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© 2026 Secrets in Medical Device Sales™
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Grounded in GRIT, our mission is to be ambassadors for professional women in the medical device sales industry, helping them tap into their potential, magnify their mindset & escalate their careers by providing real world every day scenarios, struggles and solutions.
133 Episodes
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Send us a text! Ever feel crushed by your comp plan and quota? Lisa and Cindy sit down with Michael Williams, a multiple-time President’s Club winner, to break down exactly how to make your incentive plan work for you. From creating a “Dirty Dozen” target list to identifying high-ROI behaviors, Mike shares strategies that turn overwhelming numbers into actionable steps. Learn how to pivot mid-year, leverage networking, and maximize every dollar in your territory. This episode is packed with ...
Send us a text! What do you do when two top physicians both expect your full attention and neither wants to share? Lisa and Cindy break down one of the toughest, least-talked-about challenges in medical device sales: managing competing KOLs without burning out or losing credibility. This isn’t about time management, it's about leadership under pressure. In this episode, they share real stories, hard-earned lessons, and the exact mindset elite reps use to stay trusted, respected, and in contr...
Send us a text! You don’t get extra time with skeptical people, you get seconds. Seconds to earn credibility, avoid being dismissed, and change the trajectory of the conversation. On this second episode of the new year 2026, Lisa and Cindy break down why skepticism isn’t rejection; it's a signal that trust hasn’t been earned yet. From ORs to boardrooms, they unpack the biggest mistakes reps make and why pushing harder actually pushes people away. This episode delivers real-world strategies t...
Send us a text! Ever wondered if apologizing could actually boost your credibility instead of showing weakness? In this episode, Lisa and Cindy dive into the art of professional apologies because in medical device sales, how you own a mistake matters more than the mistake itself. From avoiding overexplaining, ghosting, blame-shifting, or over-apologizing, to delivering a concise, clear, and impactful apology, they break down real-world scenarios you’ll face with surgeons, staff, and patients...
Send us a text! Feeling stuck, overwhelmed, or invisible in your sales game? You’re not alone. In this final 2025 episode of The Girls of Grit, Lisa and Cindy tackle the three questions reps stress over the most: How to differentiate yourself, how to stay consistent when overwhelmed, and how to turn interest into commitment. Packed with real-world advice, actionable strategies, and the tools that helped them hit President’s Club, this episode will set you up to crush 2026. Learn how to build...
Send us a text! Ever step out of a case feeling like you just survived a pressure cooker then forget to celebrate the fact that you crushed it? In this episode, Lisa and Cindy break down the truth high performers often miss: pressure isn’t punishment. It’s proof you’re trusted. They unpack the mindset shift that turns anxiety into adrenaline, stress into strategy, and responsibility into fuel for career growth. If you’ve ever felt the weight of expectations, this one reframes it as the privi...
Send us a text! Ever felt the spotlight on you, and your brain just… freezes? In this episode, Lisa and Cindy break down what happens when a doctor or client looks at you and asks, “What do I do next?” From the OR to the boardroom, they unpack how split-second decisions can make or break your reputation, your relationships, and even patient outcomes. They share their signature four-step process to focus, prioritize, speak with certainty, and own your choice. Learn how preparation, mindset, a...
Send us a text! What separates top reps from the rest? It’s not just skill, it's how they think. In this episode, Lisa and Cindy break down why critical thinking is the ultimate competitive edge in medical device sales. They share how this mindset helps you navigate complex decisions, read the room, and deliver value beyond the pitch. Tune in for real talk, relatable stories, and strategies that sharpen your instincts and elevate your sales game because success isn’t about doing more, it’s a...
Send us a text! Happy Thanksgiving from the Girls of Grit! Lisa and Cindy flip the script in this Thanksgiving episode of The Girls Of Grit. They share five things every medical device rep should be grateful for, yes, even the tiny wins that often go unnoticed. From the people who make your cases possible to the territories that feel like a second home, these moments of gratitude remind us why we love what we do. Tune in for relatable stories, laughs, and actionable insights that’ll leave yo...
Send us a text! Ever wonder why some reps crush their goals and then struggle to repeat their success? In this episode, Lisa and Cindy reveal the secret ingredient that separates high performers from the rest: consistency. They break down how showing up, following through, and building trust with physicians and staff creates momentum that drives long-term results in medical device sales. From handling emergent cases to managing daily touchpoints, they share actionable habits that turn quiet ...
