Claim OwnershipService MVP Sales Training Podcast with Joe Crisara
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© 2026 Service MVP Sales Training Podcast with Joe Crisara
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I’m America’s Service Sales coach Joe Crisara, and I’ve been down the same path. For nearly 45 years, I performed services for clients just like yours, and like you, I suffered frustration & heartbreak, and I poured out the blood, sweat & tears it takes to survive. Over time, I learned to change how I did things so I got more traction and better results.
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In this episode of the Service MVP Podcast, we break down the right way to handle the classic customer objection: “Just give me the price.” If you work in the home service industry, you know that winning trust and protecting your sales process matters just as much as quoting the job. You'll learn: ✅Why sticking to your process separates average service providers from great ones ✅How to respond when a customer pushes for price too early ✅Ways to improve high-value sales without losing ...
What does it take to build a successful heat pump company from the ground up? In this episode of The Heat Pump Edge Podcast, Joe Crisara sits down with Owen Grimsich, founder of 1-888-HEAT-PUMPS in Berkeley, California. Owen shares how he went from being a football coach and math teacher in Ecuador to building a fast-growing heat pump company in California. His background in teaching, coaching, and curriculum development helped him create a training system that brings young people int...
In this episode of the Heat Pump Edge Podcast, Joe Crisara sits down with Brynn Cooksey Sr., Owner of Air Doctors Heating and Cooling and HVAC U, to discuss how heat pumps can transform both customer comfort and the HVAC business. Brynn shares his journey from growing up in the family HVAC business to becoming the owner of a company with teams in Michigan and Georgia. He also explains why Air Doctors transitioned to a heat-pump-focused business and how that decision helped create larger proj...
In this episode of The Heat Pump Edge Podcast, Joe Crisara and Brent Davidson sit down with Mike Missimer of Rockview Energy Design for a conversation about what it really takes to make heat pump technology work for homeowners and for the contractors who serve them. Mike shares lessons from his journey as a mechanical contractor, service manager, business owner, and building science professional. Together, Joe and Mike explore why installing a heat pump is only part of the job, and why under...
A heat pump can be running and still be performing incorrectly. In this episode of The Heat Pump Edge Podcast, Joe Crisara and Brian Feenie of MeasureQuick explain why proper commissioning, accurate measurements, and repeatable processes are essential to delivering comfort, efficiency, and reliability. From airflow and static pressure to refrigerant charge, remote diagnostics, and the future of integrated home comfort, this episode explores what contractors need to know to do heat pumps rig...
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