DiscoverThe Business Savvy Therapist: Marketing, Hiring & Systems to Grow and Scale Your Therapy Practice
The Business Savvy Therapist: Marketing, Hiring & Systems to Grow and Scale Your Therapy Practice
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The Business Savvy Therapist: Marketing, Hiring & Systems to Grow and Scale Your Therapy Practice

Author: Nicole McCance

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The Business Savvy Therapist podcast helps Psychotherapists learn the strategies to scale from solo practice to a 7 figure group practice that is automated. Therapists didn’t learn anything about business in grad school and this podcast is exactly what they need to be successful. 


Host, Nicole McCance is a Psychologist turned Business Coach who was able to grow her practice to 55 therapists and multiple 7 figures, in 3 years and sell it in her 4th year. Each episode walks Therapists through exactly what to do to help more people, make more money and have more freedom. 

141 Episodes
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Want to learn more about the Holidays on Us? Book a Strategy Call → https://mccancemethod.com/strategy-call/ In this episode, I’m joined by Amanda Buduris, a business coach for therapists, to talk all about therapy intensives. Amanda shares how shifting to longer, focused sessions not only accelerates client breakthroughs but also significantly increases your income. This is a must-listen if you’ve been curious about adding intensives to your offerings! Make sure to bring your paper and...
Book a Strategy Call → https://mccancemethod.com/strategy-call/ Want to work closely with me for six months? Come to my FREE Open House! https://mccancemethod.com/open-house/ Want to watch this episode on video? Check it out here on YouTube: https://youtu.be/wTW3oE0Ih9U In this episode, I’m giving you exclusive behind-the-scenes access to my Success Panel, where four inspiring group practice owners share how they scaled to six and seven figures. From hiring their first clinic...
Book a Strategy Call → https://mccancemethod.com/strategy-call/ Sign up for my FREE 3 Day Marketing Bootcamp for Therapists- Scale your Practice to a 7-Figure Group → https://members.mccancemethod.com/free-3-day-live-course/ In this episode, I sit down with our incredible Clinic Growth Map advisors, Mike and Hailey, to pull back the curtain on what really happens during our free strategy calls. We break down why these calls are so transformative, how they help you get clarity on your ne...
Sign up for my FREE 3 Day Marketing Bootcamp for Therapists- Scale your Practice to a 7-Figure Group → https://members.mccancemethod.com/free-3-day-live-course/ Want to watch this episode on video? Check it out here on YouTube: https://youtu.be/CX_KyduyN5o In this episode, I share the top three marketing strategies that are bringing in clients right now and guess what? They don’t include social media. From fixing your website to leveraging email and connecting with family doctors, these...
Sign up for the FREE Clinic Growth Map Program Open House → https://mccancemethod.com/open-house/ Want to watch this episode on video? Check it out here on YouTube: https://youtu.be/yYC0XVpSmFM In this episode, I share how to roll out big changes in your practice without overwhelming your team. I know you're excited to implement everything all at once, but I walk you through exactly how to pace it out, get team buy-in, and avoid breaking what you've already built. Make sure to bring you...
Sign up for my How They Did It Success Panel with Group Practice Owners - get the ‘ah-ha’ moment you need to keep moving forward→ https://mccancemethod.com/success-panel-with-group-practice-owners/ Want to watch this episode on video? Check it out here on YouTube: https://youtu.be/2uL2Zko1jdU In this episode, I open up about one of the hardest chapters in my life—the time I nearly went bankrupt. I share the emotional and financial rollercoaster that taught me some of my most powerful mon...
Sign up for the FREE Masterclass- How to Build a 7-Figure Group Practice → https://mccancemethod.com/webinar-free-masterclass-from-solo-to-superteam/ In this episode, I’m joined by Joe Sanok from Practice of the Practice to dive into one of the biggest pain points for group practice owners—how to keep your therapists long-term. Joe shares what really moves the needle when it comes to therapist retention, including pay structure, employee mindset, and leadership development. Make sure to...
Sign up for the FREE Masterclass- How to Build a 7-Figure Group Practice → https://mccancemethod.com/webinar-free-masterclass-from-solo-to-superteam/ Want to watch this episode on video? Check it out here on YouTube: https://youtu.be/1emoxnKYrdg In this episode, I’m sharing all the juicy updates to my Holiday Party Playbook for 2025! Whether you're planning a cozy get-together, a budget-friendly potluck, or a fun night out with your team, I've got tips to help you celebrate in styl...
Sign up for the FREE Live training - Elevate Your Therapy Practice with Niche Packages → https://mccancemethod.com/elevate-your-therapy-practice/ Want to watch this episode on video? Check it out here on YouTube: https://youtu.be/WYX-_yq6asg In this episode, I’m diving into one of the most common questions I get, when is the right time to upgrade to a bigger office? I share my own journey from one tiny office to a 24-room mega clinic and walk you through the steps so you can scale smart...
