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© 2026 Leslie Presnall
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Are you ready to grow your local business? Local marketing expert and life coach Leslie Presnall shares the strategy and the mindset to reach more people in your city and bring in a steady stream of clients.
150 Episodes
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Are hashtags still relevant on Instagram in 2026… or are they basically pointless now? There’s a lot of confusion around hashtags right now, especially with so many people saying different things. In this episode, Leslie breaks down what hashtags can still do specifically for local business owners, what’s changed on Instagram and how local business owners should think about visibility in 2026. Tune into this episode to learn: How Instagram determines who to show your content to in 2026The 2 b...
Are you waiting for something outside of you to finally make you feel more confident, more legit or more established in your city? In this episode, Leslie breaks down one of the sneaky thoughts that can keep local business owners playing smaller than they want to. If you’ve been hesitating to follow up, put yourself out there, send the email, pitch the collaboration or market your business more boldly, this episode will help you see what may really be going on underneath the surface. Tune int...
In this special 150th episode of the Grow Your Local Business Podcast, I’m doing something different. I originally planned to record an Ask Me Anything episode, but after seeing how many of your questions were really about me and my story, I decided to take this episode in a different direction. So today, I’m pulling back the curtain and sharing the full journey... from growing up in North Louisiana, to dreaming of working for a fashion magazine in New York City, to becoming a teacher, blogge...
Do you struggle with taking photos or video for social media while you're working with clients? Do you forget to take photos or videos of your finished results or final product? Do you feel like you don't have anything to post on social media because you never collect content? Then this episode is for you! I'm sharing lots of examples and ways to easily work getting content with your clients into your regular routine. Tune into this episode to learn: How to plan for getting content and mak...
Erica started High Five Ceramics just over a year ago and in her first year in business, she went from “brand new” to booked out fast. She hit her revenue goal, booked 560 appointments and was highly visible in her community through pop-up shops and markets. This created the kind of local demand that forced her to hire help and expand her space sooner than she expected. In this episode, Erica breaks down what actually drove that momentum (spoiler: it wasn’t doing it alone), and the behind-the...
In this shortie episode, Leslie shares the one metric she obsesses over more than anything else: sales. Yes, views, reach, followers, email stats, inquiries, consults, website traffic -- those metrics matter… but only because they’re supposed to lead somewhere. If everything is “up” but sales aren’t coming in, you don’t have a local visibility or marketing problem, you have a conversion and selling problem. In this episode you’ll learn: Why all roads lead to sales and how every other metric s...
What if the thing that’s keeping you from becoming the local go-to in your city isn’t your visibility or marketing strategy… but the belief that you need to feel confident first? In this episode, we’re talking about the difference between confidence and self-confidence and why self-confidence is the real skill you need to grow visibility, show up consistently on social media, put yourself out there locally and become the person people think of first. If you’ve ever felt imposter syndrome, fea...
Today we’re talking about creating certainty to buy because every customer needs a certain level of confidence before they say yes. They need to believe you can deliver, believe the result is possible for them and believe the experience will go the way they want it to go. In this episode, I break down three simple ways to create more certainty in your marketing and I share real stories from my own life to show you exactly how a missing process can destroy buyer confidence instantly....
I’m sitting down with my student Tyler Blankenship, a home technology contractor in Durham, North Carolina. Six months ago when he joined The Localpreneur Academy, his business felt like a rollercoaster. Some weeks he’d get calls… some weeks it was crickets. Even though he’d been in business for 4 years, he wasn’t getting the traction he expected. He would "panic market" and make his to-do list a mile long to reach clients. But once he joined The Localpreneur Academy, he constrained his marke...
I genuinely think it’s going to get easier and easier to stand out as the local go-to in your city... even if your industry feels saturated. And it’s not because you found the perfect viral hook or used the trend of the week. It’s because the people who are going to win in 2026 and beyond are the ones creating original content. The content that sounds like you, feels like you and can’t be replicated. In this episode, I’m breaking down what’s been happening online over the past few years (hell...
“If you’re not embarrassed by who you were 12 months ago, you didn’t learn enough.” In this episode, Leslie shows you why that cringe is proof you’re growing and how to use it to make the next 12 months your biggest growth year yet. In this episode you’ll learn: Why you might not be changing fast enough and how to fix itHow to speed up your learning curve by increasing your reps, especially with content and visibilityHow to stop doing the same things over and over and getting the same resul...
Social media is always changing and 2026 is going to be a pivotal year for local business owners who want to stand out, get found and get hired... and Leslie predicts it will be EASIER than ever. She's breaking down her top social media predictions for 2026, including what’s shifting with AI content, why duplicating trends are fading and why social media SEO is now non-negotiable if you want locals to actually find you. In this episode you’ll learn: Why AI content is increasing fast, but audi...
There’s been a lot of buzz about Instagram Trial Reels lately. Creators are calling them “the new cheat code,” “the best feature Instagram has ever released” and “the fastest way to reach new people.” But… do they actually work for local business owners? Leslie is breaking down exactly how Trial Reels work, what makes them so powerful and (most importantly) how to use them to grow your local audience (not just rack up views from random people across the country). In this episode you’ll learn:...
After auditing hundreds of local Instagram accounts, Leslie discovered a simple buyer psychology principle that changes everything: comfort and familiarity create sales. In this episode, you'll learn how “zooming out” in your marketing (literally and figuratively) helps new potential clients see themselves in your space and working with you, feel at ease and take action faster. In this episode you’ll learn: Why close-up content isn’t enough and how it may actually be keeping new local clients...
If you’ve ever had those days (or weeks) where you just can’t seem to find your motivation — this episode is for you. In this coaching-style conversation, I share a real moment with one of my students inside The Localpreneur Academy®. She’s a full-time educator growing a home organizing business, and lately she’s been struggling to find the energy and motivation to keep showing up. Sound familiar? You’ll hear the exact coaching I gave her and the mindset shift that can change the way you appr...
Have you ever stopped yourself from posting, networking or asking for support… all because of your competitors? I see this all the time with local business owners. Instead of making decisions based on their best clients, they make decisions based on fear of what their competitors might think, see or copy. Competitor-based decisions don’t fuel growth. They limit it. In this episode, I break down the 4 ways competitor-based decision making shows up and how it secretly holds you back from growin...
You can get fully booked in a year or less. I see my clients do it all the time. Some even in just a few months. But most local business owners never make it there. Not because they aren’t talented or hardworking… but because they’re stuck in a cycle that keeps them spinning their wheels. Tune into this episode to learn: The vicious "busy" cycle that keeps so many business owners unbooked and underearningWhy people feel productive but they've stalled their progressWhat it actually looks like ...
When you’re just starting your business, one of the biggest challenges is figuring out how to market yourself without client work, testimonials, or a portfolio to share. Most business owners get stuck thinking they have nothing to post or say, which only keeps them spinning without clients. In this episode, I’ll show you why that’s not a problem at all and how to move forward with simple, effective marketing that gets you out of the “no clients yet” stage much faster. Tune into this episode t...
So many local business owners get stuck behind the scenes waiting until everything looks perfect and “ready” before they start putting themselves out there. The problem is that waiting costs you time, energy and clients. In this episode, I’m breaking down the things you don’t actually need in order to start making money. I’ll share what really matters when you’re trying to land those first clients, along with stories from my own journey and examples from my students who kept it simple and boo...
In this Most Valuable Podcast episode, we’re exploring the lifetime return on investments you make in your business. And not just money investments but also time and energy investments. How will your actions and commitments pay off in the future? What are the longterm benefits of sticking with something even when it doesn't feel like it's working at first or even when you fail a lot in the beginning? Tune into this episode to learn: The common mistake of trying something once, not seeing i...
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