DiscoverYour Money, Your Rules | Financial Mastery, Wealth Mindset, Leadership Principles, Intuitive Decision-Making, Human Design
Your Money, Your Rules | Financial Mastery, Wealth Mindset, Leadership Principles, Intuitive Decision-Making, Human Design
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Your Money, Your Rules | Financial Mastery, Wealth Mindset, Leadership Principles, Intuitive Decision-Making, Human Design

Author: Erin Gray | Holistic Advisor for Entrepreneurs, Former CFP and CFO

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You've built a successful business, but behind the revenue, the weight of decision fatigue, financial pressure, and high-level leadership, responsibilities can feel heavy. 


You're not the only female founder who feels this way and you’re in the right place.


Hi, I’m Erin.  Holistic Advisor, former Certified Financial Planner, and former CFO. I support seven-figure entrepreneurs in financial mastery, enhancing their leadership skills, and learning to trust their intuition for grounded, decision-making. 


I translate complex advice from your CPA, attorneys, bookkeeper, financial planner, and insurance team into clear decisions so you can lead your business with confidence and less stress.


This podcast helps you develop the financial mindset, leadership principles, and intuitive guidance to build sustainable wealth, scale your business intentionally, and lead with calm authority. 


If you want to lead your business with emotional steadiness, strategic clarity, and a wealth building mindset, this podcast is for you. 


I’m so glad you’re here.


Let’s dive in.

