Grow Your Local Business

This Most Valuable Podcast episode is a reminder that how you think about getting clients changes everything. If you’ve been waiting for local people to find you, posting inconsistently, or doing a lot of busy behind-the-scenes work without real results… this one’s for you. Leslie breaks down the mindset shift from hoping to expecting—and what that shift looks like in your day-to-day marketing, energy, and actions. In this episode, you’ll learn: The difference between passive marketing energy...

In this Most Valuable Podcast episode, you’ll see why social media captions are one of the most powerful tools you have for turning local followers into paying clients and how to make yours work harder for you. Captions aren’t filler or an after thought. They’re how you get discovered, connect with your most ready-to-buy audience and move people to take action now. And yes, people ARE reading them - I have the data to prove it! And when you know how to write them, every post becomes an opport...

Being fully booked doesn’t automatically mean you’re making the money you want. You can have a full calendar, plenty of demand and people ready to hire you… and still feel like you should be making a whole lot more for how busy you are. If that’s where you are in your business right now, there are a couple of things I see causing this over and over again with local service-based business owners. Tune into this episode to learn: The two reasons you can be fully booked and still under-earningWh...

How many decisions in your business are you making based on what everyone else in your industry is doing? There are a lot of things local business owners treat like rules simply because “that’s how everyone does it.” Pricing. Offers. Policies. Marketing. Even what they believe is possible in their city. In this episode, I’m challenging you to question all of it. Tune into this episode to learn: Why the “industry standard” may be one of the biggest things keeping you from becoming the loca...

Most business advice will tell you that before you create a new offer, service or product, you need to do some market research and ask your customers what they want. I disagree. Because the people telling you what they’d “totally buy” aren’t always the people who actually buy and listening to every request can quickly turn a simple business into a confusing mess. In this episode, I’m sharing why I think there’s a better way to decide what you sell... and what it requires you to believe about ...