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© 2026 This Can't Be That Hard
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You love photography, but running a business? That's a different story. If you've ever thrown up your hands trying to figure it out yourself and said "This CAN'T be that hard!!!" you've come to the right place. Host Annemie Tonken's secret superpower is cutting through the confusion to give you actionable, step-by-step strategies and systems that will help you build a business that reflects your values, serves your needs, and thrills your clients. Tune in to find out why thousands of photographers around the world love Annemie's simple, you-can-do-this approach to everything from pricing to marketing to customer service... and so much more! Whether you're still just dreaming of starting a photography business or have years of experience under your belt, you'll find ideas and inspiration every week to help you run a profitable, sustainable business you love.
393 Episodes
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I'll admit it... SEO tools sometimes make my eyes glaze over. I was okay with Google Analytics for a while, but then it changed and I lost track of where anything lived. I suspect I'm not the only one. So when I heard Melissa Arlena of Picture Perfect Rankings talking about how if she had to pick just ONE SEO tool to use, it would be Google Search Console, I knew I wanted to have her explain it in plain language... not just for me, but for all of us who would rather be shooting or relaxing or...
The busy season can be a lot. Sessions start to blur together, the inbox never quite empties, and - for a lot of photographers - this is the time when photography starts to feel more like work than fun. As normal as that feeling is, it's also something to watch out for: if you notice your creative spark flickering, it's important to pay attention so that it doesn't sputter out completely. The trick is that when you're busy, it often feels like you don't have time to pay attention, much less d...
I've met Shaun Austin Gordon at several industry events over the years. He's a former wedding photographer and the founder/owner of KISS Books, which makes gorgeous professional albums. This past spring, we got to talking about the impact we have as photographers, and he shared an idea he's working on that really got my wheels turning. In this Stories and Shorties episode, Shaun is sharing: The concept behind the "relationship care card" he's developing for wedding albums The two...
The first episode I recorded with Lindsay Herkert back in February of 2025 has been one of my most popular episodes to date. Lindsay has a way of taking something as intimidating (and boring) as Google Ads and making it feel doable and even fun... which is no small feat! Today she's back with a Stories & Shorties episode about what's changed - and what hasn't - in the search world since AI hit the scene, and this one is a must-listen. Lindsay's take is refreshingly calm. She's not panicki...
When I asked my friend Rebecca Hunnicutt to contribute to our Stories and Shorties series, I didn't give her any specific direction - she's an educator and long-time family, maternity, newborn, and school photographer in Portland, Oregon, so I knew she'd share something good. What I didn't anticipate was that she'd send me FOUR somethings - four separate ideas, each of which could have been its own full episode - and fit them all into under five minutes. So I'm doing this episode a lit...
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