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Good Morning, Money!

Good Morning, Money!

Author: Rosha Entezari

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Start your day with a sip of success, a quick, actionable tip to boost your financial knowledge and set yourself up for success. Hosted by Rosha from Roshed Coaching, with nearly two decades of experience in finance, an MBA in marketing, and certification as a business coach and consultant, each one-minute episode delivers bite-sized insights on money management, finance, marketing strategies, and mindset development. 
Perfect for enhancing your financial literacy, growing your business, and cultivating a positive mindset. Tune in every morning for your daily dose of growth, inspiration, and smart money tips.
#2 Podcast in Wealth Building according to Goodpods.

441 Episodes
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Most founders treat marketing like a faucet. Turn it on when you need leads. Turn it off when cash feels tight. That mindset is expensive. Marketing is not an expense. It’s insurance. A strong, consistent brand lowers your future cost of acquisition. It shortens sales cycles. It turns cold conversations into warm ones. When your reputation arrives before you do, the market trusts you faster. If you only market when you need sales, you sound desperate. And desperation has a smell. Customers fe...
Why don’t you see "Donate" Buttons for Iran? The global investment community is currently making a generational category error: mistaking a drive for economic liberty for a cry for financial aid. Iran isn't a charity case; it is the world’s largest untapped frontier market. While the headlines focus on geopolitical friction, the underlying data reveals a coiled spring—a highly educated, tech-literate workforce and a sophisticated middle class that has spent decades mastering "innovation under...
Many ask why there aren't many verified sources of news coming from Iran. The answer is simple and systemic: Media Monopoly. In the digital age, a story only exists if it can be shared. But what happens when the state owns the "off" switch? In Iran, internet shutdowns aren’t just technical glitches; they are tactical blackouts designed to facilitate "digital darkness." By controlling the infrastructure, the authorities have created a bottleneck where: Verification is Criminalized: Independent...
On January 8th, the Islamic Republic pulled the plug on the internet, plunging a nation into digital darkness to mask a massacre of its own people. Behind the blackout, a full-scale revolution is fighting for its life. In today's episode, we step away from the markets to address the human cost of liberty. The regime has silenced the wires, so we must raise our volume. Be their signal. Be their connection. Be their voice. Share the truth using #IranRevolution2026. Send us a text
Being told you have “so much potential” sounds like praise. In reality, it’s a trap. Potential is an uncashed check. It feels valuable, but it buys you nothing. Many high performers hide inside potential because it’s safe. As long as the project isn’t finished, it can’t be judged. As long as the business idea isn’t launched, it can’t fail. Planning becomes a form of self-protection. You stay admired instead of exposed. But potential has a shelf life. If it isn’t converted into results, it tur...
Most businesses stay vague because they are afraid of turning people away. They want to be for everyone. That instinct quietly caps your income. In marketing, there is a direct tradeoff between reach and pricing power. The broader your message, the more price-sensitive your audience becomes. When you sound like everyone else, customers compare you like everyone else. And comparison always collapses to price. Generalists compete in crowded markets. Specialists escape them. When you solve a ver...
Most people chase financial freedom by staring at the ceiling. Bigger income. Bigger goals. Bigger numbers. That’s backward. Real freedom starts with your floor. Your survival floor is the minimum amount of money required to cover your basic life and core business operations. Not your ideal lifestyle. Not your upgraded version. Just what keeps the lights on and the machine running. Here’s the quiet truth: fear comes from uncertainty, not from low numbers. When you don’t know your floor, every...
Most people look for their next opportunity in the wrong place. They double down on close friends. Same circles. Same information. Same doors. Strong ties feel safe, but they are informationally redundant. Sociology shows something counterintuitive: Jobs, deals, introductions, and life-changing opportunities rarely come from your inner circle. They come from weak ties. Acquaintances. Old colleagues. People you once knew but drifted from. Why? Because weak ties live in differ...
For decades, the best assets were locked behind velvet ropes. Commercial real estate. Fine art. Farmland. Private deals. You didn’t just need skill. You needed millions. That gate is gone. Fractional ownership lets you buy the brick, not the whole building. A slice of real estate. A share of an artwork. A fraction of farmland or private assets that used to be reserved for institutions and ultra-wealthy investors. This isn’t about getting rich fast. It’s about access. Same asset class. S...
Ever bought one new thing and suddenly everything else looked outdated? That’s not coincidence. It’s a psychological chain reaction called the Diderot Effect. One upgrade quietly rewrites your standards. The new shoes make the pants feel old. The new phone makes the headphones feel cheap. The purchase doesn’t stand alone. It demands companions. The danger isn’t the first buy. It’s the upgrade cascade that follows. Luxury items are Trojan horses. They arrive alone, then invite a parade of “nec...
Your dream client deletes dozens of emails a day without thinking. Ignoring digital outreach costs them nothing. But a physical package that feels… wrong? That triggers curiosity. Humans are wired to open it. This is called Lumpy Mail. A box with an object inside creates a pattern interrupt. It signals effort, cost, and intent. It says: someone went out of their way to reach you. That alone separates you from the noise. In high-value sales, attention is the real bottleneck. Physical mail cuts...
We’re trained to worship liquidity. Cash on hand. Instant access. No friction. But here’s the quiet tradeoff most people never calculate: liquidity has a price. In finance, it’s called the Illiquidity Premium. If you’re willing to lock money away and not touch it for years, the market often pays you more for that patience. Not because the asset is magical, but because you gave up optionality. Private equity, long-term bonds, fixed deposits, even certain real estate plays all work on the same ...
If you say “I help you get healthier,” you sound like everyone else. If you say “I increase your Sleep Efficiency Score by 20 points,” you sound expensive. This is the difference between a service and a system. Generic promises turn you into a commodity. Named outcomes turn you into an authority. When the result is vague, clients compare price. When the result is measured by your metric, comparison collapses. The smartest brands don’t just improve things. They name what improvement look...
There’s a quiet difference between how wealth is spent and how it’s shown. Most people pay for newness. Wealthy people pay for value. The moment you buy something brand new, especially luxury, you absorb the steepest drop in its entire life cycle. Cars, furniture, equipment, even watches. That first 20 to 30 percent loss isn’t about quality. It’s about ego. The asset didn’t change. Ownership did. Buying something three years old usually gets you nearly the same performance, the same uti...
Most purchases aren’t logical. They’re psychological. You don’t want the watch because of the mechanics. You don’t want the bag because of the leather. You want the person you saw wearing it. This is mimetic desire. We don’t desire objects directly. We desire them because someone we admire already has them. The object becomes a shortcut to an identity. That’s why expensive purchases feel emotional, not rational. You’re not buying a product. You’re trying to borrow confidence, status, or...
Most people think marketing is about being seen by everyone. That’s expensive. And unnecessary. You don’t need to be famous to the market. You only need to be famous to the buyers. Remarketing flips the game. When the same people keep seeing you everywhere, your brand feels bigger than it is. Familiarity turns into authority. Authority turns into trust. To twenty real prospects, repetition looks like dominance. This is how small operators look established without burning cash. &nb...
Most people use January 1 to make emotional promises. Promises they won’t keep. Smart operators use it differently. They close books. The New Year is a psychological reset. A clean ledger. It gives you permission to officially retire what is no longer earning its place. Bad clients. Inefficient systems. Habits that drain time without returning value. You are not starting from scratch. You are starting from experience. Growth in 2026 won’t come from a new ta...
Most investors lose money to taxes without ever noticing. Not because they made a bad trade, but because they accepted the default. When you sell stocks, many brokerages automatically use FIFO. Oldest shares sold first. Those usually have the biggest gains. Bigger gains mean bigger taxes. There is a quieter, smarter option: Specific Identification. It lets you choose exactly which shares you sell. Sell the newer lots with smaller gains, and you legally reduce the tax hit. Same investment. Dif...
In a world full of AI copy and corporate polish, there’s one premium feature big companies can’t manufacture: a human behind the brand. People don’t trust logos anymore. They trust faces. They trust founders who are willing to put their name, voice, and reputation on the line. This is the founder-led advantage. Stop hiding behind “we.” Start saying “I.” Show your face. Tell the real reason you built this. Record a raw video on your phone instead of approving another polished campa...
When we want to improve, our instinct is to add. More tools. More habits. More features. More hustle. That instinct is usually wrong. There’s an ancient idea called Via Negativa: improvement by subtraction. You don’t create a statue by adding clay. You create it by removing what doesn’t belong. The same is true for your life, money, and business. Progress often comes faster when you stop the obvious mistakes instead of starting something new. Don’t add another client. Remove the ...
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Comments (35)

Farzaneh Hassanzadeh

Amazing podcast, highly recommended to everyone who wants to level up and live a better life. You are truly shining lights on us🤍

Aug 4th
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Farzaneh Hassanzadeh

Congrats Dear Rosha!🎊🤍

Aug 1st
Reply (1)

Mahsa Rayan

This episode really opened my eyes about money—thank you for the insight

Jul 27th
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Farinam Foghi

Listening to Good Morning, Money! feels like having my business coach with me every day, guiding me to grow and succeed!

Jan 29th
Reply (1)

Shiva

🙌🏻🔥

Nov 28th
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Shiva

perfect ☺️👏🏻

Nov 28th
Reply (1)

Shiva

yeah! It's very necessary especially when you live in a country that is not economically stable 🙂

Oct 21st
Reply (1)

Shiva

thanks for your useful advices 😘

Oct 21st
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Shiva

👏🏻😊

Oct 20th
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Shiva

Thank you Rosha Jon✨ these are small but effective tips!

Oct 20th
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Abolfazl Hoseinzade

very amazing

Aug 9th
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Shiva

brief and useful😍👏🏻

Aug 3rd
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Yasaman f

I really needed to hear this today 🥹🥰

Aug 2nd
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Yasaman f

That was amazing, can’t wait for next the episode 😍

Aug 2nd
Reply (1)

Soudabeh Jafari Zadeh

Congratulations dear Rosha 🎉

Aug 2nd
Reply (1)

Mohsen Vaziri

fantastic 😍

Aug 2nd
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Niloo K

keep up the great work Rosha👌🏼 I wish it was in Farsi, so more people could listen and grow along the way 🩷

Aug 2nd
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Elnaz Safi

Such an impactful and concise one-minute boost to kickstart my day✨

Aug 2nd
Reply (1)

Fariba Nikpour

Yay! I'm the 1st subscriber! 💫

Aug 2nd
Reply (2)