Send us a text! Are you ready to be unstuck and unstoppable? In this episode, Lisa and Cindy expose the hidden illusion that’s quietly stealing your sales success. The one that keeps you “busy” but never bold enough to move forward. They break down the psychology behind why we delay the very things that could change our careers and how fear often disguises itself as discipline. If you’ve ever avoided that hard call, delayed that big move, or doubted your next step, this one’s for you. It’s t...
Send us a text! Grit looks like THIS. In this Spotlight Series episode of Secrets in Medical Device Sales, Lisa and Cindy sit down with Claire Davis, founder of Traction Resume, to talk about turning career setbacks into success stories. After surviving five layoffs, Claire shares how she built a proven system to help medical sales pros market themselves like top-performing products. This episode dives deep into resilience, reinvention, and the power of owning your story. Real advice. Real t...
Send us a text! What if the reason you’re not hitting your goals has nothing to do with your effort? In this episode, Lisa and Cindy reveal the secret that separates spinning your wheels from actually winning in medical device sales. Inspired by Cindy’s Ironman journey, they break down how discipline, accountability, and strategy turned into The Girls of Grit Sales Success Planner, a proven system that keeps high performers aligned and unstoppable. Tune in as they walk through the three pill...
Send us a text! What happens when women stop waiting for a seat at the table and build their own? In this episode, Lisa and Cindy sit down with Kendy Elmore, founder of The Lobby Network, to talk about what it really takes to build a movement that empowers reps in medical device sales. From turning frustration into action to creating spaces where women feel seen, supported, and unstoppable, this conversation is real, raw, and full of bold truths. Must-Hear Insights and Key Moments The Spark ...
Send us a text! Ever had one of those days in sales where everything hits at once a brutal call, a sideways case, and a full inbox and you still have to walk into the next hospital like it’s game time? In this episode, Lisa and Cindy break down the art of compartmentalizing the elite skill that separates good reps from great ones. From handling rejection and managing chaos to mastering emotional control, they reveal real strategies for staying sharp under pressure. If you’re ready to protect...
Send us a text! Ever made a mistake so big you thought it would define you? Erin Kagan has been on the softball field and in her career and she’s proof that setbacks can fuel the ultimate comeback. Lisa and Cindy sit down with Erin, now Manager of National Accounts at Ferguson Enterprises, to talk about fearlessly leaping into new industries, thriving in a male-dominated space, and why she ditched “work-life balance” for a healthier blend. You’ll hear practical tips on building confidence, s...
Send us a text! Ever wonder why some reps skyrocket while others just coast? It’s all in how you use the resources at your fingertips. In this episode, Lisa and Cindy break down the difference between reps who drain resources and those who leverage them strategically for maximum ROI. From mentorship to customer dinners, internal tools to peer-to-peer programs, they share real-world tips that can accelerate your career. Whether you’re brand new or a seasoned pro, learn how to turn hidden oppo...
Send us a text! What’s the difference between a 3 a.m. case and a 7 a.m. case? Everything. And yet… nothing at all. In this episode, Lisa and Cindy pull back the curtain on one of the biggest secrets in medical device sales: success in the OR isn’t about the clock, it's about energy, adaptability, and presence. From arriving early to reading the room, they share practical strategies to thrive under pressure. Whether you’re a new rep still figuring out the rules or a seasoned pro who needs a ...
Send us a text! Ever catch yourself saying, “Just this once”? Lisa and Cindy call it what it is, the silent killer of sales careers. Exceptions don’t just bend the rules; they break your momentum. In this episode, they share a raw, real talk about why consistency is non-negotiable in medical device sales and how “deciding once” can separate high performers from everyone else. With practical strategies and relatable examples, The Girls of Grit™ help you stop negotiating with yourself, raise y...
Send us a text! Ever felt stuck in a role that doesn’t quite fit, but you know now isn’t the right time to leave? Lisa and Cindy get real about navigating those “in-between” seasons when timing and opportunity don’t align. They share candid stories of building resilience, honing skills, and even chasing personal goals like training for an Ironman while staying grounded in the job you have now. This episode is a reminder that patience isn't a weakness, it’s strategy. Standing still today can ...
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