189 Episodes
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Foundational Resources: https://generatealifewelllived.com/resources/ Apply to work with me: https://tidycal.com/eringray/45-min-call-with-erin You hit the goal and it still doesn’t feel like enough. So you set a new one. In this episode, I’m breaking down the pattern of waiting to feel calm, confident, or successful after something changes in your business and why that doesn’t work. You don’t get the feeling after the result. You bring the feeling to the result. We talk about identity, se...
Foundational Resources: https://generatealifewelllived.com/resources/ Apply to work with me: https://tidycal.com/eringray/45-min-call-with-erin In this episode, I’m joined by my chiropractor and emotional release therapist, Dr. Stormie Johanson, to discuss emotional release therapy and how it supports the nervous system. Dr. Stormie shares what Neuro Emotional Technique and the Emotion Code are as well as what a session looks like in person or virtually. Dr. Stormie discusses what she sees...
Monthly Workshops: https://generatealifewelllived.com/workshops Work with Me: https://tidycal.com/eringray/45-min-call-with-erin In this episode, I explore what’s really driving the desire to hire more people in your business and why it isn’t always the next step. This conversation looks at how hiring can sometimes amplify what’s already happening internally and operationally, and how slowing down to look at your mindset, your team, and your systems can lead to more clarity and more sustai...
Monthly Workshops: (https://generatealifewelllived.com/workshops) Work with Me: (https://tidycal.com/eringray/45-min-call-with-erin) In this episode, I explore what it can look like to listen to the signals coming from your business, your money, and your body instead of constantly pushing past them. This conversation reflects on how patience, awareness, and honest listening can lead to clearer decisions, healthier boundaries, and a more sustainable way of leading and living. In This Epi...
Monthly Workshops: (https://generatealifewelllived.com/workshops) Work with Me: (https://tidycal.com/eringray/45-min-call-with-erin) In this episode, I dive into the will center in Human Design (also known as the Heart or Ego Center) and explore how it shapes willpower, self-worth, leadership, and the way money moves through your business. In this episode we discuss: Why some people feel steady commitment while others need more space before saying yesHow having a defined will can a...
In this episode, I share a quick update about the evolution of the podcast and an important shift in the release schedule. As my work continues to grow and deepen, I’m pivoting to more intentionally serve seven-figure female founders through holistic advisory and whole human business strategy. Starting now, the show will move from two weekly episodes to one focused release every Monday at 6 a.m. CST. This shift also reflects a deeper commitment to whole-human business principles; moving...
Monthly Workshops: (https://generatealifewelllived.com/workshops) Work with Me: (https://tidycal.com/eringray/45-min-call-with-erin) In this episode, we explore why identity drives every money and leadership choice. I share why the "who over the how" is more important than strategy. In this episode, we cover: Why “who over how” is the most important question you can ask yourselfHow self-concept shapes money decisions and team dynamics6 identities that I see in clients ...
Monthly Workshops: (https://generatealifewelllived.com/workshops) Work with Me: (https://tidycal.com/eringray/45-min-call-with-erin) What if the way you speak to your partner and the way you speak to your money are telling the same story? On the podcast today, I interviewed a dear client of mine, Jen MG. Jen is a sex and relationship coach specializing in Act Two intimacy. She helps men and women in midlife rebuild connection through embodied safety, direct and kind communica...
Monthly Workshops: (https://generatealifewelllived.com/workshops) Work with Me: (https://tidycal.com/eringray/45-min-call-with-erin) In this episode, I’m sharing how the show is evolving to serve 7 figure women founders who desire their financial leadership to feel steady, clear, and deeply aligned. This next chapter reflects moving into the deeper work of decision-making, nervous system regulation, advisory partnership, and intuitive leadership. In This Episode, We Cover: Why I’m focusin...
Monthly Workshops: (https://generatealifewelllived.com/workshops) Work with Me: (https://tidycal.com/eringray/45-min-call-with-erin) If your calendar could talk, would it say CEO or busy employee? In this episode, I share my thoughts on CEO time which focus on 3 pillars: feminine leadership, weekly financial stewardship, and clear vision. Learn how to create space for strategic thinking, anchor into spiritual and nervous system care, review your numbers with confidence, and protect your f...
Monthly Workshops: (https://generatealifewelllived.com/workshops) Work with Me: (https://tidycal.com/eringray/45-min-call-with-erin) In this episode, we explore how childhood patterns around love, approval, unpredictability, and abandonment quietly shape your pricing, sales anxiety, client selection, and visibility as a business owner. In this episode we discuss: How emotional safety mirrors financial safetyBig T and little t trauma shaping money habitsPricing on value, not fearFiltering ...
Monthly Workshops: (https://generatealifewelllived.com/workshops) Work with Me: (https://tidycal.com/eringray/45-min-call-with-erin) In this episode, we explore the pattern of money abandonment. This fear shows up as hoarding, overspending, guilt, hypervigilance, and avoidance, often without you realizing it. You’ll learn how to release guilt, regulate before money tasks, and build internal safety that steadies every financial decision. In this episode, we cover: Naming money abandonment ...
Monthly Workshops: (https://generatealifewelllived.com/workshops) Work with Me: (https://tidycal.com/eringray/45-min-call-with-erin) What if the fastest way to better work, calmer money decisions, and clearer intuition is more play? In this episode, I share a clip from my most recent workshop on feminine leadership and show how bringing more play into your day can help you get out of your head and into your body. Your nervous system settles, self-consciousness fades, and creativity and se...
Monthly Workshops: (https://generatealifewelllived.com/workshops) Work with Me: (https://tidycal.com/eringray/45-min-call-with-erin) Attention is power, and since you’re a leader, where you put yours determines your energy, influence, and profit. In this episode, we uncover the ways leaders silently outsource their attention to misaligned people, mindless habits, and cluttered environments and what to do about it. In this episode, you'll learn how to: Reclaim your attention as a form of c...
Monthly Workshops: (https://generatealifewelllived.com/workshops) Work with Me: (https://tidycal.com/eringray/45-min-call-with-erin) In this episode, we explore why doing the work first matters, how honoring a body-led “no” builds trust, and why consistency doesn’t have to mean pushing through. I share how travel opens insight, creates energetic shifts, and offers clarity when we allow space instead of force. In this episode, we explore: Honoring a body-led no over mental chatterRedefinin...
Monthly Workshops: (https://generatealifewelllived.com/workshops) Work with Me: (https://tidycal.com/eringray/45-min-call-with-erin) In this episode, we break down how subcontractor choices affect your insurance costs, why certificates of insurance (COIs) matter more than you’ve been told, and how being named as additional insured can protect both your business and your cash flow. In this episode we cover: What “additional insured” actually means (in plain language) and why it matte...
Monthly Workshops: (https://generatealifewelllived.com/workshops) Work with Me: (https://tidycal.com/eringray/45-min-call-with-erin) In this episode, we cover: Reframing spending as circulating money and energySpotting unconscious spending triggers and repeat patternsChoosing implementation over endless learningIdentifying urgency traps and buffering behaviorsReplacing wasted-time shame with rest and intentionBuilding self-trust by keeping small promisesExploring how working less can lead...
Monthly Workshops: (https://generatealifewelllived.com/workshops) Work with Me: (https://tidycal.com/eringray/45-min-call-with-erin) Many women entrepreneurs avoid QuickBooks not because they’re bad with money but because their nervous system doesn’t feel safe with numbers. In this episode we explore why we feel shame, overwhelm and avoidance with bookkeeping software and how to reframe your numbers as neutral data that builds self-trust, clarity, and financial sovereignty. ...
Monthly Workshops: (https://generatealifewelllived.com/workshops) Work with Me: (https://tidycal.com/eringray/45-min-call-with-erin) In this episode, we unpack why words are not neutral, how common money language reinforces scarcity or pressure, and what happens when you intentionally choose language that creates sovereignty and sufficiency. In this episode, we cover: Why words function as beliefs, not factsThe 3 phrases to stop usingSimple reframes to use insteadDesigning a calendar that...
Monthly Workshops: (https://generatealifewelllived.com/workshops) Work with Me: (https://tidycal.com/eringray/45-min-call-with-erin) Take this time to rest, reflect, and integrate; creating more than you consume as you clear space in your home, calendar, and mind. This pause is an invitation to let what you’ve already learned settle into your nervous system, so you can return with clarity, presence, and self-trust in your money and life choices. In This Episode, We Explore: Creating...
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