most dentists hit a wall when trying to "produce their way out" of business problems.  He explores the foundational importance of fixing broken infrastructure—like poor systems, leadership gaps, and toxic culture—before chasing growth through production or marketing. You'll also hear how his coaching organization has helped hundreds of practices increase profitability, reduce overhead, and give owners the freedom to make clinical work optional, not obligatory. Be sure to check out the full episode from the Dentalpreneur Podcast! EPISODE RESOURCES https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

On today's episode, Dr. Mark Costes welcomes Dan Van Eps, Senior Director at Henry Schein Dental Practice Transitions, for an in-depth look at the world of dental practice sales, valuations, and the often misunderstood role of brokers. With nearly three decades of experience in the dental space—including founding a dental IT company and helping scale Carr Healthcare Realty—Dan brings a rare, well-rounded perspective to what makes practices valuable and how dentists can successfully navigate a sale.  From breaking down DSO vs. doctor-to-doctor transactions, to why a $2 million practice isn't always worth what you think, this conversation covers everything from valuation strategy, broker fees, and the critical mistakes sellers make by going it alone. Mark and Dan also discuss trends in consolidation, why the startup market is heating up again, and the real meaning behind that elusive 1% dental loan default rate. This episode is packed with practical advice and insider insights for both buyers and sellers alike. Be sure to check out the full episode from the Dentalpreneur Podcast! EPISODE RESOURCES https://dentalpracticetransitions.henryschein.com https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

On today's episode, Dr. Mark Costes is joined by Steve Steinbrunner of Provide, powered by Fifth Third Bank, for a deep dive into the current state of dental lending. Despite economic uncertainty and mixed signals from the broader market, Steve shares why Provide is seeing record-breaking activity in financing dental startups, acquisitions, ground-up builds, and real estate purchases. They discuss how interest rate trends are actually opening new doors for practice owners, what separates successful borrowers from risky ones, and why bringing in the right advisors is more critical than ever.  Steve also offers key insights for dentists looking to scale beyond a single location, and how to align yourself with a lender that supports long-term growth—not just one-time transactions. This is a must-listen for anyone planning to launch, expand, or optimize their dental practice in today's shifting landscape. Be sure to check out the full episode from the Dentalpreneur Podcast! EPISODE RESOURCES https://www.getprovide.com/start/markcostes https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

On today's episode, it's time for another Ask Me Anything with Dr. Mark Costes. Mark tackles a range of listener-submitted questions—from navigating burnout and prioritizing systems, to selling your practice to a DSO and balancing clinical work with business ownership. He shares his honest take on creating a mission-driven culture through local outreach and global service, and how those efforts have shaped his personal fulfillment.  You'll also hear practical strategies for systemization using the Elite Practice Blueprint, tips for managing energy with structure (and coffee), and how to incorporate free dental days without leaving your office. It's a candid, insightful, and inspiring AMA episode that touches on both the personal and professional sides of dentistry. Be sure to check out the full episode from the Dentalpreneur Podcast! EPISODE RESOURCES https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

On today's episode, Dr. Mark Costes sits down with Dr. Kami Hoss—orthodontist, author, and founder of The Super Dentists and Supermouth—for an incredible conversation that blends clinical excellence with world-class innovation. Recorded in the new DSI studio, Dr. Hoss shares how he and his wife turned a single pediatric and ortho office in Chula Vista into a multi-location, 24% market-share powerhouse in San Diego, complete with superheroes, slides, movie theaters, and their own ice cream truck-driving villain. But that's just the beginning.  Dr. Hoss also details the creation of Supermouth, a revolutionary oral care company with over 200 products and nearly 300 patents. From toothbrushes shaped to match real tooth anatomy to vitamin-enhanced hydroxyapatite formulations, Supermouth aims to replace outdated, fluoride-obsessed products with science-backed, microbiome-friendly solutions. He breaks down the business model—designed to support dentists rather than compete with them—and shares how his passion for education, storytelling, and prevention is changing the way patients, especially kids, view oral health.   Be sure to check out the full episode from the Dentalpreneur Podcast! EPISODE RESOURCES https://supermouthpro.com https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

On today's episode, Dr. Mark Costes welcomes back tax and accounting experts Brent Sonnier and Chris Sands from ProFi 2020 and Phase 1 Financial to tackle some of dentistry's most advanced and impactful tax strategies. Whether you're preparing for a major liquidity event, trying to reduce your W-2 tax liability, or just looking to be more strategic with your investments, this episode is packed with high-level insights.   The trio covers bonus depreciation, the mechanics and timing of cost segregation, oil and gas investments, R&D tax credits, and the true pros and cons of short-term rentals. Mark also shares some personal experiences—both wins and hard lessons—from navigating these strategies in his own portfolio. This conversation is a must-listen for any dentist serious about long-term wealth building and minimizing tax exposure in a legal and strategic way.   Be sure to check out the full episode from the Dentalpreneur Podcast! EPISODE RESOURCES https://www.profi2020.com https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

On today's episode, Dr. Mark Costes welcomes Eric Payne, founder and CEO of Tekagogo, a groundbreaking platform that's redefining how dental practices access equipment service. With 21 years at Henry Schein and deep roots in the dental industry, Eric saw firsthand the challenges of service delays, limited tech availability, and logistical headaches. That led to the creation of Tekagogo—an on-demand, Uber-style solution connecting dental offices directly with service technicians, cutting out unnecessary wait times and inefficiencies.  The two dive into the evolving dental landscape, the growing shortage in skilled trades, and how practices can embrace technology to operate more efficiently. From controlling overhead to empowering reps to do more than take orders, this conversation is a powerful look at where dentistry is headed—and what's needed to keep up. Be sure to check out the full episode from the Dentalpreneur Podcast! EPISODE RESOURCES https://tekagogo.com/DSI https://www.truedentalsuccess.com Dental Success Network

On today's episode, Dr. Mark Costes is joined by Prashant Ohri, President of Henry Schein Canada and Americas, for a wide-ranging and insightful conversation. Prashant shares his professional journey—from the beverage industry to rising through the ranks at Henry Schein—and offers a behind-the-scenes look at the company's operations in Canada, Brazil, and beyond.  They dive into the differences between dental markets across North and South America, the evolving role of the GP, consolidation trends, and how Henry Schein's preventative service model and vertically integrated solutions are supporting practices in a rapidly changing landscape. This is a must-listen for anyone curious about global dentistry, leadership, and the future of patient-centered care. Be sure to check out the full episode from the Dentalpreneur Podcast! EPISODE RESOURCES https://www.henryschein.ca https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

On today's episode, Dr. Mark Costes is joined by Dr. Taher Dhoon and Dr. Dan Briskie of the Colorado Surgical Institute, along with special guest Kate Richards, for a deep dive into the strategies that drive high case acceptance for large treatment plans. They unpack the systems and philosophies that help doctors present complex, high-dollar procedures like full-arch cases, implants, and veneers with confidence and clarity.  From pre-consultation prep and lead grading to in-room communication, rapport-building, and tech that wows—this conversation is loaded with pearls. Whether you're a seasoned surgeon or just getting into larger cases, you'll walk away with actionable tips to increase case acceptance and elevate the patient experience.  Be sure to check out the full episode from the Dentalpreneur Podcast!  EPISODE RESOURCES https://www.coloradosurgicalinstitute.com https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

On today's episode, we wrap up the year with a heartfelt message from Prescott HQ focused on gratitude, reflection, and intentionality. Before diving into goals or metrics for the new year, we explore the power of recognizing what truly worked in 2025—no matter how small—and the importance of acknowledging progress without perfection. You'll be encouraged to assess what didn't work as well, not through shame, but through the lens of learning and growth. We also revisit the concept of the Four Futures, highlighting how high performers often stumble by neglecting balance, not from lack of effort. Finally, the message shifts toward setting standards over goals for 2026, offering a mindset that promotes clarity, consistency, and personal fulfillment. Be sure to check out the full episode from the Dentalpreneur Podcast! EPISODE RESOURCES https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

On today's episode, we step into the breakout room at the 2025 Dental Success Summit with none other than Dr. Aaron Nicholas—DSI Black Belt coach, educator, and founder of Monday Morning Dentistry. In his signature style, Dr. Nicholas delivers a high-impact, practical talk centered around one big question: Who's responsible for the efficiency and profitability in your dental office? (Spoiler: it's everyone.)  Through real stories, laugh-out-loud moments, and deeply tactical advice, he shares systems, leadership principles, and clinical strategies to help you streamline your practice, improve case acceptance, and empower your team with clarity and accountability. From tracking chair time and building treatment protocols to leveraging team communication and creating $10K production days, this session is a masterclass in transforming chaos into efficiency—and turning it into serious results. Be sure to check out the full episode from the Dentalpreneur Podcast! EPISODE RESOURCES https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

On today's episode, we drop into the breakout room at the 2025 Dental Success Summit for a no-fluff, straight-talking session with financial strategist Jake Conway. Known for his motocross grit and deep financial insight, Jake unpacks the real financial stressors dentists are facing in today's market—and more importantly, how to take back control. He walks through the different financial avatars practices fall into, how mindset impacts business decisions, and why viewing your practice like an ATM instead of a performance engine can stall your growth.   You'll learn how to track key financial KPIs, optimize hygiene as a true profit center, and reframe the role of associates so they contribute meaningfully to your bottom line. With hard numbers, practical strategies, and a refreshing dose of real talk, this is a session every practice owner needs to hear. Be sure to check out the full episode from the Dentalpreneur Podcast! EPISODE RESOURCES https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

On today's episode, Dr. Mark Costes welcomes back Steijn Pelle, co-founder and CEO of Lassie, for a powerful discussion on how AI agents are transforming the way dental practices manage their administrative tasks. Steijn shares his fascinating journey from entrepreneurial beginnings in the Netherlands to leading innovative AI solutions in the U.S. healthcare space. The conversation covers how Lassie automates insurance payments, claim submissions, billing, and even appeals—boosting revenue while reducing human error and overhead.  They explore the ethical implications of AI's impact on jobs, the resurgence of skilled trades, and how AI agents are positioned to support not only dental teams but also patient communication in the near future. Steijn also shares insights into his new book, which blends personal development with Bushido, the samurai code of honor. Be sure to check out the full episode from the Dentalpreneur Podcast! EPISODE RESOURCES https://www.lassie.ai/dsi https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

On today's episode, Dr. Mark Costes sits down with longtime friend and CPA Chris Sands to unpack one of the most overlooked expenses in dental practices—credit card processing fees. In this insightful interview, recorded in the brand-new DSI studio, Chris shares why he co-founded Crown Card Services after noticing rising, unregulated merchant fees across hundreds of dental clients in his accounting firm.  He breaks down exactly how merchant processors operate, why "price creep" is so common, and how practices can save tens or even hundreds of thousands annually with the right setup. Mark and Chris also explore PCI compliance junk fees, legally implementing surcharges, integration myths, and why poor merchant service can directly impact your revenue. If you're looking to improve margins, grow your practice value, or just understand the back-end of your collections a bit better, this episode is packed with actionable gems. Be sure to check out the full episode from the Dentalpreneur Podcast! EPISODE RESOURCES https://crowncardservices.com https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast