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Description
Co-hosts Tori McElwain of HeyTori and Andi Stanfield of True Blue Quilts share real talk about what it takes to grow a successful quilting business while balancing full-time work, family life, and creative energy.
Whether you're into quilt pattern design, longarm quilting, teaching workshops, or selling handmade products, you'll find practical tips and honest conversations here. We cover everything from digital marketing and course creation to time management and the mindset shifts needed to build a sustainable, fulfilling side hustle.
This show is your go-to guide for running a profitable quilting business on the side - with encouragement, strategy, and plenty of real-life stories from the stitching trenches.
119 Episodes
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Send us Fan Mail Andi and Tori step outside the quilt-only lane this time and talk with Chris White, the developer behind Quiltler, a quilt design app that runs on iPhone, iPad, and in the browser. Chris explains how it started eight years ago with a simple request from his brother’s wife: could she photograph a fabric and design with it before buying? The conversation covers how Quiltler compares to EQ8, the cloud sync and community marketplace, how the platform handles AI-genera...
Send us Fan Mail Coaching can be a real shortcut or an expensive detour, and the difference often comes down to what you bring to it. In this episode, Tori and Andi share lessons from years of coaching programs, masterminds, and courses, including the ones that paid off and the ones that didn’t. They talk about why most business systems are the same idea in different words, why it matters to choose a coach who understands quilters, and why you need to be ready to do the work instead of ...
Send us Fan Mail Lynn Christiansen of Emerald Falls Quilts learned to quilt with a coworker, sewing a table runner in the school copy room. Years later, she left teaching behind to build a quilt business around what she loves most: teaching quilters. In this episode, Tori talks with Lynn about how a wool applique class at her local quilt shop turned into a pattern business, why guilds are a strong place to start, and how the Wanderlust Quilt Society turns real-world travel into a community bl...
Send us Fan Mail Video is one of the few places where your quilting business keeps working for you long after you hit publish. In this episode, Tori and Andi talk about why YouTube is such a strong fit for quilt pattern designers, teachers, longarm quilters, and shop owners, and why Andi wrote a book about it. Andi shares why video builds trust in a way flat photos can’t, how a well-made tutorial, like a classic nine patch, can keep driving views for years, and why quilters need advice from p...
Send us Fan Mail Andi sits down with Carolina Moore — pattern designer, notion inventor, author, and newly minted YouTube Silver Button recipient — for a wide-ranging conversation about what it really takes to build a sustainable quilting business over time. Carolina shares the story behind her ever-expanding product universe (including her brand-new laser cutting venture, Clear Cut Quilts), why she's stepping back from guild lectures, and how an MBA and a lot of spreadsheets helped her make ...
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