Claim OwnershipService MVP Sales Training Podcast with Joe Crisara
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© 2025 Service MVP Sales Training Podcast with Joe Crisara
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I’m America’s Service Sales coach Joe Crisara, and I’ve been down the same path. For nearly 45 years, I performed services for clients just like yours, and like you, I suffered frustration & heartbreak, and I poured out the blood, sweat & tears it takes to survive. Over time, I learned to change how I did things so I got more traction and better results.
139 Episodes
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In this episode of the Service MVP Podcast, Joe Crisara, America’s Service Sales Coach, sits down with Mike Prencavage, President of PHCC Orange County and national PHCC leader, to unpack one of the most critical challenges in the trades today: how to develop, train, and retain great technicians in plumbing, heating, and cooling. Mike shares how PHCC (Plumbing-Heating-Cooling Contractors Association) supports contractors across all 50 states through technical training, apprenticeships, peer ...
In this episode of the Service MVP Podcast, Joe Crisara guests on the Service Titan Hacks Podcast with Bill Brown, founder of ServiceTitan Hacks the largest ServiceTitan contractor community. Joe and Bill dive into the mindset shift that took Joe from underpricing his work to unlocking his first truly profitable week — and how that same shift can transform any contractor’s sales performance today. What You’ll Learn: ✅ Why undercharging actually lowers your value ✅ The science of premium, mi...
In this episode of the Service MVP Podcast, Joe Crisara sits down with Ella Ritchie, founder of Stellar Communications and the publishing expert behind Joe’s book What Should We Do? Ella has helped business leaders launch bestselling nonfiction books through authentic relationship-building, strategic outreach, and powerful storytelling. Together, Joe and Ella dive into why long-term relationship nurturing is becoming more important than ever in the age of AI, especially for service and sales...
In this episode of the Service MVP Podcast, Joe Crisara sits down with Dale Steele, an HVAC solution specialist whose journey from a $7-an-hour call center job to industry success is anything but ordinary. Dale shares how empathy, human connection, and genuine curiosity became his greatest sales superpowers even before he knew anything about HVAC systems. From childhood memories tied to Tecumseh motors, to building trust with customers by connecting over dogs, family photos, and life st...
In this episode of the Service MVP Podcast, Joe Crisara sits down with James Hatfield, Chief Revenue Officer of Live Switch, to uncover one of the most powerful evolutions in the home services industry: instant live video communication. He reveals how Live Switch is transforming field operations, speeding up sales, improving diagnostics, enhancing quality control, and even enabling call by call management with a single tap. You’ll hear eye opening real world examples from emergency res...
In this episode of the Service MVP Podcast, Joe Crisara sits down with Jennifer Bagley, CEO of CI Web Group and host of The Catalyst for the Trades, to discuss how AI is reshaping the service industry and what contractors must do now to stay ahead. From understanding the shift from traditional SEO to AI-driven marketing, to building agentic frameworks that automate entire workflows, Jennifer breaks down the real opportunities (and risks) of integrating AI into your business. Discover how cont...
In this episode of the Service MVP Podcast, Joe Crisara sits down with Robb Leishman, founder of Legit5 Marketing, to explore what it really means to be authentic in today’s AI-driven world. From garage door contractors to home service professionals, Robb shares powerful insights on how genuine connection, trust, and authentic storytelling can transform your marketing and your business. Learn how to stay top of mind with customers, build credibility through real reviews, and create marketing...
In this episode of the Service MVP Podcast, Joe Crisara, America’s Service Sales Coach, sits down with Bob Beall, owner of Mr. Rooter Plumbing of Pittsburgh — a master plumber, mentor, and inspiration who’s built an empire despite being legally blind. Bob’s story is about redefining challenges. From starting in the trades with his father to leading a multi-location plumbing business with over 60 employees, Bob shares the principles that keep him moving forward: perseverance, people-first lead...
In this episode of the Service MVP Podcast, Joe Crisara sits down with Lee Salz, author of The First Meeting Differentiator, to uncover what truly sets top-performing salespeople apart from the rest. Most people think listening is the key to better sales — but as Lee reveals, it’s really the art of asking thoughtful, emotionally engaging questions that creates meaningful conversations and lasting client relationships. What You'll Learn: ✅ Why emotion, not logic, drives buying decisions ✅ Ho...