Sign up for the FREE Live training - Elevate Your Therapy Practice with Niche Packages → https://mccancemethod.com/elevate-your-therapy-practice/ In this episode, I chat with Carly Hill about what it really takes to add coaching to your private practice. We break down the differences between therapy and coaching, how to do it ethically, and the steps to get started so you can scale your impact and income. Make sure to bring your paper and pen because this episode is full of actionable t...
Sign up for the FREE Money Master Plan- For Therapists Scaling into a Group Practice → https://mccancemethod.com/master-your-money-mindset-organic/ Watch this Episode on Youtube: https://youtu.be/YI5CFc4-1z4 In this episode, I break down exactly how to raise your rates without feeling guilty or scared. I walk you through the mindset shift you need and share the step-by-step logistics so you know exactly what to do and when. Let this be your sign that it’s okay to charge your worth. Ma...
Sign up for the FREE Money Master Plan- For Therapists Scaling into a Group Practice → https://mccancemethod.com/master-your-money-mindset-organic/ Watch this Episode on Youtube: https://youtu.be/J366AyIOuNw In this episode, I’m diving into how to become a magnet for millions—not just financially, but emotionally and energetically too. I’ll walk you through how to get out of survival mode, ground yourself, and start manifesting the life and business you’ve been dreaming of. Make sure to...
Sign up for the FREE Masterclass- How to Build a 7-Figure Group Practice → https://mccancemethod.com/webinar-free-masterclass-from-solo-to-superteam/ In this episode, I coach Gabriela, a member of my program, the Clinic Growth Map, through some big questions about staying connected to her vision and deciding on the right type of admin support. We dive into the pros and cons of virtual versus in-person admin roles, and I share my top hiring tips based on what worked in my own seven-figur...
Sign up for the FREE Masterclass- How to Build a 7-Figure Group Practice → https://mccancemethod.com/webinar-free-masterclass-from-solo-to-superteam/ Watch this Episode on Youtube: https://youtu.be/tYvERauTEpw In this episode, I dive into the emotional and practical sides of deciding to build a group practice. I share what made me take the leap, the fears that came up (because trust me, there were many), and how I worked through them, plus a few things I wish someone had told me b...
Want to work closely with me for six months? Come to my FREE Open House! https://mccancemethod.com/open-house/ Want to watch this episode on video? Check it out here on YouTube: https://youtu.be/Fe23qMe8VSI In this episode, I’m getting real with you. I’m sharing some of the messy, imperfect, and downright wild stories from when I first started my group practice. From break in’s to mistaken identities—this episode is full of the behind-the-scenes chaos that led to big growth. Make sure t...
Sign up for my FREE 3 Day Marketing Bootcamp for Therapists- Scale your Practice to a 7-Figure Group → https://members.mccancemethod.com/free-3-day-live-course/ In this episode I sit down with Felicia Keller Boyle, aka The Bad Therapist, to talk about marketing for the modern therapist. Felicia shares her expert insights on building a standout digital presence—from strategic websites and SEO to making Instagram work for your practice. Whether you're still in solo practice or navigating ...
Want to watch this episode on video? Check it out here on YouTube: https://youtu.be/2Mm2WtlaZj4 Sign up for my FREE 3 Day Marketing Bootcamp for Therapists- Scale your Practice to a 7-Figure Group → https://members.mccancemethod.com/free-3-day-live-course/ In this episode, I’m diving into one of the most common questions I get, who should you hire first (or next) when scaling into a group practice? I’m walking you through the exact hiring steps I used to scale to 55 therapists, and I’m ...
Book a Strategy Call → https://mccancemethod.com/strategy-call/ Sign up for my FREE 3 Day Marketing Bootcamp for Therapists- Scale your Practice to a 7-Figure Group → https://members.mccancemethod.com/free-3-day-live-course/ Want to watch this episode on video? Check it out here on YouTube: https://youtu.be/oVDWEuE9hJ4 In this episode, I show you exactly where to find the best therapists when you're ready to hire. I share my tried-and-tested strategies, including the hiring ...
Want to work closely with me for six months? Come to my FREE Open House! https://mccancemethod.com/open-house/ In this episode, I’m doing something a little different. I'm sharing a full interview from Linzy Bonham’s podcast, Money Skills for Therapists. In it, Linzy chats with business partners Steph and Laura, who open up about how their partnership was born out of a crisis, how they’ve navigated difficult money conversations, and what’s helped them maintain a strong friendship while ...
Want to watch this episode on video? Check it out here on YouTube: https://youtu.be/l8ozqpEtgwI Sign up for the FREE Masterclass- How to Build a 7-Figure Group Practice → https://mccancemethod.com/webinar-free-masterclass-from-solo-to-superteam/ In this episode, I’m answering your most pressing questions about scaling! From knowing when to move into a bigger office, to deciding who your next hire should be, to whether group therapy is a profitable option, this AMA-style...
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