The Cyber Go-To-Market Talk podcast for cybersecurity sales and marketing teams
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© 2026 The Cyber Go-To-Market Talk podcast for cybersecurity sales and marketing teams
Description
The podcast that tackles the question:
How can cybersecurity companies grow sales faster?
We talk with cybersecurity CROs, CMOs, CEOs, as well as sales and marketing experts in our movement to grow cybersecurity companies faster than the competition.
Listen in, and you will get proven strategies to
- build and execute world class sales processes
- help your sales team be more effective,
- do great marketing
- launch programs to get more leads, and
- create your killer go-to-market growth engine.
If you are a seller, marketer, leader, CEO, or founder at a cybersecurity company, you are in the right place.
299 Episodes
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Send me a text (I will personally respond) Are you struggling to sell the “unsellable” in cybersecurity? Wondering how to create or lead a brand-new product category? Curious about how to maintain a winning sales culture and scale your team when you’re growing fast? This episode offers actionable insights for sales and marketing leaders looking to accelerate growth and navigate the changing cybersecurity landscape. In this conversation we discuss: 👉 Building market category leadership: how Is...
Send me a text (I will personally respond) Are you struggling to navigate strategic partnerships with hyperscalers like AWS? Wondering when and how to build your company's platform story to stand out in a crowded cyber market? Curious about the real value of industry relationships and communities for sales growth? This episode tackles these challenges head-on, drawing insights from a leader who's been at the heart of cybersecurity’s evolving ecosystem. In this conversation we discuss: 👉 Lesso...
Send me a text (I will personally respond) Are you struggling to make your cybersecurity startup's message stand out in a crowded market? Ever wondered how to get analysts like Gartner to notice your company before hitting $20M ARR? Do you face challenges aligning sales and marketing to target multiple buyer personas effectively? This episode dives deep into these critical issues, offering strategies and actionable insights tailored for cybersecurity sales and marketing leaders. In this conve...
Send me a text (I will personally respond) Are you finding it hard to build a united sales culture as your cybersecurity startup scales? Struggling to keep urgency and momentum going in long, complex enterprise deals? Wondering how top teams navigate hiring, collaboration, and multi-threaded sales cycles, especially as new technologies and markets emerge? This episode of the Cybersecurity Go-To-Market Podcast delivers actionable insights to help sales and marketing leaders create stronger, mo...
Send me a text (I will personally respond) Are you struggling to stand out in the crowded cybersecurity marketplace? Wondering how to build unique marketing or sales assets without a dedicated engineering team? Curious how other leaders are leveraging AI-driven “vibe coding” to create real value, not gimmicks? This episode is packed with proven, creative ways cybersecurity sales and marketing pros are innovating faster than ever. In this conversation we discuss: 👉 How “vibe coding” tears down...
Send me a text (I will personally respond) Are you struggling to build a channel sales program that actually produces meaningful revenue? Wondering why bigger isn't always better when choosing channel partners? Frustrated by the constant pressure to sign as many partners as possible, only to see limited results? This episode dives deep into the strategic and tactical mistakes cybersecurity startups make with channel go-to-market, and reveals how to build a scalable, effective partner ecosyste...
Send me a text (I will personally respond) Are you navigating the challenge of landing enterprise deals before you even have market traction? Wondering how to build pipeline without SDRs and endless cold emails? Curious if targeting Fortune 500 clients from day one is smart, or suicidal? This episode dives into a truly unconventional path to cybersecurity startup success that defies industry norms. In this conversation we discuss: 👉 Incubating a cybersecurity startup inside KPMG and the uniqu...
Send me a text (I will personally respond) Are you a sales or marketing leader at a cybersecurity company trying to accelerate your growth but hitting roadblocks with your ICP, pipeline generation, or scalability? Ever wondered how moving from a big company to a startup changes your playbook, and career mindset? Are you struggling to get your team focused on the right opportunities versus burning out on dead-end deals? This episode holds actionable insights for you. In this conversation we di...
Send me a text (I will personally respond) Are you struggling to transition from founder-led sales to a scalable sales-led model in your cybersecurity startup? Wondering if hiring a team of reps is really the fastest way to drive growth, or if there’s a better approach? Curious how senior sales leadership involvement early on might speed up your journey to true product-market fit? If so, this episode is packed with insights for you. In this conversation, we discuss: 👉 Why early-stage sales ar...
Send me a text (I will personally respond) Are you tired of sales negotiations feeling like a hostile game of poker against procurement pros who seem to hold all the cards? Wondering if there’s a way to maintain your deal’s value without relying on outdated, adversarial tactics? Struggling with year-end deals where buyers expect last-minute discounts and you’re anxious about giving away too much? This episode is for cybersecurity sales and marketing leaders seeking a transparent, effective, a...
Send me a text (I will personally respond) Are you struggling to scale your cybersecurity sales team without ramping up headcount or getting drowned in technical complexity? Wondering if AI can really move the needle for high-value, complex sales cycles? Curious how leading founders are reimagining go-to-market operations to win in today’s fast-paced, AI-driven environment? This episode of the Cybersecurity Go-To-Market Podcast dives right into these pressing questions. In this conversation w...
Send me a text (I will personally respond) Are you grappling with when, and who, to hire as your first sales leader in your cybersecurity startup? Wondering why sales leadership churn is so high, or if founders should keep selling longer? If you’ve debated hiring account executives versus a VP of Sales, and wrestled with investor pressure on scaling your sales team, this episode is for you. In this conversation, we discuss: 👉 The crucial distinction between sellers and sales leaders at ...
Send me a text (I will personally respond) Are you struggling to differentiate your cybersecurity startup in a crowded market? Wondering how to build trust with buyers who have been burned by legacy DLP solutions? Debating whether to invest in brand early or focus on lead generation? In this episode, we dig into these challenges and explore how fresh thinking in DLP and brand strategy can accelerate growth for cybersecurity vendors. In this conversation we discuss: 👉 How legacy DLP lost trust...
Send me a text (I will personally respond) The DataTribe Challenge is the headline event in the afternoon at Cyber Innovation Day 2025, where five exceptional startups will take the stage after weeks of hands-on coaching. This is a short showcase episode featuring Evercoast and their Co-Founder and CEO Ben Nunez. Fast ramp to revenue for your new sales hires A proven training program to get your new sales hires productive in just 4 weeks using your content and sales process, but withou...
Send me a text (I will personally respond) The DataTribe Challenge is the headline event in the afternoon at Cyber Innovation Day 2025, where five exceptional startups will take the stage after weeks of hands-on coaching. This is a short showcase episode featuring Cytadel and their Founder and CEO Manit Sahib. Fast ramp to revenue for your new sales hires A proven training program to get your new sales hires productive in just 4 weeks using your content and sales process, but without u...
Send me a text (I will personally respond) The DataTribe Challenge is the headline event in the afternoon at Cyber Innovation Day 2025, where five exceptional startups will take the stage after weeks of hands-on coaching. This is a short showcase episode featuring Ackuity.ai and their Co-Founder and CEO Rajat Mohanty. Fast ramp to revenue for your new sales hires A proven training program to get your new sales hires productive in just 4 weeks using your content and sales process, but w...
Send me a text (I will personally respond) The DataTribe Challenge is the headline event in the afternoon at Cyber Innovation Day 2025, where five exceptional startups will take the stage after weeks of hands-on coaching. This is a short showcase episode featuring Starseer and their Co-Founder and CEO Tim Schulz. Fast ramp to revenue for your new sales hires A proven training program to get your new sales hires productive in just 4 weeks using your content and sales process, but withou...
Send me a text (I will personally respond) The DataTribe Challenge is the headline event in the afternoon at Cyber Innovation Day 2025, where five exceptional startups will take the stage after weeks of hands-on coaching. This is a short showcase episode featuring Tensor Machines and their Co-Founder and CEO Muneeb Rasool. Fast ramp to revenue for your new sales hires A proven training program to get your new sales hires productive in just 4 weeks using your content and sales process, ...
Send me a text (I will personally respond) Are you struggling to generate enough top-of-funnel opportunities in today’s noisy cybersecurity sales landscape? Are your deals getting stuck or taking forever to close, despite your best efforts? Have you tapped into the real power of your customer advocates—not just for references late in the sales cycle, but to accelerate pipeline growth from the very top? If these challenges sound familiar, this episode will give you a fresh perspective. In this...
Send me a text (I will personally respond) Are you wrestling with the decision of when to bring on your first sales leader? Wondering if your startup has achieved enough product-market fit before scaling the sales team? Curious about common pitfalls and best practices in building a sales function that can take you from zero to millions in ARR? This episode tackles the pivotal transitions every cybersecurity startup faces when growing its go-to-market engine. In this conversation, we discuss:&...
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