In this episode of the Service MVP Podcast, Joe Crisara, America’s Service Sales Coach, sits down with branding authority Dan Antonelli, founder of KickCharge Creative. Together, they explore how a strong brand identity isn’t just about logos—it’s about driving sales, inspiring teams, and creating long-term customer loyalty. What You’ll Learn: ✅Why branding is the secret weapon behind successful marketing and sales ✅The strategies that turned A1 Garage Doors, Goettl, and Grasshopper Service...
In this episode, Joe Crisara sits down with Brent Sonnek-Schmelz on VITAL - The Flywheel Effect Podcast. Joe reveals how companies can uncover hidden profit centers, create ongoing revenue streams, and build customer loyalty by anticipating needs rather than waiting for problems. Whether you run a project-based company or a traditional service business, this conversation is packed with gold nuggets on adaptability, pricing strategies, and turning one-time jobs into recurring opportunities. ...
In this episode of the Service MVP Podcast, Joe Crisara sits down with Dennielle Hearn of Hearn Service Company in Ohio to talk about building a strong culture through Pure Motives. Dennielle shares how she and her husband Tom grew their multi-generational family business by embracing the Pure Motive process, training alongside their team, and keeping culture front and center. From morning huddles and happy calls to field training and customer transparency, Dennielle reveals the practices t...
In this episode of the Service MVP Podcast, Joe Crisara sits down with Phil Risher of Phlash Consulting to break down a proven, data-driven marketing framework that’s helping home service businesses grow fast — without wasting months on cookie-cutter SEO and ad campaigns that don’t deliver. Phil shares the three pillars of the customer journey that have scaled companies in revenue and positioned them for private equity sales. From building powerful B2B partnerships, to tightening your lead ...
In this episode of the Service MVP Podcast, Joe Crisara sits down with Craig Battin, CEO and co-founder of Airship—a new sales and proposal platform designed specifically for HVAC pros. More than just a pricing tool, Airship is built to help contractors increase ticket sizes, boost conversion rates, and create stunning, customer-facing proposals using fully customizable workflows. Joe and Craig unpack how Airship integrates seamlessly with ServiceTitan, how AI is streamlining sales at the ki...
Learn how to transform your service department using call-by-call coaching in this exclusive masterclass, hosted by Joe Crisara of Service MVP and joined by Arnav from Rilla. Discover how to combine mid-call monitoring, AI-powered coaching, and real-time analytics to increase performance, close more sales, and boost technician accountability. In this conversation, you’ll hear about: ✅The evolution of service management—and why most contractors are still stuck in the 90s ✅How to use ServiceTi...
In this episode of the Service MVP Podcast, Ethan Ralphs sits down with Stephen Cerda, a former IT professional turned sales manager at Lowery’s Plumbing in Lubbock, Texas. With only a few months in the trades, Stephen shares what it’s been like jumping into a completely new industry—and how learning to truly listen changed everything. He opens up about what it means to guide homeowners through high-stakes decisions, how Service MVP’s approach to sales reshaped his mindset, and why sometimes...
In this episode of the Service MVP Podcast, America's Service Sales Coach Joe Crisara sits down with Michael Wiley, owner of Bee Right There Heating & Air in Atascadero, CA. Michael reveals how he took over a one-man HVAC company in 2018 and scaled it to a 13-truck operation—focusing on branding, training, and tech like ServiceTitan. Whether you're a startup or an established contractor, you'll learn how to grow a loyal team, deliver top-tier service, and create a business your customers...
In this episode of the Service MVP Podcast, Ethan Ralphs sits down with Elizabeth Pratt, franchise owner of Paul Davis Restoration Temecula Valley. Liz opens up about her journey from being a stay-at-home mom to running a successful emergency restoration business. With over a decade of experience, she shares what it’s really like to own a franchise, why learning never stops, and how showing up with empathy can make all the difference when people are going through some of their toughest days...
In this episode of the Service MVP Podcast, Ethan Ralphs welcomes Zach Beck from Woodfin, Your Home Team, an Electrical Service Technician and Team Leader with a remarkable journey in the trades. Zach, part of a family deeply rooted in the service industry, shares his unique perspective on growing up in the business, embracing challenges, and the pivotal shift from being merely a problem-solver to a trusted advisor. What You'll Learn: ✅ The importance of breaking out of your shell and dev...
In this episode of the Service MVP Podcast, host Ethan Ralphs welcomes Eric Fleckstein, owner of Wiseway Plumbing, a plumbing veteran with 25 years of experience and over 20 years leading his own successful company. Eric shares his unique journey into the trades, his "customer-first" philosophy, and how he instills a culture of excellence and care within his team. This conversation goes beyond pipes and wrenches, diving deep into leadership, mentorship, and the invaluable life lessons learn...
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