The Dentalpreneur Podcast w/ Dr. Mark Costes

On today's episode, Dr. Mark Costes is joined by his longtime friend and fellow UCSD alum, Dr. Taher Dhoon, for another insightful surgical conversation. They kick things off with a nostalgic and lively discussion about UCSD's emerging basketball program, the culture of streetball, and how a hometown hero nearly changed the NCAA bracket. Then, they seamlessly pivot to a deep dive into frenectomies—highlighting their clinical relevance not just for pediatric patients, but for adults with airway, sleep, and muscular issues.  Dr. Dhoon outlines how general dentists can integrate frenectomies into their practices, the benefits of CO2 laser vs. scalpel techniques, and how this one low-overhead procedure can unlock a powerful referral pipeline from pediatricians, lactation consultants, and myofunctional therapists. They also preview the new frenectomy curriculum launching at the Colorado Surgical Institute (CSI) and how it fits into a growing suite of CSI programs—from full-arch and zygomatic implants to IV and oral sedation, aesthetics, and more. Be sure to check out the full episode from the Dentalpreneur Podcast! EPISODE RESOURCES https://www.coloradosurgicalinstitute.com https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

On today's episode, you'll hear Dr. Mark Costes in his first-ever recording from the brand-new DSI studio—joined by none other than Dr. Cody Boals, who shares his journey from small-town Illinois to co-owning a thriving 10-operatory dental practice in Colorado Springs. Dr. Boals opens up about launching Kissing Camels Family Dentistry with his wife Alexa, their approach to grassroots marketing, and how they scaled from seeing 40 new patients a month to over 150—all while maintaining a strong family-first philosophy.   Cody reflects on his early leadership missteps, how COVID and a NICU stay changed their practice vision, and the systems that helped them grow to nearly $5 million in collections. He also dives into his passion for endurance racing and what led him to complete the legendary Leadville 100 ultra-marathon just weeks after welcoming their second child. This episode is packed with insight on intentional scheduling, team culture, giving back to the community, and how to grow a practice without sacrificing your values. Be sure to check out the full episode from the Dentalpreneur Podcast! EPISODE RESOURCES https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

On today's episode, we're diving into part two of Dr. Mark Costes' keynote from the DSI Mastermind in October 2025. Building on the foundation from part one, Mark takes us deeper into the science of motivation and the brain's role in developing sustained discipline and resilience. He shares how to operate in the "zone of neuroplasticity," where challenge meets growth, and how pushing just outside your comfort zone—without overwhelming your nervous system—leads to real transformation.   With insights from neuroscience, personal stories, and proven strategies, Mark explains how to train your anterior mid-cingulate cortex (AMCC), shift your relationship with discomfort, and build willpower through intentional effort and recovery. Learn how deep work, rest protocols like Yoga Nidra, mindful breathing, and the power of social influence can turn temporary motivation into lifelong grit. Be sure to check out the full episode from the Dentalpreneur Podcast! EPISODE RESOURCES https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

On today's episode, we bring you part one of a two-part keynote from Dr. Mark Costes, recorded live during the DSI Mastermind in October 2025. In this powerful session, Mark unpacks "The Motivation Myth" and examines what truly drives elite performers—from Kobe Bryant and Thomas Edison to DSI's own Cody Boals.   Through both inspiring stories and neuroscience-based insights, he explains how motivation, willpower, and grit aren't traits you're born with—they're skills you can train. With research from thought leaders like Andrew Huberman and Peter Attia, Mark shows how to use internal dialogue, identity framing, and dopamine-driven strategies to build sustainable drive and redefine your relationship with hard work and discomfort. Be sure to check out the full episode from the Dentalpreneur Podcast! EPISODE RESOURCES https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

On today's episode, we take you inside The Practice Launchpad event from September 2025, where Dr. Mark Costes delivered a powerful keynote to an audience of current and aspiring dental practice owners. Drawing on his experience owning 16 practices across Arizona and California, Mark gives an unfiltered look at the common mistakes dentists make in leadership, operations, and finance—and why most practices in the U.S. are barely profitable (if at all).  He reveals why financial success alone nearly broke him, and how his Four Futures framework—mind, meaning, muscle, and money—helped him find purpose, balance, and joy again. Whether you're a new grad, a seasoned owner, or somewhere in between, this talk is packed with real talk, big perspective shifts, and actionable business wisdom. Be sure to check out the full episode from the Dentalpreneur Podcast! EPISODE RESOURCES https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

On today's episode, Dr. Mark Costes is joined by Dr. Brandon Chapek, a general dentist turned surgical powerhouse who's built a thriving, high-production practice centered around wisdom tooth extractions and IV sedation. Brandon shares his unique path from growing up on a farm to walking away from oral surgery residency, opting instead for a fellowship and a business model that prioritizes autonomy and lifestyle balance.  With over $3.5 million in personal production, Brandon dives into how he streamlined surgery protocols, scaled with PPO patients, and created an in-house system that now runs with surgical efficiency. He also introduces his new book, Wisdom Tooth Surgery for the General Dentist, packed with step-by-step guidance for GPs who want to add this lucrative skillset to their practice. Whether you're looking to stop referring out, expand your clinical scope, or just work smarter, this is a conversation full of actionable takeaways. Be sure to check out the full episode from the Dentalpreneur Podcast! EPISODE RESOURCES brandonchapek@gmail.com https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

On today's episode, we feature an impactful breakout session led by Amy Hernandez at this year's Dental Success Summit. Amy, billing coach and fee negotiation expert with PPO Profits and DSI, shares powerful strategies for increasing your practice's profitability—without adding any extra dentistry. She explains how outsourcing key services like billing, verifications, and PPO fee negotiations can drastically improve collections and reduce administrative headaches. With real-life examples, insights into the most underutilized codes, and a detailed breakdown of how to optimize your financial systems, Amy delivers a playbook for boosting your bottom line while keeping your clinical schedule unchanged. Be sure to check out the full episode from the Dentalpreneur Podcast! EPISODE RESOURCES https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

On today's episode, we feature a powerful breakout session presented by Dr. Allen Gotora at this year's Dental Success Summit. In an inspiring and deeply personal talk, Dr. Gotora shares his journey from Zimbabwe to the U.S., the life-altering moment that ignited his passion for leadership, and how every team member—regardless of title—can lead with purpose and influence.  Drawing from experience, mentorship, and real practice dynamics, he outlines the mindset, behaviors, and habits that define great leaders within a dental organization. Whether it's accountability, communication, adaptability, or owning your role, Dr. Gotora offers practical strategies for team members to lead from any seat in the office and contribute to a more empowered, productive, and positive culture. Be sure to check out the full episode from the Dentalpreneur Podcast! EPISODE RESOURCES https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

On today's episode, Dr. Mark Costes reconnects with longtime friend and guest Dr. Michelle Jorgensen—holistic health expert, author, and founder of Living Well with Dr. Michelle. Michelle shares her powerful journey from traditional dentistry to health-based care after a near-career-ending health crisis caused by mercury toxicity.  She opens up about her transformation, the science-backed risks of common dental practices like amalgam removal and fluoride exposure, and how she now leads a thriving, purpose-driven practice that attracts patients and dental teams from around the world. Dr. Jorgensen also unpacks the root causes of burnout, infertility, and mental health struggles in dentistry—and why dentists should see themselves as true healthcare providers. If you're ready to challenge long-held beliefs and make dentistry more fulfilling and impactful, this episode is a must-listen. Be sure to check out the full episode from the Dentalpreneur Podcast! EPISODE RESOURCES https://livingwellwithdrmichelle.com https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

On today's episode, Dr. Mark Costes reconnects with the always insightful Dr. Paul Goodman (aka Dr. Nacho) for a fun and candid conversation that covers everything from the power of in-person events to the often overlooked art of recruiting rockstar associates. The two reflect on the recent SuperDentist Boostcamp in Philadelphia, sharing their takeaways on leadership, personal growth, and the need to prioritize human connection over pure profit.   They also tackle one of the most common struggles in private practice: why so many dentists fail to attract the right associate. Spoiler: it's not the market—it's your job ad. Dr. Goodman offers real-world examples of high-performing associates, why $600-a-day offers don't cut it anymore, and what it takes to build a team of loyal, productive clinicians. If you're serious about growth, building systems, and leading with empathy, this one is a must-listen. Be sure to check out the full episode from the Dentalpreneur Podcast! EPISODE RESOURCES https://www.dentalnachos.com https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

On today's episode, we're bringing you a dynamic breakout session from the Dental Success Summit 2025, where Sydney Robinson takes the stage with her signature energy and unfiltered honesty. In "Leading Without the Sh*t Show," Sydney shares her personal evolution from a chaotic, free-spirited front office worker to a powerhouse executive director of operations. She dives into the hard truths about leadership, micromanagement, burnout, and the difference between managing and truly leading a team.   With humor and wisdom, Sydney walks through the role of the office manager, the importance of mastering financials, hiring slow and firing fast, and how to build a culture of empowerment, not dependency. This episode is a masterclass in operational leadership for anyone in dentistry who's ever felt overwhelmed or under-equipped—and a must-listen for office managers, team leads, and practice owners alike. Be sure to check out the full episode from the Dentalpreneur Podcast! EPISODE RESOURCES https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

On today's episode, Dr. Mark Costes delivers an eye-opening and deeply personal keynote to a dental school audience, sharing the raw truth behind his journey—from 20 dental school rejections to building a multimillion-dollar dental empire. He breaks down the realities of burnout, financial pressure, and physical strain in dentistry while laying out a roadmap to achieving true professional freedom. With insights from owning 29 practices, launching a thriving consulting network, and establishing a global outreach nonprofit, Dr. Costes outlines the keys to running a high-profit, low-stress practice. Through real-life case studies, the "Four Futures" framework, and his Elite Practice Blueprint, he offers invaluable lessons in leadership, systemization, and mindset that every aspiring dentist needs before entering the real world. Be sure to check out the full episode from the Dentalpreneur Podcast! EPISODE RESOURCES https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

On today's episode, we drop into a breakout session from the Dental Success Summit 2025 featuring Dr. Cody Boals and Dr. Beau Sparkman. In this high-energy talk, Cody and Beau unpack how storytelling, intentional culture, and community-driven marketing can help you build a truly magnetic dental practice. They explore real-world strategies for creating patient loyalty, empowering your team, and building brand equity that goes beyond discounts and Google ads.   With insights from Donald Miller's StoryBrand framework, tactical tips on media days, nonprofit partnerships, and even organizing internal committees, this session is filled with practical gems to implement Monday morning. If you're looking to build a practice that stands for something—and stands out—this is your blueprint. Be sure to check out the full episode from the Dentalpreneur Podcast! EPISODE RESOURCES https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

On today's episode, Dr. Mark Costes is joined by Dr. Daniel Briskie of the Colorado Surgical Institute, along with industry experts Kim Middleton and Chemenn DeBono, for a masterclass on increasing implant case acceptance—without high-pressure sales tactics. With decades of experience in implant consulting, DSO operations, and Clear Choice leadership, Kim and Chemenn share proven frameworks that transform treatment coordinators into patient advocates.   The trio dives into how to optimize your consult process, reduce patient anxiety, and present treatment in a way that builds trust and emotional value. They also unpack creative financing strategies—including how "waterfall" lending solutions can dramatically increase approval rates and make full-arch treatment more accessible. This episode is packed with real-world scripts, team training tips, and simple process shifts that can lead to a major boost in case acceptance and revenue. Be sure to check out the full episode from the Dentalpreneur Podcast! EPISODE RESOURCES Kim Middleton (330) 696-3802 https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

On today's episode, Dr. Mark Costes is joined by DSI Black Belt coach and multi-practice owner Dr. Summer Kassmel for a timely conversation on one of the most persistent challenges in dentistry today: hiring and retaining great team members. They dive into practical strategies for thriving in today's unpredictable labor market—including how to attract high-quality applicants, train non-dental hires effectively using Dental Career Academy, and restructure front office roles for maximum efficiency.   Dr. Kassmel shares how she's reduced staffing stress in her own practices through strategic outsourcing, automation, and AI-powered tools, all while keeping high-touch human interaction where it matters most. Whether you're struggling to fill roles or simply want to future-proof your practice, this quick-hit episode is packed with real-world solutions and high-level insights. Be sure to check out the full episode from the Dentalpreneur Podcast! EPISODE RESOURCES https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

On today's episode, we're joined once again by Janet Hagerman, recorded during a timely conversation about the evolving hygiene landscape in group dentistry. As a fractional Chief Hygiene Officer (CHO), Janet partners with emerging DSOs to build hygiene departments that are not just profitable, but also patient-centered and scalable.  Live from Florida, Janet and Dr. Mark Costes discuss the real-world impact of the hygiene shortage, what it takes to create an effective periodontal program, and how DSOs have matured into more doctor- and patient-centric organizations. Janet also unpacks the strategies behind her books Selling Dentistry and Meetings Make Money, and explains why assisted hygiene, KPIs, and strong practice culture are essential for sustainable growth. Be sure to check out the full episode from the Dentalpreneur Podcast! EPISODE RESOURCES https://www.janethagerman.com https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

On today's episode, we bring you a powerful keynote from Joshua Scott, delivered live at the 2025 Dental Success Summit. A longtime friend of the show and founder of Studio 8E8—the top-ranked healthcare marketing agency in the country—Josh unpacks how story-driven creativity is the future of dental marketing.   He shares how his agency grew from a side hustle to serving over 500 practices, why connection and trust are more important than ever, and how you can leverage performance marketing for predictable, scalable growth. With real-world case studies, practical branding tips, and a deep dive into what actually works in 2025's ever-changing digital landscape, this talk is a must-listen for practice owners ready to level up.   Be sure to check out the full episode from the Dentalpreneur Podcast! EPISODE RESOURCES https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

On today's episode, Dr. Mark Costes is joined by systems expert and author David Jenyns for a deep dive into the power of systemization, culture, and AI in modern dental practices. David shares his journey from overworked agency owner to founder of Systemology and creator of the new book Systems Champion, a practical guide for empowering the team member who will drive systems forward.   The two discuss how to eliminate complexity, reduce resistance from long-time staff, and build a systems culture that makes practices more profitable, predictable, and less dependent on the owner. Plus, David shares real-life applications of AI—from process documentation to patient communication—and how small businesses can adapt quickly. This is a must-listen for dentists looking to grow, scale, and reclaim their time without losing operational excellence. Be sure to check out the full episode from the Dentalpreneur Podcast! EPISODE RESOURCES https://www.systemology.com https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

On today's episode, Dr. Mark Costes catches up with his longtime friend and returning guest Jordon Comstock, founder and CEO of BoomCloud. They dive into everything from Zoom tech issues and real estate investing in Hawaii and San Diego, to building recurring revenue in dental practices through membership plans.  Jordon shares his journey scaling BoomCloud over the past decade, highlighting new tools like their AI-driven patient marketplace and B2B outreach features. They also talk about AI's role in scaling marketing and operations, and how practices can leverage these strategies to become fee-for-service. This fun and insightful conversation blends entrepreneurship, AI, music, and passive income — all with the common goal of helping dentists take control of their financial future. Be sure to check out the full episode from the Dentalpreneur Podcast! EPISODE RESOURCES https://boomcloudapps.com https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

On today's episode, it's a special crossover where I sat down with Ian de Jongh on his podcast, Bite-Sized Dental Marketing. We had a wide-ranging conversation on burnout, business ownership, team building, and what it really takes to thrive in today's version of dentistry. I shared how a traumatic baseball injury shifted my path toward dentistry, and how entrepreneurship became a core part of that journey.   We covered why burnout is so common in the profession, how dentists often create businesses that become prisons, and why systemization and extreme ownership are non-negotiables for long-term success. From staffing shortages to private equity trends, this episode hits on the real challenges—and opportunities—facing dentists right now. Be sure to check out the full episode from the Dentalpreneur Podcast! EPISODE RESOURCES https://painfreedentalmarketing.com https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast