Claim OwnershipCalled to Both - Balancing Motherhood and Business for Photographers
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© 2026 Called to Both - Balancing Motherhood and Business for Photographers
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Called To Both® is the podcast for ambitious photographers and creative small business owners wanting better clients & diversified revenue, while also building a life you love! Finally, a fresh perspective on business and marketing from a mom who works less than 20 hours per week!
On this podcast Joy Michelle talks about what it takes to pursue both Motherhood and entrepreneurship, balance these two worlds, and provide you with tools and lessons to help you thrive in both areas of life. While learning about business is so valuable—where is the business advice for women doing BOTH? At Called to Both, we truly don’t believe you have to choose between these two worlds tugging at your heart.
You can be Called to Both. Called to Both Podcast will leave you feeling refreshed and inspired with new episodes each week, walking away with tangible yet simple steps to make your business and life work for you.
Photographers, if you feel Called To Both you’re in the right place. Join us each week as we discuss time management, affiliate marketing, business strategy, marketing tips, and work life balance as if you were chatting one-on-one with your business coach.
You can find show notes, links, and resources mentioned in each episode at https://calledtoboth.com
Connect with Joy over on Instagram at https://www.instagram.com/joyymichelle/.
215 Episodes
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There is one shift that will completely change the way you run your business—and it has nothing to do with strategy. In today’s episode, I’m diving into a powerful identity shift that I’ve been seeing come up again and again in my coaching conversations. It’s not about doing more, working harder, or tweaking your pricing—it’s about how you see yourself. I’m breaking down the difference between operating as a photographer who runs a business versus stepping into the role of a CEO who happens t...
How do I get my audience to respond to my content so it feels more like a dialogue and less like a one sided conversation? There’s a real reason we want our audience to respond, as it's an essential part of the sales process. In today's episode, I'm highlighting how you can get the responses you're looking for by training your audience to talk to you! This episode originally aired as episode 127 on December 23, 2024. In This Episode You'll: Explore the value of an audiences' response.Learn t...
I’m pulling back the curtain on real coaching conversations—and what I found might surprise you. This week, I did something I’ve never done before: I’m walking you through three real client case studies from inside my coaching sessions. These are experienced photographers—talented, established, and doing so many things right—but still hitting frustrating plateaus. What’s fascinating? The problems they thought they had weren’t the real problems at all. In this episode, I break down how we iden...
Ever wondered if there’s a way to make money in your photography business without taking on more clients or working more hours? In this episode, I’m diving into one of my favorite revenue streams—affiliate marketing. I'm breaking down exactly how photographers can start earning commission by recommending tools and products they already use. Affiliate marketing has brought over $100,000 into my business, and the best part is that it’s never been my main focus. It’s simply a strategic layer on ...
What do you do when your industry feels different, inquiries feel slower, and the strategies that used to work don’t hit the same way anymore? In this episode, I’m sharing a conversation that originally aired on Laura Esmond’s podcast, where we talked honestly about what’s working in marketing in 2026, how photographers can build more stability in uncertain seasons, and why diversification matters more than ever. We go beyond surface-level strategy and into the real mindset shifts required to...
What if your business could actually support you in your hardest seasons instead of draining you even more? In this episode, I’m sharing what I’m leaning on this year to show up, get paid, and stop feeling like I’m constantly on the struggle bus. After having my third baby, I’ve had to find new rhythms in both life and business. Instead of trying to force my old routines to work, I’ve simplified, clarified, and doubled down on what truly moves the needle. Listen in as I walk you through my cu...
What if building a new revenue stream in your photography business didn’t take two years, but instead took 90 days or less? In this episode, I’m answering a question a client asked me this week: How long does it really take to start seeing consistent revenue from a new income stream? If you’ve been craving more freedom, more flexibility, and more stability in your business, but you’re worried about how long it will take or how much it will demand from you—this conversation is for you. Listen ...
If you work less than full-time hours in your business, than you are in good company today. Five years ago, when my daughter was born, I made an intentional decision to scale back on how much I worked. Now my hours are half of what they were before, but the good news is that even on part-time hours, you can still make an impact and an income. In today's episode, I'm sharing 7 ways I streamlined my schedule while working just 20 hours per week for better time management and work life balance. ...
When you run a service-based business, especially one that is seasonal, managing your cashflow can be a struggle. In today's episode, we're exploring the importance of financial stability, how to diversify your revenue, and creating accountability in your business. In This Episode You'll: Explore revenue diversification.Learn about potential revenue streams.Hear common obstacles you may face.Find it quickly: 01:36 - Challenges of a Seasonal Photography Business 02:20 - Financial Stability an...
Feeling curious about how to make money outside of photography? Maybe you love your role as a photographer, but you're curious about diversifying your income and creating endless revenue potential. In today’s episode, I’m sharing my story of growing my business to become a business coach with diversified income. This episode originally aired on February 17, 2025. In This Episode You'll: Get my story of adding additional streams of income to my businessHear about the three distinct shift...
What if your booked-out calendar and successful photography business weren’t the final destination, but the launchpad to something even better? The truth is, wanting to diversify your income isn’t a sign that you're falling out of love with your photography business. It’s the next evolution of it. If you're a photographer who has reached mastery in your craft and built a stable, respected brand, then adding new revenue streams isn’t a pivot—it’s a power move. Let’s talk about what happens aft...
Every day in business and life, we make hundreds of decisions, both big and small. If you’ve ever wondered how to choose what truly matters when everything feels important, this episode is for you. I’m unpacking exactly how I make choices in my business and life from a place of clarity, confidence, and alignment (without burnout or guilt). Today’s episode was inspired by an audience question about how to decide what to say yes to when so many things feel worthy of our attention. I walk throug...
If you’re booked, busy, and still not seeing the income you want, It’s time to pause and take a closer look at your business. In today’s episode, we’re taking you on a guided audit to help you identify what’s working, what’s not, and where small shifts could make the biggest difference. We’ll look at the core areas of your business so you can focus your time and energy on what actually moves the needle in this next season. In this episode: The #1 revenue mistake I see creatives make and...
If you've ever said, “I just need more visibility,” this episode is for you. What if your problem isn’t in your reach, but instead it’s what happens after someone reaches out? You don’t just need more eyeballs on your brand. You need a process that converts the eyeballs into bookings. In this episode, we're talking about the invisible sales leak that could be quietly costing you thousands in lost revenue and how to fix it today. Find It Quickly 2:53 - The five reasons a sales leak happens3:11...
Feeling stuck under the weight of old content expectations? Let’s reset that. If you’ve been creating content for a while, you’ve likely evolved—personally, professionally, and energetically. Your business may have shifted. Your offers may have changed. Maybe your voice has gotten bolder, wiser, or simply more you. And yet, your content? It still feels stuck in the past. This tension between who you are now and how you're still showing up online is something I see constantly with my coaching ...
You’re not burnt out. If anything, you’re probably resentful. There’s an emotion many creative business owners carry into the new year without even realizing it: creative resentment. It comes from the quiet frustration that grows when you’re underpaid, overbooked, and undervalued—and no one is talking about it. In this episode, I break down what creative resentment actually is, how it creeps in, and how to release it so you can move into 2026 with clarity and confidence. Listen in as I share ...
This year taught me more than I ever expected. There were wins, challenges, business growth, motherhood, maternity leave, and more. In this episode, I’m walking you through my full Year in Review, highlighting what worked, what didn’t, the surprising lessons learned, and what I’m taking into 2026 with renewed clarity and intentional focus. Listen in as I share insights from a year that included launching a new offer, scaling systems, taking a 12‑week paid maternity leave, and showing up again...
What if the clarity you’ve been looking for in your business was just a few powerful questions away? Today I’m bringing you to a coffee shop with big mugs filled to the brim and walking you through the questions that help reveal what’s holding you back and what’s possible next. Join me for 10 minutes to sit, breathe, and reflect as I walk you through each of these questions. In this Episode: Why asking questions is one of the most powerful clarity tools in businessFive reflection prompts...
What if the thing holding your business back isn’t strategy, but the fact that you’re trying to build it alone? Whether you're bumping up against an income ceiling, drowning in ideas, or craving clarity in your next season, there are real signs that you’re ready for support in your business. In this episode, we’re diving into the seven signs you might be ready to work with a business coach. I’m breaking down what to look for, how to know if it’s the right time, and the shifts that become poss...
Feeling stuck in draft mode again? If you're constantly tweaking, editing, and saving your content for “later,” only to never hit publish, you’re not alone. Today we’re diving into the very real cost of perfectionism in your content strategy and what it’s stealing from your business. I’m sharing tangible strategies, mindset shifts, and personal insights on how to get out of your own way and actually publish. From setting "good enough" benchmarks to leveraging team support and time-blocking ha...
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